Mailchimp Transactional Email (Mandrill) vs. Vero Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Mailchimp Transactional Email (Mandrill)
Score 7.5 out of 10
N/A
Mailchimp Transactional Email (formerly Mandrill) is designed to allow users to deliver fast, personalized transactional emails using API or SMTP.
$0
per month
Vero Cloud
Score 8.0 out of 10
N/A
Vero Workflows is an email marketing solution built to make customer engagement simpler with features such as in-app behavior tracking, audience segmentation, and workflow automation.
$54
per month
Pricing
Mailchimp Transactional Email (Mandrill)Vero Cloud
Editions & Modules
Free
$0
per month
Essentials
$9.99
per month
Standard
$14.99
per month
Premium
$299
per month
Starter
$54
per month
Pro
$219
per month
Growth
$549
per month
Enterprise
$1,429
per month
Offerings
Pricing Offerings
Mailchimp Transactional Email (Mandrill)Vero Cloud
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional Details—15% discount applied with an annual subscription, paid upfront.
More Pricing Information
Community Pulse
Mailchimp Transactional Email (Mandrill)Vero Cloud
Top Pros
Top Cons
Features
Mailchimp Transactional Email (Mandrill)Vero Cloud
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Mailchimp Transactional Email (Mandrill)
-
Ratings
Vero Cloud
8.1
2 Ratings
1% below category average
WYSIWYG email editor00 Ratings6.02 Ratings
Dynamic content00 Ratings9.01 Ratings
Ability to test dynamic content00 Ratings10.02 Ratings
Mobile optimization00 Ratings6.01 Ratings
Email deliverability reporting00 Ratings8.02 Ratings
List management00 Ratings9.02 Ratings
Triggered drip sequences00 Ratings9.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Mailchimp Transactional Email (Mandrill)
-
Ratings
Vero Cloud
6.0
2 Ratings
27% below category average
Dashboards00 Ratings9.02 Ratings
Standard reports00 Ratings8.02 Ratings
Custom reports00 Ratings1.01 Ratings
Best Alternatives
Mailchimp Transactional Email (Mandrill)Vero Cloud
Small Businesses
Postmark
Postmark
Score 9.3 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Medium-sized Companies
Postmark
Postmark
Score 9.3 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises

No answers on this topic

Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
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User Ratings
Mailchimp Transactional Email (Mandrill)Vero Cloud
Likelihood to Recommend
8.8
(15 ratings)
8.0
(2 ratings)
Usability
8.0
(1 ratings)
-
(0 ratings)
Support Rating
6.7
(2 ratings)
-
(0 ratings)
User Testimonials
Mailchimp Transactional Email (Mandrill)Vero Cloud
Likelihood to Recommend
Mailchimp
Any system that requires transactional email message functionality as an external service. The benefits of a well managed and vetted server to maintain reputation as well as being reliability is well worth the effort needed to integrate towards the API specs
Read full review
Vero
Vero tends to play nice with companies that have their websites as the primary source of truth. This allows them to send as many events as they need and develop more complex workflows that introduce conditionality into Vero emails. However, for those that rely more on Salesforce, it might have more limited applications. The product is fairly easy to use, so it's easy for multiple people on the team to pick it up and do what they need for their respective groups. On the other hand, creating email templates will require some knowledge of HTML/CSS, unless those are copied from another source. That would require another product of course that provides more robust layout editing features and templates.
Read full review
Pros
Mailchimp
  • Mandrill is extremely reliable. We switched from using a platform that was very hit-or-miss, but we never had a single deliverability issue with Mandrill's transactional API. Every email was sent reliably and quickly.
  • Mandrill's reporting and debugging features made it easy to ensure that all our messages were getting delivered to the right place in a timely manner. In fact, Mandrill's tools were so robust that we used it as an end-around way of debugging another failing service we were using.
  • Mandrill is a very affordable add-on to an existing MailChimp account. Adding an extra layer of reliability was a no-brainer, and made the cost essentially negligible to our organization.
Read full review
Vero
  • Email template editor allowed our developers to design emails to looks like beautiful marketing emails or basic personal emails.
  • The Vero API allowed our developers to connect triggers and events from our visitors to kick start campaigns.
  • Campaign flows were fairly easy to create and define.
Read full review
Cons
Mailchimp
  • The rate-limit system can be troubling. If you are switching providers and already have a large e-mail volume, you're going to want to transition slowly. The per-hour send limits are initially very low, and if you have any deliverability or complaint hiccups, they will plummet quickly. The Mandrill support staff is very helpful in this area - they will not (and claim that they can not) manipulate send limits for any account at any time for any reason.
  • Billing is combined in with a paid MailChimp subscription, which didn't used to be the case.
  • No free tier.
Read full review
Vero
  • While Vero offers some WYSIWYG editing, it's on the limited side, as it mostly allows you to edit copy, but not necessarily the layout.
  • The UI/UX has improved dramatically over the course of the last few years, but it can still lag from time to time and experience sluggishness.
  • While reliability is really good, it does have lapses from time to time that will introduce delays into emails being sent out. Once or twice, the system went completely down for a period of time.
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Usability
Mailchimp
Mailchimp does a good job of documenting the service
Read full review
Vero
No answers on this topic
Support Rating
Mailchimp
I haven't personally reached out to their support team, but the feedback I've heard from our tech support and engineering teams have been that their response to questions has often been they either are unsure or that Mandrill is what it is. For example, when our customers weren't able to see opens and clicks for all emails sent, and we reached out to their support, the response was it is what it is, and they'll send a notification to our app if they can.
Read full review
Vero
No answers on this topic
Alternatives Considered
Mailchimp
So we actually work with clients across all of the platforms listed above, but Mandrill has a huge ease of use bonus in its favor, especially when working with clients who are setting up a Cart Recovery style marketing campaign for the first time or are looking for a bit of a fire-and-forget setup. With more sophisticated clients (on the scale of global ecommerce companies), who have a larger subscriber/customer base and in-house design teams, we find that Mandrill usually isn't enough
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Vero
Vero's price tag is far more attractive but for what you will find to be clear and obvious reasons. Vero has no CRM unlike HubSpot and Infusionsoft. Vero also has limited tracking unlike the seemingly endless possibilities offered from HubSpot which as we all know comes with at a significant cost, often not feasible by a small startup company.
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Return on Investment
Mailchimp
  • It helped us to grow our customer database substantially in the last quarter.
  • Last week we reached 62% customer engagement in our campaign. This is very good customer engagement for our projects.
  • In the last quarter we achieved our target by 135%.
Read full review
Vero
  • The overall costs of using Vero have been much lower than using two comparable products that handle transactional emails and newsletters, respectively. MailChimp has relatively recently integrated their Mandrill product for transactional emails, so that's worth looking at as well.
  • Using a single product for many things lowers the learning curve, as team members only have to learn one product well, rather than several.
  • While infrequent, Vero's outages have impacted our operations at times. If absolute reliability is crucial to your business, then you may have to find a larger provider with a more robust infrastructure. As mentioned, though, it hasn't been a big problem for us.
Read full review
ScreenShots

Vero Cloud Screenshots

Screenshot of WorkflowsScreenshot of ReportingScreenshot of Customer profilesScreenshot of Workflow toolkit