156 Ratings
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Score 7.2 out of 101
28 Ratings
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Score 8 out of 101

Likelihood to Recommend

Magento Commerce, part of Adobe Commerce Cloud

Magento Commerce Cloud works great for us, an ecommerce company. Any other company (of decent size) should consider Magento. They offer many features right out of the box and allow a ton of customization as well as easy integration with third party vendors. I could imagine that if you were a smaller company, Magento would likely be overkill for your online store.
No photo available

Ontraport

Starting a business you have enough stuff to deal with. Ontraport takes the headache out of the tech side. Everything works together and you don't ever get left alone to figure things out. I would beg any new business to invest in Ontraport. Or if you want to grow and scale an existing business it would be great. I think it more for service-based business.
Charles Kirkland profile photo

Feature Rating Comparison

Online Storefront

Magento Commerce, part of Adobe Commerce Cloud
6.9
Ontraport
Product catalog & listings
Magento Commerce, part of Adobe Commerce Cloud
7.7
Ontraport
Product management
Magento Commerce, part of Adobe Commerce Cloud
7.5
Ontraport
Bulk product upload
Magento Commerce, part of Adobe Commerce Cloud
6.8
Ontraport
Branding
Magento Commerce, part of Adobe Commerce Cloud
6.9
Ontraport
Mobile storefront
Magento Commerce, part of Adobe Commerce Cloud
6.8
Ontraport
Product variations
Magento Commerce, part of Adobe Commerce Cloud
7.1
Ontraport
Website integration
Magento Commerce, part of Adobe Commerce Cloud
6.8
Ontraport
Visual customization
Magento Commerce, part of Adobe Commerce Cloud
6.5
Ontraport
CMS
Magento Commerce, part of Adobe Commerce Cloud
6.1
Ontraport

Online Shopping Cart

Magento Commerce, part of Adobe Commerce Cloud
6.0
Ontraport
Abandoned cart recovery
Magento Commerce, part of Adobe Commerce Cloud
5.7
Ontraport
Checkout user experience
Magento Commerce, part of Adobe Commerce Cloud
6.4
Ontraport

Online Payment System

Magento Commerce, part of Adobe Commerce Cloud
6.9
Ontraport
eCommerce security
Magento Commerce, part of Adobe Commerce Cloud
6.9
Ontraport

eCommerce Marketing

Magento Commerce, part of Adobe Commerce Cloud
6.9
Ontraport
Promotions & discounts
Magento Commerce, part of Adobe Commerce Cloud
7.4
Ontraport
Personalized recommendations
Magento Commerce, part of Adobe Commerce Cloud
6.3
Ontraport
SEO
Magento Commerce, part of Adobe Commerce Cloud
6.9
Ontraport

eCommerce Business Management

Magento Commerce, part of Adobe Commerce Cloud
7.1
Ontraport
Multi-site management
Magento Commerce, part of Adobe Commerce Cloud
7.6
Ontraport
Order processing
Magento Commerce, part of Adobe Commerce Cloud
7.4
Ontraport
Inventory management
Magento Commerce, part of Adobe Commerce Cloud
7.0
Ontraport
Shipping
Magento Commerce, part of Adobe Commerce Cloud
6.5
Ontraport
Custom functionality
Magento Commerce, part of Adobe Commerce Cloud
7.1
Ontraport

Email & Online Marketing

Magento Commerce, part of Adobe Commerce Cloud
Ontraport
7.9
WYSIWYG email editor
Magento Commerce, part of Adobe Commerce Cloud
Ontraport
8.4
Dynamic content
Magento Commerce, part of Adobe Commerce Cloud
Ontraport
7.2
Ability to test dynamic content
Magento Commerce, part of Adobe Commerce Cloud
Ontraport
8.3
Landing pages
Magento Commerce, part of Adobe Commerce Cloud
Ontraport
7.1
A/B testing
Magento Commerce, part of Adobe Commerce Cloud
Ontraport
5.4
Mobile optimization
Magento Commerce, part of Adobe Commerce Cloud
Ontraport
7.5
Email deliverability
Magento Commerce, part of Adobe Commerce Cloud
Ontraport
8.5
List management
Magento Commerce, part of Adobe Commerce Cloud
Ontraport
9.1
Triggered drip sequences
Magento Commerce, part of Adobe Commerce Cloud
Ontraport
9.6

