Brevo vs. Mailchimp

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brevo
Score 8.4 out of 10
N/A
Brevo, formerly known as Sendinblue, is the leading customer relationship management (CRM) suite designed to fully cultivate long-term customer relationships and to empower businesses to expand in a fast changing digital world. With Brevo, businesses have a unified view of the customer journey in one easy-to-use platform thanks to intuitive and scalable marketing and CRM tools such as Email, SMS, WhatsApp, Chat, Marketing Automation, Meetings, and much more.
$0
per month
Mailchimp
Score 7.9 out of 10
N/A
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized recommendations for improving content, targeting, automations, and driving revenue using emails
$0
per month
Pricing
BrevoMailchimp
Editions & Modules
Free
$0
per month
Lite
$25
per month
Premium
$65
per month
Enterprise
Contact sales team
No answers on this topic
Offerings
Pricing Offerings
BrevoMailchimp
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsSendinBlue pricing is based on the number of email messages sent, rather than the number of contacts you keep in your account. Try SendinBlue with a free account and send up to 9,000 emails per month (300 emails per day). As your business grows, you can upgrade to a plan that meets your needs without breaking the bank! Send up to 40,000 emails per month for just $7.37 -- or send even more emails at great prices.
More Pricing Information
Community Pulse
BrevoMailchimp
Considered Both Products
Brevo
Chose Brevo
Mailchimp can be a bit old school. The message editor was quite ancient and hard to use. You actually had to know some basic HTML and CSS coding to get the results you wanted. Brevo, on the other hand, has this mostly figured out.

As for Zoho Campaigns, the reporting and …
Chose Brevo
Clearly, there is a huge cost saving in using Brevo versus Mailchimp. As a small business, Mailchimp is too expensive. I also have found Brevo easier to use and set up, and the support team has been extremely responsive when I have needed them, even for some questions, I …
Chose Brevo
Mailchimp works on the number of contacts. Having a large number of contacts with lots of different lists depending on my clients, Mailchimp would be way too expensive for me!! In addition, when I tested it this tool was mainly in English. And the fact that it is not of French …
Chose Brevo
Well, I wanted a campaign program that is easy to use and is ready for GDPR. that I found in Brevo. Mailchimp is getting more and more complicated and expensive, but Brevo was a great substitute.
Chose Brevo
I think Brevo is more user-friendly than Mailchimp. The free version is also better on Brevo.
Chose Brevo
Mailchimp was the product used at my previous company, but is more expensive than Brevo, and not so easy and quick to configure.
I was looking for Sendinblue, when I realized it has changed to Brevo, and this change really helped me a lot to set up the whole mailing system …
Chose Brevo
I tried to used Mailchimp looks a great alternative but also its very expensive for small projects. Zapier, on the other hand looks like it needs a special learning curve that we cannot afford at the moment. We need a simple, effective and direct solution that fits our needs. I …
Chose Brevo
I select Brevo because at the beginning it has no limit listings.
Chose Brevo
Initial testing phase includes unlimited client database upload, competitive pricing, client feedback collection form linked to contact DB, straightforward automation setup, and a 50% discount coupon offer.
Chose Brevo
The TLDR version: Brevo outcompetes AWeber in almost every possible way: content editor quality and ease-of-use, general usability, cost, effectiveness, reliability, customer service, understanding needs of clients (ie. budgets), small business focus, etc. etc. etc. Brevo for …
Chose Brevo
The main distinction for me is the database management - the fact that you can maintain a database of unlimited contacts and only be billed for the emails you send makes a lot of sense when you are just starting a business and your newsletter only goes out a certain number of …
Chose Brevo
Price point as I do not need to send regular emails only when I have promotion
Chose Brevo
We love the simple design that Brevo has as well as the price.
Chose Brevo
Brevo is better value for money in our case.
Chose Brevo
Brevo is more cost effective and packs a lot of features the bigger companies have. Their cost is the reason we choose them and they are always evolving and adding excellent features to keep us as a customer
Chose Brevo
Better language support, custom unsubscribe pages, increased built-in functionality.
We need to send messages in multiple languages and competitors do not provide enough.
Chose Brevo
Better design templates, easier to use and format emails
Mailchimp
Chose Mailchimp
Brevo - I have found to be a better all-rounder. The customization to the emails seems more advanced, being able to edit the mobile and desktop view individually. You also pay for emails sent, rather than the number of contacts. I find Mailchimp has better deliverability than Br…
Chose Mailchimp
Mailchimp is similar offering but ability to send transactional email from Brevo/sendinblue is definitely a step up. We have been with mail chimp for quite some time and mostly the familiarity of our users with Mailchimp is the reason for us to still use it. We will be …
Chose Mailchimp
The UX/UI experience is better which makes it seem like it's better, when they are both very similar on terms of features.
Chose Mailchimp
Mailchimp is more premium than these tools, in one of the use cases, I have now been using them for landing pages, even if I don't run email campaigns. The tool is seamless with strict rules around spamming and unsubscriptions. You can trust deliverability with Mailchimp. …
Chose Mailchimp
Mailchimp compared well to both of these because it had a great combination of high quality toolset and support along with good value. Mailchimp is also a very well known brand that can be trusted, which is important when customers are interacting with content delivered via …
Chose Mailchimp
Mailchimp has a great feature set when compared to some of the other tools I've used, and it is a great value for the money. Even the free version of Mailchimp offers a good number of features to let you test it out to see if it is worthwhile to invest in.
Chose Mailchimp
Mailchimp is generally a simpler solution, and I've picked it for multiple companies because of that. I also like that Mailchimp does better on delivery than just about anywhere else. The brand is also fun and powerful.

