Maglr vs. Optimizely Content Management System

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Maglr
Score 9.0 out of 10
Mid-Size Companies (51-1,000 employees)
Maglr is a cloud-based content creation platform that helps brands and organisations to create and publish visual interactive stories, without having to write a single line of code. Used for corporate communication (e.g. annual reports, digital magazines), content marketing (e.g. infographics, campaign pages) and sales enablement (e.g. brochures & presentations). Maglr has developed two content editors: a user friendly drag-and-drop
$220
Block editor incl. template library
Optimizely Content Management System
Score 8.7 out of 10
N/A
Optimizely Content Management System (CMS) is used to deliver digital experiences across channels and devices with a marketer-friendly interface, AI-generated insights that drive real-time personalization, and flexible content delivery options—including headless delivery.N/A
Pricing
MaglrOptimizely Content Management System
Editions & Modules
Maglr Business
$220.00
Block editor incl. template library
Maglr Pro
$380.00
Block & Pro editor incl. templates + extra features
Maglr Enterprise
$1000.00
Pro + add-on modules i.e. Presenter & Proposal
No answers on this topic
Offerings
Pricing Offerings
MaglrOptimizely Content Management System
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup Fee$220 including one userRequired
Additional DetailsWith Maglr you pay monthly or opt for an annual license and get an extra month for free. No complicated contracts, a monthly license can be canceled any time. A 14-day free trial is available.
More Pricing Information
Community Pulse
MaglrOptimizely Content Management System
Top Pros
Top Cons

No answers on this topic

Features
MaglrOptimizely Content Management System
Content Creation
Comparison of Content Creation features of Product A and Product B
Maglr
9.0
1 Ratings
11% above category average
Optimizely Content Management System
-
Ratings
Ideation9.01 Ratings00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Maglr
9.0
1 Ratings
10% above category average
Optimizely Content Management System
-
Ratings
Content hub9.01 Ratings00 Ratings
Forms / Gated content9.01 Ratings00 Ratings
Embedded CTAs9.01 Ratings00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Maglr
8.0
1 Ratings
2% above category average
Optimizely Content Management System
-
Ratings
Content performance analytics8.01 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Maglr
-
Ratings
Optimizely Content Management System
8.5
122 Ratings
6% above category average
Role-based user permissions00 Ratings8.5122 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Maglr
-
Ratings
Optimizely Content Management System
8.1
120 Ratings
5% above category average
API00 Ratings7.9115 Ratings
Internationalization / multi-language00 Ratings8.289 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Maglr
-
Ratings
Optimizely Content Management System
7.6
138 Ratings
0% below category average
WYSIWYG editor00 Ratings7.7128 Ratings
Code quality / cleanliness00 Ratings7.8117 Ratings
Admin section00 Ratings7.9126 Ratings
Page templates00 Ratings8.0126 Ratings
Library of website themes00 Ratings6.664 Ratings
Mobile optimization / responsive design00 Ratings7.9121 Ratings
Publishing workflow00 Ratings8.1125 Ratings
Form generator00 Ratings6.990 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Maglr
-
Ratings
Optimizely Content Management System
7.6
129 Ratings
4% above category average
Content taxonomy00 Ratings8.1119 Ratings
SEO support00 Ratings7.6120 Ratings
Bulk management00 Ratings7.099 Ratings
Availability / breadth of extensions00 Ratings7.8103 Ratings
Community / comment management00 Ratings7.883 Ratings
Best Alternatives
MaglrOptimizely Content Management System
Small Businesses
Vyond
Vyond
Score 8.7 out of 10
Divi
Divi
Score 9.8 out of 10
Medium-sized Companies
Vyond
Vyond
Score 8.7 out of 10
Image Relay
Image Relay
Score 9.5 out of 10
Enterprises
Vyond
Vyond
Score 8.7 out of 10
Tridion
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Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MaglrOptimizely Content Management System
Likelihood to Recommend
9.0
(1 ratings)
8.7
(163 ratings)
Likelihood to Renew
-
(0 ratings)
9.5
(30 ratings)
Usability
-
(0 ratings)
8.0
(30 ratings)
Availability
-
(0 ratings)
9.2
(4 ratings)
Support Rating
-
(0 ratings)
10.0
(6 ratings)
Online Training
-
(0 ratings)
10.0
(4 ratings)
Implementation Rating
-
(0 ratings)
6.4
(2 ratings)
User Testimonials
MaglrOptimizely Content Management System
Likelihood to Recommend
Maglr
Maglr is suited for: 1. Thought Leadership - Blog Posts ∙Point of View Papers. ∙White Papers. ∙Articles for the
Media. ∙Interviews with
Business Leaders. ∙Diversity and
Inclusion Stories. 2. Documentation Services - Product Documentation
and Release Notes ∙User Guides ∙Configuration and
Installation Guide


Quick Start Guides. 3. Event-Based Collateral ∙Speeches - Emcee Scripts ∙Interview/Moderator
Q&A. ∙Standees ∙Posters/Banners ∙Danglers ∙Flyers/Giveaways ∙Logos


