What users are saying about
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Top Rated
1867 Ratings
70 Ratings

Mailchimp

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Top Rated
1867 Ratings
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Score 8.2 out of 100
70 Ratings
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Score 5.3 out of 100

Likelihood to Recommend

Mailchimp

Mailchimp is well suited to a situation where you have a stable or known set of recipients to whom you will be sending email updates on a regular basis. Mailchimp is well suited to situations where a lot of information needs to be sent to a lot of different people and organizations at specified times in the future.Mailchimp is not appropriate for one-to-one communication - the higher the scale of interactions from 1 to many the better the software performs.
Alfred Brock | TrustRadius Reviewer

Sendinblue

SendinBlue is great for simple email marketing, especially for small businesses. It's very easy to get the account setup and create an email compared to other services like MailChimp. It's also very user-friendly for those who may not be technically savvy. If you have a much larger scale email list or regularly import lists from outside SendinBlue, then you may want to look elsewhere. SendinBlue is great if you stay within the system, but can cause trouble if you import email lists outside of the system.
Tim Sleeper | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Mailchimp
8.1
Sendinblue
7.0
WYSIWYG email editor
Mailchimp
8.5
Sendinblue
8.1
Dynamic content
Mailchimp
7.8
Sendinblue
7.5
Ability to test dynamic content
Mailchimp
7.9
Sendinblue
7.0
Landing pages
Mailchimp
7.6
Sendinblue
6.0
A/B testing
Mailchimp
7.8
Sendinblue
6.5
Mobile optimization
Mailchimp
8.6
Sendinblue
8.0
Email deliverability reporting
Mailchimp
8.8
Sendinblue
7.9
List management
Mailchimp
8.3
Sendinblue
6.1
Triggered drip sequences
Mailchimp
7.7
Sendinblue
5.8

Lead Management

Mailchimp
9.2
Sendinblue
Lead nurturing
Mailchimp
6.9
Sendinblue
Lead scoring and grading
Mailchimp
10.0
Sendinblue
Data quality management
Mailchimp
10.0
Sendinblue
Automated sales alerts and tasks
Mailchimp
10.0
Sendinblue

Campaign Management

Mailchimp
10.0
Sendinblue
Calendaring
Mailchimp
10.0
Sendinblue
Event/webinar marketing
Mailchimp
10.0
Sendinblue

Social Media Marketing

Mailchimp
10.0
Sendinblue
Social sharing and campaigns
Mailchimp
10.0
Sendinblue
Social profile integration
Mailchimp
10.0
Sendinblue

Reporting & Analytics

Mailchimp
7.7
Sendinblue
6.9
Dashboards
Mailchimp
7.7
Sendinblue
8.0
Standard reports
Mailchimp
8.2
Sendinblue
5.9
Custom reports
Mailchimp
7.3
Sendinblue
6.8

Platform & Infrastructure

Mailchimp
8.5
Sendinblue
API
Mailchimp
9.0
Sendinblue
Role-based workflow & approvals
Mailchimp
10.0
Sendinblue
Customizability
Mailchimp
6.4
Sendinblue
Integration with Salesforce.com
Mailchimp
8.5
Sendinblue
Integration with Microsoft Dynamics CRM
Mailchimp
8.5
Sendinblue
Integration with SugarCRM
Mailchimp
8.5
Sendinblue

Pros

Mailchimp

  • Easy to use and updates to application have been very customer focused.
  • Love the amount of services you receive from them at absolutely no cost to you. You can add up to 2,000 subscribers for free.
  • Compatibility with our CRM and Hubspot which enables us to target our email marketing efforts.
  • Great customer service. Any time issues arose or questions needed to be addressed, their customer service team was very responsive and helpful.
  • Outstanding email analytics which allows us to measure many metrics for our email marketing campaign.
Ron Rothstain | TrustRadius Reviewer

