MailUp vs. Mautic (open source)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
MailUp
Score 6.0 out of 10
N/A
MailUp is the eponymous email & SMS platform from the Italian company that was founded in 2002 that now has a modest but respectable presence across the western world with a diverse customer base (Yamaha, Amnesty International, Korean Air, etc.). Mailup's platform combines email marketing, with transactional email and SMS features, and offers SMTP relay and plugins for ecommerce, CRM and CMS systems. Their unusual pricing scheme is tiered just on subscribers but on volume of sends and that…N/A
Mautic
Score 9.0 out of 10
N/A
Mautic Community Edition is an open source cross-channel campaign management software solution designed to enable users to build email, nurture campaigns, personalize messages, execute A/B tests, and measure results. The open source edition is community supported. Support is available for Acquia Campaign Studio, which is based on Mautic technology acquired by Acquia in May 2019. Acquia Campaign Studio is available on the
$0
Pricing
MailUpMautic (open source)
Editions & Modules
No answers on this topic
Mautic Marketing Automation
$0
Offerings
Pricing Offerings
MailUpMautic
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Features
MailUpMautic (open source)
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
MailUp
9.5
1 Ratings
15% above category average
Mautic (open source)
8.5
9 Ratings
9% above category average
WYSIWYG email editor10.01 Ratings7.88 Ratings
Dynamic content10.01 Ratings7.89 Ratings
Ability to test dynamic content8.01 Ratings7.89 Ratings
Mobile optimization10.01 Ratings8.58 Ratings
Landing pages00 Ratings9.47 Ratings
A/B testing00 Ratings8.98 Ratings
Email deliverability reporting00 Ratings8.49 Ratings
List management00 Ratings9.59 Ratings
Triggered drip sequences00 Ratings8.58 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
MailUp
-
Ratings
Mautic (open source)
8.4
9 Ratings
9% above category average
Lead nurturing automation00 Ratings8.59 Ratings
Lead scoring and grading00 Ratings8.59 Ratings
Data quality management00 Ratings8.57 Ratings
Automated sales alerts and tasks00 Ratings8.07 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
MailUp
-
Ratings
Mautic (open source)
8.5
7 Ratings
11% above category average
Calendaring00 Ratings8.07 Ratings
Event/webinar marketing00 Ratings9.06 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
MailUp
-
Ratings
Mautic (open source)
7.4
6 Ratings
1% below category average
Social sharing and campaigns00 Ratings7.45 Ratings
Social profile integration00 Ratings7.46 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
MailUp
-
Ratings
Mautic (open source)
8.7
9 Ratings
15% above category average
Dashboards00 Ratings8.99 Ratings
Standard reports00 Ratings8.89 Ratings
Custom reports00 Ratings8.47 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
MailUp
-
Ratings
Mautic (open source)
6.0
9 Ratings
23% below category average
API00 Ratings7.49 Ratings
Role-based workflow & approvals00 Ratings7.95 Ratings
Customizability00 Ratings7.97 Ratings
Integration with Salesforce.com00 Ratings4.65 Ratings
Integration with Microsoft Dynamics CRM00 Ratings4.02 Ratings
Integration with SugarCRM00 Ratings4.02 Ratings
Best Alternatives
MailUpMautic (open source)
Small Businesses
ReachMail
ReachMail
Score 10.0 out of 10
Vbout
Vbout
Score 9.4 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MailUpMautic (open source)
Likelihood to Recommend
10.0
(1 ratings)
9.9
(9 ratings)
User Testimonials
MailUpMautic (open source)
Likelihood to Recommend
MailUp
Great for marketing teams looking to quickly deploy emails without the need for HTML coding.
Read full review
Acquia
Mautic is not Salesforce or Dynamics of course; it is hard to install, still buggy and you have to know what you're doing if you want to use it. But that is your admission fee to an always free system that does essentially all the same things as the pricey alternatives, does it effectively and gives you total control. Mautic was acquired by Acquia, the company behind Drupal, and has been making substantial upgrades since that seem to be accelerating. The system has an active user community, active development and will only get better, making it an excellent choice to grow with and build your own systems around and never be dependent on third parties
Read full review
Pros
MailUp
  • Email marketing creation
  • Email design
  • HTML template creation
Read full review
Acquia
  • Marketing email organization
  • Email tracking
  • Email automation
  • Contact management
  • Open rates
  • Delivery rates
  • A/B testing
  • Email sending
  • Unsubscribe management
  • SMTP management
Read full review
Cons
MailUp
  • Alt tag styling within the editor
Read full review
Acquia
  • Setting up the email templates has required hiring a professional. The templates that are provided are not fully responsive.
  • More responsive form templates are needed.
Read full review
Alternatives Considered
MailUp
Mailup has hands down the best editor for creating responsive emails, I've tried almost everything out there and this is the best, I recommend this to colleagues all the time!
Read full review
Acquia
Infusionsoft, at the time I tested it, had a crazy editor--very unintuitive and not very clean. Mautic (open source) makes it much easier to build up campaigns. Besides that, it didn't provide what we needed to justify the lack of possibility to self-host it and the requirement to pay for it.
Read full review
Return on Investment
MailUp
  • Faster email development
  • More team members able to contribute to the email development process
  • Better templates
Read full review
Acquia
  • We made our ROI back within a year.
  • Fulfills our needs and our client's needs, our clients love it.
  • I would just add more templates to the email construction selection, other than that, it is just perfect.
Read full review
ScreenShots

MailUp Screenshots

Screenshot of Manage lists. With MailUp, you can manage mailing lists, groups and sending profiles, automatically eliminating duplicate addresses and handling users who cancel their subscription. The procedure is guided, quick and safe. The utmost simplicity, with no need to install additional software. Not bad, right?Screenshot of he winning variable, with mathematical certainty
With A/B testing, discover, prior to mailing, what your recipients prefer to read, by automatically testing several versions of the same text, measuring its effectiveness on a select group. Opening results improve by up to 30% and, for each version, you have more statistical information. Mailing after mailing, you can only do better!Screenshot of Creating emails for mobile devices is easy
Free your creativity and create emails and newsletters that have great visual impact, optimised for mobile devices. While you concentrate on the content of your campaign, MailUp takes care of the rest with the aid of an intelligent editor and plenty of cutting-edge functions. Not bad, right?Screenshot of Countless ways to create your messages.

There's not only BEE with which create messages. You can start with HTML documents, RSS/Atom, URL or choose from hundreds of graphic models. Starting with an empty email? The convenient WYSIWYG editor helps you put your messages together with just a few clicks. It's all up to you!Screenshot of .and you can do the same with unsubscribe lists.

Automatic management of unsubscribe lists allows you to activate the UNSUBSCRIBE button directly in the email client interface. The unsubscribers list also shows a list of users who performed this action, which may be edited and exported. This function also allows you to make up random groups of users, specifying the number of subscribers. This makes it easier to manage random sampling and A/B testing.Screenshot of