Mailchimp vs. MailerLite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Mailchimp
Score 7.9 out of 10
N/A
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized recommendations for improving content, targeting, automations, and driving revenue using emails
$0
per month
MailerLite
Score 8.0 out of 10
Small Businesses (1-50 employees)
MailerLite is an email marketing platform. Users can create professional newsletters, landing pages and websites using a drag & drop editor with AI generator or by customizing pre-designed templates. And manage campaigns on-the-go in the iOS app. MailerLite helps to connect with an audience using advanced targeting, automations and surveys. It integrates with Zapier, Stripe, WordPress, Shopify and other tools and platforms. MailerLite offers a Forever Free account including 24/7 support and a 30…
$10
per month
Pricing
MailchimpMailerLite
Editions & Modules
No answers on this topic
Forever free plan
$0
1,000 subscribers
Growing
$10
per month 3 users
Advanced
$21
per month Unlimited users
Enterprise
Custom pricing
per month
Offerings
Pricing Offerings
MailchimpMailerLite
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup fee$10 2500 subscribers
Additional DetailsAdditional 30% discount available to Non-profit organizations.
More Pricing Information
Community Pulse
MailchimpMailerLite
Considered Both Products
Mailchimp
Chose Mailchimp
MailerLite is great in the fact that you can easily segment users based on behavior. This allows you to send email campaigns based on how they interacted with your site, whether they made a purchase, opted in through a freebie, or anything else. This is great as it allows you …
Chose Mailchimp
Mailchimp does emails very well and is a great solution for clients just starting out. If we want to manage multiple clients who are in that category it makes sense to use mailchimp for us. We have gone with other platforms like MailerLite to save some money for the client or Ge…
Chose Mailchimp
Brevo - I have found to be a better all-rounder. The customization to the emails seems more advanced, being able to edit the mobile and desktop view individually. You also pay for emails sent, rather than the number of contacts. I find Mailchimp has better deliverability than Br…
Chose Mailchimp
After switching to MailerLite, I noticed a big shift in usability. Even though Mailchimp has all the features that you might want in an email marketing program, the simplicity of MailerLite makes it a lot more workable.
Especially if you need to make some quick changes or have …
Chose Mailchimp
I would say that Mailchimp is better than MailerLite in terms of its abilities. It has the capacity to do more than simple newsletters but does hit a cap fairly quickly. It is a much more affordable price point than ActiveCampaign and Hubspot. It also has wide adoption so lots …
Chose Mailchimp
Mailchimp was usually already in place and needed to be set up for growth. In general, I found that the lack of phone support at the lower tiers and the rigidness for opt-in rules made working with it long term not that easy.
Chose Mailchimp
More people use MailChimp and also it is easy to integrate with social media more easily than other competitors.
MailerLite
Chose MailerLite
MailerLIte is streamlined and overall nicer to use than Mailchimp. This may have changed since I used it last, but emails sent by MailerLite seemed to not get as many opens as those sent by Mailchimp. For that reason, I switched back to Mailchimp. I would be willing to give …
Chose MailerLite
It's simple and easy to use with great support, plus many features are available on the free plan which Mailchimp no longer has. Also, find it easier to learn and use with MailerLite having their University and Community to help along the day. I am a visual person and …
Chose MailerLite
Aside from ConvertKit which I feel is very much a different type of tool, Mailerlite kills the competition on price, design, functionality and features. I have used several email marketing tools trying to find out which one would work best for me and my business, as well as …
Chose MailerLite
To be fair, I had a great experience with Myemma. But it's $70 a month for the most basic plan. Mailerlite has everything I need in a forever-free plan. I used Myemma for a for-profit business 4 years ago. Deliverability was excellent but not any better than Mailerlite. I …
Chose MailerLite
MailerLite is our choice because: Mailchimp: MailerLite has more features in the basic package. Mailchimp wants an upgrade with most features. AWeber: Doesn't have the scaling price so we don't pay for what we do not use. It is a bit clunky as well compared to the MailerLite …
Chose MailerLite
Mailchimp was just confusing. Nothing makes sense, it was hard to find things and customer service was nonexistent. The aggressive spam reporting was also a turnoff (one person reports you as spam and MC freaks and threatens to shut down your account). Ridiculous.
Chose MailerLite
MailerLite doesn't portray political slanted marketing (yes, that's important to me and I fired Mailchimp because they didn't even answer me when I asked them about particular images they had on their front page). MailerLite was highly recommended to me by other users. …
Chose MailerLite
Automation is the key feature that sold me. I had it for free and a generous 12k sends monthly for 1000 or less subscribers. I will surely upgrade soon once I exhaust the list. Currently at 600+ as of writing.

For everything else, their customization is on par with Mailchimp and …
Chose MailerLite
I can not stand Mailchimp; nothing is easy in Mailchimp, whereas MailerLite somehow makes the whole process even enjoyable!
Chose MailerLite
Hands down, MailerLite is a superior product to Mailchimp.
  1. they're clear about how much you're going to spend per month
  2. they don't gauge you for unsubscribed accounts
Chose MailerLite
Mailerlite was easier to set up than Mailchimp but really disliked being held to their billing plans without much customer support
Chose MailerLite
I couldn't understand Mailchimp at all and found it very unhelpful and not intuitive.
Chose MailerLite
Selected MailerLite for the features + price. They blow the competition out of the water on price... and back it up with the best customer service.

