Makesbridge vs. Marigold Engage

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Makesbridge
Score 8.5 out of 10
Mid-Size Companies (51-1,000 employees)
Makesbridge is a marketing automation product designed for SMBs, featuring core marketing capabilities. It is an on-demand product that is delivered without long-term contracts via a monthly subscription.
$30
per month
Marigold Engage
Score 8.0 out of 10
N/A
Marigold Engage (replacing the former Selligent Marketing Cloud) is an omnichannel marketing cloud platform. The technology provides actionable insights that help companies to deliver more personalized and valuable consumer engagements, resulting in compelling experiences across all channels. Marigold Engage combines universal data integration, AI-driven automation, and omnichannel execution, so marketing teams can run extensive campaigns with ease.N/A
Pricing
MakesbridgeMarigold Engage
Editions & Modules
Mini
$29
per month (1 account)
SMB
$75
per month (1 account)
MKS PRO
$150
per month (5 accounts)
Enterprise
$500
per month (10 accounts)
Engage
$1,500
per month (25 accounts)
Pay As You Go
$0
Custom Pricing
No answers on this topic
Offerings
Pricing Offerings
MakesbridgeMarigold Engage
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsMakesbridge offers a range of pricing plans and packages to comfortably accommodate any combinate of needs and budget. Pay As You Go plans are just that - companies only pay for what they use in a given month. Alternative packages - PRO, Enterprise and Engage - are for companies with consistent use patterns and willingness to pay a minimum monthly fee. In all cases there is no long term obligation; 30 days notice is all that's required to cancel a PRO, Enterprise or Engage.
More Pricing Information
Features
MakesbridgeMarigold Engage
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Makesbridge
7.7
7 Ratings
1% above category average
Marigold Engage
-
Ratings
WYSIWYG email editor6.97 Ratings00 Ratings
Dynamic content8.05 Ratings00 Ratings
Ability to test dynamic content8.06 Ratings00 Ratings
Landing pages7.04 Ratings00 Ratings
A/B testing8.45 Ratings00 Ratings
Mobile optimization7.96 Ratings00 Ratings
Email deliverability reporting8.27 Ratings00 Ratings
List management7.27 Ratings00 Ratings
Triggered drip sequences8.26 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Makesbridge
8.1
6 Ratings
3% above category average
Marigold Engage
-
Ratings
Lead nurturing automation8.26 Ratings00 Ratings
Lead scoring and grading7.66 Ratings00 Ratings
Data quality management8.26 Ratings00 Ratings
Automated sales alerts and tasks8.26 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Makesbridge
8.1
6 Ratings
8% above category average
Marigold Engage
-
Ratings
Calendaring7.76 Ratings00 Ratings
Event/webinar marketing8.44 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Makesbridge
8.8
6 Ratings
15% above category average
Marigold Engage
-
Ratings
Social sharing and campaigns8.54 Ratings00 Ratings
Social profile integration9.13 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Makesbridge
8.0
7 Ratings
9% above category average
Marigold Engage
-
Ratings
Dashboards7.67 Ratings00 Ratings
Standard reports8.47 Ratings00 Ratings
Custom reports8.17 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Makesbridge
7.6
6 Ratings
1% above category average
Marigold Engage
-
Ratings
API7.14 Ratings00 Ratings
Role-based workflow & approvals8.15 Ratings00 Ratings
Customizability7.26 Ratings00 Ratings
Integration with Salesforce.com8.26 Ratings00 Ratings
Best Alternatives
MakesbridgeMarigold Engage
Small Businesses
Vbout
Vbout
Score 9.9 out of 10
Mautic
Mautic
Score 9.1 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
The Trade Desk
The Trade Desk
Score 9.0 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
Iterable
Iterable
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MakesbridgeMarigold Engage
Likelihood to Recommend
8.2
(7 ratings)
8.8
(2 ratings)
Likelihood to Renew
9.1
(2 ratings)
-
(0 ratings)
Usability
8.8
(2 ratings)
-
(0 ratings)
Availability
9.1
(2 ratings)
-
(0 ratings)
Performance
9.1
(1 ratings)
-
(0 ratings)
Support Rating
8.2
(2 ratings)
-
(0 ratings)
Online Training
5.5
(1 ratings)
-
(0 ratings)
User Testimonials
MakesbridgeMarigold Engage
Likelihood to Recommend
Makesbridge Technology
Makesbridge is great for email marketing and Salesforce integration. It is great for a startup or large company. Support is terrific. You can't go wrong with the service.
Read full review
Marigold
Message Studio/Selligent is great for reliably sending high volumes of both manual and automated email. The intuitive user interface promotes fast turnaround times. Aside from some data integration issues, it's the best email service provider I've used for sending large volumes of email.
Read full review
