What users are saying about
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Top Rated
1696 Ratings
4 Ratings

Mailchimp

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Top Rated
1696 Ratings
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Score 8.3 out of 100
4 Ratings
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Score 7.7 out of 100

Likelihood to Recommend

Mailchimp

Mailchimp is the go-to platform for anyone who wants to get started with an email platform or who needs a strong email platform but does not want to invest in a full-blown marketing automation platform. It provides lots of great tools to get started with email marketing. The templating engine is good, as is the editor. Creating well-designed emails that render correctly is not easy and Mailchimp really helps.
Mike Muller profile photo

Moosend

I have recently migrated my email marketing campaigns over to Moosend and found throughout my trial the system to work very well. The interface is simple to understand and any queries I have had have been quickly answered by the team there. I am looking forward to a long relationship with them.
Darren Gilchrist profile photo

Feature Rating Comparison

Email & Online Marketing

Mailchimp
8.2
Moosend
7.0
WYSIWYG email editor
Mailchimp
8.5
Moosend
8.2
Dynamic content
Mailchimp
7.9
Moosend
4.5
Ability to test dynamic content
Mailchimp
8.0
Moosend
4.5
Landing pages
Mailchimp
7.7
Moosend
A/B testing
Mailchimp
7.8
Moosend
Mobile optimization
Mailchimp
8.6
Moosend
9.1
Email deliverability
Mailchimp
8.9
Moosend
8.2
List management
Mailchimp
8.4
Moosend
7.3
Triggered drip sequences
Mailchimp
7.8
Moosend

Lead Management

Mailchimp
9.2
Moosend
Lead nurturing
Mailchimp
7.0
Moosend
Lead scoring and grading
Mailchimp
10.0
Moosend
Data quality management
Mailchimp
10.0
Moosend
Automated sales alerts and tasks
Mailchimp
10.0
Moosend

Campaign Management

Mailchimp
10.0
Moosend
Calendaring
Mailchimp
10.0
Moosend
Event/webinar marketing
Mailchimp
10.0
Moosend

Social Media Marketing

Mailchimp
10.0
Moosend
Social sharing and campaigns
Mailchimp
10.0
Moosend
Social profile integration
Mailchimp
10.0
Moosend

Reporting & Analytics

Mailchimp
7.8
Moosend
7.7
Dashboards
Mailchimp
7.7
Moosend
8.2
Standard reports
Mailchimp
8.2
Moosend
7.3
Custom reports
Mailchimp
7.4
Moosend

Platform & Infrastructure

Mailchimp
8.5
Moosend
API
Mailchimp
9.0
Moosend
Role-based workflow & approvals
Mailchimp
10.0
Moosend
Customizability
Mailchimp
6.5
Moosend
Integration with Salesforce.com
Mailchimp
8.5
Moosend
Integration with Microsoft Dynamics CRM
Mailchimp
8.5
Moosend
Integration with SugarCRM
Mailchimp
8.5
Moosend

Pros

Mailchimp

  • Easy to use and updates to application have been very customer focused.
  • Love the amount of services you receive from them at absolutely no cost to you. You can add up to 2,000 subscribers for free.
  • Compatibility with our CRM and Hubspot which enables us to target our email marketing efforts.
  • Great customer service. Any time issues arose or questions needed to be addressed, their customer service team was very responsive and helpful.
  • Outstanding email analytics which allows us to measure many metrics for our email marketing campaign.
Ron Rothstain profile photo

Moosend

  • Easy to use interface
  • Quick and helpful support team
  • Simple to import data
Darren Gilchrist profile photo

Cons

Mailchimp

  • Phone support. While the chat function is extremely effective, it can be helpful with certain questions to speak with someone over the phone.
  • I'd like the ability to unsubscribe someone to all campaigns. Currently, if someone unsubscribes to a campaign, they will never receive that exact campaign again. But if their email address is on multiple lists or gets added on another list by someone who is unaware that they unsubscribed, that person will receive another email. Many recipients have been angered by this, telling me that the unsubscribed - which they did - but I have to explain that the process is not universal, and sometimes we forget to include the "exclude" list.
  • The payment structure goes by the number of email addresses that are stored on Mailchimp, so to stay below a certain billing threshold, I have to periodically delete lists of stored email addresses. This gets to be cumbersome because I regularly need to delete and re-upload many of the same lists of people.
Jason Carlage profile photo

