Magnite vs. Rakuten Advertising

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Magnite
Score 8.0 out of 10
N/A
Magnite (formerly Rubicon Project) is an independent sell-side advertising platform.N/A
Rakuten Advertising
Score 8.2 out of 10
N/A
Rakuten Advertising (recently Rakuten Marketing), includes the former DC Storm and its services, and is an affiliate marketing network and solution for publishers and advertisers including programmatic display and retargeting technology.N/A
Pricing
MagniteRakuten Advertising
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
MagniteRakuten Advertising
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
MagniteRakuten Advertising
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
MagniteRakuten Advertising
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Magnite
7.5
2 Ratings
2% above category average
Rakuten Advertising
-
Ratings
Data Transfer7.02 Ratings00 Ratings
DSP integration8.02 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Magnite
8.0
2 Ratings
2% above category average
Rakuten Advertising
-
Ratings
Ad campaign creation8.02 Ratings00 Ratings
Ad deployment8.02 Ratings00 Ratings
Display advertising8.02 Ratings00 Ratings
Ad display and retargeting segmentation8.02 Ratings00 Ratings
Sequence targeting8.02 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Magnite
7.3
2 Ratings
7% below category average
Rakuten Advertising
-
Ratings
Ad dashboards8.02 Ratings00 Ratings
Ad performance reports7.02 Ratings00 Ratings
Ad conversion tracking7.02 Ratings00 Ratings
Ad attribution reporting8.01 Ratings00 Ratings
Cross-channel ad management8.02 Ratings00 Ratings
Ad forecasting and optimization6.01 Ratings00 Ratings
Best Alternatives
MagniteRakuten Advertising
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10

No answers on this topic

Medium-sized Companies
The Trade Desk
The Trade Desk
Score 6.9 out of 10

No answers on this topic

Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 9.0 out of 10

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
MagniteRakuten Advertising
Likelihood to Recommend
9.0
(2 ratings)
8.2
(5 ratings)
User Testimonials
MagniteRakuten Advertising
Likelihood to Recommend
Magnite (Rubicon Project)
If a colleague needed a platform with fast customer service and detailed reporting to sell their mobile inventory then I would recommend Rubicon Project. However, if my colleague needed a platform that gave instant current reporting data then I would be less likely to recommend Rubicon Project to them.
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Rakuten Group
Great company, clear communications, fast quarterly distributions and a fun way to get paid for shopping that you are already doing. I highly recommend this service. Why would you pass up the opportunity for free money? And the Chrome extension is a wonderful add-on! Great way to remind yourself when you are on a site that Rakuten honors.
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Pros
Magnite (Rubicon Project)
  • Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
  • Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.
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Rakuten Group
  • Detailed reporting
  • User-friendly interface
  • Data accuracy
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Cons
Magnite (Rubicon Project)
  • If possible to update the reporting to have less delay time on the data.
  • The reporting portal cuts off the bid request data after a period of time.
  • The UI seems to be a bit slower lately.
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Rakuten Group
  • Check the pages on the advertiser's website.
  • It is important that you think about the doubts and objections of the users about that product.
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Alternatives Considered
Magnite (Rubicon Project)
Rubicon had superior client services and monetization techniques.
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Rakuten Group
N/A. Rakuten is the only one I've used.
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Return on Investment
Magnite (Rubicon Project)
  • Rubicon Project has made it easier to optimize so that we could get the fullest ROI on our inventory through their alerts on which deal needs troubleshooting.
  • They also send a daily report which notifies you which advertisers have low render rate which is very helpful when figuring which creatives need to troubleshooting.
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Rakuten Group
  • Using Rakuten has helped in delving into previously untapped markets.
  • Rakuten has helped in analyzing & designing market specific design solutions.
  • The agency has helped in acquiring almost 8% of new clients solely based on market analytics.
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ScreenShots