Mailchimp needs to keep their system clean and not put so …
Chose Mailchimp
MailChimp is an excellent tool with simplicity, features, and pay-as-you-go plans, but Sendinblue is cheaper and has more automation and list management features. Email campaign management is most straightforward with Mailchimp.
Chose Mailchimp
Very slow customer service support took me 3 days to reset my password. The interface is not as user-friendly as Mailchimp and their pricing is not as competitive as Mailchimp.
Chose Mailchimp
Mailchimp offers a complete marketing solution that an online media organization ever needs. The automation features provided by Mailchimp can not be seen on its competitors. The integration of Mailchimp with popular CMS platforms like WordPress is very easy and stable than …
Chose Mailchimp
Mailchimp was usually already in place and needed to be set up for growth. In general, I found that the lack of phone support at the lower tiers and the rigidness for opt-in rules made working with it long term not that easy.
Chose Mailchimp
I would still recommend Mailchimp to most people starting out. It's easy to use and set up and doesn't require a lot of extra support to get started. Other than ActiveCampaign or Keap, which are for larger lists and more complicated, Mailchimp is a good choice. If you …
Chose Mailchimp
It is an easy-to-use and easy-to-navigate tool. The free plan Mailchimp offers sets the industry benchmark in terms of features offered and is a great way to learn the basics of email marketing before moving on to more advanced features. When you create a campaign and enable …
Chose Mailchimp
Comparing with Sendinblue, Mailchimp wins in the user interface department by quite a lot. The website site online interface is very easy to use, full of tools and function and yet very responsive to the user's every input. While the Sendinblue's user interface seems like more …
Chose Mailchimp
Mailchimp stacks up against other systems for various reasons. First of all, it's the best if you watch integrations: almost everything can be integrated easily with Mailchimp. If it's not already integrated you can use their API and make your own integration. Plus they have …
Chose Mailchimp
I don't think that Mailchimp can claim to be the big innovator in the space anymore as others have had to be scrappier recently, but Mailchimp definitely has the most robust suite of tools and functionality.
Chose Mailchimp
I've chosen to continue working with Mailchimp because of the Essential paid plan features and especially the feature of pausing paying for a period when you don't have content to share.
Essential plan is fine when you for hundreds of emails but the free plan is not appropriate …
Chose Mailchimp
For my work I test try and research multiple tools, and then we see if the tool is a right fit for a company.
So for entry level I would highly suggest Mailchimp, for the functionality pricing and options it's good for smaller companies, websites and shops. If you grow a big …
Chose Mailchimp
Mailchimp is the best software in comparison to all other software because it is [a more] user friendly and cost saving software. Mailchimp offers various customizable options and also offers well-designed templates to create your own content by just [using the] drag and drop …
Chose Mailchimp
The primary decision to choose Mailchimp is generally driven by the easy integration with WordPress and WordPress plugins. Secondary is cost effectiveness vs. other similar tools. The overall simplicity of the Mailchimp system offers an inviting environment for beginners to …
Chose Mailchimp
Sendinblue is another cloud based email marketing software that I had used before Mailchimp. Both of these software are cloud based, identical in some of their features actually different in scope of their usage. Sendinblue additionally offers SMS marketing but Mailchimp is …
Chose Mailchimp
Pound for pound, these solutions all stack up in a very similar way--but Mailchimp wins in a few ways that matter most. First, Mailchimp has that wonderful, fully functional free version. Constant Contact does not (to my knowledge) and Sendinblue does--so we're tied there. Sendi…
Chose Mailchimp
We have done some extensive research on which email automation tool we were going with. And after some discussion, we decided to go with Mailchimp mainly for its wholesome features and positive market rate. And we still think that is a good choice to have been made. It helped …
Chose Mailchimp
Tested this service a little and I must say it's a good service but I'd stick with Mailchimp because of the time and money invested in it. We got used to working with Mailchimp reports and invested a lot of time in training people in our company [as well as] clients and partners.
Top Pros
Top Cons
Features
BrevoMailchimp
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Brevo
7.9
182 Ratings
3% below category average
Mailchimp
8.0
472 Ratings
3% above category average
WYSIWYG email editor8.4163 Ratings8.1437 Ratings
Dynamic content8.0147 Ratings7.8420 Ratings
Ability to test dynamic content8.5141 Ratings7.9401 Ratings
Landing pages6.011 Ratings7.5325 Ratings
A/B testing6.510 Ratings8.0356 Ratings
Mobile optimization8.1161 Ratings8.1431 Ratings
Email deliverability reporting8.4178 Ratings8.5459 Ratings
List management8.5176 Ratings8.1459 Ratings
Triggered drip sequences8.5100 Ratings7.7317 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Brevo
