What users are saying about
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Top Rated
1833 Ratings
6 Ratings

Mailchimp

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Top Rated
1833 Ratings
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Score 8.2 out of 100
6 Ratings
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Score 6.6 out of 100

Likelihood to Recommend

Mailchimp

Mailchimp is well suited to a situation where you have a stable or known set of recipients to whom you will be sending email updates on a regular basis. Mailchimp is well suited to situations where a lot of information needs to be sent to a lot of different people and organizations at specified times in the future.Mailchimp is not appropriate for one-to-one communication - the higher the scale of interactions from 1 to many the better the software performs.
Alfred Brock | TrustRadius Reviewer

SalesGenius

Genius is well-suited for a smaller company looking to do one-off campaigns and not necessarily needing to track within a separate system. For example, the professional version of Salesforce is probably an ideal size for Genius. For a more enterprise/larger company I wouldn't suggest Genius be used.
Jessie Mead | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Mailchimp
8.1
SalesGenius
WYSIWYG email editor
Mailchimp
8.5
SalesGenius
Dynamic content
Mailchimp
7.8
SalesGenius
Ability to test dynamic content
Mailchimp
7.9
SalesGenius
Landing pages
Mailchimp
7.6
SalesGenius
A/B testing
Mailchimp
7.8
SalesGenius
Mobile optimization
Mailchimp
8.6
SalesGenius
Email deliverability reporting
Mailchimp
8.8
SalesGenius
List management
Mailchimp
8.3
SalesGenius
Triggered drip sequences
Mailchimp
7.7
SalesGenius

Lead Management

Mailchimp
9.2
SalesGenius
Lead nurturing
Mailchimp
7.0
SalesGenius
Lead scoring and grading
Mailchimp
10.0
SalesGenius
Data quality management
Mailchimp
10.0
SalesGenius
Automated sales alerts and tasks
Mailchimp
10.0
SalesGenius

Campaign Management

Mailchimp
10.0
SalesGenius
Calendaring
Mailchimp
10.0
SalesGenius
Event/webinar marketing
Mailchimp
10.0
SalesGenius

Social Media Marketing

Mailchimp
10.0
SalesGenius
Social sharing and campaigns
Mailchimp
10.0
SalesGenius
Social profile integration
Mailchimp
10.0
SalesGenius

Reporting & Analytics

Mailchimp
7.8
SalesGenius
Dashboards
Mailchimp
7.7
SalesGenius
Standard reports
Mailchimp
8.2
SalesGenius
Custom reports
Mailchimp
7.4
SalesGenius

Platform & Infrastructure

Mailchimp
8.5
SalesGenius
API
Mailchimp
9.0
SalesGenius
Role-based workflow & approvals
Mailchimp
10.0
SalesGenius
Customizability
Mailchimp
6.5
SalesGenius
Integration with Salesforce.com
Mailchimp
8.5
SalesGenius
Integration with Microsoft Dynamics CRM
Mailchimp
8.5
SalesGenius
Integration with SugarCRM
Mailchimp
8.5
SalesGenius

Pros

Mailchimp

  • Easy to use and updates to application have been very customer focused.
  • Love the amount of services you receive from them at absolutely no cost to you. You can add up to 2,000 subscribers for free.
  • Compatibility with our CRM and Hubspot which enables us to target our email marketing efforts.
  • Great customer service. Any time issues arose or questions needed to be addressed, their customer service team was very responsive and helpful.
  • Outstanding email analytics which allows us to measure many metrics for our email marketing campaign.
Ron Rothstain | TrustRadius Reviewer

SalesGenius

  • Genius helped by giving our company easy access to social sharing tools, and a streamlined process for developing unique URL's, tracking, and an intuitive dashboard reporting system. It's well designed UX makes it easy to train new employees to use.
  • As an analytics person, data is important to me. However, website tagging can be an enormous time commitment. Genius helped by allowing our company to get client sites tagged in order to track in-depth analytics and develop more sophisticated engagement metrics.
  • Email solutions worked wonders, by automating the customized email process and including it in the same application that we use for our other marketing channels.
Jeremy Shabtai | TrustRadius Reviewer

Cons

Mailchimp

  • Phone support. While the chat function is extremely effective, it can be helpful with certain questions to speak with someone over the phone.
  • I'd like the ability to unsubscribe someone to all campaigns. Currently, if someone unsubscribes to a campaign, they will never receive that exact campaign again. But if their email address is on multiple lists or gets added on another list by someone who is unaware that they unsubscribed, that person will receive another email. Many recipients have been angered by this, telling me that the unsubscribed - which they did - but I have to explain that the process is not universal, and sometimes we forget to include the "exclude" list.
  • The payment structure goes by the number of email addresses that are stored on Mailchimp, so to stay below a certain billing threshold, I have to periodically delete lists of stored email addresses. This gets to be cumbersome because I regularly need to delete and re-upload many of the same lists of people.
Jason Carlage | TrustRadius Reviewer

