Magnolia vs. Optimizely Configured Commerce

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Magnolia
Score 8.9 out of 10
Mid-Size Companies (51-1,000 employees)
Founded in 1997 with a vision to create the first truly open content management system, Magnolia is presented as the fastest way to launch digital experiences. With a mission to help clients move fast and stay flexible, and boasting users among brands like Atlassian and The New York Times, the vendor states a new wave of companies in industries ranging from automotive to telecommunications have made Magnolia their DXP of choice to move fast, using the DXP's enterprise power and…N/A
Optimizely Configured Commerce
Score 7.2 out of 10
N/A
Optimizely B2B Commerce Cloud (Episerver B2B Commerce Cloud, based on InsiteCommerce from Insite Software, acquired by Episerver in Decemver 2019), is an eCommerce solution built for enterprise-level manufacturers and distributors.N/A
Pricing
MagnoliaOptimizely Configured Commerce
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
MagnoliaOptimizely Configured Commerce
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
MagnoliaOptimizely Configured Commerce
Top Pros
Top Cons
Features
MagnoliaOptimizely Configured Commerce
Security
Comparison of Security features of Product A and Product B
Magnolia
9.2
63 Ratings
13% above category average
Optimizely Configured Commerce
-
Ratings
Role-based user permissions9.263 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Magnolia
8.7
61 Ratings
12% above category average
Optimizely Configured Commerce
-
Ratings
API8.354 Ratings00 Ratings
Internationalization / multi-language9.054 Ratings00 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Magnolia
8.3
67 Ratings
9% above category average
Optimizely Configured Commerce
-
Ratings
WYSIWYG editor8.858 Ratings00 Ratings
Code quality / cleanliness8.858 Ratings00 Ratings
Admin section7.963 Ratings00 Ratings
Page templates8.665 Ratings00 Ratings
Library of website themes7.01 Ratings00 Ratings
Mobile optimization / responsive design7.356 Ratings00 Ratings
Publishing workflow8.866 Ratings00 Ratings
Form generator9.154 Ratings00 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Magnolia
8.6
62 Ratings
15% above category average
Optimizely Configured Commerce
-
Ratings
Content taxonomy9.157 Ratings00 Ratings
SEO support7.556 Ratings00 Ratings
Bulk management8.352 Ratings00 Ratings
Availability / breadth of extensions8.955 Ratings00 Ratings
Community / comment management9.146 Ratings00 Ratings
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Magnolia
-
Ratings
Optimizely Configured Commerce
7.0
12 Ratings
11% below category average
Product catalog & listings00 Ratings7.612 Ratings
Product management00 Ratings7.912 Ratings
Bulk product upload00 Ratings8.212 Ratings
Branding00 Ratings6.211 Ratings
Mobile storefront00 Ratings7.29 Ratings
Website integration00 Ratings7.011 Ratings
Visual customization00 Ratings5.910 Ratings
CMS00 Ratings6.312 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Magnolia
-
Ratings
Optimizely Configured Commerce
8.4
11 Ratings
9% above category average
Abandoned cart recovery00 Ratings8.210 Ratings
Checkout user experience00 Ratings8.511 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Magnolia
-
Ratings
Optimizely Configured Commerce
8.5
12 Ratings
1% below category average
eCommerce security00 Ratings8.512 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Magnolia
-
Ratings
Optimizely Configured Commerce
7.4
12 Ratings
3% below category average
Promotions & discounts00 Ratings7.410 Ratings
Personalized recommendations00 Ratings7.612 Ratings
SEO00 Ratings7.311 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Magnolia
-
Ratings
Optimizely Configured Commerce
7.3
12 Ratings
7% below category average
Multi-site management00 Ratings7.58 Ratings
Order processing00 Ratings8.412 Ratings
Inventory management00 Ratings7.611 Ratings
Shipping00 Ratings7.410 Ratings
Custom functionality00 Ratings5.611 Ratings
Best Alternatives
MagnoliaOptimizely Configured Commerce
Small Businesses
ManageWP
ManageWP
Score 9.6 out of 10
Shopify Plus
Shopify Plus
Score 9.1 out of 10
Medium-sized Companies
WordPress VIP
WordPress VIP
Score 9.4 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
Enterprises
Tridion
Tridion
Score 9.3 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MagnoliaOptimizely Configured Commerce
Likelihood to Recommend
8.8
(71 ratings)
6.9
(12 ratings)
Likelihood to Renew
8.2
(9 ratings)
-
(0 ratings)
Usability
7.4
(66 ratings)
7.3
(12 ratings)
Performance
7.3
(65 ratings)
-
(0 ratings)
Support Rating
9.1
(3 ratings)
6.4
(12 ratings)
Online Training
8.2
(1 ratings)
-
(0 ratings)
User Testimonials
MagnoliaOptimizely Configured Commerce
Likelihood to Recommend
Magnolia
A colleague here being another business. Magnolia is on its way to being a 'good' product but the 6.2 implementation simply isn't there yet (6.2.26 as of this writing). The admincentral UI could use a complete overhaul to be better streamlined for devs and content editors (the two who actually use it).
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Optimizely
The eCommerce catalog side has a lot of benefits to it and has been much easier to work with and customize than the CMS side. It is this integration and using both for a branded marketing website that has the user journey from browsing and leading into the eCommerce side that has been the bigger challenge, outside of the overall stability of the releases with the bugs we have encountered. I think the solution is well suited if you are mainly a catalog site. We, however, sell machinery and solutions that are not sold via the eCommerce site and we need to showcase them on the website. However, we have a core industrial catalog of consumable products that support the machine and solutions purchases which are very well suited for the eCommerce catalog. It is the CMS/Catalog integration that has caused a need for more customizations to the platform and as a result increased costs to maintain, lowering our overall ROI from the solution. We are also a bit hamstrung by having to rely on our development partner to make changes that our digital agency is better suited to do for us in the CMS. It is requiring extra cost and resources as a result. If more functionality could be surfaced, it would be much better.
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Pros
Magnolia
  • Use of YAML to define content models with code.
  • Versatility of defining actions for custom handlers.
  • Reloading classes when code is modified in a local dev environment is nice. While it doesn't seem to work when changes extend beyond the method body (i.e., adding methods), it remediates the pain of long startup times.