Moosend specifically is overpriced for very few features, and zero support.
Chose MailerLite
I used Mailchimp with another employer, and found that MailerLite is both easier to use (as the content creator, and list manage) and has more features (like scheduling email delivery) at a lower monthly price point. Also, they do not insert a (potentially offensive) logo at …
Chose MailerLite
MailerLite's billing plan is more simple and fit my budget better.
Chose MailerLite
MailerLite allows tags and the whole visual experience seems a lot clearer.
Support was the major factor though, everything points to MailerLite having better support - certainly today has proved that for me. I received support within 10min, my issue was fixed and my first …
Chose MailerLite
Better design features, user interface, and deliverability.
Chose MailerLite
No comparison. That's why I'm now with MailerLite.
The other company name that shall not be spoken had hidden fees and wasn't always upfront with clients and changed policies on a whim. I am totally team MailerLite now and have no plans of ever changing. And I've shared that …
Chose MailerLite
A bit pricey, but no issues with customer service or account termination while testing.
Chose MailerLite
MailerLite has similar features to the tools mentioned above. The main advantage is that it is very complete in its free version. This is ideal for those who are starting out and want to try a complete email marketing platform.
Chose MailerLite
I much prefer MailerLite, it's more user friendly and generally makes my life easier.
Chose MailerLite
Mailerlite is easier to work with, the wysiwyg editor is better, and I find the interface more intuitive.
Chose MailerLite
Definitely better value for money, and their support is second to none!
Top Pros
Top Cons
Features
MailchimpMailerLite
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Mailchimp
8.0
472 Ratings
3% above category average
MailerLite
7.7
49 Ratings
6% below category average
WYSIWYG email editor8.1437 Ratings7.043 Ratings
Dynamic content7.8420 Ratings8.042 Ratings
Ability to test dynamic content7.9401 Ratings7.637 Ratings
Landing pages7.5325 Ratings6.642 Ratings
A/B testing8.0356 Ratings8.132 Ratings
Mobile optimization8.1431 Ratings8.138 Ratings
Email deliverability reporting8.5459 Ratings8.145 Ratings
List management8.1459 Ratings8.146 Ratings
Triggered drip sequences7.7317 Ratings8.131 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Mailchimp
9.1
2 Ratings
17% above category average
MailerLite
-
Ratings
Lead nurturing automation6.22 Ratings00 Ratings
Lead scoring and grading10.01 Ratings00 Ratings
Data quality management10.01 Ratings00 Ratings
Automated sales alerts and tasks10.01 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Mailchimp
8.1
48 Ratings
6% above category average
MailerLite
-
Ratings
Calendaring8.443 Ratings00 Ratings
Event/webinar marketing7.734 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Mailchimp
8.2
42 Ratings
9% above category average
MailerLite
-
Ratings
Social sharing and campaigns8.340 Ratings00 Ratings
Social profile integration8.134 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Mailchimp
7.5
457 Ratings
0% above category average
MailerLite
6.1
45 Ratings
25% below category average
Dashboards7.7120 Ratings6.01 Ratings
Standard reports8.0455 Ratings6.345 Ratings
Custom reports6.948 Ratings6.01 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Mailchimp
7.3
41 Ratings
4% below category average
MailerLite
-
Ratings
API7.831 Ratings00 Ratings
Role-based workflow & approvals6.26 Ratings00 Ratings
Customizability5.62 Ratings00 Ratings
Integration with Salesforce.com8.320 Ratings00 Ratings
Integration with Microsoft Dynamics CRM7.517 Ratings00 Ratings
Integration with SugarCRM8.12 Ratings00 Ratings
Third-party software integrations7.636 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Mailchimp
-
Ratings
MailerLite
6.7
37 Ratings
24% below category average
Email Previews00 Ratings6.737 Ratings
Best Alternatives
MailchimpMailerLite
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Vbout
Vbout
Score 9.4 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Emma by Marigold
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Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MailchimpMailerLite
Likelihood to Recommend
8.1
(496 ratings)
5.8
(51 ratings)
Likelihood to Renew
8.5
(51 ratings)
9.1
(2 ratings)
Usability
8.4
(373 ratings)
8.6
(2 ratings)
Availability
9.5
(6 ratings)
-
(0 ratings)
Performance
9.0
(7 ratings)
-
(0 ratings)
Support Rating
7.8
(14 ratings)
9.4
(4 ratings)
Implementation Rating
7.5
(22 ratings)
-
(0 ratings)
Configurability
10.0
(2 ratings)
-
(0 ratings)
Ease of integration
8.0
(4 ratings)
-
(0 ratings)
Product Scalability
9.5
(6 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(2 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(2 ratings)
-
(0 ratings)
User Testimonials
MailchimpMailerLite
Likelihood to Recommend
Mailchimp
With Mailchimp we are able to revive and enhance our personal connect with the customers. The easy-to-use tools allows us to personalize the email content, segregate and target important leads & send relevant messages. Also, it offers interactive analysis on the performance of a particular campaign. We can judge the effectiveness of our mailers in real time.
Read full review
Mailerlite
The tool is really very complete. I have created regular campaigns, Workflows, and A/B tests in my campaigns and I have not had any limitations. I have tried other platforms that are not as complete in the free version like MailerLite. This makes me want to upgrade to the premium version and I'm sure you will get the same benefits.
Read full review
Pros
Mailchimp
  • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
  • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
  • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
Read full review
Mailerlite
  • Offers a user-friendly interface, making it simple to create beautiful forms, group subscribers, and automate emails.
