What users are saying about
11 Ratings
2 Ratings
11 Ratings
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Score 7.1 out of 100
2 Ratings
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Score 9 out of 100

Likelihood to Recommend

Mailigen

Mailigen is great for designing and scheduling campaigns that do not require expert knowledge in the field. Creating specific lists, segmentation, & scheduling campaigns are very straightforward and user-friendly. Do not use Mailigen for email marketing blasts! If you are unable to provide documented evidence that the user 'Opt-in' to receive your campaigns, then expect the campaign to be flagged or contacted by your Mailigen Account Manager. You must comply with the CAN-SPAM Act ... no ifs, ands, or buts!
Taylor Patton | TrustRadius Reviewer

MassMailer

Best suited for sending newsletters.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Mailigen
7.4
MassMailer
9.0
WYSIWYG email editor
Mailigen
8.0
MassMailer
10.0
Dynamic content
Mailigen
8.0
MassMailer
9.0
Ability to test dynamic content
Mailigen
7.0
MassMailer
8.0
A/B testing
Mailigen
6.0
MassMailer
Mobile optimization
Mailigen
8.0
MassMailer
Email deliverability reporting
Mailigen
9.0
MassMailer
10.0
List management
Mailigen
3.0
MassMailer
9.0
Triggered drip sequences
Mailigen
10.0
MassMailer
9.0
Landing pages
Mailigen
MassMailer
8.0

Reporting & Analytics

Mailigen
3.0
MassMailer
8.3
Dashboards
Mailigen
3.0
MassMailer
9.0
Standard reports
Mailigen
4.0
MassMailer
8.0
Custom reports
Mailigen
2.0
MassMailer
8.0

Pros

Mailigen

  • Mail deliverability. MailiGen gets the mail delivered. We have our own data centre hosting and servers but struggled to get our bulk mails reliably delivered. Since we switched to MailiGen delivery rates have more than tripled.
  • Template editor and tools. There is a rich assortment of tools for preparation of mailers. They are easy to use and we often train customers is a single 2 hour session.
  • Mail List security and manageability. Cloud based mail lists are important best practices for some of our corporate customers, who often store mail address lists in Excel. These lists get lost, damaged and stolen. The MailiGen list management tools centralize list storage and provide tools for segmentation, importing and exporting.
  • Stats!! The mail campaign stats that MailiGen provides are world class. They are simple to understand and rich in depth. Our customers love the stats.
Howard Rybko | TrustRadius Reviewer

MassMailer

  • Easy API integration.
  • Manage contacts.
  • Schedule email campaigns.
Anonymous | TrustRadius Reviewer

Cons

Mailigen

  • Segment creating could be more functional and may include statistics from previous mails. Time to time I need to use more advanced functions like "send information to people who clicked on link A".
  • It does not allow the user to choose mobile/tablet friendly templates. I'd like to decide myself.
Mārtiņš Pakulis | TrustRadius Reviewer

MassMailer

  • Just improve a little documentation.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Mailigen

Mailigen 8.7
Based on 7 answers
We are satisfied with this cooperation and we don't see why we should change email marketing service provider at this point. Excellent service and rapid new feature development keeps us very satisfied.
Egils Boitmanis | TrustRadius Reviewer

MassMailer

No score
No answers yet
No answers on this topic

Usability

Mailigen

Mailigen 8.2
Based on 1 answer
Although it is easy to use for basic users and people with no experience in e-mail marketing, but for more advanced users it still lacks functionality - really advanced filtering - on it's web interface. However everything is possible once you use API.
Mārtiņš Pakulis | TrustRadius Reviewer

MassMailer

No score
No answers yet
No answers on this topic

Support Rating

Mailigen

Mailigen 9.1
Based on 1 answer
Although time to time I send a support ticket, but more frequently I use the live support option on their website. I get instant feedback and feel that my problem is addressed immediately.
Mārtiņš Pakulis | TrustRadius Reviewer

MassMailer

No score
No answers yet
No answers on this topic

Implementation Rating

Mailigen

Mailigen 7.3
Based on 1 answer
With most systems it is faily easy. It offers CSV import so transferring contacts should be easy.
Mārtiņš Pakulis | TrustRadius Reviewer

MassMailer

No score
No answers yet
No answers on this topic

Alternatives Considered

Mailigen

We needed more understanding on how our customers act, when they react or stay passive. Also needed to decrease ridiculously slow sending times and the choice to change was no-brainer
Cristo Pajust | TrustRadius Reviewer

MassMailer

It's very easy to use and quick to set up to develop. We can connect MassMailer to many websites.
Anonymous | TrustRadius Reviewer

Return on Investment

Mailigen

  • Increased company's annual revenue for 2017
  • Mailigen has allowed our business to expand far and wide - demonstrating to customers that our pricing and services are far superior to any competitor in the industry.
Taylor Patton | TrustRadius Reviewer

MassMailer

  • Retain customers.
  • Time saving.
Anonymous | TrustRadius Reviewer

Pricing Details

Mailigen

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?

MassMailer

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Rating Summary

Likelihood to Recommend

Mailigen
8.0
MassMailer
9.0

Likelihood to Renew

Mailigen
8.7
MassMailer

Usability

Mailigen
8.2
MassMailer

Support Rating

Mailigen
9.1
MassMailer

Implementation Rating

Mailigen
7.3
MassMailer

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