Maglr vs. Movable Ink

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Maglr
Score 9.0 out of 10
Mid-Size Companies (51-1,000 employees)
Maglr is a cloud-based content creation platform that helps brands and organisations to create and publish visual interactive stories, without having to write a single line of code. Used for corporate communication (e.g. annual reports, digital magazines), content marketing (e.g. infographics, campaign pages) and sales enablement (e.g. brochures & presentations). Maglr has developed two content editors: a user friendly drag-and-drop
$220
Block editor incl. template library
Movable Ink
Score 7.8 out of 10
N/A
The Movable Ink platform from the company of the same name in New York allows marketing content creators to design and deploy a consistent visual experience for customers across digital experiences, from email, to webstore, to mobile apps.N/A
Pricing
MaglrMovable Ink
Editions & Modules
Maglr Business
$220.00
Block editor incl. template library
Maglr Pro
$380.00
Block & Pro editor incl. templates + extra features
Maglr Enterprise
$1000.00
Pro + add-on modules i.e. Presenter & Proposal
No answers on this topic
Offerings
Pricing Offerings
MaglrMovable Ink
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup Fee$220 including one userNo setup fee
Additional DetailsWith Maglr you pay monthly or opt for an annual license and get an extra month for free. No complicated contracts, a monthly license can be canceled any time. A 14-day free trial is available.Contact vendor for pricing information.
More Pricing Information
Community Pulse
MaglrMovable Ink
Top Pros
Top Cons

No answers on this topic

Features
MaglrMovable Ink
Content Creation
Comparison of Content Creation features of Product A and Product B
Maglr
9.0
1 Ratings
11% above category average
Movable Ink
9.2
4 Ratings
13% above category average
Ideation9.01 Ratings9.03 Ratings
Approval workflows00 Ratings10.02 Ratings
Content collaboration00 Ratings9.02 Ratings
Content calendar00 Ratings10.03 Ratings
Network for content licensing/production00 Ratings8.01 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Maglr
9.0
1 Ratings
11% above category average
Movable Ink
9.3
4 Ratings
14% above category average
Content hub9.01 Ratings9.04 Ratings
Forms / Gated content9.01 Ratings9.01 Ratings
Embedded CTAs9.01 Ratings10.03 Ratings
Content distribution00 Ratings9.04 Ratings
Content promotion00 Ratings10.02 Ratings
Content automation00 Ratings9.04 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Maglr
8.0
1 Ratings
2% above category average
Movable Ink
9.4
4 Ratings
18% above category average
Content performance analytics8.01 Ratings9.04 Ratings
Audience profiling and targeting00 Ratings9.04 Ratings
Closed-loop tracking and reporting00 Ratings10.03 Ratings
Campaign optimization dashboard00 Ratings10.04 Ratings
Competitive analytics00 Ratings9.02 Ratings
Best Alternatives
MaglrMovable Ink
Small Businesses
Vyond
Vyond
Score 8.7 out of 10
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Medium-sized Companies
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Score 8.7 out of 10
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Enterprises
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All AlternativesView all alternativesView all alternatives
User Ratings
MaglrMovable Ink
Likelihood to Recommend
9.0
(1 ratings)
10.0
(4 ratings)
User Testimonials
MaglrMovable Ink
Likelihood to Recommend
Maglr
Maglr is suited for: 1. Thought Leadership - Blog Posts ∙Point of View Papers. ∙White Papers. ∙Articles for the
Media. ∙Interviews with
Business Leaders. ∙Diversity and
Inclusion Stories. 2. Documentation Services - Product Documentation
and Release Notes ∙User Guides ∙Configuration and
Installation Guide


Quick Start Guides. 3. Event-Based Collateral ∙Speeches - Emcee Scripts ∙Interview/Moderator
Q&A. ∙Standees ∙Posters/Banners ∙Danglers ∙Flyers/Giveaways ∙Logos


Creative Themes 4. Interactive Assets - Videos (Motion
Graphics) ∙Interactive Web Pages ∙Podcasts ∙GIFs ∙Webcasts and Webinars 5. Short Content - Social Media Posts ∙Creatives: Images, GIFs, Short Videos ∙Company Profiles or Leaders’ Bios
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Movable Ink
Any business that sends out a lot of email communications, and has accessible data that they can, at the very least, format in CSV sheets can utilize [Moveable Ink] with reasonable success. Depending on how your data is housed or received, the integration within Movable Ink is quite simple. I would recommend looking at the list of partners that Movable Ink integrate with. If your business is utilizing any of them regularly, it would make integration even easier. If you do not do a lot with email or your data is not easily accessible I would not recommend Movable Ink.
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Pros
Maglr
  • Creation of Content Strategy.
  • Creating Editorial Calendar.
  • Creating Content Structure.
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Movable Ink
  • Personalization--Everyone likes to see their name in lights. Movable Ink allows you to pull in content such as their name, locations that are closest to them, and content they're actually interested in.
  • Unique Features--Movable Ink provides a variety of apps that can plugged into emails to make the experience more unique and exciting, such as countdown timers, add to calendar features for events, maps, and social feeds.
  • Tracking--Adding snippets of code to emails allow you to track data, such as opens, impressions, and clickthroughs. You can also track how individuals interact with specific pieces of the email.
  • User Friendly--Easy to build within apps for those who aren't graphic designers.
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Cons
Maglr
  • Creation of Marketing collateral.
  • Sales ennoblement pitches.
  • Pricing flexibility.
Read full review
Movable Ink
  • I think they could improve with how to provide strategic guidance to customers on applications and use cases. A lot of recommendations aren't applicable to new business models/scenarios
  • Their transition to onsite/landing page use cases was somewhat effective but we ran into some hiccups with applying the technology onsite
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Alternatives Considered
Maglr
Maglr helped us by creating the content hub. 1. Getting dedicated content
idealization, creation, and distribution engine that not only executes content
strategies but also creates them and amplifies your brand voice. Powered by a
team of content marketing experts, this is a one-stop for all your content
needs. 2. Greater reach and stronger digital footprint with improved
brand awareness.
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Movable Ink
Movable Ink is the better product by far. They offer more solutions across multiple channels and their platform is easier to use and better organized.
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Return on Investment
Maglr
  • Optimizing social media channels.
  • Deploying content marketing workflows.
  • Identifying the right distribution channels and platforms.
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Movable Ink
  • Email performance has greatly increased overall
  • Optimization and testing features allow us to pit directions against one another and determine the best course of action going forward
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ScreenShots

Maglr Screenshots

Screenshot of Maglr Block editorScreenshot of Publications on every deviceScreenshot of Offline desktop app for presentationsScreenshot of Maglr drag-and-drop Block editorScreenshot of Maglr Pro editorScreenshot of Maglr dashboard and Google Analytics integration

Movable Ink Screenshots

Screenshot of Movable Ink