Creative Themes 4. Interactive Assets - Videos (Motion
Graphics) ∙Interactive Web Pages ∙Podcasts ∙GIFs ∙Webcasts and Webinars 5. Short Content - Social Media Posts ∙Creatives: Images, GIFs, Short Videos ∙Company Profiles or Leaders’ Bios
Read full review
Optimizely
Well suited to an organisation who wants a real presence and a superior customer experience when visiting your website. Very modern look and feel and is great for hosting videos and specialist graphics. It is hard to fault the product and it is up there amongst the best in the market
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Pros
Maglr
  • Creation of Content Strategy.
  • Creating Editorial Calendar.
  • Creating Content Structure.
Read full review
Optimizely
  • A centralized UI to maintain multiple websites using a common entry point.
  • Page types and blocks that can be highly customized using .NET code, but at the same time allows checks and validations when being created by Marketing/Content Users.
  • A very good set of extra libraries/add-ons that allows to expand website functionality in a very short period of time (Content APIs, Personalization, A/B Testing, Social)
Read full review
Cons
Maglr
  • Creation of Marketing collateral.
  • Sales ennoblement pitches.
  • Pricing flexibility.
Read full review
Optimizely
  • On the technical side, Spire is all built on React Redux, so there's a React framework and then Optimizely built their own framework on top of that React implementation, which is, I'd say customized and non-standard. So learning that as a developer is usually a four to five month learning curve. So that is a con where it's not a standard React redux implementation.
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Likelihood to Renew
Maglr
No answers on this topic
Optimizely
Since I work on the implementation side of things, and do not directly own licensing for Ektron CMS, I have to base this rating off of how I think it will be received or presented to customers looking to start a new site deployment. I try to remain CMS agnostic, though my specialty is with the .NET and Microsoft stack. Because of the experience I have working with Ektron, I tend to be more forgiving with the shortcomings as I am familiar with how to work around them or past them from experience. Being familiar with the community available also helps, as you become familiar with the best approaches to find solutions to your issues. Each product has it's ups and downs and all of them are only going to be as good as the company or development team implementing them can make them. This is EXTREMELY important to remember when choosing a CMS, as it can make or break your expensive investment.
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Usability
Maglr
No answers on this topic
Optimizely
The Opti CMS is pretty easy to use once you get used to it. Setting up the experience editor takes some time and difficult to follow and do in a group setting. We found working one on one or in smaller groups works better
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Reliability and Availability
Maglr
No answers on this topic
Optimizely
Unplanned outages or errors are fairly rare in our instance. And when there are issues, they're usually fixed fairly quickly
Read full review
Support Rating
Maglr
No answers on this topic
Optimizely
I attended multiple trainings/tutorials early in the process. The vendor-supplied content about Optimizely was engaging for users/attendees (I often analyze training content, compliance programs, governance plans), which helps our OCM people by having good "word of mouth" about the product long before a rollout ever happens. I actually when the user-focused portion of the Optimizely Academy twice in 2022 to ensure I had a grasp on operability and to be able to support the training and OCM efforts
Read full review
Online Training
Maglr
No answers on this topic
Optimizely
Ektron is one of the best solution for .Net platform. Over the years have improved the performance issues that the previous versions had. My only complain is right now you can't do Page builder pages if you choose to have a MVC architecture
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Implementation Rating
Maglr
No answers on this topic
Optimizely
I was not fully involved.
Read full review
Alternatives Considered
Maglr
Maglr helped us by creating the content hub. 1. Getting dedicated content
idealization, creation, and distribution engine that not only executes content
strategies but also creates them and amplifies your brand voice. Powered by a
team of content marketing experts, this is a one-stop for all your content
needs. 2. Greater reach and stronger digital footprint with improved
brand awareness.
Read full review
Optimizely
Optimizely CMS is part of a more composable suite when it comes to DXPs. With that, some other systems like Sitecore Experience Platform are monoliths, which makes the development and maintenance of those products fairly complex (this includes system architecture). In our experience, Optimizely makes it simpler to implement solutions in a rapid manner and "tack on" additional products if needed as organizations grow and are able to leverage that functionality.
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Return on Investment
Maglr
  • Optimizing social media channels.
  • Deploying content marketing workflows.
  • Identifying the right distribution channels and platforms.
Read full review
Optimizely
  • The positive is on ROI as we can get more done without needing to go through 3rd party or know Code to create and add content.
  • Workflows could use improvement. I don't know that there are workflows that I'm aware of.
  • Make it easier to connect to 3rd party software like Hubspot, Magento, email services, etc.
Read full review
ScreenShots

Maglr Screenshots

Screenshot of Maglr Block editorScreenshot of Publications on every deviceScreenshot of Offline desktop app for presentationsScreenshot of Maglr drag-and-drop Block editorScreenshot of Maglr Pro editorScreenshot of Maglr dashboard and Google Analytics integration

Optimizely Content Management System Screenshots

Screenshot of Marketer-Friendly Interface: A low/no-code interface lets content editors manage their day-to-day.Screenshot of On-page & in-context editing: Content can be created and edited with a full view into how it appears, wherever it's published.Screenshot of Drag-and-drop layouts: Layouts and drag-and-drop functionality to test creative limits.Screenshot of Content TypesScreenshot of DashboardScreenshot of Templates