Mailchimp vs. SAP Sales Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Mailchimp
Score 7.9 out of 10
N/A
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized recommendations for improving content, targeting, automations, and driving revenue using emails
$0
per month
SAP Sales Cloud
Score 8.2 out of 10
N/A
SAP Sales Cloud (formerly SAP Cloud for Sales) is a cloud sales application with sales automation, enterprise resource planning (ERP) integration, and collaboration capabilities.N/A
Pricing
MailchimpSAP Sales Cloud
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
MailchimpSAP Sales Cloud
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
MailchimpSAP Sales Cloud
Considered Both Products
Mailchimp

No answer on this topic

SAP Sales Cloud
Chose SAP Sales Cloud
I think the main advantage SAP has is the pricing. Though the UI feels more rustic, it is a pretty powerful tool. So as long as someone in the team has enough knowledge on CRM automations, your team will be fine.
Top Pros
Top Cons
Features
MailchimpSAP Sales Cloud
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Mailchimp
8.0
475 Ratings
3% above category average
SAP Sales Cloud
-
Ratings
WYSIWYG email editor8.1440 Ratings00 Ratings
Dynamic content7.8423 Ratings00 Ratings
Ability to test dynamic content7.9404 Ratings00 Ratings
Landing pages7.5327 Ratings00 Ratings
A/B testing8.0358 Ratings00 Ratings
Mobile optimization8.1434 Ratings00 Ratings
Email deliverability reporting8.5462 Ratings00 Ratings
List management8.1462 Ratings00 Ratings
Triggered drip sequences7.7319 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Mailchimp
9.1
2 Ratings
16% above category average
SAP Sales Cloud
-
Ratings
Lead nurturing automation6.22 Ratings00 Ratings
Lead scoring and grading10.01 Ratings00 Ratings
Data quality management10.01 Ratings00 Ratings
Automated sales alerts and tasks10.01 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Mailchimp
8.1
50 Ratings
6% above category average
SAP Sales Cloud
-
Ratings
Calendaring8.445 Ratings00 Ratings
Event/webinar marketing7.836 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Mailchimp
8.2
44 Ratings
9% above category average
SAP Sales Cloud
-
Ratings
Social sharing and campaigns8.342 Ratings00 Ratings
Social profile integration8.135 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Mailchimp
7.6
460 Ratings
1% above category average
SAP Sales Cloud
-
Ratings
Dashboards7.7123 Ratings00 Ratings
Standard reports8.0458 Ratings00 Ratings
Custom reports7.250 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Mailchimp
7.4
44 Ratings
2% below category average
SAP Sales Cloud
-
Ratings
API7.833 Ratings00 Ratings
Role-based workflow & approvals6.57 Ratings00 Ratings
Customizability5.62 Ratings00 Ratings
Integration with Salesforce.com8.421 Ratings00 Ratings
Integration with Microsoft Dynamics CRM7.618 Ratings00 Ratings
Integration with SugarCRM8.12 Ratings00 Ratings
Third-party software integrations7.639 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Mailchimp
-
Ratings
SAP Sales Cloud
7.9
101 Ratings
3% above category average
Customer data management / contact management00 Ratings8.399 Ratings
Workflow management00 Ratings8.299 Ratings
Territory management00 Ratings8.287 Ratings
Opportunity management00 Ratings8.695 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings8.192 Ratings
Contract management00 Ratings7.394 Ratings
Quote & order management00 Ratings7.991 Ratings
Interaction tracking00 Ratings8.294 Ratings
Channel / partner relationship management00 Ratings6.792 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Mailchimp
-
Ratings
SAP Sales Cloud
7.3
85 Ratings
3% below category average
Case management00 Ratings6.382 Ratings
Call center management00 Ratings7.777 Ratings
Help desk management00 Ratings7.978 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Mailchimp
-
Ratings
SAP Sales Cloud
7.5
89 Ratings
1% below category average
Lead management00 Ratings7.388 Ratings
Email marketing00 Ratings7.878 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Mailchimp
-
Ratings
SAP Sales Cloud
7.3
95 Ratings
4% below category average
Task management00 Ratings7.791 Ratings
Billing and invoicing management00 Ratings6.978 Ratings
Reporting00 Ratings7.386 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Mailchimp
-
