Adobe Commerce (Magento Commerce) vs. Optimizely Customized Commerce

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Commerce (Magento Commerce)
Score 8.0 out of 10
N/A
Adobe Commerce (Magento Commerce) provides companies with a platform to manage, personalize, and optimize the commerce experience across every touch point and across the customer journey. ACC is built on Magento Commerce Pro and is integrated with Adobe Experience Manager. It was originally developed as an open-source eCommerce content management solution by Varien, Inc. Varien was acquired by eBay in…N/A
Optimizely Customized Commerce
Score 8.7 out of 10
N/A
Optimizely Customized Commerce is a headless PaaS commerce solution built to scale commerce results for enterprise brands.N/A
Pricing
Adobe Commerce (Magento Commerce)Optimizely Customized Commerce
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Commerce (Magento Commerce)Optimizely Customized Commerce
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional DetailsMust contact sales team for pricing.
More Pricing Information
Community Pulse
Adobe Commerce (Magento Commerce)Optimizely Customized Commerce
Considered Both Products
Adobe Commerce (Magento Commerce)
Chose Adobe Commerce (Magento Commerce)
Magento is probably my least favourite eccom and CMS tool as the design and integration options are the most limited, however, the ease of setup, and the availability of support and resources has meant I have used it many times. Additionally, the themes available have meant …
Optimizely Customized Commerce
Chose Optimizely Customized Commerce
Optimizely is more flexible and more customizable, but also more efficient from a development standpoint. Salesforce Commerce Cloud has more capabilities but is more prone to become complex, and also generally more expensive. Magento is a comparable alternative but with less …
Chose Optimizely Customized Commerce
Optimizely Commerce Cloud offers a very wide range of features for admin users. There is less a need for an IT specialist or programmer to be involved when changes need to be made.
Chose Optimizely Customized Commerce
Just depends on the use case. Some clients are more heavily weighted towards a marketing CMS and don't need a ton of complex technical functions of their eCommerce platform. For these we recommend Episerver.
Chose Optimizely Customized Commerce
Episerver's plug and play architecture is the winning factor comparing to AspDotNetStorefront. We did not choose Magento because it was not built on .Net.
Chose Optimizely Customized Commerce
Episerver was by far the most user friendly content platform allowing our business to easily manage the content with ease resulting in an overall productivity increase and time for the team to spend less time doing content management and more time managing the personalization …
Chose Optimizely Customized Commerce
I did evaluate other products in addition to Episerver. The other finalist was Magento, which has a very robust cart and a large market share. I have used that platform in the past and overall had been happy with it's performance. I ultimately selected Episerver because it was …
Top Pros
Top Cons
Features
Adobe Commerce (Magento Commerce)Optimizely Customized Commerce
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Adobe Commerce (Magento Commerce)
8.3
32 Ratings
8% above category average
Optimizely Customized Commerce
7.5
26 Ratings
2% below category average
Product catalog & listings8.031 Ratings8.525 Ratings
Product management8.032 Ratings4.825 Ratings
Bulk product upload6.927 Ratings8.721 Ratings
Branding8.128 Ratings5.223 Ratings
Mobile storefront8.230 Ratings7.020 Ratings
Product variations9.530 Ratings7.021 Ratings
Website integration9.530 Ratings8.724 Ratings
Visual customization7.932 Ratings8.623 Ratings
CMS8.531 Ratings8.925 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Adobe Commerce (Magento Commerce)
7.0
31 Ratings
8% below category average
Optimizely Customized Commerce
8.6
19 Ratings
13% above category average
Abandoned cart recovery7.026 Ratings8.615 Ratings
Checkout user experience7.131 Ratings8.619 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Adobe Commerce (Magento Commerce)
9.1
31 Ratings
9% above category average
Optimizely Customized Commerce
8.8
17 Ratings
6% above category average
eCommerce security9.131 Ratings8.817 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Adobe Commerce (Magento Commerce)
7.4
30 Ratings
1% below category average
Optimizely Customized Commerce
7.1
25 Ratings
5% below category average