  • Includes email automation workflows in their free plan - the only provider I know of that doesn't charge you after one month or hit you with "transaction fees".
  • Excellent video tutorial library so you can learn email marketing as a beginner without feeling overwhelmed.
Read full review
Cons
Mailchimp
  • The interface remains a cluttered, non-intuitive mess. That's true from the haphazard way features are organized to the actual email layout.
  • Analytics have never been a priority, and I don't see that changing with Intuit's new ownership. I'm very frustrated over the limited choices for reporting, even when using third-party solutions. If I needed that function, I would not use MailChimp.
  • I would love to develop a workflow screen that lets me focus on the things that I use all the time. Customizing the interface where the content actually goes into the software would help.
  • I never understood why we couldn't import a document into a MC template. At best, we're spending time copying-and-pasting from one app into MC.
Read full review
Mailerlite
  • I would add more types of inbox previews so people can see their campaigns across more channels
  • Mailerlite could definitely use a few more default fields, and more field types. This is an area where we get stuck writing more custom fields than we like. I want to see a variety of fields, from text box, to radio buttons, drop downs and more date options.
  • Custom fields should be able to be organized according to the list type. Custom fields that are added show up on ALL subscriber profiles, so if you were building a list that had a field for the type of pet someone had because you run a Dog Walking Business, but also had a list that only served Sponsors, that dog walking option would show up on all your subscriber types. If there's a way to change this and I missed it, my bad, but I haven't yet found that to be the case.
  • I'd really like to see Mailerlite have the option of adding a subscriber midway through the process, and a RESEND option, whether that is to non-openers or people who are new to a list. While you can set up drip campaigns or triggers to send certain emails when people change their status, it seems a bit too time consuming.
  • I'd love to see a date specific reminder email template for meetings. That would be awesome and speed things up quite a bit.
Read full review
Likelihood to Renew
Mailchimp
We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
Read full review
Mailerlite
Mailerlite is awesome and it does everything I need and then some. They're always innovating and adding new features, and their team is flippin' amazing. Can't see myself ever switching. They may not have everything, but looking at how well their team works, they'll get there for sure and I'm willing to wait.
Read full review
Usability
Mailchimp
Our team use Mailchimp almost every week. Overall UI is simple for anyone to get started with it. The resource library around using particular features is also there, so we don't have to train our team on this product. We also used a lot of other features as well.
Read full review
Mailerlite
Overall it's super simple to get started and use the service. For those who need a bit more help, the support team is accessible.
Read full review
Reliability and Availability
Mailchimp
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
Read full review
Mailerlite
No answers on this topic
Performance
Mailchimp
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Read full review
Mailerlite
No answers on this topic
Support Rating
Mailchimp
Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
Read full review
Mailerlite
Timely responses, quality answers to my questions, showing that the support are knowledgeable and cares about my results. I've had other experiences with competitors, so I'm delighted that this team cares about my business. It's good to know there are real experts ready to jump in when you need help
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Implementation Rating
Mailchimp
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
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Mailerlite
No answers on this topic
Alternatives Considered
Mailchimp
Mailchimp is a means to an end and a way to stay within GDPR laws. We may not use it if this wasn't a requirement. Other platforms are better for design or management of contacts, but Mailchimp offers that secure storage of data that is required. I have not tried other bulk mail applications, so am unable to compare these.
Read full review
Mailerlite
MailerLite allows tags and the whole visual experience seems a lot clearer. Support was the major factor though, everything points to MailerLite having better support - certainly today has proved that for me. I received support within 10min, my issue was fixed and my first Automation is up and running.
Read full review
Scalability
Mailchimp
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
Read full review
Mailerlite
No answers on this topic
Return on Investment
Mailchimp
  • Mailchimp has allowed us to communicate effectively with thousands of customers with ease.
  • Mailchimp's use during our second year of business helped us expand our list of brands considerably (almost 30% YTD) because of regular interactions that we've launched.
  • Mailchimp ramp-up time is minimal for new users so I can turn things over to junior staff - saving me time and money.
Read full review
Mailerlite
  • Gives us the ability to track the popularity of content in our email as well as who has read the content.
  • The customizable layout gives us the opportunity to be creative and have our culture shine through our company communication.
  • The ability to see who has un-subscribed helps our HR department to see who isn't receiving important company information so we can ask them to re-subscribe.
  • Helps our company to be more transparent and communicate more effectively.
Read full review
ScreenShots

Mailchimp Screenshots

Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.

MailerLite Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of