What users are saying about
Likelihood to Recommend
Marketo is an excellent Marketing Automation Platform geared towards marketers. If you are looking for a platform that is easy to use for both Marketing and Sales, this platform may be tricky to onboard. Marketo Smart Lists is a key feature and a very helpful tool for marketers when trying to target a specific group of people. The filters within Smart Lists are extensive and nearly every filter you can think of is available. The ability to create an AMB campaign in Marketo was a key project for our team to undertake. The Account Based Marketing tool within Marketo proved to be useful and helpful when targeting specific high producing prospects. However, you are limited to the number of accounts you can create for your ABM campaign. It would be helpful if this number was not capped.
Feature Rating Comparison
WYSIWYG email editor
Ability to test dynamic content
Triggered drip sequences
Lead scoring and grading
Data quality management
Automated sales alerts and tasks
Social sharing and campaigns
Social profile integration
Role-based workflow & approvals
Integration with Salesforce.com
Integration with Microsoft Dynamics CRM
Integration with SugarCRM
- Marketo is a robust lead management platform that houses all necessary customer/prospect information needed to deploy relevant campaigns.
- Easy to use Salesforce integration
- In-depth list segmentation
- Hard to get everything set up and requires lots of "tribal" knowledge
- Support is okay at best, takes too long to get a response
- UI is average, could use an update
Chief Marketing Officer
Star2Star Communications, LLCTelecommunications, 201-500 employees
Likelihood to Renew
Based on 127 answers
Based on 81 answers
Marketo is best used for enterprise companies with large Marketing staffs who can attend to the multiple needs of the platform. A developer and designer are best to maximize the use of the platform.
Velocity Technology SolutionsInformation Technology and Services, 501-1000 employees
Reliability and Availability
Based on 18 answers
Marketo has never been unavailable that I've seen other than regularly scheduled maintenance which is announced in advance.
Based on 24 answers
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
Demand Generation Specialist
Applied SystemsComputer Software, 1001-5000 employees
Based on 66 answers
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
Client Relationship Manager
TrekkMarketing and Advertising, 11-50 employees
Based on 8 answers
I took in-person training at their annual summit and loved the exposure it gave me to other Marketing users.
Based on 25 answers
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
Based on 35 answers
Find someone who gets Marketing and is also tech savvy. You need a combination of these skills in your implementation partner.
Marketing Systems & Strategy Manager
RingCentralTelecommunications, 1001-5000 employees
Marketo's ability to have multiple brands/business units within a company in a single instance with the respective governance from users-roles and permissions, independent databases, independent content but with the facility of creating templates from headquarters to be shared through the multiple subsidiaries maintaining at the same time quality of the database is a no-brainer v.s. multiple instances out of control :)
Marketing Automation Specialist
Solvis Consulting LLCTelecommunications, 1001-5000 employees
Based on 4 answers
We have noticed performance issues when large jobs are submitted. Typically involving imports or massive data changes but we've noticed slowdowns and bottlenecks.
Return on Investment
- More qualified leads passed to sales (automatically thanks to lead scoring)
- Faster data reporting
- Less time analyzing whether or not specific content or a campaign worked
Director of Marketing
MAM SoftwareAutomotive, 51-200 employees
Premium Consulting/Integration Services
Entry-level set up fee?
1. depends on scope and complexity
Marketo Editions & Modules
1. per month up to 10,000 records