Maglr vs. Optimizely One

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Maglr
Score 9.0 out of 10
Mid-Size Companies (51-1,000 employees)
Maglr is a cloud-based content creation platform that helps brands and organisations to create and publish visual interactive stories, without having to write a single line of code. Used for corporate communication (e.g. annual reports, digital magazines), content marketing (e.g. infographics, campaign pages) and sales enablement (e.g. brochures & presentations). Maglr has developed two content editors: a user friendly drag-and-drop
$220
Block editor incl. template library
Optimizely One
Score 8.5 out of 10
N/A
Optimizely One is an operating system for marketing and digital experience platform. It powers the entire marketing lifecycle—from planning to analysis and everything in between—through a single unified workflow, and accelerates every step of the process with AI.N/A
Pricing
MaglrOptimizely One
Editions & Modules
Maglr Business
$220.00
Block editor incl. template library
Maglr Pro
$380.00
Block & Pro editor incl. templates + extra features
Maglr Enterprise
$1000.00
Pro + add-on modules i.e. Presenter & Proposal
No answers on this topic
Offerings
Pricing Offerings
MaglrOptimizely One
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup Fee$220 including one userOptional
Additional DetailsWith Maglr you pay monthly or opt for an annual license and get an extra month for free. No complicated contracts, a monthly license can be canceled any time. A 14-day free trial is available.
More Pricing Information
Community Pulse
MaglrOptimizely One
Top Pros
Top Cons

No answers on this topic

Features
MaglrOptimizely One
Content Creation
Comparison of Content Creation features of Product A and Product B
Maglr
9.0
1 Ratings
11% above category average
Optimizely One
-
Ratings
Ideation9.01 Ratings00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Maglr
9.0
1 Ratings
11% above category average
Optimizely One
-
Ratings
Content hub9.01 Ratings00 Ratings
Forms / Gated content9.01 Ratings00 Ratings
Embedded CTAs9.01 Ratings00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Maglr
8.0
1 Ratings
2% above category average
Optimizely One
-
Ratings
Content performance analytics8.01 Ratings00 Ratings
Best Alternatives
MaglrOptimizely One
Small Businesses
Vyond
Vyond
Score 8.7 out of 10
Kentico Xperience
Kentico Xperience
Score 6.5 out of 10
Medium-sized Companies
Vyond
Vyond
Score 8.7 out of 10
Tridion
Tridion
Score 9.0 out of 10
Enterprises
Vyond
Vyond
Score 8.7 out of 10
Tridion
Tridion
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MaglrOptimizely One
Likelihood to Recommend
9.0
(1 ratings)
9.0
(1 ratings)
User Testimonials
MaglrOptimizely One
Likelihood to Recommend
Maglr
Maglr is suited for: 1. Thought Leadership - Blog Posts ∙Point of View Papers. ∙White Papers. ∙Articles for the
Media. ∙Interviews with
Business Leaders. ∙Diversity and
Inclusion Stories. 2. Documentation Services - Product Documentation
and Release Notes ∙User Guides ∙Configuration and
Installation Guide


Quick Start Guides. 3. Event-Based Collateral ∙Speeches - Emcee Scripts ∙Interview/Moderator
Q&A. ∙Standees ∙Posters/Banners ∙Danglers ∙Flyers/Giveaways ∙Logos


Creative Themes 4. Interactive Assets - Videos (Motion
Graphics) ∙Interactive Web Pages ∙Podcasts ∙GIFs ∙Webcasts and Webinars 5. Short Content - Social Media Posts ∙Creatives: Images, GIFs, Short Videos ∙Company Profiles or Leaders’ Bios
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Optimizely
It is well suited for heavy-duty A/B testing where management would like to see and quantitatively determine the effect of a change. It is not so efficient to try for a single page simple form, except when the form is part of a larger workflow. The security model is not very well understood, including RBAC and protection against injection attacks.
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Pros
Maglr
  • Creation of Content Strategy.
  • Creating Editorial Calendar.
  • Creating Content Structure.
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Optimizely
  • Provides quicker release cycle for the way the product cards should be displayed.
  • Provides feedback for new product introduction and how it'll be perceived.
  • Allows rapid blackout from user experience changes that alters traffic flow.
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Cons
Maglr
  • Creation of Marketing collateral.
  • Sales ennoblement pitches.
  • Pricing flexibility.
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Optimizely
  • Can use better interface for managing test, including scheduling and notification.
  • Feels too heavy for simple projects, though this isn't a factor once past the PoC stage.
  • Notification on various aspects can be made more powerful and granular if such a need arise.
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Alternatives Considered
Maglr
Maglr helped us by creating the content hub. 1. Getting dedicated content
idealization, creation, and distribution engine that not only executes content
strategies but also creates them and amplifies your brand voice. Powered by a
team of content marketing experts, this is a one-stop for all your content
needs. 2. Greater reach and stronger digital footprint with improved
brand awareness.
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Optimizely
There is a big difference between the two: Google Optimize uses Bayesian analysis while Optimizely uses Frequenting. There is a risk of counting multiple visits. Google Optimize data isn't available instantly (if I remember correctly). Optimizely's analyses dashboard is a lot richer and offers a better experience, though it may get intimidating.
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Return on Investment
Maglr
  • Optimizing social media channels.
  • Deploying content marketing workflows.
  • Identifying the right distribution channels and platforms.
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Optimizely
  • Almost immediate payoff in terms of the benefit.
  • Easy to justify the TTM benefits to upper management.
  • Still somewhat hard to justify ROI, though this is not my expertise.
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ScreenShots

Maglr Screenshots

Screenshot of Maglr Block editorScreenshot of Publications on every deviceScreenshot of Offline desktop app for presentationsScreenshot of Maglr drag-and-drop Block editorScreenshot of Maglr Pro editorScreenshot of Maglr dashboard and Google Analytics integration

Optimizely One Screenshots

Screenshot of Admin CenterScreenshot of Optimizely Content Management System Content EditorScreenshot of Optimizely Content Management System Content PreviewScreenshot of Integrations App DirectoryScreenshot of Reporting DashboardScreenshot of Optimizely’s SSO solution allows users to centrally authenticate across and gain access to all Optimizely products without the need for repeated logins. Support for local login and multi-factor authentication is also provided.