Brevo vs. MailUp

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brevo
Score 8.5 out of 10
N/A
Brevo, formerly known as Sendinblue, is the leading customer relationship management (CRM) suite designed to fully cultivate long-term customer relationships and to empower businesses to expand in a fast changing digital world. With Brevo, businesses have a unified view of the customer journey in one easy-to-use platform thanks to intuitive and scalable marketing and CRM tools such as Email, SMS, WhatsApp, Chat, Marketing Automation, Meetings, and much more.
$0
per month
MailUp
Score 6.0 out of 10
N/A
MailUp is the eponymous email & SMS platform from the Italian company that was founded in 2002 that now has a modest but respectable presence across the western world with a diverse customer base (Yamaha, Amnesty International, Korean Air, etc.). Mailup's platform combines email marketing, with transactional email and SMS features, and offers SMTP relay and plugins for ecommerce, CRM and CMS systems. Their unusual pricing scheme is tiered just on subscribers but on volume of sends and that…N/A
Pricing
BrevoMailUp
Editions & Modules
Free
$0
per month
Lite
$25
per month
Premium
$65
per month
Enterprise
Contact sales team
No answers on this topic
Offerings
Pricing Offerings
BrevoMailUp
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsSendinBlue pricing is based on the number of email messages sent, rather than the number of contacts you keep in your account. Try SendinBlue with a free account and send up to 9,000 emails per month (300 emails per day). As your business grows, you can upgrade to a plan that meets your needs without breaking the bank! Send up to 40,000 emails per month for just $7.37 -- or send even more emails at great prices.
More Pricing Information
Community Pulse
BrevoMailUp
Considered Both Products
Brevo
Chose Brevo
It is adaptable by how it helps grow the business the way you want. It is accessible by how they provide intuitive and powerful marketing tools without the enterprise price tag.
MailUp

