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Top Rated
386 Ratings
3 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.8 out of 100

Optimizely

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Top Rated
386 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.7 out of 100

Likelihood to Recommend

Mapp Intelligence, powered by Webtrekk

Webtrekk is a good tool to get insights on your website and app usage. It is possible to get more information on your campaigns and engagements. If Webtrekk is in use with Mapp Engage, it is possible to manage your campaigns with one tool.
It is not possible to use Webtrekk as data lake, but Mapp is actually developing a Customer Data Platform.
Webtrekk (Mapp Intelligence) is a web analytics tool, so it has to be used as web analytics tool.
Rayk Richter | TrustRadius Reviewer

Optimizely

Optimizely is a great A/B testing tool for any size business. The Optimizely platform democratizes A/B testing through a simple interface, excellent training tools, easy implementation and low dependence on IT resources. Utilizing Optimizely I've been able to run robust experimentation programs with a variety of resources (acting as a 1-person team with limited access to IT resources as well as managing a team with high access to resources). Additionally, Optimizely is well-priced and positioned to be affordable for a variety of business sizes.
Emily Emmer | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Mapp Intelligence, powered by Webtrekk
Optimizely
7.1
a/b experiment testing
Mapp Intelligence, powered by Webtrekk
Optimizely
8.0
Split URL testing
Mapp Intelligence, powered by Webtrekk
Optimizely
7.7
Multivariate testing
Mapp Intelligence, powered by Webtrekk
Optimizely
7.6
Multi-page/funnel testing
Mapp Intelligence, powered by Webtrekk
Optimizely
7.4
Cross-browser testing
Mapp Intelligence, powered by Webtrekk
Optimizely
7.2
Mobile app testing
Mapp Intelligence, powered by Webtrekk
Optimizely
6.4
Test significance
Mapp Intelligence, powered by Webtrekk
Optimizely
6.9
Visual / WYSIWYG editor
Mapp Intelligence, powered by Webtrekk
Optimizely
7.1
Advanced code editor
Mapp Intelligence, powered by Webtrekk
Optimizely
6.6
Page surveys
Mapp Intelligence, powered by Webtrekk
Optimizely
6.4
Visitor recordings
Mapp Intelligence, powered by Webtrekk
Optimizely
7.2
Preview mode
Mapp Intelligence, powered by Webtrekk
Optimizely
6.7
Test duration calculator
Mapp Intelligence, powered by Webtrekk
Optimizely
6.2
Experiment scheduler
Mapp Intelligence, powered by Webtrekk
Optimizely
7.9
Experiment workflow and approval
Mapp Intelligence, powered by Webtrekk
Optimizely
7.0
Dynamic experiment activation
Mapp Intelligence, powered by Webtrekk
Optimizely
7.4
Client-side tests
Mapp Intelligence, powered by Webtrekk
Optimizely
7.4
Server-side tests
Mapp Intelligence, powered by Webtrekk
Optimizely
6.8
Mutually exclusive tests
Mapp Intelligence, powered by Webtrekk
Optimizely
6.4

Audience Segmentation & Targeting

Mapp Intelligence, powered by Webtrekk
Optimizely
7.5
Standard visitor segmentation
Mapp Intelligence, powered by Webtrekk
Optimizely
7.7
Behavioral visitor segmentation
Mapp Intelligence, powered by Webtrekk
Optimizely
7.3
Traffic allocation control
Mapp Intelligence, powered by Webtrekk
Optimizely
8.0
Website personalization
Mapp Intelligence, powered by Webtrekk
Optimizely
6.8

Results and Analysis

Mapp Intelligence, powered by Webtrekk
Optimizely
7.1
Heatmap tool
Mapp Intelligence, powered by Webtrekk
Optimizely
6.7
Click analytics
Mapp Intelligence, powered by Webtrekk
Optimizely
7.3
Scroll maps
Mapp Intelligence, powered by Webtrekk
Optimizely
7.1
Form fill analysis
Mapp Intelligence, powered by Webtrekk
Optimizely
6.5
Conversion tracking
Mapp Intelligence, powered by Webtrekk
Optimizely
7.5
Goal tracking
Mapp Intelligence, powered by Webtrekk
Optimizely
7.5
Test reporting
Mapp Intelligence, powered by Webtrekk
Optimizely
7.6
Results segmentation
Mapp Intelligence, powered by Webtrekk
Optimizely
7.1
CSV export
Mapp Intelligence, powered by Webtrekk
Optimizely
6.5
Experiments results dashboard
Mapp Intelligence, powered by Webtrekk
Optimizely
7.1

Pros

Mapp Intelligence, powered by Webtrekk

  • Good visualization in reports for marketing and c-level.
  • Part of the big picture Mapp Suite (Engage Intelligence Aquire).
  • Integrated tag management.
  • No sampled data.
  • It is possible to combine 90% variables and metrics.
Rayk Richter | TrustRadius Reviewer

Optimizely

  • Optimizely makes it extremely easy to setup almost any type of split or multi-variate testing experiment. It has a variety of test triggers types & many ways to segment incoming visitors.
  • I believe Optimizely's results dashboard is one of the best among split testing software. It allowed my team to get insights into the running of tests, like time to significance and a view of metric changes over time.
  • Optimizely is very easy to use for non-engineers. It has a powerful visual interface that allows marketers and advertisers to setup complex variations without 1 line of code.
  • In terms of documentation and implementation, I believe Optimizely is ahead of its competitors in terms of its focus on reliability and speed.
Alec Dibble | TrustRadius Reviewer

