What users are saying about
Likelihood to Recommend
Marketo is well-suited for anyone looking to build a large scale demand generation machine. If you need to integrate with Salesforce, it's a really good fit. You won't be limited by or outgrow Marketo. You'll probably outgrow quite a few of the cheaper solutions.
Founder + Chief Solution Builder
Marketer as a ServiceMarketing and Advertising, 1-10 employees
Feature Rating Comparison
WYSIWYG email editor
Ability to test dynamic content
Triggered drip sequences
Lead scoring and grading
Data quality management
Automated sales alerts and tasks
Social sharing and campaigns
Social profile integration
Role-based workflow & approvals
Integration with Salesforce.com
Integration with Microsoft Dynamics CRM
Integration with SugarCRM
Likelihood to Renew
Based on 126 answers
Based on 81 answers
Marketo is best used for enterprise companies with large Marketing staffs who can attend to the multiple needs of the platform. A developer and designer are best to maximize the use of the platform.
Velocity Technology SolutionsInformation Technology and Services, 501-1000 employees
Reliability and Availability
Based on 18 answers
Marketo has never been unavailable that I've seen other than regularly scheduled maintenance which is announced in advance.
Based on 24 answers
Pages do not load quickly and caching is not available with Marketo. Google PageSpeed ranks it pretty low, which is something I'm hoping they'll improve in future releases.
Based on 66 answers
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
Client Relationship Manager
TrekkMarketing and Advertising, 11-50 employees
Based on 8 answers
I took in-person training at their annual summit and loved the exposure it gave me to other Marketing users.
Based on 25 answers
Based on 35 answers
Engineering did implement a few things incorrectly that had to be fixed by the Support Engineers later on.
Marketo System Administrator
Alvarez & MarsalManagement Consulting, 1001-5000 employees
I did not select Marketo, I inherited the previous contract. We're actively evaluating all options for our next renewal cycle.
Digital Marketing Manager
FMIManagement Consulting, 51-200 employees
Based on 4 answers
We have noticed performance issues when large jobs are submitted. Typically involving imports or massive data changes but we've noticed slowdowns and bottlenecks.
Return on Investment
- Employee productivity went up a certain degree - but we came from hard coding every single page of our website and building new landing pages. And actually hardcoding forms. So all of those things improved, but then it was "how do I make Marketo do XYZ?" and then there's a time investment there. In the end, productivity went up, but time is spent rigging Marketo instead of doing what we want Marketo do to for us.
- Increased efficiency for webinars. I suppose they did get a little easier when we finally figured out there was a GTW integration (after 18 months of using both tools separately, just happened to stumble across it one day).
Marketing Coordinator & Salesforce.com Administrator
BirdDogComputer Software, 51-200 employees
Premium Consulting/Integration Services
Entry-level set up fee?
1. depends on scope and complexity
Marketo Editions & Modules
1. per month up to 10,000 records