Promotions & discounts8.730 Ratings8.421 Ratings
Personalized recommendations6.727 Ratings8.421 Ratings
SEO6.827 Ratings4.421 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Adobe Commerce (Magento Commerce)
8.9
32 Ratings
13% above category average
Optimizely Customized Commerce
8.1
25 Ratings
4% above category average
Multi-site management9.826 Ratings8.620 Ratings
Order processing9.731 Ratings8.819 Ratings
Inventory management8.731 Ratings8.815 Ratings
Shipping7.929 Ratings8.716 Ratings
Custom functionality8.431 Ratings5.723 Ratings
Best Alternatives
Adobe Commerce (Magento Commerce)Optimizely Customized Commerce
Small Businesses
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Medium-sized Companies
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe Commerce (Magento Commerce)Optimizely Customized Commerce
Likelihood to Recommend
7.9
(40 ratings)
8.6
(26 ratings)
Likelihood to Renew
9.8
(8 ratings)
4.6
(2 ratings)
Usability
9.0
(1 ratings)
7.3
(7 ratings)
Availability
10.0
(2 ratings)
-
(0 ratings)
Performance
9.0
(1 ratings)
-
(0 ratings)
Support Rating
8.0
(1 ratings)
8.2
(1 ratings)
Online Training
8.0
(2 ratings)
-
(0 ratings)
Implementation Rating
8.0
(1 ratings)
2.7
(1 ratings)
User Testimonials
Adobe Commerce (Magento Commerce)Optimizely Customized Commerce
Likelihood to Recommend
Adobe
Ultimately, if a company is looking for a solid industry-known E-Commerce system, Magento Commerce does exactly what it's intended to do. The headaches start when your company wants to start getting granular in customizations of the platform to meet specific business needs (which every company eventually has). This becomes a major issue down the road when trying to upgrade said customizations as the core software updates.
Read full review
Optimizely
Our experience may be unique because we opted for an Epi core team to implement our website/console set-up and connection to our PIM and ERP. The experience may have been different with a 3rd party or it may not have. That said, we have been live with our primary website for almost 2 years and I still do not consider it was ever "done". We have been going back and forth on functionality issues and bugs since launch. I have low confidence that changes made the previous day will 100% be online the next - so my team rechecks the work they did the previous day to ensure everything is online. The addition of a second channel and enhancement requests have compounded the issues. I feel this product would work fine with singular or less complex market SKU offerings.
Read full review
Pros
Adobe
  • Magento Commerce Cloud allows us to develop our own custom solutions for problems that we need solved.
  • Magento Commerce Cloud can also be integrated with many of the third part vendors that we use. This has made many implementations go very smoothly and tends to be much quicker than developing our own custom solution.
  • There are many features available right out of the box. Many of them we have not implemented yet, but it is great to have them available to us when we are ready.
Read full review
Optimizely
  • Episerver has a robust discount engine. This engine, combined with "visitor groups" allow our marketing department to categorize customers and offer a variety of discounts to targeted customers at specific times.
  • Episerver has a full-featured, storefront experience that can handle everything you might want for an e-commerce website.
  • Episerver offers A/B testing that can be helpful for trying out new content ideas and tracking the results.
Read full review
Cons
Adobe
  • The platform is difficult to tune and can be slow. Even with expensive best in class hardware the platform performance can be an issue. Even with caching poor coding can lead to unacceptable performance and user experiences.
  • The total cost of ownership for the platform can be quite high as a great deal of technical expertise is required to modify, develop, troubleshoot and maintain the platform. The costs of initial development are only a down payment on what a Magento store will cost. For mid size companies with substantial web revenues this can be overcome for smaller businesses the total cost of ownership may be prohibitive.
  • Security of the platform can be an issue. Magento is often targeted by hackers and much of the security is the responsibility of the store owner.
Read full review
Optimizely
  • Support. Episerver used to have direct support and access to the tech team to discuss and resolve issues. The new support portal is not enough for developer needs.
