Adobe Marketo Engage vs. Pega Customer Decision Hub

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Marketo Engage
Score 8.2 out of 10
N/A
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.N/A
Pega Customer Decision Hub
Score 7.9 out of 10
N/A
Pega Customer Decision Hub optimizes customer lifetime value by providing an “always-on brain” to unify data, analytics, and channels into one connected experience. Customer Decision Hub collects data from every interaction as it’s taking place, combines that with the customer’s full interaction history to determine their current context, and then delivers nextbest-action recommendations. Pega aims to enable users to pivot between selling, serving, retaining, and nurturing in real time.
$97
Per User Per Month
Pricing
Adobe Marketo EngagePega Customer Decision Hub
Editions & Modules
No answers on this topic
Case Management
$97.00
Per User Per Month
Unified Messaging
$145.00
Per User Per Month
Enterprise
$165.00
Per User Per Month
Digital Customer Engagement
$260.00
Per User Per Month
Offerings
Pricing Offerings
Adobe Marketo EngagePega Customer Decision Hub
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adobe Marketo EngagePega Customer Decision Hub
Considered Both Products
Adobe Marketo Engage

No answer on this topic

Pega Customer Decision Hub
Chose Pega Customer Decision Hub
We evaluated Marketo as another potential customer engagement partner but felt that they did not offer nearly the same flexibility in terms of process management that Pega did. Also, Pega seems to be years ahead of Marketo when it comes to leveraging AI for decision making and …
Top Pros
Top Cons
Features
Adobe Marketo EngagePega Customer Decision Hub
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Adobe Marketo Engage
8.1
979 Ratings
4% above category average
Pega Customer Decision Hub
-
Ratings
WYSIWYG email editor7.5888 Ratings00 Ratings
Dynamic content7.6865 Ratings00 Ratings
Ability to test dynamic content7.8843 Ratings00 Ratings
Landing pages8.1905 Ratings00 Ratings
A/B testing7.9891 Ratings00 Ratings
Mobile optimization7.8863 Ratings00 Ratings
Email deliverability reporting8.1947 Ratings00 Ratings
List management8.8944 Ratings00 Ratings
Triggered drip sequences9.0854 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Adobe Marketo Engage
8.7
947 Ratings
12% above category average
Pega Customer Decision Hub
-
Ratings
Lead nurturing automation8.8922 Ratings00 Ratings
Lead scoring and grading8.8897 Ratings00 Ratings
Data quality management8.7895 Ratings00 Ratings
Automated sales alerts and tasks8.7850 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Adobe Marketo Engage
7.9
876 Ratings
4% above category average
Pega Customer Decision Hub
-
Ratings
Calendaring7.5708 Ratings00 Ratings
Event/webinar marketing8.3836 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Adobe Marketo Engage
7.4
545 Ratings
1% below category average
Pega Customer Decision Hub
-
Ratings
Social sharing and campaigns7.5536 Ratings00 Ratings
Social profile integration7.3375 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Adobe Marketo Engage
7.5
949 Ratings
0% above category average
Pega Customer Decision Hub
-
Ratings
Dashboards7.3891 Ratings00 Ratings
Standard reports7.8929 Ratings00 Ratings
Custom reports7.4884 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Adobe Marketo Engage
8.5
939 Ratings
11% above category average
Pega Customer Decision Hub
-
Ratings
API8.5807 Ratings00 Ratings
Role-based workflow & approvals8.5685 Ratings00 Ratings
Customizability7.9831 Ratings00 Ratings
Integration with Salesforce.com9.1808 Ratings00 Ratings
Integration with Microsoft Dynamics CRM8.6271 Ratings00 Ratings
Integration with SugarCRM8.2173 Ratings00 Ratings
Best Alternatives
Adobe Marketo EngagePega Customer Decision Hub
Small Businesses
Vbout
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Score 9.4 out of 10
Simplify360
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Score 7.8 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Bright Pattern Contact Center
Bright Pattern Contact Center
Score 10.0 out of 10
Enterprises
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PFL Direct Mail Platform
Score 9.3 out of 10
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Score 9.4 out of 10
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User Ratings
Adobe Marketo EngagePega Customer Decision Hub
Likelihood to Recommend
8.5
(1129 ratings)
7.9
(9 ratings)
Likelihood to Renew
9.0
(146 ratings)
-
(0 ratings)
Usability
8.0
(98 ratings)
-
(0 ratings)
Availability
9.0
(25 ratings)
-
(0 ratings)
Performance
9.0
(30 ratings)
-
(0 ratings)
Support Rating
8.8
(89 ratings)
-
(0 ratings)
In-Person Training
10.0
(12 ratings)
-
(0 ratings)
Online Training
6.7
(29 ratings)
-
(0 ratings)
Implementation Rating
10.0
(37 ratings)
-
(0 ratings)
Configurability
6.0
(6 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
7.9
(4 ratings)
-
(0 ratings)
Ease of integration
1.8
(9 ratings)
-
(0 ratings)
Product Scalability
7.0
(10 ratings)
-
(0 ratings)
Professional Services
9.4
(3 ratings)
-
(0 ratings)
Vendor post-sale
8.2
(7 ratings)
-
(0 ratings)
Vendor pre-sale
8.2
(6 ratings)
-
(0 ratings)
User Testimonials
Adobe Marketo EngagePega Customer Decision Hub
Likelihood to Recommend
Adobe
Adobe Marketo Engage is great for lead gen because of the out of box solutions. We import leads from Google, LinkedIn, Meta, Tradeshows, and web forms. It allows me to track leads from the moment they enter the system to the point where they become customers. I use it to score leads, segment them, and nurture them with targeted content. It's especially useful as a B2B organization.