7.7
174 Ratings
2% below category average
Mailchimp
7.5
457 Ratings
0% above category average
Dashboards8.019 Ratings7.7120 Ratings
Standard reports8.4173 Ratings8.0455 Ratings
Custom reports6.810 Ratings6.948 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Brevo
8.9
114 Ratings
5% above category average
Mailchimp
-
Ratings
Link Tracking8.9114 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Brevo
-
Ratings
Mailchimp
9.1
2 Ratings
17% above category average
Lead nurturing automation00 Ratings6.22 Ratings
Lead scoring and grading00 Ratings10.01 Ratings
Data quality management00 Ratings10.01 Ratings
Automated sales alerts and tasks00 Ratings10.01 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Brevo
-
Ratings
Mailchimp
8.1
48 Ratings
6% above category average
Calendaring00 Ratings8.443 Ratings
Event/webinar marketing00 Ratings7.734 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Brevo
-
Ratings
Mailchimp
8.2
42 Ratings
9% above category average
Social sharing and campaigns00 Ratings8.340 Ratings
Social profile integration00 Ratings8.134 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Brevo
-
Ratings
Mailchimp
7.3
41 Ratings
4% below category average
API00 Ratings7.831 Ratings
Role-based workflow & approvals00 Ratings6.26 Ratings
Customizability00 Ratings5.62 Ratings
Integration with Salesforce.com00 Ratings8.320 Ratings
Integration with Microsoft Dynamics CRM00 Ratings7.517 Ratings
Integration with SugarCRM00 Ratings8.12 Ratings
Third-party software integrations00 Ratings7.636 Ratings
Best Alternatives
BrevoMailchimp
Small Businesses
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Vbout
Vbout
Score 9.4 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BrevoMailchimp
Likelihood to Recommend
8.6
(202 ratings)
8.1
(496 ratings)
Likelihood to Renew
10.0
(10 ratings)
8.5
(51 ratings)
Usability
9.7
(7 ratings)
8.4
(373 ratings)
Availability
9.1
(1 ratings)
9.5
(6 ratings)
Performance
9.1
(1 ratings)
9.0
(7 ratings)
Support Rating
7.0
(13 ratings)
7.8
(14 ratings)
Implementation Rating
9.1
(2 ratings)
7.5
(22 ratings)
Configurability
-
(0 ratings)
10.0
(2 ratings)
Ease of integration
-
(0 ratings)
8.0
(4 ratings)
Product Scalability
9.1
(1 ratings)
9.5
(6 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(2 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(2 ratings)
User Testimonials
BrevoMailchimp
Likelihood to Recommend
Brevo (Sendinblue, Inc)
Brevo is an excellent email subscriber service provider for startups, small businesses, and budget-conscious users. BUT it's real strength is that as your business scales, so too does Brevo's services. As mentioned in my review, when compared to over-hyped, and super-expensive AWeber, Brevo wins out in every singly department. Not every 1000, 10000, etc. sub list generates thousands in revenue. So why do other companies charge as if it's a large profitable corporation based on the sub number thresholds? Brevo is reasonably priced without sacrificing solid service. HIGHLY recommended.
Read full review
Mailchimp
With Mailchimp we are able to revive and enhance our personal connect with the customers. The easy-to-use tools allows us to personalize the email content, segregate and target important leads & send relevant messages. Also, it offers interactive analysis on the performance of a particular campaign. We can judge the effectiveness of our mailers in real time.
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Pros
Brevo (Sendinblue, Inc)
  • Sendinblue allows you to send emails that do not arrive in spam
  • Sendinblue, through its security measures and filters, helps keep contact databases well organized and up to date
  • Sendinblue offers an easy-to-use newsletter creation tool and, in case of lack of inspiration, many templates
Read full review
Mailchimp
  • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
  • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
  • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
Read full review
Cons
Brevo (Sendinblue, Inc)
  • not easy to move/duplicate sections. much easier to just drag and drop. still working this out.
  • don't like the logo or text included with the newsletter sign up form. have now upgraded, but think this should not be included for lower pricing plans
  • not getting issues completely answered by support team. currently have an issue with email sign up not working on mobile. have been told it is not working, but not given any suggestions on how to fix this.
  • have had unusual issue come up with a link. On 2 separate occasions, with 2 separate newsletters that went out, and 2 different images/articles/links, the link was wrong. Even though we checked it, previewed it and sent test email before we sent out these newsletters and these links were correct. It is the section at the bottom of our current newsletter. On both these occasions, when the customer has forwarded the email they received to us, the link was was to an old link - and it was the same old link on both occasions. We have asked for this to be looked into and are waiting on reply. We are going to try to delete this section this week and re-create. It is not a good look for us.
  • We have another issue with how our newsletter is previewing in Outlook. The images and the text are not lining up - not on every section, but on 2 sections out of the 5 sections. Also, the Read Full Article text in the button is not showing properly. Again, not a professional look for us which we are not happy with.