Cons

Mapp Intelligence, powered by Webtrekk

  • Webtrekk (Mapp Intelligence) should invest to go real time or near real time.
  • Build more APIs to use 3rd-party data in Webtrekk and use Webtrekk Data in 3rd-party tools.
  • Webtrekk should build better click-path-analysis and journeys.
Rayk Richter | TrustRadius Reviewer

Optimizely

  • Assistance with on-boarding the tool as opossed to using a partner.
  • Dedicated training on the tool for internal business users both on the development and consultancy side.
  • Impression usage should be applied to running AB tests only - Development teams need to take some time to implement a winning variation and so using impressions to temporarily run a winning experience is not ideal.
Ashley Smith | TrustRadius Reviewer

Likelihood to Renew

Mapp Intelligence, powered by Webtrekk

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 9.0
Based on 43 answers
Because it's an incredible and essential tool for my line of work as a conversion optimization specialist. Really couldn't do my job nearly as effectively without it. It's paid for itself many times over and I feel like I'm only beginning to unlock the tools potential.
Jeremy Bradford | TrustRadius Reviewer

Usability

Mapp Intelligence, powered by Webtrekk

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 7.3
Based on 56 answers
I've heard great feedback from the Marketing and Development team who use the tool. I am not particularly great with code but find it easy to set up tests on my own and feel confident putting them live using the preview tool.
Fay Dawson | TrustRadius Reviewer

Reliability and Availability

Mapp Intelligence, powered by Webtrekk

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 9.0
Based on 5 answers
Web interface is nearly always available. Javascript snippet (which actually runs the test) is distributed on a CDN for near-constant availability.
Albert Wavering | TrustRadius Reviewer

Performance

Mapp Intelligence, powered by Webtrekk

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 6.0
Based on 5 answers
We have had some issues with screen flicker when loading experiment content. We had to dial back some of the creative changes to load smaller files.
Shawn Daley | TrustRadius Reviewer

Support Rating

Mapp Intelligence, powered by Webtrekk

Mapp Intelligence, powered by Webtrekk 8.0
Based on 2 answers
We are talking weekly to our Partner Manager. We are Webtrekk experts, so we don't use much direct support.
Rayk Richter | TrustRadius Reviewer

Optimizely

Optimizely 9.1
Based on 14 answers
They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
Sean Cleveland | TrustRadius Reviewer

Implementation Rating

Mapp Intelligence, powered by Webtrekk

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 8.0
Based on 11 answers
Ensure that your Optimizely JS script is loaded in the header of the page. The reason for this is that the DOM loads the page, and if you are changing elements on the page in your variation, Optimizely needs to know this before the page loads so that it can make those changes for your variation.
Douglas Wright | TrustRadius Reviewer

Alternatives Considered

Mapp Intelligence, powered by Webtrekk

Webtrekk is a German company, in the U.S. company Mapp. It is fully GDPR-compliant. It is not expensive compared to Google and Adobe.
Rayk Richter | TrustRadius Reviewer

Optimizely

I think that Optimizely is more user-friendly than Adobe and Monetate, for example - Adobe is really suited for people with deep pockets and a distinct technical acumen that may not be suitable for a small business. Montetate is not user-friendly - even for seasoned marketers. Apptemize is a pretty great product but they killed their free product. Like Optimzely, they seem to be shooting for enterprise-level clients.
Sylvia Flores | TrustRadius Reviewer

Scalability

Mapp Intelligence, powered by Webtrekk

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 7.0
Based on 49 answers
Optimizely offers excellent testing features and incredible technical support and training resources enabling non-technical teams most benefited by experimentation to truly own this function. Optimizely is easy to implement and use, has simple integration with other technologies making it a staple in our marketing technology stack. Finally, Optimizely continues to innovate around its core technology to add new features and capabilities to improve the overall experimentation process (such as acquiring Experimentation Engine in 2018). In a dynamic and ever-changing marketing technology landscape expect to continue using Optimizely in my marketing technology stack for many years to come.
Emily Emmer | TrustRadius Reviewer

Return on Investment

Mapp Intelligence, powered by Webtrekk

  • Get insights into your web data.
  • Use the marketing automation for easy use cases (save your money by not using expensive 3rd-party tools for simple marketing automation use cases).
  • 1 tool for over 20 apps and 100 websites.
Rayk Richter | TrustRadius Reviewer

Optimizely

  • Before using Optimizely, we were shooting in the dark with our design decisions. We'd make a change, then have to wait to see our user numbers drop over the course of a couple weeks, then roll back the changes. Our front end team would get frustrated with the wasted time, and try again. With Optimizely, our decisions are data-driven, morale doesn't take a hit, and we are always moving forward with our site.
Benjamin Himley | TrustRadius Reviewer

Pricing Details

Mapp Intelligence, powered by Webtrekk

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Optimizely

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Mapp Intelligence, powered by Webtrekk
9.0
Optimizely
8.7

Likelihood to Renew

Mapp Intelligence, powered by Webtrekk
Optimizely
9.0

Usability

Mapp Intelligence, powered by Webtrekk
Optimizely
7.3

Reliability and Availability

Mapp Intelligence, powered by Webtrekk
Optimizely
9.0

Performance

Mapp Intelligence, powered by Webtrekk
Optimizely
6.0

Support Rating

Mapp Intelligence, powered by Webtrekk
8.0
Optimizely
9.1

Online Training

Mapp Intelligence, powered by Webtrekk
Optimizely
3.0

Implementation Rating

Mapp Intelligence, powered by Webtrekk
Optimizely
8.0

Scalability

Mapp Intelligence, powered by Webtrekk
Optimizely
7.0

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