Lead Management

Magento Commerce, part of Adobe Commerce Cloud
Ontraport
8.6
Lead nurturing
Magento Commerce, part of Adobe Commerce Cloud
Ontraport
9.1
Lead scoring and grading
Magento Commerce, part of Adobe Commerce Cloud
Ontraport
8.6
Data quality management
Magento Commerce, part of Adobe Commerce Cloud
Ontraport
8.3
Automated sales alerts and tasks
Magento Commerce, part of Adobe Commerce Cloud
Ontraport
8.5

Campaign Management

Magento Commerce, part of Adobe Commerce Cloud
Ontraport
6.9
Calendaring
Magento Commerce, part of Adobe Commerce Cloud
Ontraport
6.2
Event/webinar marketing
Magento Commerce, part of Adobe Commerce Cloud
Ontraport
7.6

Social Media Marketing

Magento Commerce, part of Adobe Commerce Cloud
Ontraport
7.1
Social sharing and campaigns
Magento Commerce, part of Adobe Commerce Cloud
Ontraport
7.1
Social profile integration
Magento Commerce, part of Adobe Commerce Cloud
Ontraport
7.2

Reporting & Analytics

Magento Commerce, part of Adobe Commerce Cloud
Ontraport
8.5
Dashboards
Magento Commerce, part of Adobe Commerce Cloud
Ontraport
8.1
Standard reports
Magento Commerce, part of Adobe Commerce Cloud
Ontraport
8.3
Custom reports
Magento Commerce, part of Adobe Commerce Cloud
Ontraport
9.1

Platform & Infrastructure

Magento Commerce, part of Adobe Commerce Cloud
Ontraport
7.9
API
Magento Commerce, part of Adobe Commerce Cloud
Ontraport
9.0
Role-based workflow & approvals
Magento Commerce, part of Adobe Commerce Cloud
Ontraport
8.0
Customizability
Magento Commerce, part of Adobe Commerce Cloud
Ontraport
8.7
Integration with Salesforce.com
Magento Commerce, part of Adobe Commerce Cloud
Ontraport
7.3
Integration with Microsoft Dynamics CRM
Magento Commerce, part of Adobe Commerce Cloud
Ontraport
7.3
Integration with SugarCRM
Magento Commerce, part of Adobe Commerce Cloud
Ontraport
7.3

Pros

Magento Commerce, part of Adobe Commerce Cloud

  • Highly flexible with open source code make expanding capabilities and customizing experiences virtually limitless
  • Huge community of developers and extensions to solve problems and provide support
  • Great set of out of the box features that provide a foundation for a best in class web experience
Jeff McRitchie profile photo

Ontraport

  • User segmentation for specific messaging is key for us because it helps drive our new client conversions and existing client repurchasing.
  • ONTRAPORT plays nice with our scheduling software and WordPress so we can implement new material without hassle.
  • Campaigns and automation is simple to set up and monitor which helps us use more of their tools instead of paying for complex features we'll never use.
Jeremy Estes profile photo

Cons

Magento Commerce, part of Adobe Commerce Cloud

  • The Magento admin is not as user-friendly has other e-commerce platforms, and this is why I never recommend it for smaller ecommerce stores.
  • You absolutely need a skilled developer to customize and extend Magento. A skilled developer can make Magento amazing, but if you're looking for a DIY website option, Magento will frustrate you.
  • Magento takes a lot of server resources, so you will not be able to run on it a shared hosting account. You will need a dedicated server for it.
No photo available

