Marigold Engage vs. Omnisend

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Marigold Engage
Score 5.6 out of 10
N/A
Marigold Engage (replacing the former Selligent Marketing Cloud) is an omnichannel marketing cloud platform. The technology provides actionable insights that help companies to deliver more personalized and valuable consumer engagements, resulting in compelling experiences across all channels. Marigold Engage combines universal data integration, AI-driven automation, and omnichannel execution, so marketing teams can run extensive campaigns with ease.N/A
Omnisend
Score 7.0 out of 10
N/A
Omnisend is an email and SMS marketing platform with features made to help ecommerce stores grow their audience and sales. It features one-click integration with major ecommerce platforms, pre-made automation and email templates, and 24/7/365 live customer support.
$16
per month 500 contacts, 6,000 emails / month
Pricing
Marigold EngageOmnisend
Editions & Modules
No answers on this topic
Free plan
$0
Standard plan
$16
per month
Pro plan
$59
per month
Offerings
Pricing Offerings
Marigold EngageOmnisend
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalRequired
Additional DetailsOmnisend offers three pricing plans: Free, Standard and Pro. The Free plan is used to explore all of Omnisend's features (emails, SMS, push notifications, popups, segmentation, analytics, etc), send up to 500 emails and push notifications, plus 60 SMS per month at no cost. The standard plan starts at $16 per month and includes everything in Free, unlimited web push notifications, a customer success manager and 24/7 support. From $59 per month, the Pro plan can be used to send unlimited emails and push notifications, get advanced reporting features, a dedicated Customer Success Manager, and priority 24/7 support. It also includes free SMS credits equal to the price of the Pro plan selected.
More Pricing Information
Features
Marigold EngageOmnisend
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Marigold Engage
-
Ratings
Omnisend
6.9
11 Ratings
15% below category average
WYSIWYG email editor00 Ratings8.010 Ratings
Dynamic content00 Ratings4.69 Ratings
Ability to test dynamic content00 Ratings8.09 Ratings
Landing pages00 Ratings9.15 Ratings
A/B testing00 Ratings8.07 Ratings
Mobile optimization00 Ratings8.59 Ratings
Email deliverability reporting00 Ratings6.111 Ratings
List management00 Ratings5.611 Ratings
Triggered drip sequences00 Ratings4.19 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Marigold Engage
-
Ratings
Omnisend
5.9
11 Ratings
27% below category average
Dashboards00 Ratings5.110 Ratings
Standard reports00 Ratings5.111 Ratings
Custom reports00 Ratings7.68 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Marigold Engage
-
Ratings
Omnisend
9.3
8 Ratings
12% above category average
Link Tracking00 Ratings9.46 Ratings
Image Validation00 Ratings9.45 Ratings
Inbox Display00 Ratings9.45 Ratings
Email Previews00 Ratings9.18 Ratings
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User Ratings
Marigold EngageOmnisend
Likelihood to Recommend
8.8
(2 ratings)
5.1
(11 ratings)
Usability
-
(0 ratings)
9.1
(4 ratings)
Support Rating
-
(0 ratings)
5.0
(1 ratings)
User Testimonials
Marigold EngageOmnisend
Likelihood to Recommend
Marigold
Message Studio/Selligent is great for reliably sending high volumes of both manual and automated email. The intuitive user interface promotes fast turnaround times. Aside from some data integration issues, it's the best email service provider I've used for sending large volumes of email.
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Omnisend
It's kind of an automation workflow, but for example you can set up a popup to appear at a specific time on a specific product page and offer the visitor something. The visitor then signs up and then (after you've set up your automation sequence) that visitor gets a specific welcome page based on the popup they signed up through, and then a specific order confirmation email and everything else flows from that specific popup. That's great because it's allowed us to sort of fine-tune our offerings to get our visitors' emails in the first place and offer, for example, someone browsing a product page for 3 minutes something different than someone staying 20 seconds on the homepage and then leaving.
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Pros
Marigold
  • StrongMail does open and click tracking very well. The detailed level of data they provide is exceptional.
  • StrongMail does failure data and bounce codes extremely well. The granularity of the information is invaluable to our business and used by us every day.
  • StrongMail's Message Studio EAS is a widely user friendly platform for technical and non-technical users alike.
Read full review
Omnisend
  • Newsletter campaigns - the content editor is the usual one you see on email marketing apps, but it works so smoothly and well. Of course, there's Product Picker that allows you to just pick a product from your store and it goes straight into your newsletter--no need to add images or descriptions. Really easy.
  • Popups are great because they look amazing right out of the box. It's all pre-filled so if you don't like looking at a blank screen, you can just adapt the wording and it's there. voila!
  • Automation really is nice and it's the bulk of what we're doing now. It's like second level ecommerce marketing I guess, because you really see after some time how having automated steps can really save you time and make you a lot more money. Omnisend's automations are really good and intuitive and was really easy to learn and implement.
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Cons
Marigold
  • Better data integration
  • Friendlier user interface
  • Easier guides and instructions
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Omnisend
  • Initial setup wasn't firing right, support issue was handled pretty quickly and easily.
  • It does not go back and put previous orders/customers into the automation. It will only work with go-forward customers from the time you install the product. (At least that's what the outcome of our support inquiry told us...).
  • Would like to see more sample templates and campaigns.
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Usability
Marigold
No answers on this topic
Omnisend
Im so so happy how everything goes so smooth! Its so good for small businesses. I hope I will grow my audience and I will go on paid version bcs they really deserve my money.
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Support Rating
Marigold
No answers on this topic
Omnisend
Support is weird. They ask you to keep everything in one thread, but they can't see your replies if they forward it to tech, and things easily get lost. Also tech support is HORRIBLE, they just seem snobby, and give horrible advice liek to test things on a live version vs staging
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Alternatives Considered
Marigold
We did not evaluate other products exactly. We upgraded from an inferior production to StrongMail based on demos and other people's reviews.
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Omnisend
We can create marketing campaigns that can span across multiple channels so that we can reach more customers regardless of the platform they are using. The system combines multiple channels into a single workflow for maximum engagement. Comes with various features that make it easy to personalize messages based on the customer's journey.
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Return on Investment
Marigold
  • Increased employee efficiency due to content blocking
  • Lower rate of errors/apology emails due to technical errors
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Omnisend
  • I am able to see if ordered were placed based on who opened the email and clicked on links.
  • It’s had a positive impact on my business by being able to see what emails have produced direct sales.
  • It has helped to increase website traffic
  • It has allowed my to expand how I can communicate with potential customers.
Read full review
ScreenShots

Omnisend Screenshots

Screenshot of Omnisend's email marketing featuresScreenshot of Omnisend's conversion featuresScreenshot of Omnisend's email and SMS list building toolsScreenshot of Omnisend's customer supportScreenshot of Omnisend's ecommerce workflowsScreenshot of Omnisend's analytics and insights