Mail250 vs. Everest (Return Path + 250ok)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Mail250
Score 1.0 out of 10
N/A
Mail250 is an e-mail marketing delivery platform.
$20
per month
Everest (Return Path + 250ok)
Score 7.6 out of 10
N/A
Everest is an integrated email success platform providing crucial insights and deliverability guidance so users can reach more people, increase engagement, and improve efficiencies of their email programs. Everest helps to improve email deliverability by getting complete visibility into email marketing metrics and sender reputation, understand the audience and deliver content that is timely, personalized, and functions flawlessly on any device, and get a holistic view of a company's…
$20
per month
Pricing
Mail250Everest (Return Path + 250ok)
Editions & Modules
Starter
$20
month
Plus
$30
month
Plus Pro
$50
month
Dedicated
$150
month
Elements
$20
per month
Elements Plus
$525
per month
Professional
Custom Pricing
Enterprise
Custom Pricing
Offerings
Pricing Offerings
Mail250Everest (Return Path + 250ok)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Mail250Everest (Return Path + 250ok)
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
Mail250Everest (Return Path + 250ok)
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Mail250
6.3
1 Ratings
26% below category average
Everest (Return Path + 250ok)
6.1
21 Ratings
29% below category average
WYSIWYG email editor5.01 Ratings5.02 Ratings
Email deliverability reporting8.01 Ratings8.221 Ratings
List management6.01 Ratings7.09 Ratings
Dynamic content00 Ratings5.32 Ratings
Ability to test dynamic content00 Ratings6.37 Ratings
Landing pages00 Ratings5.02 Ratings
A/B testing00 Ratings6.58 Ratings
Mobile optimization00 Ratings3.36 Ratings
Triggered drip sequences00 Ratings8.02 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Mail250
6.0
1 Ratings
27% below category average
Everest (Return Path + 250ok)
6.3
22 Ratings
22% below category average
Dashboards6.01 Ratings7.422 Ratings
Standard reports6.01 Ratings6.820 Ratings
Custom reports00 Ratings4.716 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Mail250
6.5
1 Ratings
27% below category average
Everest (Return Path + 250ok)
8.0
10 Ratings
6% below category average
Link Tracking5.01 Ratings6.73 Ratings
Email Previews8.01 Ratings9.08 Ratings
URL Validation00 Ratings8.16 Ratings
Image Validation00 Ratings7.66 Ratings
Inbox Display00 Ratings8.57 Ratings
Email Accessibility Tools00 Ratings7.54 Ratings
Spelling and Grammar Check00 Ratings7.82 Ratings
Spam Testing00 Ratings9.09 Ratings
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Mail250Everest (Return Path + 250ok)
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User Ratings
Mail250Everest (Return Path + 250ok)
Likelihood to Recommend
1.0
(1 ratings)
5.8
(27 ratings)
Likelihood to Renew
-
(0 ratings)
8.2
(5 ratings)
Usability
-
(0 ratings)
7.3
(1 ratings)
Support Rating
-
(0 ratings)
9.1
(1 ratings)
Implementation Rating
-
(0 ratings)
8.2
(1 ratings)
User Testimonials
Mail250Everest (Return Path + 250ok)
Likelihood to Recommend
Mail250
I don't think it's well-suited for anyone. In my opinion, the low cost is not worth the extremely poor deliverability.
Read full review
Validity
Every new or established brand should be using Everest. It doesn't matter what you're trying to say in your emails—if they're not reaching the inbox, no one is listening or reading. Everest gives you the insight you need to understand your inbox placement, reputation and so much more.
Read full review
Pros
Mail250
  • Affordable
  • Relatively easy to use
  • Support was fine
  • Has some attractive features like email verification
Read full review
Validity
  • Individualized attention. They really dug in to understand our products and services.
  • Easy-to-understand training and actionable items that you can sustain over a long period of time.
  • They're embedded in our instance of Exact Target, so I'm able to review the entire email program and don't have to open up a separate tool to gather this information.
Read full review
Cons
Mail250
  • In my experience, deliverability is terrible
  • UI feels old and limited
  • Did not follow up to refund request
  • Due to my poor overall experience, I'm very doubtful in the reliability of their features like email verification
Read full review
Validity
  • Some domain summary data inconsistent with seedlist detail
  • UI feels a little dated
  • Reporting options are limited
  • As part of the SFMC integration, Return Path support issues and question go through Salesforce, not Return Path
  • Inbox Preview rendering could be more robust and extensive
  • Would like to see Dark Mode previewing rendering
Read full review
Likelihood to Renew
Mail250
No answers on this topic
Validity
We have two separate areas for using Return Path. Our web ecommerce area that is using only transactional emails and a marketing email program that is partnered on the backend with Return Path. I see Return Path continuing to be utilized with our marketing emails, but over time I see less need for our transactional emails to maintain Return Path components.
Read full review
Usability
Mail250
No answers on this topic
Validity
I find it fairly easy to use, though the interface is a bit clunky and I may be missing some revolutionary use because it's lost in the clutter.
Read full review
Support Rating
Mail250
No answers on this topic
Validity
Absolutely fantastic support. It runs circles around the competition. They regularly reach out and chat, even if it's just to see if there's any issues we need to discuss. They clearly want the business and don't forget you once you sign the contract which is an issue with other similar services.
Read full review
Implementation Rating
Mail250
No answers on this topic
Validity
I joined my company after the implementation was nearly complete. We used the Return Path tool as we slowly increased our send volume in Marketing Cloud to monitor IP reputation and inbox placement.
Read full review
Alternatives Considered
Mail250
I picked Mail250 because they seem designed for sending 1-time bulk mail for an affordable price.
Open rates for MailerLite, GetResponse,
ConvertKit, and SendPulse were all over 50%. Sender.net was extremely low at under 10%. Mail250 was around 10%, but also had an extremely high bounce rate of 10%.
Read full review
Validity
Like I said before, Return Path is really the budget bundle. You get a lot of service for how much you pay. Since I am currently at an early stage startup, we could not afford Litmus, so having Return Path is crucial. The partnership with Salesforce also allowed us to get it at pretty low cost.
Read full review
Return on Investment
Mail250
  • Unable to use it due to poor deliverability
Read full review
Validity
  • It has helped identify inbox issues and thus helping our clients reach more inboxes.
  • They have negatively impacted client relations on numerous occasions. They have reached out and told clients they are having issues or need certain products when they are already our clients and we are proving solutions for them.
  • They provide solid customer support when you create a support ticket. They are usually very quick to respond and give you an answer.
Read full review
ScreenShots

Everest (Return Path + 250ok) Screenshots

Screenshot of Inbox Placement
Understand inbox placement rates by mailbox provider.Screenshot of Competitive Intelligence
Get visibility into what your competitors are doing well, including subject lines, sending patterns, and more.Screenshot of Design Tests
Collaborate, design, and test your email content across devices and mail clients.Screenshot of Reputation Monitoring
Get the most visibility into your sender reputation.Screenshot of Engagement Metrics
Go beyond the basic data provided by your email service provider. Get a holistic look at all the engagement metrics matters to your email program.Screenshot of List Validation
Verify the addresses on your lists aren't dead, wrong, or dangerous before mailing them and protect your sender reputation.