Ontraport

  • Integrations. Basically, all integrations are done using Zapier. This is a huge time suck. In other programs like ActiveCampaign, you have WordPress plugins to import your data from Gravity Forms. It takes 2 minutes to set up. With Zapier, even a simple integration takes a minimum of 30 minutes to setup and test to the point where you trust it.
  • Documentation: there is a lot of documentation, but a lot of it is confusing with not enough examples to make something clear.
  • Templates: other programs like Drip focus on more templates for campaigns. While there are a few here, there's really not a ton and they don't seem carefully curated.
  • Learning curve: it took a really long time to get it set up for our business. I appreciated the onboarding sessions, which definitely helped a lot, but it could have been simpler.
  • Version 5: last year ONTRAPORT launched their newest version of their software. I can see that it's a foundation that they will be able to build a lot on, but it's not fleshed out yet. Like a fresh foundation and a good building, but not a lot of paint or polish yet.
  • Sales funnels: managing people through a sales funnel just happens through a custom field that you set up. There's no predetermined "section" for something that a lot of sales teams would want. It makes it easy to not know what's going to happen with your automation when you send someone to a new part of the sales funnel (ie. you move someone to the next part of the sales funnel, it triggers an automation, maybe you weren't aware of that). It would be great if it gave you a quick summary of some of the automation you're about to send when you take actions.
  • Intimidation: enough said. It just feels intimidating to set this stuff up. This may be true for all the other automation programs too though.
Andrew Muller profile photo

Likelihood to Renew

Magento Commerce, part of Adobe Commerce Cloud

Magento Commerce, part of Adobe Commerce Cloud 9.8
Based on 8 answers
Magento is well-supported by a big development team at eBay, which not only addresses bug reports very quickly, but also is constantly working on improvements to the platform. The wealth of Magento third party modules ensures that the platform will be up to date with future changes to
Payment or ERP systems.
Security is always a concern and with the Zend framework as a foundation, Magento has had very few security-related patches since I have started to work with it
Christian Kern profile photo

Ontraport

Ontraport 9.1
Based on 8 answers
My client was already using Ontraport and had a decent investment in the tool. As soon as we turn around the revenue situation with my client's products, we will be ditching OAP immediately, despite the significant re-implementation cost we are going to face moving to a new system. I am part of a high-end, professional marketing group, and the overwhelming sentiment with these other professionals is that one should run away from this as fast as humanly possible. I thought their words were just ungrounded opinion, and I deeply regret that I did not heed them more closely before sinking still more time and effort into OAP.
No photo available

Usability

Magento Commerce, part of Adobe Commerce Cloud

Magento Commerce, part of Adobe Commerce Cloud 9.0
Based on 1 answer
Magento offers lots of templates and themes to customize the look and feel of the store, and even optimize it for mobile phones. The have an extensive library of forms and templates.
No photo available

Ontraport

Ontraport 7.8
Based on 3 answers
The software is just easy to use. The UI is fairly intuitive. The help system is pretty good. I find it is pretty quick to get my work completed and if I don't document my things well, I can always figure out how I did something when I need to make changes.When I have a problem the tech support is easy to deal with and when things need to get escalated they are resolved quickly.
Eric Foronjy profile photo

Performance

Magento Commerce, part of Adobe Commerce Cloud

Magento Commerce, part of Adobe Commerce Cloud 9.0
Based on 1 answer
No answer on this topic is available.

