3 Ratings
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Score 7.8 out of 100
24 Ratings
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Score 6.5 out of 100

Likelihood to Recommend

Mapp Intelligence, powered by Webtrekk

Webtrekk is a good tool to get insights on your website and app usage. It is possible to get more information on your campaigns and engagements. If Webtrekk is in use with Mapp Engage, it is possible to manage your campaigns with one tool.
It is not possible to use Webtrekk as data lake, but Mapp is actually developing a Customer Data Platform.
Webtrekk (Mapp Intelligence) is a web analytics tool, so it has to be used as web analytics tool.
Rayk Richter | TrustRadius Reviewer

Salesforce Audience Studio (formerly Salesforce DMP)

Well suited: The software is particularly well suited if you can draw a map of what would be your clients and their consumption patterns beforehand. If you have a business model which might change drastically with the introduction of a new product or service you may find the transition quite expensive to build in the software.
Omar MAES | TrustRadius Reviewer

Feature Rating Comparison

Data Collection

Mapp Intelligence, powered by Webtrekk
Salesforce Audience Studio (formerly Salesforce DMP)
7.1
Collection of first-party data
Mapp Intelligence, powered by Webtrekk
Salesforce Audience Studio (formerly Salesforce DMP)
9.0
Collection of third-party data
Mapp Intelligence, powered by Webtrekk
Salesforce Audience Studio (formerly Salesforce DMP)
6.6
Access to Third-party Data Providers
Mapp Intelligence, powered by Webtrekk
Salesforce Audience Studio (formerly Salesforce DMP)
5.6

Data Classification

Mapp Intelligence, powered by Webtrekk
Salesforce Audience Studio (formerly Salesforce DMP)
7.9
Audience taxonomy
Mapp Intelligence, powered by Webtrekk
Salesforce Audience Studio (formerly Salesforce DMP)
8.2
Tag Management
Mapp Intelligence, powered by Webtrekk
Salesforce Audience Studio (formerly Salesforce DMP)
7.4
Data Analysis Dashboard
Mapp Intelligence, powered by Webtrekk
Salesforce Audience Studio (formerly Salesforce DMP)
8.2

Ad Network Integration

Mapp Intelligence, powered by Webtrekk
Salesforce Audience Studio (formerly Salesforce DMP)
7.3
Data Transfer
Mapp Intelligence, powered by Webtrekk
Salesforce Audience Studio (formerly Salesforce DMP)
7.8
DSP integration
Mapp Intelligence, powered by Webtrekk
Salesforce Audience Studio (formerly Salesforce DMP)
6.8

DMP Analytics

Mapp Intelligence, powered by Webtrekk
Salesforce Audience Studio (formerly Salesforce DMP)
7.2
Campaign Analytics
Mapp Intelligence, powered by Webtrekk
Salesforce Audience Studio (formerly Salesforce DMP)
6.8
Audience Analytics
Mapp Intelligence, powered by Webtrekk
Salesforce Audience Studio (formerly Salesforce DMP)
7.6

Pros

Mapp Intelligence, powered by Webtrekk

  • Good visualization in reports for marketing and c-level.
  • Part of the big picture Mapp Suite (Engage Intelligence Aquire).
  • Integrated tag management.
  • No sampled data.
  • It is possible to combine 90% variables and metrics.
Rayk Richter | TrustRadius Reviewer

Salesforce Audience Studio (formerly Salesforce DMP)

  • Captures all customer data efficiently
  • Helps with better understanding and what the customer exactly wants
  • Adapts to changes very quickly, helps us proving the best our customers need
  • The look infield is great, it helps to capture data with great precision and the best part is that it is very efficient in segmenting customers
Anonymous | TrustRadius Reviewer

Cons

Mapp Intelligence, powered by Webtrekk

  • Webtrekk (Mapp Intelligence) should invest to go real time or near real time.
  • Build more APIs to use 3rd-party data in Webtrekk and use Webtrekk Data in 3rd-party tools.
  • Webtrekk should build better click-path-analysis and journeys.
Rayk Richter | TrustRadius Reviewer

Salesforce Audience Studio (formerly Salesforce DMP)

  • Takes several days to create advanced segments (3rd party data), populate them and actually synchronise them with other platforms (in my case, DSP). Makes it very difficult to act with swiftness when market trends demand it.
  • Krux media pixels aren't accepted in GDPR-heavy regions, making them absolutely redundant. Clearly, Salesforce hasn't done a proper outreach in all regions to make publishers white-list their tech.
  • Rather poor match rate with DV360.
Sebastian Bergendorf | TrustRadius Reviewer

Usability

Mapp Intelligence, powered by Webtrekk

No score
No answers yet
No answers on this topic

Salesforce Audience Studio (formerly Salesforce DMP)

Salesforce Audience Studio (formerly Salesforce DMP) 8.8
Based on 4 answers
You are pretty much organizing your company's CRM all the time, your engineers deserve the best too, keep using the new tools Salesforce has to offer, to keep your engineers in fit and move along with the world. As an engineer I know when something is old enough to keep working with.
Jonathan Sandoval | TrustRadius Reviewer

Support Rating

Mapp Intelligence, powered by Webtrekk

Mapp Intelligence, powered by Webtrekk 8.0
Based on 2 answers
We are talking weekly to our Partner Manager. We are Webtrekk experts, so we don't use much direct support.
Rayk Richter | TrustRadius Reviewer

Salesforce Audience Studio (formerly Salesforce DMP)

Salesforce Audience Studio (formerly Salesforce DMP) 7.3
Based on 4 answers
Whenever I have questions, the Salesforce support team is always there to answer. Whether it be a small technical issue, so far, they have been able to answer all my questions.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Mapp Intelligence, powered by Webtrekk

Webtrekk is a German company, in the U.S. company Mapp. It is fully GDPR-compliant. It is not expensive compared to Google and Adobe.
Rayk Richter | TrustRadius Reviewer

Salesforce Audience Studio (formerly Salesforce DMP)

Much more expensive and difficult to change from the initial setup. Needs to be used as a powerful tool and gather as much data as possible from the start as the cost-saving here should not be your driver to get that software in the first place. Others are cheaper and easier to change while in it.
Omar MAES | TrustRadius Reviewer

Return on Investment

Mapp Intelligence, powered by Webtrekk

  • Get insights into your web data.
  • Use the marketing automation for easy use cases (save your money by not using expensive 3rd-party tools for simple marketing automation use cases).
  • 1 tool for over 20 apps and 100 websites.
Rayk Richter | TrustRadius Reviewer

Salesforce Audience Studio (formerly Salesforce DMP)

  • I don't have specific figures to share, but with Krux we where able to do external acquisition. Since we have a limited budget, before having Krux we couldn't launch any campaigns as they where too expensive and the CPA was too high. The retargeting businesses were not optimizing the campaigns enough.
  • We are able to identify our clients that are the most at risk and call them to assist them in the use of our product. This will help to reduce our churn rate.
Jade St-Laurent, Gestion de projet data | TrustRadius Reviewer

Pricing Details

Mapp Intelligence, powered by Webtrekk

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Salesforce Audience Studio (formerly Salesforce DMP)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Mapp Intelligence, powered by Webtrekk
9.0
Salesforce Audience Studio (formerly Salesforce DMP)
6.2

Usability

Mapp Intelligence, powered by Webtrekk
Salesforce Audience Studio (formerly Salesforce DMP)
8.8

Support Rating

Mapp Intelligence, powered by Webtrekk
8.0
Salesforce Audience Studio (formerly Salesforce DMP)
7.3

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