What users are saying about

Marketo

1494 Ratings

Marketo

1494 Ratings
Score 8 out of 101

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Likelihood to Recommend

Marketo

Marketo is well-suited for anyone looking to build a large scale demand generation machine. If you need to integrate with Salesforce, it's a really good fit. You won't be limited by or outgrow Marketo. You'll probably outgrow quite a few of the cheaper solutions.

Feature Rating Comparison

Email & Online Marketing

Marketo
7.7
WYSIWYG email editor
Marketo
7.3
Dynamic content
Marketo
7.6
Ability to test dynamic content
Marketo
7.3
Landing pages
Marketo
7.4
A/B testing
Marketo
7.4
Mobile optimization
Marketo
7.2
Email deliverability
Marketo
8.2
List management
Marketo
8.6
Triggered drip sequences
Marketo
8.7

Lead Management

Marketo
8.4
Lead nurturing
Marketo
8.7
Lead scoring and grading
Marketo
8.5
Data quality management
Marketo
7.8
Automated sales alerts and tasks
Marketo
8.5

Campaign Management

Marketo
7.4
Calendaring
Marketo
6.7
Event/webinar marketing
Marketo
8.1

Social Media Marketing

Marketo
6.9
Social sharing and campaigns
Marketo
6.9
Social profile integration
Marketo
6.8

Reporting & Analytics

Marketo
6.9
Dashboards
Marketo
6.7
Standard reports
Marketo
7.2
Custom reports
Marketo
6.8

Platform & Infrastructure

Marketo
7.8
API
Marketo
7.9
Role-based workflow & approvals
Marketo
7.7
Customizability
Marketo
7.7
Integration with Salesforce.com
Marketo
8.8
Integration with Microsoft Dynamics CRM
Marketo
7.7
Integration with SugarCRM
Marketo
7.2

Pros

  • Powerful
  • Customizable
  • Integrations

Cons

  • Less user-friendly
  • Outdated UI
  • Harder to learn

Likelihood to Renew

Marketo8.8
Based on 126 answers
We will absolutely, without a doubt, continue to renew. We love Marketo.

Usability

Marketo7.3
Based on 81 answers
Marketo is best used for enterprise companies with large Marketing staffs who can attend to the multiple needs of the platform. A developer and designer are best to maximize the use of the platform.

Reliability and Availability

Marketo8.8
Based on 18 answers
Marketo has never been unavailable that I've seen other than regularly scheduled maintenance which is announced in advance.

Performance

Marketo7.7
Based on 24 answers
Pages do not load quickly and caching is not available with Marketo. Google PageSpeed ranks it pretty low, which is something I'm hoping they'll improve in future releases.

Support

Marketo6.7
Based on 66 answers
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.

In-Person Training

Marketo7.0
Based on 8 answers
I took in-person training at their annual summit and loved the exposure it gave me to other Marketing users.

Online Training

Marketo3.3
Based on 25 answers
Great training system- mostly just a matter of setting aside the time to get in there and learn the system

Implementation

Marketo7.8
Based on 35 answers
Engineering did implement a few things incorrectly that had to be fixed by the Support Engineers later on.

Alternatives Considered

I did not select Marketo, I inherited the previous contract. We're actively evaluating all options for our next renewal cycle.

Scalability

Marketo8.5
Based on 4 answers
We have noticed performance issues when large jobs are submitted. Typically involving imports or massive data changes but we've noticed slowdowns and bottlenecks.

Return on Investment

  • Employee productivity went up a certain degree - but we came from hard coding every single page of our website and building new landing pages. And actually hardcoding forms. So all of those things improved, but then it was "how do I make Marketo do XYZ?" and then there's a time investment there. In the end, productivity went up, but time is spent rigging Marketo instead of doing what we want Marketo do to for us.
  • Increased efficiency for webinars. I suppose they did get a little easier when we finally figured out there was a GTW integration (after 18 months of using both tools separately, just happened to stumble across it one day).

Pricing Details

Marketo

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
TBD*
1.  depends on scope and complexity
Marketo Editions & Modules
Marketo
Edition
Spark
$8951
Standard
$1,7951
Select
$3,1951
1. per month up to 10,000 records
Additional Pricing Details
For the Enterprise edition, contact Marketo for a custom quote.