Likelihood to Recommend Ultimately, if a company is looking for a solid industry-known E-Commerce system, Magento Commerce does exactly what it's intended to do. The headaches start when your company wants to start getting granular in customizations of the platform to meet specific business needs (which every company eventually has). This becomes a major issue down the road when trying to upgrade said customizations as the core software updates.
Read full review Salesforce Marketing Cloud does an excellent job at collecting and storing leads. Once the leads are qualified by workflows and automations established against your qualifiers, you can begin to segment, target, send communication, and track the efficacy of your campaigns. Being that Salesforce Marketing Cloud is an extension of Salesforce CRM, there is little work that needs to be done to ensure that your SQL are migrated to your CRM once they are ready to do so. The seamlessness between the two systems is paramount to the success of our organization.
Read full review Pros Magento Commerce Cloud allows us to develop our own custom solutions for problems that we need solved. Magento Commerce Cloud can also be integrated with many of the third part vendors that we use. This has made many implementations go very smoothly and tends to be much quicker than developing our own custom solution. There are many features available right out of the box. Many of them we have not implemented yet, but it is great to have them available to us when we are ready. Read full review Filter relevant content so you can priorize those that are more relevant and resolve it first Measure the traffic in the different social networks, as well as the response rate, average response time and other relevant metrics Configure automation rules to order the work of those who must interact with the customer Read full review Cons The platform is difficult to tune and can be slow. Even with expensive best in class hardware the platform performance can be an issue. Even with caching poor coding can lead to unacceptable performance and user experiences. The total cost of ownership for the platform can be quite high as a great deal of technical expertise is required to modify, develop, troubleshoot and maintain the platform. The costs of initial development are only a down payment on what a Magento store will cost. For mid size companies with substantial web revenues this can be overcome for smaller businesses the total cost of ownership may be prohibitive. Security of the platform can be an issue. Magento is often targeted by hackers and much of the security is the responsibility of the store owner. Read full review The email builder does not offer any way to catch/check bugs across different email service providers Creating SQL is not as easy as drag-and-drop; a lot of technical knowledge is required Salesforce Marketing Cloud is sold as a marketing tool, but to be honest, you need a LOT of technical IT support to run the tool Einstein metrics are across the board; if you have multiple audiences in one instance of Salesforce Marketing Cloud you can't segment the data. Read full review Likelihood to Renew Magento is well-supported by a big development team at eBay, which not only addresses bug reports very quickly, but also is constantly working on improvements to the platform. The wealth of Magento third party modules ensures that the platform will be up to date with future changes to Payment or ERP systems. Security is always a concern and with the Zend framework as a foundation, Magento has had very few security-related patches since I have started to work with it
Read full review As of right now we have not seen any other program that integrates as seamlessly into our
Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
Read full review Usability Magento offers lots of templates and themes to customize the look and feel of the store, and even optimize it for mobile phones. The have an extensive library of forms and templates.
Read full review You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.
Read full review Reliability and Availability Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
Read full review Performance Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
Read full review Support Rating The technical service was impeccable. They were on point and were very knowledgeable.
Read full review They're fast and knowledgeable. You will always know what's the status of your request and they usually follow up with phone calls to ask you questions or provide updates. Sometimes it takes them a couple of days to investigate, especially if you have custom "situations" like my company usually does but at least they are very good at managing time expectations.
Bogdan Enache Digital Marketing Lead & SalesForce Marketing Cloud Administrator
Read full review In-Person Training The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Read full review Online Training Great value for an flexible, open source platform.
Read full review Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
Read full review Implementation Rating From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
Read full review Alternatives Considered Magento scales much better than any of the other software when it comes to very large e-commerce websites. But all the other options are more user-friendly for smaller sites as there is a bit of a learning curve in learning to manage Magento. Customization is better along with
WooCommerce and
OpenCart as self-hosted solutions vs.
BigCommerce and
Shopify which are hosted. Magento should be the first choice for large, extensive e-commerce solutions,but for smaller stores, I would recommend the others first.
Read full review Salesforce Marketing Cloud stands out for its comprehensive features, scalability, and seamless integration capabilities. Compared to other platforms, its unified suite of tools for email, social media, mobile, and advertising enables streamlined cross-channel campaign management and personalized marketing at scale. We chose Marketing Cloud for its industry leadership, robust ecosystem, and tight integration with
Salesforce CRM, allowing us to deliver exceptional marketing solutions and drive measurable results for our clients efficiently.
Read full review Scalability Salesforce Marketing Cloud helps create profiles for each subscriber. The Contact Builder feature stores information about every subscriber, including whether they're an active customer, their purchase history from the last year, and their email engagement metrics. It also identifies the likelihood of a subscriber churning, aiding in creating personalized campaigns to boost company revenue.
Read full review Return on Investment Magento definitely lets us get a return on our investment. Because we have developers who can customize Magento to our needs, we have been able to create a beautiful and effective website, run promotions, and serve up customized product display pages that are effective and beautifully branded. Magento has also caused a lot of time to be invested in doing something that seems simple, but without a lot of knowledge, end up taking far more time than could otherwise be better-spent. We have had to outsource some of our development work due to Magento being developer-focused rather than marketer/merchandiser-focused. I've used other website management software that is comparable to Magento's capabilities but is far easier to use, that even someone like me (with basic HTML/CSS skills) can customize the front-end without requiring a back-end developer to intervene. Read full review Salesforce Marketing Cloud allows us to more efficiently reach out to a higher number of prospects. Salesforce Marketing Cloud allows us to nimbly communicate important messages in a timely fashion to facilitate conversion. Salesforce Marketing Cloud allows us to track who is opening our messages so that we can stop sending to those not interested and focus on the most engaged audiences. Read full review ScreenShots Salesforce Marketing Cloud Screenshots