Mailbutler vs Marketo Sales Connect (ToutApp)

• Snoozing emails for later response or followup
• Reminding me to add attachments
• Allowing time for me to cancel sending an email

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• Track leads opening emails and clicking links. We could easily see if a lead forwarded an email to a large group of people for instance, because the stats would show it.
• Connect our email and CRM to log email activities onto Leads and Contacts.
• Keep users inside of our email system instead of copying and pasting email templates from multiple places.

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• Mailbutler occasionally conflicts with other macOS Mail plug-ins. Though, in most (if not all) cases the issue tends to be with other plugins.
• The Mail app for iOS/iPadOS doesn't support plugins, making it necessary to use Mailbutler's own app to access a limited subset of the functionality on macOS/iPadOS.

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• Reporting is clunky and challenging to use at times. They were recently purchased by Marketo, so I'm hopeful that Marketo will be able to address some of these concerns.
• The ToutApp interface is not the most intuitive and does not provide a deeper understanding/analysis of the data.
• The ToutApp integration with Outlook has created intermittent problems in usability/access.

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• Mailbutler's effect for me personally is unquantifiable - but it really helps me stay on top of the myriad emails that pass through my inbox each day.
• I would imagine that across a larger organization, Mailbutler's impact on overall productivity has the potential to be immense!

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• It's enabled more efficiency for our SDR team to track and monitor emails.
• Increased our ability to better target prospects as we learned more about their behaviors.
• The automation tools for email, and the ability to get glimpses into how that impacted pipeline development, were worth the cost.

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