Moosend

  • Would like a more personalised sign up form
Darren Gilchrist profile photo

Likelihood to Renew

Mailchimp

Mailchimp 9.6
Based on 46 answers
Love the product! Easy to use -create fabulous e-mails for our clients which met their needs! Enjoyed using the tools and creating a report for the sales and marketing teams that we work for which helped sharpen their focus and increase their revenue!
Valie Robbins profile photo

Moosend

No score
No answers yet
No answers on this topic

Usability

Mailchimp

Mailchimp 8.5
Based on 112 answers
I'd rank it even higher if the interface was faster, and if there didn't seem to be more server and internal errors than I would be comfortable with. I utilize Mailchimp in various capacities across two dozen plus clients so, when I hit that server error screen and have campaigns scheduled to go out or multiple client edits to make, it can be frustrating. And it's probably a small complaint but the load time flipping between screens when you need to do reporting on just as many clients can be aggravating, but I may just be particularly impatient with that, which is a really small complaint in the grand scheme of things.
Maria Clara Daly profile photo

Moosend

No score
No answers yet
No answers on this topic

Reliability and Availability

Mailchimp

Mailchimp 10.0
Based on 4 answers
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
Ben Caplan profile photo

Moosend

No score
No answers yet
No answers on this topic

Performance

Mailchimp

Mailchimp 10.0
Based on 5 answers
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Ben Caplan profile photo

Moosend

No score
No answers yet
No answers on this topic

Support

Mailchimp

Mailchimp 10.0
Based on 8 answers
The customer support clients really know about their tool and they were able to help my with all of my questions and problems, which over the years were quite a few. They're even motivated enough to drop a funny line here and there which perfectly matches their corporate language on the website.
Fabian Kuhn profile photo

Moosend

No score
No answers yet
No answers on this topic

Implementation

Mailchimp

Mailchimp 8.8
Based on 20 answers
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
Vicki Lesage profile photo

Moosend

No score
No answers yet
No answers on this topic

Alternatives Considered

Mailchimp

The interface alone is more user-friendly than Constant Contact, and the pricing structure, while expensive at the higher levels is substantially cheaper than Constant Contact. The free service for MailChimp would cost us $50 a month if we used Constant Contact. Mailchimp also offers more storage for files and images on its service compared to Constant Contact. Constant Contact limits you to 1GB and we are well over that with Mailchimp.
Fredrick Doss, M.A. profile photo

Moosend

No answers on this topic

Scalability

Mailchimp

Mailchimp 9.3
Based on 4 answers
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now.If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
Ben Caplan profile photo

Moosend

No score
No answers yet
No answers on this topic

Return on Investment

Mailchimp

  • It has been an easy way for the organization to reach its customers and the software does not have negative impacts on the business
  • As a small organization, it is cheap to use Mailchimp because there is no overhead costs involved
  • With Mailchimp, our emails are very professional
Faith Mutheu profile photo

Moosend

  • Monthly costs have reduced to about 1/3 of our previous supplier
  • No limit on number of emails sent, pricing is based on list size instead
  • CTR has remained the same as our previous supplier
Darren Gilchrist profile photo

Pricing Details

Mailchimp

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Moosend

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Mailchimp
8.5
Moosend
9.1

Likelihood to Renew

Mailchimp
9.6
Moosend

Usability

Mailchimp
8.5
Moosend

Reliability and Availability

Mailchimp
10.0
Moosend

Performance

Mailchimp
10.0
Moosend

Support

Mailchimp
10.0
Moosend

Implementation

Mailchimp
8.8
Moosend

Scalability

Mailchimp
9.3
Moosend

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