Mailchimp vs Salesforce Marketing Cloud Email Studio

• Easy to use and updates to application have been very customer focused.
• Love the amount of services you receive from them at absolutely no cost to you. You can add up to 2,000 subscribers for free.
• Compatibility with our CRM and Hubspot which enables us to target our email marketing efforts.
• Great customer service. Any time issues arose or questions needed to be addressed, their customer service team was very responsive and helpful.
• Outstanding email analytics which allows us to measure many metrics for our email marketing campaign.

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• Sends client confirmations when they subscribe to a newsletter, sign up for a conference, or place an order with our company (SourceMedia). We don't have to hire an agency to send these for us.
• Manages newsletter subscriptions and allows us to deploy on specific dates/times.
• Helps us discover and manage the correct audience base per newsletter, and automates the distributions so we don't have to do it manually.

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• Phone support. While the chat function is extremely effective, it can be helpful with certain questions to speak with someone over the phone.
• I'd like the ability to unsubscribe someone to all campaigns. Currently, if someone unsubscribes to a campaign, they will never receive that exact campaign again. But if their email address is on multiple lists or gets added on another list by someone who is unaware that they unsubscribed, that person will receive another email. Many recipients have been angered by this, telling me that the unsubscribed - which they did - but I have to explain that the process is not universal, and sometimes we forget to include the "exclude" list.
• The payment structure goes by the number of email addresses that are stored on Mailchimp, so to stay below a certain billing threshold, I have to periodically delete lists of stored email addresses. This gets to be cumbersome because I regularly need to delete and re-upload many of the same lists of people.

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• Deliverability reports - before sending emails they are checked for known issues and deliverability performance. The SFMC offering is ok but could be better. There additional software that can be purchased which should be included as part of the offering
• SF should make it easier to integrate other clouds i.e commerce cloud and service cloud. The implementation of commerce cloud has improved but I still feel there is a way to go

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• Its affordability keeps campaign expenditures low. For the first year of the campaign, we were able to utilize the free service which saved us about $400 on administrative costs. We have just recently upgraded to a payment plan.
• The ease of using saved templates cuts down on staff time, and even if we decide to use a new template, customizing a template is pretty simple.
• We have been able to raise $5,000+ from our email campaigns, and that was during the time when we weren't paying for the service.

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• Better execution/monitoring - when multiple steps are involved, IMH is great at dashboarding.
• Facilitates exploratory campaigns - it is great at instilling confidence when you're trying a new facet of a campaign, due to the process transparency.
• Cloud - can be a double-edged sword. Allows for on the go access, but isn't truly mobile-friendly, and can sometimes sputter. But certainly will improve with time.

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