Likelihood to Recommend
A colleague here being another business. Magnolia is on its way to being a 'good' product but the 6.2 implementation simply isn't there yet (6.2.26 as of this writing). The admincentral UI could use a complete overhaul to be better streamlined for devs and content editors (the two who actually use it).
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The eCommerce catalog side has a lot of benefits to it and has been much easier to work with and customize than the CMS side. It is this integration and using both for a branded marketing website that has the user journey from browsing and leading into the eCommerce side that has been the bigger challenge, outside of the overall stability of the releases with the bugs we have encountered. I think the solution is well suited if you are mainly a catalog site. We, however, sell machinery and solutions that are not sold via the eCommerce site and we need to showcase them on the website. However, we have a core industrial catalog of consumable products that support the machine and solutions purchases which are very well suited for the eCommerce catalog. It is the CMS/Catalog integration that has caused a need for more customizations to the platform and as a result increased costs to maintain, lowering our overall ROI from the solution. We are also a bit hamstrung by having to rely on our development partner to make changes that our digital agency is better suited to do for us in the CMS. It is requiring extra cost and resources as a result. If more functionality could be surfaced, it would be much better.
Read full review Pros Use of YAML to define content models with code. Versatility of defining actions for custom handlers. Reloading classes when code is modified in a local dev environment is nice. While it doesn't seem to work when changes extend beyond the method body (i.e., adding methods), it remediates the pain of long startup times. Read full review Integration Jobs/Connections - Providing a good out-of-the-box solution to hook into ERPs and common endpoints. Design and Development Partner Network to work with - If you have customizations in mind, the Optimizely partner network will give you the chance to find a suitable partner to meet your needs. Good layout/flow/settings breakdown - There are a lot of "redundant" settings, but the more management access, the better. Read full review Cons As a developer the learning curve is long, you can start developing relatively quickly but getting to know the platform in depth takes time. Having a history of modifications not only at the page level but also at the Content Apps level would be very useful. Read full review Need the ability to look at more of our user data Need the ability to refresh our sandbox environment with production data in quicker, more efficient ways Classic CMS is very limited in ways end users like myself can edit widget content Read full review Likelihood to Renew
We have invested a lot of time and energy into tailoring a solution that works for the company.
We think the new features in v6.2 will help us get to the next level
We also don't have the resources to rebuild a website platform from scratch even if we wanted to
Read full review Usability
I see two main pains: 1. A new user need training to be able even to start using the platform, the onboarding is difficult 2. The platform needs a server with a relevant amount of memory to run properly, the dependency on the memory is really high
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Quite flexible and easy to use for daily marketing user tasks, like updating page listings, promotions, and copy. More in-depth tasks like managing product attributes, rearranging product taxonomy placement, and CMS editing are not user-friendly and require a careful and detailed process to follow.
Read full review Performance
I gave [it] 7/10 only because of the loading time of pages. Otherwise, I think it deserves an 8. Normally this is not an issue per [se] but considering the rating matrix and as I have been asked to honestly write about it. Yes, the page loading times could be improved.
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You always get an answer based on your SLA. But you always get a solution. That's the successfactor in this case. To often i was frustrated about people in a company without even a clue what there product is about or how to solve a problem. Magnolia's Support Team does a very good job and try to help you in most of the cases
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It's a mixed bag. The team has been very nice, but there has been an underlying feeling of condescension because we have complained or "caused trouble" over the inadequacy of the CMS component. Also, support for modifications or UI changes has been terribly slow. Understandably, COVID has made life hard for everyone, but there is an expectation that we complete our work immediately, but their team will "put it in queue" when we have a request or find a bug. Further, we certainly feel that we were sold a list of capabilities that we have not seen come to fruition. Finally, the change of ownership 3 times (Insite -> Epi -> Opti) over our implementation period has been both confusing and disruptive.
Read full review Alternatives Considered
Prior to using Magnolia as an enterprise CMS solution, different teams leveraged different website platforms including
, and others. While these other platforms may be slightly more user friendly to the content editor, they don't offer nearly the same amount of customization and digital best practices out of the box that are customizable by web development teams like Magnolia does. The other solutions may work better for a quicker/simpler web implementation without technical resources but don't have the depth and breadth of capability and functionality that Magnolia has and fall flat.
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I was not very involved with this process. It has been 3 years since we made a decision and I can't even remember the name of the other companies we were considering. I was in a different role then so I was less involved with the eCommerce department. I do remember really liking the people we were working with. That played a huge role in our selection since we would be working with them for years on the site.
Read full review Return on Investment Magnolia has brought about positive impacts. For instance, we need not outsource web design and marketing services because thanks to this software, we can handle most work inhouse The software is affordable with no compromises on capabilities and therefore it is gives us value for money. The templates makes the whole process easy Read full review Automation of updates and integration with ERP has saved time and provides reliable data for the website in sync with ERP Integration with external PIM has saved time and provides reliable sync with content data for the website. Changes and improvements have been slow and difficult. Read full review ScreenShots Optimizely Configured Commerce Screenshots