Ontraport

Ontraport 7.7
Based on 4 answers
Most of the time OP runs fine. But I've had to submit more support tickets this year do to messages, seq.'s or rules not running correctly. Also experienced slow response times moving in and around OP.
Chris Castillo profile photo

Support

Magento Commerce, part of Adobe Commerce Cloud

Magento Commerce, part of Adobe Commerce Cloud 8.0
Based on 1 answer
The technical service was impeccable. They were on point and were very knowledgeable.
No photo available

Ontraport

Ontraport 9.0
Based on 3 answers
The techs are reasonably savvy, highly courteous and want to do right by their customers. Unfortunately, the product they are supporting is so deeply flawed that there's only so much they can do when your legitimate business requirements are simply not supported.
No photo available

In-Person Training

Magento Commerce, part of Adobe Commerce Cloud

No score
No answers yet
No answers on this topic

Ontraport

Ontraport 9.1
Based on 1 answer
I went to their Ontrapalooza event, and it opened my mind as to how the software can be used.
David Jaeger profile photo

Online Training

Magento Commerce, part of Adobe Commerce Cloud

Magento Commerce, part of Adobe Commerce Cloud 8.0
Based on 2 answers
Great value for an flexible, open source platform.
No photo available

Ontraport

No score
No answers yet
No answers on this topic

Implementation

Magento Commerce, part of Adobe Commerce Cloud

Magento Commerce, part of Adobe Commerce Cloud 8.0
Based on 1 answer
No answer on this topic is available.

Ontraport

Ontraport 9.1
Based on 2 answers
If you know your business, ONTRAPORT is easy
Chad Root profile photo

Alternatives Considered

Magento Commerce, part of Adobe Commerce Cloud

I wasn't involved in the purchase of Magento but I have used Shopify and Woo Commerce in the past and they are, in my opinion, far easier to use. You can get started very quickly and set up your store without the need of a dedicated developer. If I were involved in the purchasing process (even if to just give an opinion), I would have not recommended going this route and would have preferred to manage it all in-house with our more limited resources and getting an easier-to-use platform instead
Steffany Winkelmann profile photo

Ontraport

Ontraport is capable of more than MailChimp and AWeber, both of which I would consider beginner systems. It is also easier to use and understand initially than Infusionsoft, and takes less time to get off the ground when you make the change. It is capable of very complex tasks but the user interface is simple and the tasks are easy to construct. It takes away my worry and pain, that reason alone is enough to recommend them!
Matthew Watts profile photo

Scalability

Magento Commerce, part of Adobe Commerce Cloud

No score
No answers yet
No answers on this topic

Ontraport

Ontraport 8.2
Based on 1 answer
With the new lower priced options, it's now easier for newer businesses to start with a more basic version and upgrade as they need more features.
Jen Levitz profile photo

Return on Investment

Magento Commerce, part of Adobe Commerce Cloud

  • Magento has provided our primary platform for our eCommerce Business over the last four years. It has its limitations, but have been reliable. We have no immediate plans to move off of Magento.
  • If and when we decide to launch the 4th domain and intend to produce a more personalized or customizable user-experience, we may search for a platform that supports a wider variety of visual and custom options "out of the box".
Zach Shelley profile photo

Ontraport

  • We can save costs on excessive mailings as we are more targeted in our efforts and wasting less communication.
  • We have been able to more effectively target relevant donors that have given more recently.
  • ONTRAPORT has consolidated the tracking software that we have used for contact information.
Kalyn Hoffman profile photo

Pricing Details

Magento Commerce, part of Adobe Commerce Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Magento Commerce, part of Adobe Commerce Cloud Editions & Modules

Additional Pricing Details

Ontraport

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Ontraport Editions & Modules

Edition
Pro$2971
Basic$792
Plus$1473
Enterprise$4974
  1. per month (3 Users -- up to 10,000 Contacts)
  2. per month (1 User -- up to 1,000 contacts)
  3. per month (2 Users -- up to 2,500 Contacts)
  4. per month (5 Users -- up to 20,000 Contacts
Modules
100,000 extra contacts$991
Additional user$472
100,000 extra messages$993
First-class postcards$13
  1. Other
  2. Per User per Month
  3. Other
Additional Pricing Details
Packages are priced on a month to month contract where you can cancel your account at any time. Clients may opt-in for an annual contract, where they pay for 10 months up front and the last two are "free."

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