Marigold Engage vs. Zoho Marketing Automation

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Marigold Engage
Score 8.0 out of 10
N/A
Marigold Engage (replacing the former Selligent Marketing Cloud) is an omnichannel marketing cloud platform. The technology provides actionable insights that help companies to deliver more personalized and valuable consumer engagements, resulting in compelling experiences across all channels. Marigold Engage combines universal data integration, AI-driven automation, and omnichannel execution, so marketing teams can run extensive campaigns with ease.N/A
Zoho Marketing Automation
Score 9.1 out of 10
N/A
Zoho Marketing Automation is a marketing automation software that helps businesses manage their marketing activities across multiple channels. It is designed to help users generate more leads, convert them into customers, and also retain them for a longer duration. Businesses can use the tool to influence, educate, and engage the potential customers, and pass on the best ones to the sales team. Users can get an understanding of all activities of their leads and create a superior personalized…
$19
per month 1000 contacts
Pricing
Marigold EngageZoho Marketing Automation
Editions & Modules
No answers on this topic
Standard
$19
per month 1000 contacts
Premium
$29
per month 1000 contacts
Enterprise
$59
per month 1000 contacts
Offerings
Pricing Offerings
Marigold EngageZoho Marketing Automation
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeOptionalOptional
Additional Details——
More Pricing Information
Community Pulse
Marigold EngageZoho Marketing Automation
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
Marigold EngageZoho Marketing Automation
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Marigold Engage
-
Ratings
Zoho Marketing Automation
8.0
3 Ratings
5% above category average
WYSIWYG email editor00 Ratings7.93 Ratings
Dynamic content00 Ratings7.93 Ratings
Ability to test dynamic content00 Ratings7.93 Ratings
Landing pages00 Ratings6.73 Ratings
A/B testing00 Ratings8.22 Ratings
Mobile optimization00 Ratings8.53 Ratings
Email deliverability reporting00 Ratings8.53 Ratings
List management00 Ratings8.23 Ratings
Triggered drip sequences00 Ratings8.23 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Marigold Engage
-
Ratings
Zoho Marketing Automation
8.0
3 Ratings
2% above category average
Lead nurturing automation00 Ratings7.93 Ratings
Lead scoring and grading00 Ratings7.63 Ratings
Data quality management00 Ratings8.53 Ratings
Automated sales alerts and tasks00 Ratings8.23 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Marigold Engage
-
Ratings
Zoho Marketing Automation
7.3
3 Ratings
3% below category average
Calendaring00 Ratings7.03 Ratings
Event/webinar marketing00 Ratings7.63 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Marigold Engage
-
Ratings
Zoho Marketing Automation
7.7
3 Ratings
2% above category average
Social sharing and campaigns00 Ratings7.93 Ratings
Social profile integration00 Ratings7.63 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Marigold Engage
-
Ratings
Zoho Marketing Automation
7.8
3 Ratings
6% above category average
Dashboards00 Ratings7.93 Ratings
Standard reports00 Ratings7.33 Ratings
Custom reports00 Ratings8.23 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Marigold Engage
-
Ratings
Zoho Marketing Automation
8.0
3 Ratings
7% above category average
API00 Ratings7.93 Ratings
Role-based workflow & approvals00 Ratings7.93 Ratings
Customizability00 Ratings8.23 Ratings
Best Alternatives
Marigold EngageZoho Marketing Automation
Small Businesses
Mautic
Mautic
Score 9.1 out of 10
Vbout
Vbout
Score 9.9 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 9.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
Enterprises
Iterable
Iterable
Score 8.9 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Marigold EngageZoho Marketing Automation
Likelihood to Recommend
8.8
(2 ratings)
8.2
(3 ratings)
Usability
-
(0 ratings)
8.5
(3 ratings)
Support Rating
-
(0 ratings)
8.2
(3 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
8.2
(3 ratings)
Professional Services
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
Marigold EngageZoho Marketing Automation
Likelihood to Recommend
Marigold
Message Studio/Selligent is great for reliably sending high volumes of both manual and automated email. The intuitive user interface promotes fast turnaround times. Aside from some data integration issues, it's the best email service provider I've used for sending large volumes of email.
Read full review
Zoho
I could not begin to think of a situation where marketing
automation is not appropriate, particularly for small and medium-sized
businesses that often times are challenged with fewer resources. Lead
generation, customer acquisition, conversion, and reselling all require the
consistency and fluidity that marketing automation can provide. For Capitol
Corridor, we are limited by the capacity of our trains, so we cannot oversell. By
doing so, we would lose business. And we’ve leveraged marketing automation to
help us manage our train capacity as well as create transparency in our service
available to help close deals successfully.
Read full review
Pros
Marigold
  • StrongMail does open and click tracking very well. The detailed level of data they provide is exceptional.
  • StrongMail does failure data and bounce codes extremely well. The granularity of the information is invaluable to our business and used by us every day.
  • StrongMail's Message Studio EAS is a widely user friendly platform for technical and non-technical users alike.
Read full review
Zoho
No answers on this topic
Cons
Marigold
  • Better data integration
  • Friendlier user interface
  • Easier guides and instructions
Read full review
Zoho
  • Some of the field mappings between Leads and Deals are not always perfect.
  • Social media interactions are not captured (i.e. you cannot make a case from a post)
Read full review
Usability
Marigold
No answers on this topic
Zoho
It's flexibility allowed for 100% adoption in our company
Read full review
Support Rating
Marigold
No answers on this topic
Zoho
Zoho custom support is fantastic. Quick responses from knowledgeable staff!
Read full review
Alternatives Considered
Marigold
We did not evaluate other products exactly. We upgraded from an inferior production to StrongMail based on demos and other people's reviews.
Read full review
Zoho
No answers on this topic
Contract Terms and Pricing Model
Marigold
No answers on this topic
Zoho
Zoho has a good price point. I would encourage that the add-on pricing be less aggressive.
Read full review
Professional Services
Marigold
No answers on this topic
Zoho
We are a professional service firm
Read full review
Return on Investment
Marigold
  • Increased employee efficiency due to content blocking
  • Lower rate of errors/apology emails due to technical errors
Read full review
Zoho
No answers on this topic
ScreenShots

Zoho Marketing Automation Screenshots

Screenshot of Get a comprehensive 360 degree view of your leads across channels. Know what stage your leads are at, identify top lead generating sources and how your campaigns are performing all from one single dashboard.Screenshot of Connect your e-store, run promotions and grow your online business using modern marketing strategies from Zoho Marketing Automation.Screenshot of Design amazing emails which your users will love engaging with and schedule them at the optimal open time for maximum engagement.Screenshot of Automate your entire marketing efforts using simple but advanced user journeys. Do more with powerful journeys, from nurturing leads with personalized content to updating lead score, setting drip campaigns and automating communications across channels.Screenshot of Design beautiful landing pages and host it freely. Library of templates to chose from, heatmap analysis, Customisable forms and easy lead management for your business.Screenshot of Ideate, build, execute and measure your entire marketing plan from a single place. Set Goals with objectives, assign budget for tasks, collaborate with team members, and run planned executions for your marketing strategy. Plus measure ROI and key metrics.