No answer on this topic

Top Pros
Top Cons
Features
BrevoMailUp
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Brevo
7.9
187 Ratings
3% below category average
MailUp
9.5
1 Ratings
16% above category average
WYSIWYG email editor8.4167 Ratings10.01 Ratings
Dynamic content8.0151 Ratings10.01 Ratings
Ability to test dynamic content8.6145 Ratings8.01 Ratings
Landing pages6.011 Ratings00 Ratings
A/B testing6.510 Ratings00 Ratings
Mobile optimization8.2165 Ratings10.01 Ratings
Email deliverability reporting8.5183 Ratings00 Ratings
List management8.6180 Ratings00 Ratings
Triggered drip sequences8.6104 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Brevo
7.8
179 Ratings
1% above category average
MailUp
-
Ratings
Dashboards8.019 Ratings00 Ratings
Standard reports8.5178 Ratings00 Ratings
Custom reports6.810 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Brevo
9.0
118 Ratings
6% above category average
MailUp
-
Ratings
Link Tracking9.0118 Ratings00 Ratings
Best Alternatives
BrevoMailUp
Small Businesses
ReachMail
ReachMail
Score 10.0 out of 10
ReachMail
ReachMail
Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BrevoMailUp
Likelihood to Recommend
8.6
(207 ratings)
10.0
(1 ratings)
Likelihood to Renew
10.0
(10 ratings)
-
(0 ratings)
Usability
9.7
(7 ratings)
-
(0 ratings)
Availability
9.1
(1 ratings)
-
(0 ratings)
Performance
9.1
(1 ratings)
-
(0 ratings)
Support Rating
7.2
(13 ratings)
-
(0 ratings)
Implementation Rating
9.1
(2 ratings)
-
(0 ratings)
Product Scalability
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
BrevoMailUp
Likelihood to Recommend
Brevo (Sendinblue, Inc)
Brevo is an excellent email subscriber service provider for startups, small businesses, and budget-conscious users. BUT it's real strength is that as your business scales, so too does Brevo's services. As mentioned in my review, when compared to over-hyped, and super-expensive AWeber, Brevo wins out in every singly department. Not every 1000, 10000, etc. sub list generates thousands in revenue. So why do other companies charge as if it's a large profitable corporation based on the sub number thresholds? Brevo is reasonably priced without sacrificing solid service. HIGHLY recommended.
Read full review
MailUp
Great for marketing teams looking to quickly deploy emails without the need for HTML coding.
Read full review
Pros
Brevo (Sendinblue, Inc)
  • Sendinblue allows you to send emails that do not arrive in spam
  • Sendinblue, through its security measures and filters, helps keep contact databases well organized and up to date
  • Sendinblue offers an easy-to-use newsletter creation tool and, in case of lack of inspiration, many templates
Read full review
MailUp
  • Email marketing creation
  • Email design
  • HTML template creation
Read full review
Cons
Brevo (Sendinblue, Inc)
  • not easy to move/duplicate sections. much easier to just drag and drop. still working this out.
  • don't like the logo or text included with the newsletter sign up form. have now upgraded, but think this should not be included for lower pricing plans
  • not getting issues completely answered by support team. currently have an issue with email sign up not working on mobile. have been told it is not working, but not given any suggestions on how to fix this.
  • have had unusual issue come up with a link. On 2 separate occasions, with 2 separate newsletters that went out, and 2 different images/articles/links, the link was wrong. Even though we checked it, previewed it and sent test email before we sent out these newsletters and these links were correct. It is the section at the bottom of our current newsletter. On both these occasions, when the customer has forwarded the email they received to us, the link was was to an old link - and it was the same old link on both occasions. We have asked for this to be looked into and are waiting on reply. We are going to try to delete this section this week and re-create. It is not a good look for us.
  • We have another issue with how our newsletter is previewing in Outlook. The images and the text are not lining up - not on every section, but on 2 sections out of the 5 sections. Also, the Read Full Article text in the button is not showing properly. Again, not a professional look for us which we are not happy with.
Read full review
MailUp
  • Alt tag styling within the editor
Read full review
Likelihood to Renew
Brevo (Sendinblue, Inc)
SendinBlue is providing an excellent value to my business by simplifying and speeding up the way that we interact with our customers
Read full review
MailUp
No answers on this topic
Usability
Brevo (Sendinblue, Inc)
I am a web designer and systems admin. I have not found anything with this system that was hard to use. Other systems make it hard to do simple tasks and is very limiting. SendinBlue doesn't limit you.
Read full review
MailUp
No answers on this topic
Reliability and Availability
Brevo (Sendinblue, Inc)
I have never had any planned outages in the time I have been using the software and have had no issues with accessing it.
Read full review
MailUp
No answers on this topic
Performance
Brevo (Sendinblue, Inc)
Everything loads very quickly, it saves as you go along so you're unlikely to loose work if your computer fails. Reports are there immediately too so you're able to act quickly on customer engagement.
Read full review
MailUp
No answers on this topic
Support Rating
Brevo (Sendinblue, Inc)
These people helped me identify errors when setting up DKIM and were more than helpful in trying to diagnose low open rates with a few campaigns identifying where improvement can be made and how to more effectively manage contact lists. The support is excellent.
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MailUp
No answers on this topic
Implementation Rating
Brevo (Sendinblue, Inc)
If you follow all the steps of the setup process they give you, any one can set this up in about 1 - 2 hours.
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MailUp
No answers on this topic
Alternatives Considered
Brevo (Sendinblue, Inc)
I selected Sendinblue because my users and customers don't speak and read English, so the french version of an email solution was the best way to answer them. Since 2017, I always recommended Sendinblue to my customers and partners, even if they use another solution, I convert them and never go back again.
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MailUp
Mailup has hands down the best editor for creating responsive emails, I've tried almost everything out there and this is the best, I recommend this to colleagues all the time!
Read full review
Scalability
Brevo (Sendinblue, Inc)
They have multiple options for upgrading bigger senders or if you need more emails sent in a month.
Read full review
MailUp
No answers on this topic
Return on Investment
Brevo (Sendinblue, Inc)
  • The ROI has been very positive - We have been able to bring the entire process in-house to the marketing department
  • We are saving time and money by not involving outside contractors
  • We save resources by not involving I.T.
  • The amount of time we save by being able to create the email from concept to completion, all by one person, is astronomical.
  • We save some cost by using the Sendinblue stock image options
Read full review
MailUp
  • Faster email development
  • More team members able to contribute to the email development process
  • Better templates
Read full review
ScreenShots

Brevo Screenshots

Screenshot of Marketing Automation - DashboardScreenshot of Marketing Automation - Sample WorkflowScreenshot of Sample Email Campaign ReportScreenshot of Integrations and Plugins

MailUp Screenshots

Screenshot of Manage lists. With MailUp, you can manage mailing lists, groups and sending profiles, automatically eliminating duplicate addresses and handling users who cancel their subscription. The procedure is guided, quick and safe. The utmost simplicity, with no need to install additional software. Not bad, right?Screenshot of he winning variable, with mathematical certainty
With A/B testing, discover, prior to mailing, what your recipients prefer to read, by automatically testing several versions of the same text, measuring its effectiveness on a select group. Opening results improve by up to 30% and, for each version, you have more statistical information. Mailing after mailing, you can only do better!Screenshot of Creating emails for mobile devices is easy
Free your creativity and create emails and newsletters that have great visual impact, optimised for mobile devices. While you concentrate on the content of your campaign, MailUp takes care of the rest with the aid of an intelligent editor and plenty of cutting-edge functions. Not bad, right?Screenshot of Countless ways to create your messages.

There's not only BEE with which create messages. You can start with HTML documents, RSS/Atom, URL or choose from hundreds of graphic models. Starting with an empty email? The convenient WYSIWYG editor helps you put your messages together with just a few clicks. It's all up to you!Screenshot of .and you can do the same with unsubscribe lists.

Automatic management of unsubscribe lists allows you to activate the UNSUBSCRIBE button directly in the email client interface. The unsubscribers list also shows a list of users who performed this action, which may be edited and exported. This function also allows you to make up random groups of users, specifying the number of subscribers. This makes it easier to manage random sampling and A/B testing.Screenshot of