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Optimizely
  • Integration Jobs/Connections - Providing a good out-of-the-box solution to hook into ERPs and common endpoints.
  • Design and Development Partner Network to work with - If you have customizations in mind, the Optimizely partner network will give you the chance to find a suitable partner to meet your needs.
  • Good layout/flow/settings breakdown - There are a lot of "redundant" settings, but the more management access, the better.
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Cons
Magnolia
  • As a developer the learning curve is long, you can start developing relatively quickly but getting to know the platform in depth takes time.
  • Having a history of modifications not only at the page level but also at the Content Apps level would be very useful.
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Optimizely
  • Need the ability to look at more of our user data
  • Need the ability to refresh our sandbox environment with production data in quicker, more efficient ways
  • Classic CMS is very limited in ways end users like myself can edit widget content
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Likelihood to Renew
Magnolia
We have invested a lot of time and energy into tailoring a solution that works for the company.
We think the new features in v6.2 will help us get to the next level
We also don't have the resources to rebuild a website platform from scratch even if we wanted to
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Optimizely
No answers on this topic
Usability
Magnolia
I see two main pains: 1. A new user need training to be able even to start using the platform, the onboarding is difficult 2. The platform needs a server with a relevant amount of memory to run properly, the dependency on the memory is really high
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Optimizely
Quite flexible and easy to use for daily marketing user tasks, like updating page listings, promotions, and copy. More in-depth tasks like managing product attributes, rearranging product taxonomy placement, and CMS editing are not user-friendly and require a careful and detailed process to follow.
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Performance
Magnolia
I gave [it] 7/10 only because of the loading time of pages. Otherwise, I think it deserves an 8. Normally this is not an issue per [se] but considering the rating matrix and as I have been asked to honestly write about it. Yes, the page loading times could be improved.
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Optimizely
No answers on this topic
Support Rating
Magnolia
You always get an answer based on your SLA. But you always get a solution. That's the successfactor in this case. To often i was frustrated about people in a company without even a clue what there product is about or how to solve a problem. Magnolia's Support Team does a very good job and try to help you in most of the cases
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Optimizely
It's a mixed bag. The team has been very nice, but there has been an underlying feeling of condescension because we have complained or "caused trouble" over the inadequacy of the CMS component. Also, support for modifications or UI changes has been terribly slow. Understandably, COVID has made life hard for everyone, but there is an expectation that we complete our work immediately, but their team will "put it in queue" when we have a request or find a bug. Further, we certainly feel that we were sold a list of capabilities that we have not seen come to fruition. Finally, the change of ownership 3 times (Insite -> Epi -> Opti) over our implementation period has been both confusing and disruptive.
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Alternatives Considered
Magnolia
Prior to using Magnolia as an enterprise CMS solution, different teams leveraged different website platforms including WordPress, Weebly, and others. While these other platforms may be slightly more user friendly to the content editor, they don't offer nearly the same amount of customization and digital best practices out of the box that are customizable by web development teams like Magnolia does. The other solutions may work better for a quicker/simpler web implementation without technical resources but don't have the depth and breadth of capability and functionality that Magnolia has and fall flat.
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Optimizely
I was not very involved with this process. It has been 3 years since we made a decision and I can't even remember the name of the other companies we were considering. I was in a different role then so I was less involved with the eCommerce department. I do remember really liking the people we were working with. That played a huge role in our selection since we would be working with them for years on the site.
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Return on Investment
Magnolia
  • Magnolia has brought about positive impacts. For instance, we need not outsource web design and marketing services because thanks to this software, we can handle most work inhouse
  • The software is affordable with no compromises on capabilities and therefore it is gives us value for money.
  • The templates makes the whole process easy
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Optimizely
  • Automation of updates and integration with ERP has saved time and provides reliable data for the website in sync with ERP
  • Integration with external PIM has saved time and provides reliable sync with content data for the website. Changes and improvements have been slow and difficult.
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ScreenShots

Magnolia Screenshots

Screenshot of Content hub: Curate rich content pools ready to be reused across experiences.Screenshot of Omnichannel delivery: Deliver to traditional web pages, interactive apps, web-to-print, digital signage - any touchpoint.Screenshot of Global search: It instantly brings the relevant content, no matter where it lives.Screenshot of Customer experience: Bring together content and audiovisual digital assets to form more compelling digital experiences.Screenshot of Metrics in context: Magnolia's native analytics integration framework lets you take advantage of data directly in the authoring UI, coupled to content.

Optimizely Configured Commerce Screenshots

Screenshot of B2B Commerce Native Content Management SystemScreenshot of B2B Commerce Search Feature