What users are saying about

Marketo

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Top Rated
1579 Ratings

Marketo

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Top Rated
1579 Ratings
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Score 7.9 out of 101

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Likelihood to Recommend

Marketo

If you're a growing company and starting to want to do some more sophisticated flows and processes, then Marketo is for you. Marketo obviously can do email marketing, but it is so much more than that. If you're a smaller company that just wants to send an email then there are other platforms that may be more suitable. However, if you've gotten to the point that you want to do more advanced marketing across web personalization, lead scoring, email nurture and tracking attribution then Marketo is the way to go.
David Da Silva profile photo

Feature Rating Comparison

Email & Online Marketing

Marketo
7.8
WYSIWYG email editor
Marketo
7.4
Dynamic content
Marketo
7.6
Ability to test dynamic content
Marketo
7.5
Landing pages
Marketo
7.5
A/B testing
Marketo
7.5
Mobile optimization
Marketo
7.2
Email deliverability
Marketo
8.2
List management
Marketo
8.6
Triggered drip sequences
Marketo
8.6

Lead Management

Marketo
8.3
Lead nurturing
Marketo
8.6
Lead scoring and grading
Marketo
8.4
Data quality management
Marketo
7.8
Automated sales alerts and tasks
Marketo
8.3

Campaign Management

Marketo
7.4
Calendaring
Marketo
6.6
Event/webinar marketing
Marketo
8.2

Social Media Marketing

Marketo
6.8
Social sharing and campaigns
Marketo
6.9
Social profile integration
Marketo
6.6

Reporting & Analytics

Marketo
7.0
Dashboards
Marketo
6.8
Standard reports
Marketo
7.2
Custom reports
Marketo
6.8

Platform & Infrastructure

Marketo
7.9
API
Marketo
8.1
Role-based workflow & approvals
Marketo
7.8
Customizability
Marketo
7.9
Integration with Salesforce.com
Marketo
9.0
Integration with Microsoft Dynamics CRM
Marketo
7.6
Integration with SugarCRM
Marketo
6.9

Pros

  • Email nurture - the ability to build specific awareness/engagement streams and managing where people sit through transition rules means you can take your leads on a journey, providing the right content at the right time.
  • Segmentation - the ability to segment your database depending on whatever criteria you like means that you can quickly build the desired audience for a specific campaign. Segments are also updated in real time.
  • Attribution - understanding which channels or specific programs perform highly in terms of pipeline attribution is really powerful.
David Da Silva profile photo

Cons

  • a missing functionality that may help Marketo's ecosystem is the ability to create a website/blog within Marketo, though through the munchkin we may track nowadays
Patricia Villalobos profile photo

Likelihood to Renew

Marketo8.0
Based on 137 answers
Marketo has the robust reporting, triggers, and filters to meet our business needs.
Carley Donovan profile photo

Usability

Marketo7.4
Based on 88 answers
Very easy to learn and easier to use on day to day basis.You can test thoroughly before sending your campaigns out.
Neeraj Shahdadpuri profile photo

Reliability and Availability

Marketo8.5
Based on 21 answers
Marketo has never been unavailable that I've seen other than regularly scheduled maintenance which is announced in advance.
Robert Barrett, MBA profile photo

Performance

Marketo7.9
Based on 27 answers
Pulling large lists takes more time than I think it should.. .sometimes loading emails, images, and other screens can take a decent amount of time
Kristi Eide profile photo

Support

Marketo6.9
Based on 77 answers
Sometimes it takes awhile to get a response and sometimes the agent gives very minimum information that doesn't help.
Sherry (Shae) Hale profile photo

In-Person Training

Marketo7.0
Based on 10 answers
I took in-person training at their annual summit and loved the exposure it gave me to other Marketing users.
Robert Barrett, MBA profile photo

Online Training

Marketo2.6
Based on 25 answers
Great training system- mostly just a matter of setting aside the time to get in there and learn the system
Kristi Eide profile photo

Implementation

Marketo7.2
Based on 36 answers
Engineering did implement a few things incorrectly that had to be fixed by the Support Engineers later on.
Carley Donovan profile photo

Alternatives Considered

Marketo's ability to have multiple brands/business units within a company in a single instance with the respective governance from users-roles and permissions, independent databases, independent content but with the facility of creating templates from headquarters to be shared through the multiple subsidiaries maintaining at the same time quality of the database is a no-brainer v.s. multiple instances out of control :)
Patricia Villalobos profile photo

Scalability

Marketo7.3
Based on 7 answers
As we have grown, Marketo has grown with us. We started with simple single email campaigns and are now doing complex campaigns with multiple emails and tracks that we send a contact to if they take certain actions within our emails. We also have a complex integration with several systems and have the visibility into our marketing activities throughout our organization.
Amber Hobson profile photo

Return on Investment

  • Very good ROI - we're able to help new customers find u
  • Lead Sharing - we can get leads from other sister-companies
Robert Barrett, MBA profile photo

Pricing Details

Marketo

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
TBD*
1.  depends on scope and complexity
Marketo Editions & Modules
Marketo
Edition
Spark
$8951
Standard
$1,7951
Select
$3,1951
1. per month up to 10,000 records
Additional Pricing Details
For the Enterprise edition, contact Marketo for a custom quote.