Sendinblue

  • Fast newsletter delivery to a large subscriber base
  • Fair pricing allows small companies to get use of the features with a small subscriber base and then scale up as their subscriber base grows.
  • APIs allow you to fully automate the process of generating and delivering newsletters. My web staff updates the website information, and sends the newsletter from my website back end. They do not ever even have to log in to SendinBlue. This creates a level of simplicity that prevents errors.
Cameron Andrews | TrustRadius Reviewer

Cons

Mailchimp

  • Phone support. While the chat function is extremely effective, it can be helpful with certain questions to speak with someone over the phone.
  • I'd like the ability to unsubscribe someone to all campaigns. Currently, if someone unsubscribes to a campaign, they will never receive that exact campaign again. But if their email address is on multiple lists or gets added on another list by someone who is unaware that they unsubscribed, that person will receive another email. Many recipients have been angered by this, telling me that the unsubscribed - which they did - but I have to explain that the process is not universal, and sometimes we forget to include the "exclude" list.
  • The payment structure goes by the number of email addresses that are stored on Mailchimp, so to stay below a certain billing threshold, I have to periodically delete lists of stored email addresses. This gets to be cumbersome because I regularly need to delete and re-upload many of the same lists of people.
Jason Carlage | TrustRadius Reviewer

Sendinblue

  • Would like to have emails sent directly from our server (without extra charge). We noticed recently emails now come from sendinblue.com vs. a server with a series of numbers so this is a definite improvement!
  • Would like to see our actual subscriber base number (total minus blacklist)
  • Was initially difficult to figure out how to create newsletter signup to match the layout of our website but eventually our developer figured out a workaround.
  • Sometimes when you click on the editing box, you end up going out to the hyperlink specified instead of edit box, this is sometimes annoying.
Michelle Young | TrustRadius Reviewer

Likelihood to Renew

Mailchimp

Mailchimp 9.4
Based on 49 answers
Love the product! Easy to use -create fabulous e-mails for our clients which met their needs! Enjoyed using the tools and creating a report for the sales and marketing teams that we work for which helped sharpen their focus and increase their revenue!
Valie Robbins | TrustRadius Reviewer

Sendinblue

Sendinblue 9.4
Based on 4 answers
SendinBlue is providing an excellent value to my business by simplifying and speeding up the way that we interact with our customers
Cameron Andrews | TrustRadius Reviewer

Usability

Mailchimp

Mailchimp 8.5
Based on 138 answers
The interface is really easy to use. The email editor works great and helps smooth out the issues you have when creating emails for the many different email clients out there. It's also easy to schedule and deploy emails within the platform. Email reporting is also great.
Mike Muller | TrustRadius Reviewer

Sendinblue

Sendinblue 9.2
Based on 2 answers
I am a web designer and systems admin. I have not found anything with this system that was hard to use. Other systems make it hard to do simple tasks and is very limiting. SendinBlue doesn't limit you.
Kenny Williamson | TrustRadius Reviewer

Reliability and Availability

Mailchimp

Mailchimp 10.0
Based on 8 answers
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
Ben Caplan | TrustRadius Reviewer

Sendinblue

Sendinblue 9.1
Based on 1 answer
I have never had any planned outages in the time I have been using the software and have had no issues with accessing it.
Nathaniel Bradley | TrustRadius Reviewer

Performance

Mailchimp

Mailchimp 10.0
Based on 10 answers
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Ben Caplan | TrustRadius Reviewer

Sendinblue

Sendinblue 9.1
Based on 1 answer
Everything loads very quickly, it saves as you go along so you're unlikely to loose work if your computer fails. Reports are there immediately too so you're able to act quickly on customer engagement.
Nathaniel Bradley | TrustRadius Reviewer

Support Rating

Mailchimp

Mailchimp 10.0
Based on 16 answers
The customer support clients really know about their tool and they were able to help my with all of my questions and problems, which over the years were quite a few. They're even motivated enough to drop a funny line here and there which perfectly matches their corporate language on the website.
Fabian Kuhn | TrustRadius Reviewer

Sendinblue

Sendinblue 9.0
Based on 4 answers
These people helped me identify errors when setting up DKIM and were more than helpful in trying to diagnose low open rates with a few campaigns identifying where improvement can be made and how to more effectively manage contact lists. The support is excellent.
Justin Germino | TrustRadius Reviewer

