Magnite vs. Verizon Media Publisher Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Magnite
Score 8.0 out of 10
N/A
Magnite (formerly Rubicon Project) is an independent sell-side advertising platform.N/A
Verizon Media Publisher Platform
Score 4.0 out of 10
Enterprise companies (1,001+ employees)
Verizon Media's Publisher Platform is a native ad and SSP solution for publisher monetization and inventory management.N/A
Pricing
MagniteVerizon Media Publisher Platform
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
MagniteVerizon Media Publisher Platform
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Features
MagniteVerizon Media Publisher Platform
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Magnite
7.5
2 Ratings
2% below category average
Verizon Media Publisher Platform
-
Ratings
Data Transfer7.02 Ratings00 Ratings
DSP integration8.02 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Magnite
8.0
2 Ratings
1% above category average
Verizon Media Publisher Platform
-
Ratings
Ad campaign creation8.02 Ratings00 Ratings
Ad deployment8.02 Ratings00 Ratings
Display advertising8.02 Ratings00 Ratings
Ad display and retargeting segmentation8.02 Ratings00 Ratings
Sequence targeting8.02 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Magnite
7.3
2 Ratings
6% below category average
Verizon Media Publisher Platform
-
Ratings
Ad dashboards8.02 Ratings00 Ratings
Ad performance reports7.02 Ratings00 Ratings
Ad conversion tracking7.02 Ratings00 Ratings
Ad attribution reporting8.01 Ratings00 Ratings
Cross-channel ad management8.02 Ratings00 Ratings
Ad forecasting and optimization6.01 Ratings00 Ratings
Best Alternatives
MagniteVerizon Media Publisher Platform
Small Businesses
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Score 8.7 out of 10
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Score 8.4 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 7.0 out of 10
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 8.4 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.5 out of 10
AdSense
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Score 8.6 out of 10
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User Ratings
MagniteVerizon Media Publisher Platform
Likelihood to Recommend
9.0
(2 ratings)
-
(0 ratings)
User Testimonials
MagniteVerizon Media Publisher Platform
Likelihood to Recommend
Magnite (Rubicon Project)
If a colleague needed a platform with fast customer service and detailed reporting to sell their mobile inventory then I would recommend Rubicon Project. However, if my colleague needed a platform that gave instant current reporting data then I would be less likely to recommend Rubicon Project to them.
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Yahoo (Verizon Media)
No answers on this topic
Pros
Magnite (Rubicon Project)
  • Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
  • Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.
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Yahoo (Verizon Media)
No answers on this topic
Cons
Magnite (Rubicon Project)
  • If possible to update the reporting to have less delay time on the data.
  • The reporting portal cuts off the bid request data after a period of time.
  • The UI seems to be a bit slower lately.
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Yahoo (Verizon Media)
No answers on this topic
Alternatives Considered
Magnite (Rubicon Project)
Rubicon had superior client services and monetization techniques.
Read full review
Yahoo (Verizon Media)
No answers on this topic
Return on Investment
Magnite (Rubicon Project)
  • Rubicon Project has made it easier to optimize so that we could get the fullest ROI on our inventory through their alerts on which deal needs troubleshooting.
  • They also send a daily report which notifies you which advertisers have low render rate which is very helpful when figuring which creatives need to troubleshooting.
Read full review
Yahoo (Verizon Media)
No answers on this topic
ScreenShots