Read full review
Mailchimp
  • The interface remains a cluttered, non-intuitive mess. That's true from the haphazard way features are organized to the actual email layout.
  • Analytics have never been a priority, and I don't see that changing with Intuit's new ownership. I'm very frustrated over the limited choices for reporting, even when using third-party solutions. If I needed that function, I would not use MailChimp.
  • I would love to develop a workflow screen that lets me focus on the things that I use all the time. Customizing the interface where the content actually goes into the software would help.
  • I never understood why we couldn't import a document into a MC template. At best, we're spending time copying-and-pasting from one app into MC.
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Likelihood to Renew
Brevo (Sendinblue, Inc)
SendinBlue is providing an excellent value to my business by simplifying and speeding up the way that we interact with our customers
Read full review
Mailchimp
We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
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Usability
Brevo (Sendinblue, Inc)
I am a web designer and systems admin. I have not found anything with this system that was hard to use. Other systems make it hard to do simple tasks and is very limiting. SendinBlue doesn't limit you.
Read full review
Mailchimp
Our team use Mailchimp almost every week. Overall UI is simple for anyone to get started with it. The resource library around using particular features is also there, so we don't have to train our team on this product. We also used a lot of other features as well.
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Reliability and Availability
Brevo (Sendinblue, Inc)
I have never had any planned outages in the time I have been using the software and have had no issues with accessing it.
Read full review
Mailchimp
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
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Performance
Brevo (Sendinblue, Inc)
Everything loads very quickly, it saves as you go along so you're unlikely to loose work if your computer fails. Reports are there immediately too so you're able to act quickly on customer engagement.
Read full review
Mailchimp
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
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Support Rating
Brevo (Sendinblue, Inc)
These people helped me identify errors when setting up DKIM and were more than helpful in trying to diagnose low open rates with a few campaigns identifying where improvement can be made and how to more effectively manage contact lists. The support is excellent.
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Mailchimp
Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
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Implementation Rating
Brevo (Sendinblue, Inc)
If you follow all the steps of the setup process they give you, any one can set this up in about 1 - 2 hours.
Read full review
Mailchimp
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
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Alternatives Considered
Brevo (Sendinblue, Inc)
I selected Sendinblue because my users and customers don't speak and read English, so the french version of an email solution was the best way to answer them. Since 2017, I always recommended Sendinblue to my customers and partners, even if they use another solution, I convert them and never go back again.
Read full review
Mailchimp
Mailchimp is a means to an end and a way to stay within GDPR laws. We may not use it if this wasn't a requirement. Other platforms are better for design or management of contacts, but Mailchimp offers that secure storage of data that is required. I have not tried other bulk mail applications, so am unable to compare these.
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Scalability
Brevo (Sendinblue, Inc)
They have multiple options for upgrading bigger senders or if you need more emails sent in a month.
Read full review
Mailchimp
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
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Return on Investment
Brevo (Sendinblue, Inc)
  • The ROI has been very positive - We have been able to bring the entire process in-house to the marketing department
  • We are saving time and money by not involving outside contractors
  • We save resources by not involving I.T.
  • The amount of time we save by being able to create the email from concept to completion, all by one person, is astronomical.
  • We save some cost by using the Sendinblue stock image options
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Mailchimp
  • Mailchimp has allowed us to communicate effectively with thousands of customers with ease.
  • Mailchimp's use during our second year of business helped us expand our list of brands considerably (almost 30% YTD) because of regular interactions that we've launched.
  • Mailchimp ramp-up time is minimal for new users so I can turn things over to junior staff - saving me time and money.
Read full review
ScreenShots

Brevo Screenshots

Screenshot of Marketing Automation - DashboardScreenshot of Marketing Automation - Sample WorkflowScreenshot of Sample Email Campaign ReportScreenshot of Integrations and Plugins

Mailchimp Screenshots

Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.