SalesGenius

  • CRM Integration - Although Genius was great at tracking individual activity, there wasn't a way to pull over specific campaign details (ie, bounces, deliverables, statistics, charts). Our end-users not participating in the direct campaign had no way of knowing the results from within Salesforce.
  • Communication - I had a difficult time contacting Genius when I had issues or questions.
Jessie Mead | TrustRadius Reviewer

Likelihood to Renew

Mailchimp

Mailchimp 9.4
Based on 48 answers
Love the product! Easy to use -create fabulous e-mails for our clients which met their needs! Enjoyed using the tools and creating a report for the sales and marketing teams that we work for which helped sharpen their focus and increase their revenue!
Valie Robbins | TrustRadius Reviewer

SalesGenius

SalesGenius 2.1
Based on 2 answers
Platform replaces many of the tools we used to use, creating efficiencies. Only reason not to renew is if another product comes along with a lower price tag.
Jeremy Shabtai | TrustRadius Reviewer

Usability

Mailchimp

Mailchimp 8.5
Based on 135 answers
The interface is really easy to use. The email editor works great and helps smooth out the issues you have when creating emails for the many different email clients out there. It's also easy to schedule and deploy emails within the platform. Email reporting is also great.
Mike Muller | TrustRadius Reviewer

SalesGenius

SalesGenius 7.0
Based on 1 answer
Extremely user friendly as a stand-alone marketing platform.
Jessie Mead | TrustRadius Reviewer

Reliability and Availability

Mailchimp

Mailchimp 10.0
Based on 8 answers
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
Ben Caplan | TrustRadius Reviewer

SalesGenius

No score
No answers yet
No answers on this topic

Performance

Mailchimp

Mailchimp 10.0
Based on 10 answers
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Ben Caplan | TrustRadius Reviewer

SalesGenius

No score
No answers yet
No answers on this topic

Support Rating

Mailchimp

Mailchimp 10.0
Based on 16 answers
The customer support clients really know about their tool and they were able to help my with all of my questions and problems, which over the years were quite a few. They're even motivated enough to drop a funny line here and there which perfectly matches their corporate language on the website.
Fabian Kuhn | TrustRadius Reviewer

SalesGenius

No score
No answers yet
No answers on this topic

Implementation Rating

Mailchimp

Mailchimp 8.8
Based on 40 answers
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
Vicki Lesage | TrustRadius Reviewer

SalesGenius

No score
No answers yet
No answers on this topic

Alternatives Considered

Mailchimp

The automation features in Mailchimp vastly outrank any other mail service I've tried so far, and seeing as we often try and teach our clients how to utilize it, I also really appreciate their deep and constantly updated tutorials and documentation. Whenever I've had an issue or problem their support staff, whether over chat or phone have been really helpful and invested in helping solve the issue.
Maria Clara Daly | TrustRadius Reviewer

SalesGenius

Pardot is within the Salesforce CRM, so solves many issues for us as far as our employees seeing direct results. Genius is more suited for the larger, enterprise company, whereas Genius is better for a smaller team. Both are extremely efficient, just target a different business size/purpose.
Jessie Mead | TrustRadius Reviewer

Scalability

Mailchimp

Mailchimp 9.3
Based on 4 answers
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now.If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
Ben Caplan | TrustRadius Reviewer

SalesGenius

No score
No answers yet
No answers on this topic

Return on Investment

Mailchimp

  • Its affordability keeps campaign expenditures low. For the first year of the campaign, we were able to utilize the free service which saved us about $400 on administrative costs. We have just recently upgraded to a payment plan.
  • The ease of using saved templates cuts down on staff time, and even if we decide to use a new template, customizing a template is pretty simple.
  • We have been able to raise $5,000+ from our email campaigns, and that was during the time when we weren't paying for the service.
Fredrick Doss, M.A. | TrustRadius Reviewer

SalesGenius

  • Training new hires has become significantly more efficient due to ease of use.
  • Increased website engagement metrics across the board.
Jeremy Shabtai | TrustRadius Reviewer

Screenshots

Pricing Details

Mailchimp

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Mailchimp Editions & Modules

Additional Pricing Details

SalesGenius

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SalesGenius Editions & Modules

Edition
Startups$4001
Small Teams$8001
The Big Guns$1,2001
  1. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Mailchimp
8.4
SalesGenius
6.0

Likelihood to Renew

Mailchimp
9.4
SalesGenius
2.1

Usability

Mailchimp
8.5
SalesGenius
7.0

Reliability and Availability

Mailchimp
10.0
SalesGenius

Performance

Mailchimp
10.0
SalesGenius

Support Rating

Mailchimp
10.0
SalesGenius

Implementation Rating

Mailchimp
8.8
SalesGenius

Scalability

Mailchimp
9.3
SalesGenius

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