What users are saying about
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Top Rated
1867 Ratings

Mailchimp

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Top Rated
1867 Ratings
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Score 8.2 out of 100
15 Ratings
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Score 8.8 out of 100

Likelihood to Recommend

Mailchimp

Mailchimp is well suited to a situation where you have a stable or known set of recipients to whom you will be sending email updates on a regular basis. Mailchimp is well suited to situations where a lot of information needs to be sent to a lot of different people and organizations at specified times in the future.Mailchimp is not appropriate for one-to-one communication - the higher the scale of interactions from 1 to many the better the software performs.
Alfred Brock | TrustRadius Reviewer

Sprinklr Modern Marketing

Sprinklr Modern Marketing is a great tool to gauge the competitive landscape on certain topics that your company may want to be known for. It is also great at indicating the share of voice % based on the amount of mentions in the social landscape. Linkedin API has many limitations though which is our most important social platform
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Mailchimp
8.1
Sprinklr Modern Marketing
WYSIWYG email editor
Mailchimp
8.5
Sprinklr Modern Marketing
Dynamic content
Mailchimp
7.8
Sprinklr Modern Marketing
Ability to test dynamic content
Mailchimp
7.9
Sprinklr Modern Marketing
Landing pages
Mailchimp
7.6
Sprinklr Modern Marketing
A/B testing
Mailchimp
7.8
Sprinklr Modern Marketing
Mobile optimization
Mailchimp
8.6
Sprinklr Modern Marketing
Email deliverability reporting
Mailchimp
8.8
Sprinklr Modern Marketing
List management
Mailchimp
8.3
Sprinklr Modern Marketing
Triggered drip sequences
Mailchimp
7.7
Sprinklr Modern Marketing

Lead Management

Mailchimp
9.2
Sprinklr Modern Marketing
Lead nurturing
Mailchimp
6.9
Sprinklr Modern Marketing
Lead scoring and grading
Mailchimp
10.0
Sprinklr Modern Marketing
Data quality management
Mailchimp
10.0
Sprinklr Modern Marketing
Automated sales alerts and tasks
Mailchimp
10.0
Sprinklr Modern Marketing

Campaign Management

Mailchimp
10.0
Sprinklr Modern Marketing
Calendaring
Mailchimp
10.0
Sprinklr Modern Marketing
Event/webinar marketing
Mailchimp
10.0
Sprinklr Modern Marketing

Social Media Marketing

Mailchimp
10.0
Sprinklr Modern Marketing
Social sharing and campaigns
Mailchimp
10.0
Sprinklr Modern Marketing
Social profile integration
Mailchimp
10.0
Sprinklr Modern Marketing

Reporting & Analytics

Mailchimp
7.7
Sprinklr Modern Marketing
Dashboards
Mailchimp
7.7
Sprinklr Modern Marketing
Standard reports
Mailchimp
8.2
Sprinklr Modern Marketing
Custom reports
Mailchimp
7.4
Sprinklr Modern Marketing

Platform & Infrastructure

Mailchimp
8.5
Sprinklr Modern Marketing
API
Mailchimp
9.0
Sprinklr Modern Marketing
Role-based workflow & approvals
Mailchimp
10.0
Sprinklr Modern Marketing
Customizability
Mailchimp
6.4
Sprinklr Modern Marketing
Integration with Salesforce.com
Mailchimp
8.5
Sprinklr Modern Marketing
Integration with Microsoft Dynamics CRM
Mailchimp
8.5
Sprinklr Modern Marketing
Integration with SugarCRM
Mailchimp
8.5
Sprinklr Modern Marketing

Content Creation

Mailchimp
Sprinklr Modern Marketing
7.8
Ideation
Mailchimp
Sprinklr Modern Marketing
7.8
Approval workflows
Mailchimp
Sprinklr Modern Marketing
6.8
Content collaboration
Mailchimp
Sprinklr Modern Marketing
8.7
Content calendar
Mailchimp
Sprinklr Modern Marketing
8.2
Network for content licensing/production
Mailchimp
Sprinklr Modern Marketing
7.3

Content Publishing

Mailchimp
Sprinklr Modern Marketing
6.4
Content hub
Mailchimp
Sprinklr Modern Marketing
9.3
Forms / Gated content
Mailchimp
Sprinklr Modern Marketing
5.5
Embedded CTAs
Mailchimp
Sprinklr Modern Marketing
1.8
Content distribution
Mailchimp
Sprinklr Modern Marketing
7.8
Content promotion
Mailchimp
Sprinklr Modern Marketing
6.5
Content automation
Mailchimp
Sprinklr Modern Marketing
7.5

Content Reporting & Analytics

Mailchimp
Sprinklr Modern Marketing
8.1
Audience profiling and targeting
Mailchimp
Sprinklr Modern Marketing
8.3
Closed-loop tracking and reporting
Mailchimp
Sprinklr Modern Marketing
8.3
Content performance analytics
Mailchimp
Sprinklr Modern Marketing
8.5
Campaign optimization dashboard
Mailchimp
Sprinklr Modern Marketing
7.9
Competitive analytics
Mailchimp
Sprinklr Modern Marketing
7.6

Pros

Mailchimp

  • Easy to use and updates to application have been very customer focused.
  • Love the amount of services you receive from them at absolutely no cost to you. You can add up to 2,000 subscribers for free.
  • Compatibility with our CRM and Hubspot which enables us to target our email marketing efforts.
  • Great customer service. Any time issues arose or questions needed to be addressed, their customer service team was very responsive and helpful.
  • Outstanding email analytics which allows us to measure many metrics for our email marketing campaign.
Ron Rothstain | TrustRadius Reviewer