Ratings
SAP Sales Cloud
7.4
95 Ratings
3% below category average
Forecasting00 Ratings7.488 Ratings
Pipeline visualization00 Ratings6.889 Ratings
Customizable reports00 Ratings8.092 Ratings
Customization
Comparison of Customization features of Product A and Product B
Mailchimp
-
Ratings
SAP Sales Cloud
7.6
92 Ratings
0% above category average
Custom fields00 Ratings7.992 Ratings
Custom objects00 Ratings7.489 Ratings
Scripting environment00 Ratings8.080 Ratings
API for custom integration00 Ratings7.383 Ratings
Security
Comparison of Security features of Product A and Product B
Mailchimp
-
Ratings
SAP Sales Cloud
8.6
96 Ratings
3% above category average
Single sign-on capability00 Ratings9.092 Ratings
Role-based user permissions00 Ratings8.290 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Mailchimp
-
Ratings
SAP Sales Cloud
7.4
67 Ratings
2% above category average
Social data00 Ratings8.067 Ratings
Social engagement00 Ratings6.965 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Mailchimp
-
Ratings
SAP Sales Cloud
8.1
82 Ratings
12% above category average
Marketing automation00 Ratings8.078 Ratings
Compensation management00 Ratings8.366 Ratings
Platform
Comparison of Platform features of Product A and Product B
Mailchimp
-
Ratings
SAP Sales Cloud
8.2
82 Ratings
9% above category average
Mobile access00 Ratings8.282 Ratings
Best Alternatives
MailchimpSAP Sales Cloud
Small Businesses
Vbout
Vbout
Score 9.5 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Creatio
Creatio
Score 9.1 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Creatio
Creatio
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MailchimpSAP Sales Cloud
Likelihood to Recommend
8.0
(499 ratings)
8.5
(112 ratings)
Likelihood to Renew
8.5
(51 ratings)
9.0
(7 ratings)
Usability
8.4
(373 ratings)
6.8
(7 ratings)
Availability
9.5
(6 ratings)
8.0
(1 ratings)
Performance
9.0
(7 ratings)
8.0
(1 ratings)
Support Rating
7.9
(15 ratings)
8.8
(10 ratings)
Online Training
-
(0 ratings)
7.0
(2 ratings)
Implementation Rating
7.5
(22 ratings)
8.0
(1 ratings)
Configurability
10.0
(2 ratings)
-
(0 ratings)
Ease of integration
8.0
(4 ratings)
-
(0 ratings)
Product Scalability
9.5
(6 ratings)
8.3
(72 ratings)
Vendor post-sale
10.0
(2 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(2 ratings)
-
(0 ratings)
User Testimonials
MailchimpSAP Sales Cloud
Likelihood to Recommend
Mailchimp
With Mailchimp we are able to revive and enhance our personal connect with the customers. The easy-to-use tools allows us to personalize the email content, segregate and target important leads & send relevant messages. Also, it offers interactive analysis on the performance of a particular campaign. We can judge the effectiveness of our mailers in real time.
Read full review
SAP
SAP Sales CLoud is not useful in cases where it needs zero downtime upgrades or new monthly releases or micro frontends.Although it is great for any cloud deployments, provides a unified view for the customers. Helps in AI insights recommendations and analytics. It is also optimised for mobile . It is robust and a highly scalable cloud plaform
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Pros
Mailchimp
  • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
  • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
  • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
Read full review
SAP
  • Help sales teams decide based on relevant data
  • Provide a framework to guide sales teams on activities such as status updates, customer success, sales qualification, etc
  • Reduce manual work by predictive analysis, that is, by understanding when a template can be helpful, updating a manager on a finished task, etc
Read full review
Cons
Mailchimp
  • The interface remains a cluttered, non-intuitive mess. That's true from the haphazard way features are organized to the actual email layout.
  • Analytics have never been a priority, and I don't see that changing with Intuit's new ownership. I'm very frustrated over the limited choices for reporting, even when using third-party solutions. If I needed that function, I would not use MailChimp.
  • I would love to develop a workflow screen that lets me focus on the things that I use all the time. Customizing the interface where the content actually goes into the software would help.
