What users are saying about
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Top Rated
1867 Ratings
14 Ratings

Mailchimp

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Top Rated
1867 Ratings
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Score 8.2 out of 100
14 Ratings
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Score 6.5 out of 100

Likelihood to Recommend

Mailchimp

Mailchimp is well suited to a situation where you have a stable or known set of recipients to whom you will be sending email updates on a regular basis. Mailchimp is well suited to situations where a lot of information needs to be sent to a lot of different people and organizations at specified times in the future.Mailchimp is not appropriate for one-to-one communication - the higher the scale of interactions from 1 to many the better the software performs.
Alfred Brock | TrustRadius Reviewer

Vision Critical

From my experience, I believe that Vision Critical offers the best software to manage an insights community. They are great to work with, and my opinion has only improved over time. However, that doesn't mean it is the best survey software overall. If someone simply needs to program and distribute surveys, this may or may not be the right solution. There are some other really great survey tools on the market that are competitively priced and offer very intuitive interfaces (like Qualtrics). If you are going to recruit people to answer surveys or provide feedback on an ongoing basis (re-contacting and engaging with the same people repeatedly), though, Vision Critical would be my #1 recommendation.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Mailchimp
8.1
Vision Critical
WYSIWYG email editor
Mailchimp
8.5
Vision Critical
Dynamic content
Mailchimp
7.8
Vision Critical
Ability to test dynamic content
Mailchimp
7.9
Vision Critical
Landing pages
Mailchimp
7.6
Vision Critical
A/B testing
Mailchimp
7.8
Vision Critical
Mobile optimization
Mailchimp
8.6
Vision Critical
Email deliverability reporting
Mailchimp
8.8
Vision Critical
List management
Mailchimp
8.3
Vision Critical
Triggered drip sequences
Mailchimp
7.7
Vision Critical

Lead Management

Mailchimp
9.2
Vision Critical
Lead nurturing
Mailchimp
6.9
Vision Critical
Lead scoring and grading
Mailchimp
10.0
Vision Critical
Data quality management
Mailchimp
10.0
Vision Critical
Automated sales alerts and tasks
Mailchimp
10.0
Vision Critical

Campaign Management

Mailchimp
10.0
Vision Critical
Calendaring
Mailchimp
10.0
Vision Critical
Event/webinar marketing
Mailchimp
10.0
Vision Critical

Social Media Marketing

Mailchimp
10.0
Vision Critical
Social sharing and campaigns
Mailchimp
10.0
Vision Critical
Social profile integration
Mailchimp
10.0
Vision Critical

Reporting & Analytics

Mailchimp
7.8
Vision Critical
Dashboards
Mailchimp
7.7
Vision Critical
Standard reports
Mailchimp
8.2
Vision Critical
Custom reports
Mailchimp
7.4
Vision Critical

Platform & Infrastructure

Mailchimp
8.5
Vision Critical
API
Mailchimp
9.0
Vision Critical
Role-based workflow & approvals
Mailchimp
10.0
Vision Critical
Customizability
Mailchimp
6.4
Vision Critical
Integration with Salesforce.com
Mailchimp
8.5
Vision Critical
Integration with Microsoft Dynamics CRM
Mailchimp
8.5
Vision Critical
Integration with SugarCRM
Mailchimp
8.5
Vision Critical

Survey Format & Appearance

Mailchimp
Vision Critical
5.0
Survey templates
Mailchimp
Vision Critical
5.0
Themes
Mailchimp
Vision Critical
5.0
Custom logo/branding
Mailchimp
Vision Critical
5.0

Survey Content

Mailchimp
Vision Critical
4.7
Changes to live survey
Mailchimp
Vision Critical
5.0
Question design help
Mailchimp
Vision Critical
5.0
Multiple question types
Mailchimp
Vision Critical
4.0

Survey Logic

Mailchimp
Vision Critical
4.0
Survey logic flexibility
Mailchimp
Vision Critical
4.0

Survey Reporting & Analytics

Mailchimp
Vision Critical
4.8
Response tracking
Mailchimp
Vision Critical
5.0
Data export
Mailchimp
Vision Critical
6.0
Standard reports
Mailchimp
Vision Critical
5.0
Custom reports
Mailchimp
Vision Critical
5.0
Analytics
Mailchimp
Vision Critical
3.0

Survey Administration & Security

Mailchimp
Vision Critical
6.0
Access controls
Mailchimp
Vision Critical
6.0

Pros

Mailchimp

  • Easy to use and updates to application have been very customer focused.
  • Love the amount of services you receive from them at absolutely no cost to you. You can add up to 2,000 subscribers for free.
  • Compatibility with our CRM and Hubspot which enables us to target our email marketing efforts.
  • Great customer service. Any time issues arose or questions needed to be addressed, their customer service team was very responsive and helpful.
  • Outstanding email analytics which allows us to measure many metrics for our email marketing campaign.
Ron Rothstain | TrustRadius Reviewer

Vision Critical

  • The team is helpful in creating complicated survey logic
  • The team is accommodating in creating interfaces that suit our desired look
  • The team keeps in regular contact in order to effectively manage our requests and goals
Margaret (Meg) Manning | TrustRadius Reviewer

Cons

Mailchimp

  • Phone support. While the chat function is extremely effective, it can be helpful with certain questions to speak with someone over the phone.
  • I'd like the ability to unsubscribe someone to all campaigns. Currently, if someone unsubscribes to a campaign, they will never receive that exact campaign again. But if their email address is on multiple lists or gets added on another list by someone who is unaware that they unsubscribed, that person will receive another email. Many recipients have been angered by this, telling me that the unsubscribed - which they did - but I have to explain that the process is not universal, and sometimes we forget to include the "exclude" list.
  • The payment structure goes by the number of email addresses that are stored on Mailchimp, so to stay below a certain billing threshold, I have to periodically delete lists of stored email addresses. This gets to be cumbersome because I regularly need to delete and re-upload many of the same lists of people.
Jason Carlage | TrustRadius Reviewer