Pros
Makesbridge Technology
  • Makesbridge had the highest reviews in customer service on the Salesforce app exchange. This was the major reason that I chose them. Some of the implementation was over my head, but this was not a problem since they were always available to help with any issues that came up.
  • The team has even taken suggestions and implemented them quickly when I voiced a need for a particular Salesforce integration. Makesbridge has been a fantastic addition to my company.
Read full review
Marigold
  • StrongMail does open and click tracking very well. The detailed level of data they provide is exceptional.
  • StrongMail does failure data and bounce codes extremely well. The granularity of the information is invaluable to our business and used by us every day.
  • StrongMail's Message Studio EAS is a widely user friendly platform for technical and non-technical users alike.
Read full review
Cons
Makesbridge Technology
  • I would like for users to be able to see campaigns and templates created by other non-admin users. I'd like the option as the sysadmin to select which parts of the application should be open to all users, and which I'd like to gate. (Permissions, if you will).
  • Configuration of training materials. The content is great, I just have had difficulty locating the specific article that would be most relevant to the situation. I'd love step-by-step guides for campaign creation, etc.
Read full review
Marigold
  • Better data integration
  • Friendlier user interface
  • Easier guides and instructions
Read full review
Likelihood to Renew
Makesbridge Technology
Great product, exceptional support. I'm going to be honest and say that I was apprehensive that the Makesbridge team was actually as wonderful as the app exchange reviews claim...How often does that actually happen?! But now, I can honestly say that the glowing reviews are spot-on, and my only concern is that they do not do justice in describing the product, support and service Makesbridge provides.
Read full review
Marigold
No answers on this topic
Usability
Makesbridge Technology
I'm not an IT guru. The layout and workflows make sense, and I appreciate not having to involve a developer for every change I'd like to make.
Read full review
Marigold
No answers on this topic
Reliability and Availability
Makesbridge Technology
Their tech support staff is the BEST I have worked with!
Read full review
Marigold
No answers on this topic
Performance
Makesbridge Technology
Best tech support in the software industry.
Read full review
Marigold
No answers on this topic
Support Rating
Makesbridge Technology
While their phone/chat support is outstanding, I wish there was more documentation and how-to information available online. There are many features that I have not used because I don't understand how to use them as well as I should
Read full review
Marigold
No answers on this topic
Alternatives Considered
Makesbridge Technology
Makesbridge was easier to use and has a much better help desk. We were originally impressed with sales and then the technical side. At one point we handled e-mails with an internal program, what a headache, especially the list management.
Read full review
Marigold
We did not evaluate other products exactly. We upgraded from an inferior production to StrongMail based on demos and other people's reviews.
Read full review
Return on Investment
Makesbridge Technology
  • Good customer service and allows us to use our leads without much restriction.
  • Price still considered quite high for a very small business like us.
Read full review
Marigold
  • Increased employee efficiency due to content blocking
  • Lower rate of errors/apology emails due to technical errors
Read full review
ScreenShots

Makesbridge Screenshots

Screenshot of B2B marketing automation is mostly about delivering leads on a silver platter.  Your sales Reps reap the benefits of an automation platform that drives digital engagement, intelligently tags contacts based on rules and tells sales who to call.Screenshot of Sales reps view tags, scores and alert messages. They know what prospects are hot for because they can filter activity by web visits, email clicks and alerts messages.Screenshot of Maximize campaign response with dynamic content blocks.Screenshot of The world's easiest drag-and-drop HTML Editor speeds campaign and landing page production. There are dozens of mobile compatible templates to make publishing even easier!Screenshot of Marketers see how drip messages perform with opens, clicks, social shares, web visits generated and conversions. You can even view populations of who's taken action.Screenshot of X-Ray Vision of interest! Drill down into the report even further to see a complete history of a prospect's web visits history and duration spent on each page.