  • I never understood why we couldn't import a document into a MC template. At best, we're spending time copying-and-pasting from one app into MC.
Read full review
SAP
  • One area of concern is the many data silos that are present within SAP sales cloud
  • While creating filters for accessing sales lead reports, the accuracy is missing sometimes.
  • The product is quite vast and a lot more learning material and knowledge base documents are required.
Read full review
Likelihood to Renew
Mailchimp
We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
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SAP
SAP sales enables organizations to manage their sales activities, such as inquiries, quotations, orders, deliveries, billing, and payments. Also integrates with other SAP modules, such as finance, logistics, and marketing, to provide a comprehensive solution for managing the entire sales cycle. thats makes SAP a good choice
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Usability
Mailchimp
Our team use Mailchimp almost every week. Overall UI is simple for anyone to get started with it. The resource library around using particular features is also there, so we don't have to train our team on this product. We also used a lot of other features as well.
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SAP
In short, SAP CRM is a complete service that will help improve marketing strategy and productivity. It covers various topics, from big data analytics to resource management and housing sales data. SAP CRM has a long list of features and can do them all.
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Reliability and Availability
Mailchimp
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
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SAP
Product was mostly available. A couple accessibility issues did exist when sending API calls, and there was either no response, or a delayed response.
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Performance
Mailchimp
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
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SAP
No answers on this topic
Support Rating
Mailchimp
Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
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SAP
SAP's customer service is quick and efficient, with a response time of fewer than some minutes. In either case, you'll get instant help from the vendor or online forums. In addition, the vendor provides excellent global support for this tool. Like Salesforce, SugarCRM, etc., it's probably fine as a standalone CRM option.
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Online Training
Mailchimp
No answers on this topic
SAP
Training was mostly completed over a couple conference calls, and reading the API documentation. Our developers were able to implement quickly after reading the documentation.
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Implementation Rating
Mailchimp
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
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SAP
The API documentation is good. Development team was able to implement in under two weeks, and normally we were told it was a 12-14 week process.
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Alternatives Considered
Mailchimp
Mailchimp is a means to an end and a way to stay within GDPR laws. We may not use it if this wasn't a requirement. Other platforms are better for design or management of contacts, but Mailchimp offers that secure storage of data that is required. I have not tried other bulk mail applications, so am unable to compare these.
Read full review
SAP
We went with SAP Sales Cloud over Oracle Sales Cloud because it just clicks better with our way of doing things. SAP is like the superhero of sales software – it plays super well with all our other systems, grows with us as we get bigger, and gives us really smart insights into our sales. Plus, it's easy for our team to use, and we can tweak it to fit exactly how we work. While Oracle is good, SAP is like the perfect fit for our sales superhero team.
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Scalability
Mailchimp
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
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SAP
As a cloud-based solution, SAP Sales Cloud provides the flexibility to scale resources based on demand. Organizations can easily adjust their usage and storage requirements without the need for significant infrastructure changes. SAP Sales Cloud is designed to integrate seamlessly with other SAP solutions, such as ERP systems and marketing automation tools. This integration ensures a cohesive ecosystem across various business functions, contributing to overall scalability.
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Return on Investment
Mailchimp
  • Mailchimp has allowed us to communicate effectively with thousands of customers with ease.
  • Mailchimp's use during our second year of business helped us expand our list of brands considerably (almost 30% YTD) because of regular interactions that we've launched.
  • Mailchimp ramp-up time is minimal for new users so I can turn things over to junior staff - saving me time and money.
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SAP
  • Positive Impact: SAP Sales Cloud can lead to increased sales efficiency by automating manual tasks, streamlining workflows, and providing real-time access to customer data. This can result in sales teams spending more time on revenue-generating activities.
  • Negative Impact: The initial costs associated with implementing SAP Sales Cloud, including licensing, customization, and training, can be significant. If not managed properly, this may impact the short-term financials and the expected payback period.
  • Negative Impact: The comprehensive features of SAP Sales Cloud might result in a steeper learning curve for users. If not addressed through adequate training and change management, this complexity can temporarily impact productivity.
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ScreenShots

Mailchimp Screenshots

Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.