Vision Critical

  • The functionality when creating a new questionnaire is rather clunky, particularly when there are a few conditional factors in the logical flow; being able to see those factors and how they apply with some sort of other logical layout would really help when creating a longer survey.
  • There are quite a few steps that aren't intuitive when launching a survey, for instance all the various dates (launch date, reserve date, survey date, etc etc etc). If there were a description field if you hovered above labeled areas of sections that explained what this field was for that would really help
  • It doesn't help either that the entire site is grey; it's a cold environment to be in for a long time, and the simple design makes it seem more clunky than it probably really is.
John Sloneker | TrustRadius Reviewer

Likelihood to Renew

Mailchimp

Mailchimp 9.4
Based on 49 answers
Love the product! Easy to use -create fabulous e-mails for our clients which met their needs! Enjoyed using the tools and creating a report for the sales and marketing teams that we work for which helped sharpen their focus and increase their revenue!
Valie Robbins | TrustRadius Reviewer

Vision Critical

Vision Critical 7.5
Based on 6 answers
Vision Critical often requires you to dump the data to a statistical program. I hate that step. You waste time, and improve the chance of data being lost, or changed.
Anonymous | TrustRadius Reviewer

Usability

Mailchimp

Mailchimp 8.5
Based on 138 answers
The interface is really easy to use. The email editor works great and helps smooth out the issues you have when creating emails for the many different email clients out there. It's also easy to schedule and deploy emails within the platform. Email reporting is also great.
Mike Muller | TrustRadius Reviewer

Vision Critical

Vision Critical 3.0
Based on 1 answer
I think there is a ton of room to improve, in things as simple as aesthetics and other areas of logical flow when it comes to creating and then launching a survey, as well as providing descriptors for what each field is referencing. For instance, there are like 5 date fields to be filled out, but no button near them that says "this date will determine _________" and I am not about to go back into the training module, which was confusing enough to FIND, let alone work through to find just ONE answer.
John Sloneker | TrustRadius Reviewer

Reliability and Availability

Mailchimp

Mailchimp 10.0
Based on 8 answers
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
Ben Caplan | TrustRadius Reviewer

Vision Critical

No score
No answers yet
No answers on this topic

Performance

Mailchimp

Mailchimp 10.0
Based on 10 answers
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Ben Caplan | TrustRadius Reviewer

Vision Critical

No score
No answers yet
No answers on this topic

Support Rating

Mailchimp

Mailchimp 10.0
Based on 16 answers
The customer support clients really know about their tool and they were able to help my with all of my questions and problems, which over the years were quite a few. They're even motivated enough to drop a funny line here and there which perfectly matches their corporate language on the website.
Fabian Kuhn | TrustRadius Reviewer

Vision Critical

Vision Critical 10.0
Based on 1 answer
Absolutely fantastic support team. Willing to help you online through vast collection of how-to guides and resources, online via chatbox, or over the phone. Even though we were in different time zones, they were always available. Very helpful and knowledgeable
Anonymous | TrustRadius Reviewer

Implementation Rating

Mailchimp

Mailchimp 8.8
Based on 40 answers
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
Vicki Lesage | TrustRadius Reviewer

Vision Critical

No score
No answers yet
No answers on this topic

Alternatives Considered

Mailchimp

The automation features in Mailchimp vastly outrank any other mail service I've tried so far, and seeing as we often try and teach our clients how to utilize it, I also really appreciate their deep and constantly updated tutorials and documentation. Whenever I've had an issue or problem their support staff, whether over chat or phone have been really helpful and invested in helping solve the issue.
Maria Clara Daly | TrustRadius Reviewer

Vision Critical

Vision Critical is more appealing visually but no where near as complex or robust. Vision Critical is also much more expensive though.
Anonymous | TrustRadius Reviewer

Scalability

Mailchimp

Mailchimp 9.3
Based on 4 answers
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now.If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
Ben Caplan | TrustRadius Reviewer

Vision Critical

No score
No answers yet
No answers on this topic

Return on Investment

Mailchimp

  • Its affordability keeps campaign expenditures low. For the first year of the campaign, we were able to utilize the free service which saved us about $400 on administrative costs. We have just recently upgraded to a payment plan.
  • The ease of using saved templates cuts down on staff time, and even if we decide to use a new template, customizing a template is pretty simple.
  • We have been able to raise $5,000+ from our email campaigns, and that was during the time when we weren't paying for the service.
Fredrick Doss, M.A. | TrustRadius Reviewer

Vision Critical

  • Our use of Vision Critical's software has allowed us to dramatically increase the amount of research that we do, at a much lower cost. Since there is no incremental cost for each survey we field, we can ask many questions we wouldn't have been able to otherwise.
  • Our use of an insights community has also sped up the research process, allowing us to write, program, field and report on a survey within only a few days.
  • Because of the two advantages listed above, we have been able to listen closer to our customers' opinions.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Mailchimp

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Vision Critical

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Rating Summary

Likelihood to Recommend

Mailchimp
8.5
Vision Critical
5.0

Likelihood to Renew

Mailchimp
9.4
Vision Critical
7.5

Usability

Mailchimp
8.5
Vision Critical
3.0

Reliability and Availability

Mailchimp
10.0
Vision Critical

Performance

Mailchimp
10.0
Vision Critical

Support Rating

Mailchimp
10.0
Vision Critical
10.0

Implementation Rating

Mailchimp
8.8
Vision Critical

Scalability

Mailchimp
9.3
Vision Critical

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