  • Quality Assurance. We find issues in the Episerver code that should have been resolved in QA before release.
  • Sales. Episervers sells the framework as a solution while showing Alloy. While it helps Episerver sell more, it puts the implementation partner into trouble as the client thinks they bought the solution. Episerver does not provide a solution. It provides a framework that you can build a solution on.
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Likelihood to Renew
Adobe
Magento is well-supported by a big development team at eBay, which not only addresses bug reports very quickly, but also is constantly working on improvements to the platform. The wealth of Magento third party modules ensures that the platform will be up to date with future changes to
Payment or ERP systems.
Security is always a concern and with the Zend framework as a foundation, Magento has had very few security-related patches since I have started to work with it
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Optimizely
Really want to be able to spend more time and resources on rolling out new things with Episerver but at the moment we seem to be fixing alot of issues and pain points with the way our system was setup.
Read full review
Usability
Adobe
Magento offers lots of templates and themes to customize the look and feel of the store, and even optimize it for mobile phones. The have an extensive library of forms and templates.
Read full review
Optimizely
The administrative interface is largely intuitive and relatively easy to use. The complexity of business needs and ability to customize can affect this (i.e. you have to set up and develop with the user in mind), but the basic structure is largely solid. There are some areas of redundancy (such as Commerce Manager overlapping with other administrative areas) that can sometimes cause confusion or offer some functions in one place, whereas other related functions are managed on a completely different page.
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Support Rating
Adobe
The technical service was impeccable. They were on point and were very knowledgeable.
Read full review
Optimizely
We had an incredible team at Episerver Supporting us with the go live, reviewing our integration, and pushing our integration partner to deliver a quality product
Read full review
Online Training
Adobe
Great value for an flexible, open source platform.
Read full review
Optimizely
No answers on this topic
Implementation Rating
Adobe
No answers on this topic
Optimizely
Fully understand what is OOTB feature of the platform before proceeding to develop. Then implement a customization of key features once you can prove they are working as OOTB to make them more user friendly and productive for the business. Eg pre order and e gift card
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Alternatives Considered
Adobe
Magento scales much better than any of the other software when it comes to very large e-commerce websites. But all the other options are more user-friendly for smaller sites as there is a bit of a learning curve in learning to manage Magento. Customization is better along with WooCommerce and OpenCart as self-hosted solutions vs. BigCommerce and Shopify which are hosted. Magento should be the first choice for large, extensive e-commerce solutions,but for smaller stores, I would recommend the others first.
Read full review
Optimizely
Optimizely Commerce Cloud offers a very wide range of features for admin users. There is less a need for an IT specialist or programmer to be involved when changes need to be made.
Read full review
Return on Investment
Adobe
  • Magento definitely lets us get a return on our investment. Because we have developers who can customize Magento to our needs, we have been able to create a beautiful and effective website, run promotions, and serve up customized product display pages that are effective and beautifully branded.
  • Magento has also caused a lot of time to be invested in doing something that seems simple, but without a lot of knowledge, end up taking far more time than could otherwise be better-spent.
  • We have had to outsource some of our development work due to Magento being developer-focused rather than marketer/merchandiser-focused. I've used other website management software that is comparable to Magento's capabilities but is far easier to use, that even someone like me (with basic HTML/CSS skills) can customize the front-end without requiring a back-end developer to intervene.
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Optimizely
  • Positive: We have a usable website - better than what we had before and we are seeing a constant increase in adoption.
  • Positive: Counter associates are using the website to help customers.
  • Negative: Too much time being spent QCing previous work.
Read full review
ScreenShots

Optimizely Customized Commerce Screenshots

Screenshot of Customizable checkout workflow to tailor customers checkout experience and increase conversions.Screenshot of Catalogs, custom attributes, UOM, catalog restrictions, and multiple sites are managed at once.Screenshot of Personalized promotions based on user web activity to drive conversion and increase average order value.Screenshot of Customized Recommendations ReportingScreenshot of Personalization