Implementation Rating

Mailchimp

Mailchimp 8.8
Based on 40 answers
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
Vicki Lesage | TrustRadius Reviewer

Sendinblue

Sendinblue 10.0
Based on 1 answer
If you follow all the steps of the setup process they give you, any one can set this up in about 1 - 2 hours.
Kenny Williamson | TrustRadius Reviewer

Alternatives Considered

Mailchimp

The automation features in Mailchimp vastly outrank any other mail service I've tried so far, and seeing as we often try and teach our clients how to utilize it, I also really appreciate their deep and constantly updated tutorials and documentation. Whenever I've had an issue or problem their support staff, whether over chat or phone have been really helpful and invested in helping solve the issue.
Maria Clara Daly | TrustRadius Reviewer

Sendinblue

Sendinblue advertises itself as being better than Mailchimp, which if you think about it is awful advertising campaign, putting one company down to raise another. But despite this, Mailchimp actually lets people use their account for good whereas Sendinblue seems to be doing the opposite. Plus Mailchimp is easier to use and navigate around, and doesn't take a long time to set up. The only downside is that you can't have unlimited contacts which is why we changed to Sendinblue.
Emi Howell | TrustRadius Reviewer

Scalability

Mailchimp

Mailchimp 9.3
Based on 4 answers
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now.If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
Ben Caplan | TrustRadius Reviewer

Sendinblue

Sendinblue 9.1
Based on 1 answer
They have multiple options for upgrading bigger senders or if you need more emails sent in a month.
Nathaniel Bradley | TrustRadius Reviewer

Return on Investment

Mailchimp

  • Its affordability keeps campaign expenditures low. For the first year of the campaign, we were able to utilize the free service which saved us about $400 on administrative costs. We have just recently upgraded to a payment plan.
  • The ease of using saved templates cuts down on staff time, and even if we decide to use a new template, customizing a template is pretty simple.
  • We have been able to raise $5,000+ from our email campaigns, and that was during the time when we weren't paying for the service.
Fredrick Doss, M.A. | TrustRadius Reviewer

Sendinblue

  • Deliverability: SIB protects their sending IP and this shows with the rate of delivery. Junk senders are cautioned, this is not the solution for you.
  • Simplicity: Cut the time it takes to get professional email campaigns out to your audience. Less time = less labor expense.
  • All in one solution allows you to capture and maintain both SMTP and SMS under one program and this has made segmentation and campaigning less annoying and tedious.
David Faustina | TrustRadius Reviewer

Screenshots

Pricing Details

Mailchimp

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Mailchimp Editions & Modules

Additional Pricing Details

Sendinblue

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sendinblue Editions & Modules

Edition
Free0.001
Micro$252
Bronze$393
Silver$664
Gold$1735
Platinum$3346
Diamond$6037
  1. 600 / Day
  2. 40,000 / Month
  3. 60,000 / Month
  4. 120,000 / Month
  5. 350,000 / Month
  6. 750,000 / Month
  7. 3 Million / Month
Additional Pricing Details
SendinBlue pricing is based on the number of email messages sent, rather than the number of contacts you keep in your account. Try SendinBlue with a free account and send up to 9,000 emails per month (300 emails per day). As your business grows, you can upgrade to a plan that meets your needs without breaking the bank! Send up to 40,000 emails per month for just $7.37 -- or send even more emails at great prices.

Rating Summary

Likelihood to Recommend

Mailchimp
8.5
Sendinblue
4.6

Likelihood to Renew

Mailchimp
9.4
Sendinblue
9.4

Usability

Mailchimp
8.5
Sendinblue
9.2

Reliability and Availability

Mailchimp
10.0
Sendinblue
9.1

Performance

Mailchimp
10.0
Sendinblue
9.1

Support Rating

Mailchimp
10.0
Sendinblue
9.0

Implementation Rating

Mailchimp
8.8
Sendinblue
10.0

Scalability

Mailchimp
9.3
Sendinblue
9.1

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