What users are saying about
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Top Rated
1693 Ratings

Marketo

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Top Rated
1693 Ratings
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Score 8 out of 101

Likelihood to Recommend

Marketo

Marketo is better for larger sales & marketing teams that need to have a central hub for repetitive tasks and campaigns that work together on digital marketing to generate leads and sales. Marketo comes with different modules that can work for different marketing methods or goals. In cases of smaller teams, there are other solutions that may be better suited, as the cost for modules can easily add up quickly.
Nathan Sichilongo profile photo

Feature Rating Comparison

Email & Online Marketing

Marketo
7.8
WYSIWYG email editor
Marketo
7.4
Dynamic content
Marketo
7.7
Ability to test dynamic content
Marketo
7.6
Landing pages
Marketo
7.4
A/B testing
Marketo
7.4
Mobile optimization
Marketo
7.2
Email deliverability
Marketo
8.2
List management
Marketo
8.5
Triggered drip sequences
Marketo
8.5

Lead Management

Marketo
8.2
Lead nurturing
Marketo
8.6
Lead scoring and grading
Marketo
8.4
Data quality management
Marketo
7.8
Automated sales alerts and tasks
Marketo
8.1

Campaign Management

Marketo
7.4
Calendaring
Marketo
6.8
Event/webinar marketing
Marketo
8.1

Social Media Marketing

Marketo
6.7
Social sharing and campaigns
Marketo
6.9
Social profile integration
Marketo
6.5

Reporting & Analytics

Marketo
7.0
Dashboards
Marketo
7.0
Standard reports
Marketo
7.2
Custom reports
Marketo
6.8

Platform & Infrastructure

Marketo
7.6
API
Marketo
7.9
Role-based workflow & approvals
Marketo
7.7
Customizability
Marketo
7.7
Integration with Salesforce.com
Marketo
8.7
Integration with Microsoft Dynamics CRM
Marketo
6.9
Integration with SugarCRM
Marketo
6.5

Pros

Marketo

  • The workflow functions of Marketo are among the best in the industry. You are able to build advanced lead qualifying and sales processes using Marketo and automate tasks that are often done manually.
  • As a B2B platform, Marketo is able to integrate with CRM programs like Salesforce and allow you to take the sales journey. It has the necessary features for seasoned marketers to use, like lead scoring and programs that can track and manage different marketing events and functions.
  • Lead scoring is a huge pro, especially in today's digital marketing and sales. Marketo’s lead scoring system allows your sales team to qualify a lead before pursuing, saving you valuable time and money. The nurturing program is a huge time saver, as you can nurture leads and then qualify them based on what you think.
  • Centralized marketing information. With Marketo, you can view all your digital marketing results in one place. Whether you are using email, landing pages, mobile advertising or forms (which, by the way, Marketo has a lot of to choose and customize), you can easily view this information from within the dashboard.
Nathan Sichilongo profile photo

Cons

Marketo

  • Marketo could mostly improve its terminology when naming the features. For example, naming the area where content is uploaded as the "design studio" is confusing. You would think that would be an area where content is designed or edited, but it's not. The naming of their features is very confusing and not intuitive at all.
  • Marketo is not always easy to use when creating landing pages. There have been times when I updated a document, so I had to upload the new version to Marketo. But when clients clicked the link , it still took them to the old version. I've waited a full day sometimes just to come back to the office in the morning and see that my landing page is still not displaying the correct version.
  • I wish Marketo had more email templates. Because we don't know HTML well, it's difficult for us to build our own. One of the expected perks of purchasing a solution is to solve issues like this, but sometimes Marketo's email templates are still very limiting as far as layout is concerned.
Brittney Collier profile photo

Likelihood to Renew

Marketo

Marketo 7.8
Based on 139 answers
Marketo has the robust reporting, triggers, and filters to meet our business needs.
Carley Donovan profile photo

Usability

Marketo

Marketo 7.4
Based on 88 answers
Marketo is best used for enterprise companies with large Marketing staffs who can attend to the multiple needs of the platform. A developer and designer are best to maximize the use of the platform.
Romy Ribitzky profile photo

Reliability and Availability

Marketo

Marketo 8.5
Based on 21 answers
Marketo has never been unavailable that I've seen other than regularly scheduled maintenance which is announced in advance.
Robert Barrett, MBA profile photo

Performance

Marketo

Marketo 7.9
Based on 27 answers
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
Amber Hobson profile photo

Support

Marketo

Marketo 6.9
Based on 77 answers
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
Emilee Anderson profile photo

In-Person Training

Marketo

Marketo 7.0
Based on 10 answers
I took in-person training at their annual summit and loved the exposure it gave me to other Marketing users.
Robert Barrett, MBA profile photo

Online Training

Marketo

Marketo 2.4
Based on 25 answers
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
Robert Barrett, MBA profile photo

Implementation

Marketo

Marketo 7.1
Based on 36 answers
Engineering did implement a few things incorrectly that had to be fixed by the Support Engineers later on.
Carley Donovan profile photo

Alternatives Considered

Marketo

They are the market leader for a reason, their integrations are fully developed and they do the job well. Pardot and MailChimp suffer from lack of development in automation.
Adam Marré profile photo

Scalability

Marketo

Marketo 7.3
Based on 7 answers
As we have grown, Marketo has grown with us. We started with simple single email campaigns and are now doing complex campaigns with multiple emails and tracks that we send a contact to if they take certain actions within our emails. We also have a complex integration with several systems and have the visibility into our marketing activities throughout our organization.
Amber Hobson profile photo

Return on Investment

Marketo

  • Better lead conversion rates
  • Better branding in Emails and landing pages
  • Better analytics and insights
  • Sales and Marketing alignment
Neeraj Shahdadpuri profile photo

Pricing Details

Marketo

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
TBD*
1.  depends on scope and complexity

Marketo Editions & Modules

Marketo
Edition
Spark
$8951
Standard
$1,7951
Select
$3,1951
1. per month up to 10,000 records
Additional Pricing Details
For the Enterprise edition, contact Marketo for a custom quote.

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