What users are saying about

Marketo

Top Rated
1549 Ratings

Marketo

Top Rated
1549 Ratings
Score 8 out of 101

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Likelihood to Recommend

Marketo

If you're a growing company and starting to want to do some more sophisticated flows and processes, then Marketo is for you. Marketo obviously can do email marketing, but it is so much more than that. If you're a smaller company that just wants to send an email then there are other platforms that may be more suitable. However, if you've gotten to the point that you want to do more advanced marketing across web personalization, lead scoring, email nurture and tracking attribution then Marketo is the way to go.
David Da Silva profile photo

Feature Rating Comparison

Email & Online Marketing

Marketo
7.7
WYSIWYG email editor
Marketo
7.4
Dynamic content
Marketo
7.5
Ability to test dynamic content
Marketo
7.3
Landing pages
Marketo
7.5
A/B testing
Marketo
7.4
Mobile optimization
Marketo
7.2
Email deliverability
Marketo
8.1
List management
Marketo
8.6
Triggered drip sequences
Marketo
8.5

Lead Management

Marketo
8.3
Lead nurturing
Marketo
8.6
Lead scoring and grading
Marketo
8.4
Data quality management
Marketo
7.7
Automated sales alerts and tasks
Marketo
8.4

Campaign Management

Marketo
7.4
Calendaring
Marketo
6.6
Event/webinar marketing
Marketo
8.1

Social Media Marketing

Marketo
6.9
Social sharing and campaigns
Marketo
7.0
Social profile integration
Marketo
6.8

Reporting & Analytics

Marketo
6.9
Dashboards
Marketo
6.8
Standard reports
Marketo
7.2
Custom reports
Marketo
6.8

Platform & Infrastructure

Marketo
7.8
API
Marketo
8.0
Role-based workflow & approvals
Marketo
7.8
Customizability
Marketo
7.8
Integration with Salesforce.com
Marketo
8.9
Integration with Microsoft Dynamics CRM
Marketo
7.5
Integration with SugarCRM
Marketo
7.0

Pros

  • List and lead management - Marketo is able to segment and manage lists to a very fine detailed level. this comes in handy when we want to assure that every message sent is relative to the receiver. (For example we can segment list by reign of the country)
  • Custom email templates - Marketo has upgraded the email platform to allow for sweet custom templates with custom HTML, CSS modules. With the use of tokens and moveable modules, we now have one beautiful master template that any of our messages, no matter the complexity, can all be created using the one template.
  • Email automation - this one should have been 1st on the list. The intuitive enterprise level email automation abilities are fantastic. With the ability to take in outside functions with webhook and incorporate that with string of automated actions based on the users response or time pasted while communicating and reporting to and from SalesForce is a real game changer in how we communicate. The ability to test all the functionality to make sure it's working perfectly before launch is also exceptionally great.
Nathan Lindsey profile photo

Cons

  • Slow slow slow! Waiting for that spinning wheel costs me upwards of a half hour a day waiting for assets to load (I've tracked).
  • Organizing content requires an outside application to document common practices, for example, naming conventions. There is no prebuilt naming convention system to ensure everyone follows the same standards. That would be easy to implement, but they've gone the "you do it" approach.
  • Customer support can take days to address simple issues and fixes, which can be problematic if your Marketo instance is accidentally emailing customers due to bugs.
Adam Marré profile photo

Likelihood to Renew

Marketo8.1
Based on 137 answers
We have already renewed our subscription for Marketo
Neeraj Shahdadpuri profile photo

Usability

Marketo7.4
Based on 88 answers
I think it's extremely easy to use, based on the amount of new users that I've had to train and support and how quickly they're able to be self sufficient. It helps Marketing users understand what's possible so they dream bigger and think bigger than just the standard types of MA programs.
Robert Barrett, MBA profile photo

Reliability and Availability

Marketo8.6
Based on 20 answers
This is literally never an issue
Kristi Eide profile photo

Performance

Marketo7.8
Based on 26 answers
Pages do not load quickly and caching is not available with Marketo. Google PageSpeed ranks it pretty low, which is something I'm hoping they'll improve in future releases.
Robert Barrett, MBA profile photo

Support

Marketo6.9
Based on 77 answers
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
Emilee Anderson profile photo

In-Person Training

Marketo7.0
Based on 10 answers
I took in-person training at their annual summit and loved the exposure it gave me to other Marketing users.
Robert Barrett, MBA profile photo

Online Training

Marketo2.7
Based on 25 answers
Great training system- mostly just a matter of setting aside the time to get in there and learn the system
Kristi Eide profile photo

Implementation

Marketo7.4
Based on 36 answers
I inherited a well-oiled machine.
Robert Barrett, MBA profile photo

Alternatives Considered

They are the market leader for a reason, their integrations are fully developed and they do the job well. Pardot and MailChimp suffer from lack of development in automation.
Adam Marré profile photo

Scalability

Marketo7.3
Based on 6 answers
We have noticed performance issues when large jobs are submitted. Typically involving imports or massive data changes but we've noticed slowdowns and bottlenecks.
Robert Barrett, MBA profile photo

Return on Investment

  • Marketo has helped to increase our online to offline conversion rate.
Kimberly Grubb profile photo

Pricing Details

Marketo

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
TBD*
1.  depends on scope and complexity
Marketo Editions & Modules
Marketo
Edition
Spark
$8951
Standard
$1,7951
Select
$3,1951
1. per month up to 10,000 records
Additional Pricing Details
For the Enterprise edition, contact Marketo for a custom quote.