Marigold Engage vs. MindFire Studio

Marigold Engage

MindFire Studio

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Marigold Engage	Score 5.6 out of 10	N/A	Marigold Engage (replacing the former Selligent Marketing Cloud) is an omnichannel marketing cloud platform. The technology provides actionable insights that help companies to deliver more personalized and valuable consumer engagements, resulting in compelling experiences across all channels. Marigold Engage combines universal data integration, AI-driven automation, and omnichannel execution, so marketing teams can run extensive campaigns with ease.	N/A
MindFire Studio	Score 6.5 out of 10	N/A	MindFire Studio is a marketing automation platform built specifically for agencies and marketing service providers. Features include contact management, multi-channel campaign management, personalized campaigns, SMS messaging, microsites, direct mail, and social media publishing.	N/A

Pricing

Marigold Engage

MindFire Studio

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
Marigold Engage	MindFire Studio
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

Optional

No setup fee

Additional Details

—

More Pricing Information

Community Pulse
	Marigold Engage	MindFire Studio
Top Pros	Pro Non technical Pro Responsive customer service Pro Technical users	Pro Web development Pro Order to create Pro Sending emails
Top Cons	Minus Data we need Minus Support is limited Minus System is down	Minus Ability to delete Minus Edit mode Minus Better ux

Features

Marigold Engage

MindFire Studio

Email & Online Marketing

Comparison of Email & Online Marketing features of Product A and Product B
	Marigold Engage - Ratings	MindFire Studio 4.0 1 Ratings 64% below category average
WYSIWYG email editor	00 Ratings	2.01 Ratings
Ability to test dynamic content	00 Ratings	3.01 Ratings
Landing pages	00 Ratings	4.01 Ratings
List management	00 Ratings	5.01 Ratings
Triggered drip sequences	00 Ratings	6.01 Ratings

Lead Management

Comparison of Lead Management features of Product A and Product B
	Marigold Engage - Ratings	MindFire Studio 5.3 1 Ratings 39% below category average
Lead nurturing automation	00 Ratings	5.01 Ratings
Lead scoring and grading	00 Ratings	6.01 Ratings
Data quality management	00 Ratings	5.01 Ratings
Automated sales alerts and tasks	00 Ratings	5.01 Ratings

Campaign Management

Comparison of Campaign Management features of Product A and Product B
	Marigold Engage - Ratings	MindFire Studio 5.0 1 Ratings 40% below category average
Calendaring	00 Ratings	6.01 Ratings
Event/webinar marketing	00 Ratings	4.01 Ratings

Social Media Marketing

Comparison of Social Media Marketing features of Product A and Product B
	Marigold Engage - Ratings	MindFire Studio 4.0 1 Ratings 62% below category average
Social sharing and campaigns	00 Ratings	4.01 Ratings
Social profile integration	00 Ratings	4.01 Ratings

Reporting & Analytics

Comparison of Reporting & Analytics features of Product A and Product B
	Marigold Engage - Ratings	MindFire Studio 6.0 1 Ratings 21% below category average
Dashboards	00 Ratings	6.01 Ratings

Platform & Infrastructure

Comparison of Platform & Infrastructure features of Product A and Product B
	Marigold Engage - Ratings	MindFire Studio 4.3 1 Ratings 55% below category average
API	00 Ratings	4.01 Ratings
Role-based workflow & approvals	00 Ratings	5.01 Ratings
Customizability	00 Ratings	4.01 Ratings

Best Alternatives
	Marigold Engage	MindFire Studio
Small Businesses	Mautic Score 9.1 out of 10	Vbout Score 9.9 out of 10
Medium-sized Companies	The Trade Desk Score 7.0 out of 10	PFL Direct Mail Platform Score 9.2 out of 10
Enterprises	Iterable Score 8.8 out of 10	PFL Direct Mail Platform Score 9.2 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Marigold Engage	MindFire Studio
Likelihood to Recommend	8.8 (2 ratings)	5.0 (1 ratings)

User Testimonials
	Marigold Engage	MindFire Studio
Likelihood to Recommend	Marigold Message Studio/Selligent is great for reliably sending high volumes of both manual and automated email. The intuitive user interface promotes fast turnaround times. Aside from some data integration issues, it's the best email service provider I've used for sending large volumes of email. Incentivized Verified User Anonymous Read full review	MindFireInc Mindfire is good when using direct mail pieces. You are able to analyze the web and print pieces together. However, it doesn't allow for good scalability of campaigns. While the templates are decent, you do need some coding knowledge to make these campaigns web compliant. Incentivized Verified User Anonymous Read full review
Pros	Marigold StrongMail does open and click tracking very well. The detailed level of data they provide is exceptional. StrongMail does failure data and bounce codes extremely well. The granularity of the information is invaluable to our business and used by us every day. StrongMail's Message Studio EAS is a widely user friendly platform for technical and non-technical users alike. Incentivized Verified User Anonymous Read full review	MindFireInc Mindfire provides a direct correlation to a print piece. Incentivized Verified User Anonymous Read full review
Cons	Marigold Better data integration Friendlier user interface Easier guides and instructions Incentivized Verified User Anonymous Read full review	MindFireInc The UI is dated and needs to be updated. The ability to delete elements after publishing and going back to edit mode. Better UX needs to be implemented. Incentivized Verified User Anonymous Read full review
Alternatives Considered	Marigold We did not evaluate other products exactly. We upgraded from an inferior production to StrongMail based on demos and other people's reviews. Incentivized Verified User Anonymous Read full review	MindFireInc Mindfire wasn't my choice. The only reason it is being used is because it correlated with direct mail. Incentivized Verified User Anonymous Read full review
Return on Investment	Marigold Increased employee efficiency due to content blocking Lower rate of errors/apology emails due to technical errors Incentivized Verified User Anonymous Read full review	MindFireInc It has been a neutral experience Incentivized Verified User Anonymous Read full review
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