What users are saying about

Marketo

Top Rated
1507 Ratings

Marketo

Top Rated
1507 Ratings
Score 8 out of 101

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Likelihood to Recommend

Marketo

Marketo is an excellent Marketing Automation Platform geared towards marketers. If you are looking for a platform that is easy to use for both Marketing and Sales, this platform may be tricky to onboard. Marketo Smart Lists is a key feature and a very helpful tool for marketers when trying to target a specific group of people. The filters within Smart Lists are extensive and nearly every filter you can think of is available. The ability to create an AMB campaign in Marketo was a key project for our team to undertake. The Account Based Marketing tool within Marketo proved to be useful and helpful when targeting specific high producing prospects. However, you are limited to the number of accounts you can create for your ABM campaign. It would be helpful if this number was not capped.

Feature Rating Comparison

Email & Online Marketing

Marketo
7.7
WYSIWYG email editor
Marketo
7.4
Dynamic content
Marketo
7.5
Ability to test dynamic content
Marketo
7.3
Landing pages
Marketo
7.4
A/B testing
Marketo
7.4
Mobile optimization
Marketo
7.2
Email deliverability
Marketo
8.2
List management
Marketo
8.6
Triggered drip sequences
Marketo
8.6

Lead Management

Marketo
8.3
Lead nurturing
Marketo
8.6
Lead scoring and grading
Marketo
8.4
Data quality management
Marketo
7.7
Automated sales alerts and tasks
Marketo
8.4

Campaign Management

Marketo
7.4
Calendaring
Marketo
6.7
Event/webinar marketing
Marketo
8.1

Social Media Marketing

Marketo
6.9
Social sharing and campaigns
Marketo
7.0
Social profile integration
Marketo
6.9

Reporting & Analytics

Marketo
6.9
Dashboards
Marketo
6.8
Standard reports
Marketo
7.2
Custom reports
Marketo
6.8

Platform & Infrastructure

Marketo
7.8
API
Marketo
7.9
Role-based workflow & approvals
Marketo
7.7
Customizability
Marketo
7.8
Integration with Salesforce.com
Marketo
8.9
Integration with Microsoft Dynamics CRM
Marketo
7.7
Integration with SugarCRM
Marketo
7.0

Pros

  • Marketo is a robust lead management platform that houses all necessary customer/prospect information needed to deploy relevant campaigns.
  • Easy to use Salesforce integration
  • In-depth list segmentation

Cons

  • Hard to get everything set up and requires lots of "tribal" knowledge
  • Support is okay at best, takes too long to get a response
  • UI is average, could use an update

Likelihood to Renew

Marketo8.2
Based on 127 answers
Marketo is now ingrained into our processes - we can't switch!

Usability

Marketo7.3
Based on 81 answers
Marketo is best used for enterprise companies with large Marketing staffs who can attend to the multiple needs of the platform. A developer and designer are best to maximize the use of the platform.

Reliability and Availability

Marketo8.8
Based on 18 answers
Marketo has never been unavailable that I've seen other than regularly scheduled maintenance which is announced in advance.

Performance

Marketo7.8
Based on 24 answers
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.

Support

Marketo6.7
Based on 66 answers
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.

In-Person Training

Marketo7.0
Based on 8 answers
I took in-person training at their annual summit and loved the exposure it gave me to other Marketing users.

Online Training

Marketo3.0
Based on 25 answers
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.

Implementation

Marketo7.5
Based on 35 answers
Find someone who gets Marketing and is also tech savvy. You need a combination of these skills in your implementation partner.

Alternatives Considered

Marketo's ability to have multiple brands/business units within a company in a single instance with the respective governance from users-roles and permissions, independent databases, independent content but with the facility of creating templates from headquarters to be shared through the multiple subsidiaries maintaining at the same time quality of the database is a no-brainer v.s. multiple instances out of control :)

Scalability

Marketo8.5
Based on 4 answers
We have noticed performance issues when large jobs are submitted. Typically involving imports or massive data changes but we've noticed slowdowns and bottlenecks.

Return on Investment

  • More qualified leads passed to sales (automatically thanks to lead scoring)
  • Faster data reporting
  • Less time analyzing whether or not specific content or a campaign worked

Pricing Details

Marketo

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
TBD*
1.  depends on scope and complexity
Marketo Editions & Modules
Marketo
Edition
Spark
$8951
Standard
$1,7951
Select
$3,1951
1. per month up to 10,000 records
Additional Pricing Details
For the Enterprise edition, contact Marketo for a custom quote.