14 Ratings
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Score 7 out of 100
9 Ratings
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Score 8.4 out of 100

Likelihood to Recommend

Mapp Digital

BlueHornet is a great platform for a small or medium size business that is graduating from the "free" platforms and wants more features. It delivers a generally easy to use interface and HTML editor. The concept of segments as implemented by Blue Hornet is not standard, but it allows fairly powerful segmentation capabilities that are easy for a marketer to use. Why choose a more complicated, expensive platform if you do not need or use their advanced features? Whistles and bells are attractive, but a potential user should be realistic about their immediate needs and the needs they will have over the next year. BlueHornet has seen some history of instability. If you need to send mission-critical transactional messages like password resets, it may not be the best choice, but for a budget-conscious email marketer, it is a reasonable option.
Anonymous | TrustRadius Reviewer

Reachforce SmartSuite (Now Leadspace)

Anyone selling B2B, except email, first name, last name (and email can be free mail (Gmail.com) so not very accurate - end-user data is notoriously inaccurate - examples:
Company: IBM, I.B.M. IBM Inc
# of Employees - is that the number in my office, in my region, in my country or global?
Company Revenue - Actual form completed by an executive at IBM - $10MM (is that monthly? annual? division? etc)
Most B2B companies segment their database based on these fields or similar (either for routing or scoring) so when they are 98% inaccurate (based on studies by Eloqua (Oracle) and Sirius Decisions) - having accurate data is even more important.
The simplest reason is the fewer fields you have the higher your conversion rates, even using tools inside of Marketing Automation Platforms like Progressive profiling and autofill - doesn't have the same impact as having 4 fields vs. 6-10 fields that are auto-filled - add the added benefit of getting 10x the data and it being accurate and standardized.
Melissa Davies | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Mapp Digital
4.3
Reachforce SmartSuite (Now Leadspace)
WYSIWYG email editor
Mapp Digital
7.3
Reachforce SmartSuite (Now Leadspace)
Dynamic content
Mapp Digital
2.7
Reachforce SmartSuite (Now Leadspace)
Ability to test dynamic content
Mapp Digital
2.7
Reachforce SmartSuite (Now Leadspace)
A/B testing
Mapp Digital
4.5
Reachforce SmartSuite (Now Leadspace)
Mobile optimization
Mapp Digital
3.6
Reachforce SmartSuite (Now Leadspace)
Email deliverability reporting
Mapp Digital
4.5
Reachforce SmartSuite (Now Leadspace)
List management
Mapp Digital
4.5
Reachforce SmartSuite (Now Leadspace)
Triggered drip sequences
Mapp Digital
4.5
Reachforce SmartSuite (Now Leadspace)

Reporting & Analytics

Mapp Digital
5.8
Reachforce SmartSuite (Now Leadspace)
Dashboards
Mapp Digital
7.3
Reachforce SmartSuite (Now Leadspace)
Standard reports
Mapp Digital
5.5
Reachforce SmartSuite (Now Leadspace)
Custom reports
Mapp Digital
4.5
Reachforce SmartSuite (Now Leadspace)

Pros

Mapp Digital

  • API functionality, alongside reporting, is unparalleled in an environment where you may not have IT support to build out tools.
  • The user interface is easy to understand, allowing users to have control over the creative delivery for MIME, HTML, text and mobile ads.
  • It allows deliverability experts to throttle deliveries by selecting mailing domain and IP pairs, granting access to stats on these individual paired delivery tools.
Daniel Fox | TrustRadius Reviewer

Reachforce SmartSuite (Now Leadspace)

  • Increase the number of leads by decreasing your fields that you need on each form. We all know the number of fields is inversely correlated to how many leads we get. Smart Forms is easily integrated into Marketo (not sure which other MAS are compatible as well) and ensures that data coming in appends with firmographic data so you don't have to ask for it.
  • Customized data format - They can customize to fit our specific selections and buckets. For example for employee size the raw data is a single number, we look at ranges. They can customize so the data appends with the range format that we need to have.
  • Awesome sales team, customer support, and very helpful and knowledgeable. They were incredibly responsive and very easy to work with.
  • Flexibility in data input - we can upload leads into the ReachFroce cloud, append, then push data over to Marketo, or if it gets into Marketo directly it can clean once its in Marketo and you can clean as many times as you want without being charged each time.
Anonymous | TrustRadius Reviewer

Cons

Mapp Digital

  • I have used Blue Hornet over the last few years as it is the selected email platform used by my content provider. I have never used a more glitchy platform! Every time I use it I run into broken links, glitches and kinks. Their tech team is very quick to blame your machine - but I have access to several machines on all major OS platforms, and I run into the same issues every time.
  • The Blue Hornet user interface is poor and clunky. They have a great looking homepage - but you can tell that there focus is on selling and not on current clients. This is plainly apparent by the fact that the login button is buried at the very bottom of the page and difficult to find the first time you look for it. Not to mention the fact that the user interface itself is nowhere near as smooth and polished as their branded website is. Additionally, their reports are often inaccurate.
  • I would suggest any serious marketer looking to execute an email campaign with Blue Hornet to look elsewhere. I have reached out to my content provider to ask that they provide support on a different system - and was kindly informed that they are working around the clock to make this happen due to the overwhelmingly negative criticism of Blue Hornet from their clients.
John Veit | TrustRadius Reviewer