Sprinklr Modern Marketing

  • Allows you to share and suggest pieces of content to other entities within the organization.
  • Has great reporting with lots of filters to drill down to the information you need.
  • It's easy to schedule posts and see them within the planner so you know you have your week or month covered. It's also easy to move things around if you need to reschedule something to a later date.
Corey Walker | TrustRadius Reviewer

Cons

Mailchimp

  • Phone support. While the chat function is extremely effective, it can be helpful with certain questions to speak with someone over the phone.
  • I'd like the ability to unsubscribe someone to all campaigns. Currently, if someone unsubscribes to a campaign, they will never receive that exact campaign again. But if their email address is on multiple lists or gets added on another list by someone who is unaware that they unsubscribed, that person will receive another email. Many recipients have been angered by this, telling me that the unsubscribed - which they did - but I have to explain that the process is not universal, and sometimes we forget to include the "exclude" list.
  • The payment structure goes by the number of email addresses that are stored on Mailchimp, so to stay below a certain billing threshold, I have to periodically delete lists of stored email addresses. This gets to be cumbersome because I regularly need to delete and re-upload many of the same lists of people.
Jason Carlage | TrustRadius Reviewer

Sprinklr Modern Marketing

  • Slow UI/UX. Tends to hang and takes a while to load.
  • Social listening capabilities are extremely lacking.
  • Customization of dashboards is not user-friendly and requires a certain technical understanding of how Sprinklr is set up, and how it's logic flows.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Mailchimp

Mailchimp 9.4
Based on 49 answers
Love the product! Easy to use -create fabulous e-mails for our clients which met their needs! Enjoyed using the tools and creating a report for the sales and marketing teams that we work for which helped sharpen their focus and increase their revenue!
Valie Robbins | TrustRadius Reviewer

Sprinklr Modern Marketing

No score
No answers yet
No answers on this topic

Usability

Mailchimp

Mailchimp 8.5
Based on 138 answers
The interface is really easy to use. The email editor works great and helps smooth out the issues you have when creating emails for the many different email clients out there. It's also easy to schedule and deploy emails within the platform. Email reporting is also great.
Mike Muller | TrustRadius Reviewer

Sprinklr Modern Marketing

No score
No answers yet
No answers on this topic

Reliability and Availability

Mailchimp

Mailchimp 10.0
Based on 8 answers
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
Ben Caplan | TrustRadius Reviewer

Sprinklr Modern Marketing

No score
No answers yet
No answers on this topic

Performance

Mailchimp

Mailchimp 10.0
Based on 10 answers
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Ben Caplan | TrustRadius Reviewer

Sprinklr Modern Marketing

No score
No answers yet
No answers on this topic

Support Rating

Mailchimp

Mailchimp 10.0
Based on 16 answers
The customer support clients really know about their tool and they were able to help my with all of my questions and problems, which over the years were quite a few. They're even motivated enough to drop a funny line here and there which perfectly matches their corporate language on the website.
Fabian Kuhn | TrustRadius Reviewer

Sprinklr Modern Marketing

Sprinklr Modern Marketing 6.7
Based on 10 answers
At MGM Resorts International, we have roles dedicated to the enterprise-wide management of Sprinklr, therefore, I have never personally reached out to Sprinklr Marketing support. Our department was required to use Sprinklr University, and I found it useful, but the courses are too long and it could be more interactive to keep students interested
Marena Bitz | TrustRadius Reviewer

Implementation Rating

Mailchimp

Mailchimp 8.8
Based on 40 answers
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
Vicki Lesage | TrustRadius Reviewer

Sprinklr Modern Marketing

No score
No answers yet
No answers on this topic

Alternatives Considered

Mailchimp

The automation features in Mailchimp vastly outrank any other mail service I've tried so far, and seeing as we often try and teach our clients how to utilize it, I also really appreciate their deep and constantly updated tutorials and documentation. Whenever I've had an issue or problem their support staff, whether over chat or phone have been really helpful and invested in helping solve the issue.
Maria Clara Daly | TrustRadius Reviewer

Sprinklr Modern Marketing

I used Social Bakers in the past, but at this moment we use Sprinklr, and I like the platform.
Alejandro Mac Swiney | TrustRadius Reviewer

Scalability

Mailchimp

Mailchimp 9.3
Based on 4 answers
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now.If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
Ben Caplan | TrustRadius Reviewer

Sprinklr Modern Marketing

No score
No answers yet
No answers on this topic

Return on Investment

Mailchimp

  • Its affordability keeps campaign expenditures low. For the first year of the campaign, we were able to utilize the free service which saved us about $400 on administrative costs. We have just recently upgraded to a payment plan.
  • The ease of using saved templates cuts down on staff time, and even if we decide to use a new template, customizing a template is pretty simple.
  • We have been able to raise $5,000+ from our email campaigns, and that was during the time when we weren't paying for the service.
Fredrick Doss, M.A. | TrustRadius Reviewer

Sprinklr Modern Marketing

  • Our share of voice was able to increase on certain topics
  • We were able to build a more effective strategy around content
  • Gaining more followers
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Mailchimp

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sprinklr Modern Marketing

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Mailchimp
8.5
Sprinklr Modern Marketing
7.3

Likelihood to Renew

Mailchimp
9.4
Sprinklr Modern Marketing

Usability

Mailchimp
8.5
Sprinklr Modern Marketing

Reliability and Availability

Mailchimp
10.0
Sprinklr Modern Marketing

Performance

Mailchimp
10.0
Sprinklr Modern Marketing

Support Rating

Mailchimp
10.0
Sprinklr Modern Marketing
6.7

Implementation Rating

Mailchimp
8.8
Sprinklr Modern Marketing

Scalability

Mailchimp
9.3
Sprinklr Modern Marketing

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