Maglr vs. StorySlab

Maglr is suited for: 1. Thought Leadership - Blog Posts ∙Point of View Papers. ∙White Papers. ∙Articles for the
Media. ∙Interviews with
Business Leaders. ∙Diversity and
Inclusion Stories. 2. Documentation Services - Product Documentation
and Release Notes ∙User Guides ∙Configuration and
Installation Guide


Quick Start Guides. 3. Event-Based Collateral ∙Speeches - Emcee Scripts ∙Interview/Moderator
Q&A. ∙Standees ∙Posters/Banners ∙Danglers ∙Flyers/Giveaways ∙Logos


Creative Themes 4. Interactive Assets - Videos (Motion
Graphics) ∙Interactive Web Pages ∙Podcasts ∙GIFs ∙Webcasts and Webinars 5. Short Content - Social Media Posts ∙Creatives: Images, GIFs, Short Videos ∙Company Profiles or Leaders’ Bios

Incentivized

I would recommend the app to another colleague if they were only going to manage 1-2 brands or channels. I believe in typical Eastman fashion, we had one idea of how we were going to use StorySlab and now a few years later our vision has changed. Items are starting to get cluttered.

Incentivized

• Creation of Content Strategy.
• Creating Editorial Calendar.
• Creating Content Structure.

Incentivized

• Customer Service
• Easy to use
• Low cost

Incentivized

• Creation of Marketing collateral.
• Sales ennoblement pitches.
• Pricing flexibility.

Incentivized

• Sign Up Process
• Clean up data
• Proactively send out metrics

Incentivized

Maglr helped us by creating the content hub. 1. Getting dedicated content
idealization, creation, and distribution engine that not only executes content
strategies but also creates them and amplifies your brand voice. Powered by a
team of content marketing experts, this is a one-stop for all your content
needs. 2. Greater reach and stronger digital footprint with improved
brand awareness.

Incentivized

We use Marcom Central for one brand. They do not have a mobile app or mobile capabilities, which is unfortunate. We also use it as an e-commerce site for our customers to log on to as well.

Incentivized

• Optimizing social media channels.
• Deploying content marketing workflows.
• Identifying the right distribution channels and platforms.

Incentivized

• Positive- we took the responsibility off of reps to keep updated materials.
• Positive- easy to use.
• Negative- sometimes items show up unprecedented.

Incentivized