Reachforce SmartSuite (Now Leadspace)

  • Hard to pinpoint any cons with Reachforce. Any issues/concerns I've ever had, they've addressed or even improved the product to help us (and other customers).
David Evans | TrustRadius Reviewer

Likelihood to Renew

Mapp Digital

Mapp Digital 7.8
Based on 8 answers
Although BlueHornet offers helpful testing capabilities, the ESP is a bit outdated. There is a lot of room for aesthetics improvement as they are not appealing. The reporting tool is usually broken, and reporting either no, or wrong metrics. If this ESP were to update their design, as well as fix the reporting tool, I think this platform would be much better.
Hannah Kennedy | TrustRadius Reviewer

Reachforce SmartSuite (Now Leadspace)

Reachforce SmartSuite (Now Leadspace) 9.0
Based on 1 answer
Nothing else to add
Anonymous | TrustRadius Reviewer

Usability

Mapp Digital

Mapp Digital 1.9
Based on 4 answers
There were three tabs used to navigate throughout the system called, "publish," "engage," and, "measure." These three tabs made the site very user friendly and all features easy to find
Anonymous | TrustRadius Reviewer

Reachforce SmartSuite (Now Leadspace)

No score
No answers yet
No answers on this topic

Performance

Mapp Digital

Mapp Digital 9.0
Based on 1 answer
They rolled out new feature requests quite frequently and always kept our team up to speed on what they were changing/adding to the system
Anonymous | TrustRadius Reviewer

Reachforce SmartSuite (Now Leadspace)

No score
No answers yet
No answers on this topic

Support Rating

Mapp Digital

Mapp Digital 9.0
Based on 3 answers
Sometimes it was hard to get an initial response but after we started CCing more people, it became a lot better!
Anonymous | TrustRadius Reviewer

Reachforce SmartSuite (Now Leadspace)

No score
No answers yet
No answers on this topic

Online Training

Mapp Digital

Mapp Digital 10.0
Based on 1 answer
They made sure to go through anything and everything that we wanted
Anonymous | TrustRadius Reviewer

Reachforce SmartSuite (Now Leadspace)

No score
No answers yet
No answers on this topic

Implementation Rating

Mapp Digital

Mapp Digital 5.0
Based on 3 answers
I wasn't there when they first got it, but when I got there there were only a few people that knew a little bit about it. There was A LOT that we didn't know. Then BlueHornet came and had some workshops and we learned a lot that we didn't even know existed. They were doing a lot of things wrong before BlueHornet came and showed up more about the tool
Anonymous | TrustRadius Reviewer

Reachforce SmartSuite (Now Leadspace)

No score
No answers yet
No answers on this topic

Alternatives Considered

Mapp Digital

When BH was chosen, we still used Xert to send out our marketing emails because of the sheer size of the list and the volume of emails we had.
Ben Dishler | TrustRadius Reviewer

Reachforce SmartSuite (Now Leadspace)

It was much easier and cost-effective for us to implement and use Reachforce than Infutor data solutions. We had a better customer service with Reachforce and their account representatives made sure we were happy with the service they provided from the beginning to end. I would have no problem recommending this company to any of our colleagues or customers.
Jay Kang | TrustRadius Reviewer

Return on Investment

Mapp Digital

  • They have had a positive impact on our ROI and have allowed us to achieve most of our business objectives.
  • It has allowed us to shave some of the setup time out of our normal process to increase efficiency.
Anonymous | TrustRadius Reviewer

Reachforce SmartSuite (Now Leadspace)

  • Higher form conversions
  • Accurate data for segmentation
Melissa Davies | TrustRadius Reviewer

Screenshots

Mapp Digital

Pricing Details

Mapp Digital

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Reachforce SmartSuite (Now Leadspace)

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Mapp Digital
4.3
Reachforce SmartSuite (Now Leadspace)
9.7

Likelihood to Renew

Mapp Digital
7.8
Reachforce SmartSuite (Now Leadspace)
9.0

Usability

Mapp Digital
1.9
Reachforce SmartSuite (Now Leadspace)

Performance

Mapp Digital
9.0
Reachforce SmartSuite (Now Leadspace)

Support Rating

Mapp Digital
9.0
Reachforce SmartSuite (Now Leadspace)

Online Training

Mapp Digital
10.0
Reachforce SmartSuite (Now Leadspace)

Implementation Rating

Mapp Digital
5.0
Reachforce SmartSuite (Now Leadspace)

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