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Pegasystems
PRPC is a BPM and Case management suite from Pega Systems. Pega is a comprehensive suite which offers a unique theme of BPM development in the market. A no-coding approach based on rules with inheritance makes Pega a very powerful product but is very difficult to learn. Even, if we go to Pegasystems for training, we have to work on a project at least for a year to have some confidence. Areas where it requires improvements: 1) One of the first things that client's IT department questions about is proprietary BLOB column in PRPC, for them, it is a disadvantage, but as we all know BLOB is what makes the highly complex data model of any BPM application fit inside to a common schema which eliminates the help of a DBA. 2) Another area of improvement is: when using the wizards to generate rules (such as the connector wizards) you have to be careful about the level of coupling between the work object's data model and the interface's data model. This can also create maintenance issues. 3) The complete Pega suite of products have a long time to develop and deploy and it can be easily done using other low-cost software.
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Pros
Adobe
  • Like I have said Marketo has been very helpful by helping us to connect us with our customers and keeps them coming back, hence saving time, effort and resources.
  • Let AI build predictive audience and segments easily.
  • Personalize experience with active listening and triggered content.
  • 24/7 responsive support and service team.
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Pegasystems
  • Ability to design custom integrated campaigns
  • Analytics to provide key insights and ability to tune your campaign accordingly
  • Ability to design agent workflows
Read full review
Cons
Adobe
  • Marketo's email editor is basic in comparison to other cheaper alternatives out there.
  • Marketo doesn't work as well in B2C scenarios as it does in B2B. One of the painpoints of this is it's difficult to showcase a selection of product recommendations based on purchase behaviour without a very time consuming workaround. It's manageable if you're only selling a handful of products, but it's inefficient when dealing with a large catalogue.
  • Marketo's form and landing page builder are also behind the times. Perhaps not as bad as the Salesforce Marketing Cloud platform, but for an enterprise company the product should be much better.
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Pegasystems
  • Pega Customer Engagement Suite is ready to use out of the box with several features, but custom development is always needed.
  • Although new features can be quickly implemented, they have to go through a screening Business analysis process, QA screening and SCRUM based development.
  • Pega eliminates the need for custom code, but there are rare cases where an specific requirement has little to no support from Pega, and implementing custom code can break OOB functionality and make the system unstable.
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Likelihood to Renew
Adobe
We're likely to renew for several reasons:
  • Now that it's been implemented, I can't imagine not having marketing automation and the easy interface that Marketo provides to run our campaigns
  • Marketo's community and customer service is fantastic; I know that when I need help, I'll get it
  • Marketo continues to improve the product, so I know that I can expect it to be even more useful in the future
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Pegasystems
No answers on this topic
Usability
Adobe
In some aspects, the tool can feel quite clunky in parts. But with the rich feature set it has, it's understandable. There is a lot of room for improvement for the user interface. The system itself doesn't have a slick or modern feel, so the usability could feel nicer to use with these areas considered.
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Pegasystems
No answers on this topic
Reliability and Availability
Adobe
Marketo provides different way and abilities to connect. If you are having product support or unexplained errors you can get someone on Marketo support 24 hours a day. One of Marketo's greatest assets in my opinion however would be the community. Often times our company is just looking for case success stories from someone else. In the community you can search for problems you are currently facing and see others having the same issue and solutions for those issues. If not, you can pose a question to the whole community and champions of the product and others can chime in to provide suggestions to fix your needs. The community is truly a 24/7 place to get your answers quickly.
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Pegasystems
No answers on this topic
Performance
Adobe
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
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Pegasystems
No answers on this topic
Support Rating
Adobe
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
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Pegasystems
No answers on this topic
In-Person Training
Adobe
Our account rep stopped out in Lincoln, NE to ensure we were properly set up and running. This was very much appreciated. I was very, very new at this point, so I can't comment very much on the extent of what was taught because I was still brand new to the company and the system
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Pegasystems
No answers on this topic
Online Training
Adobe
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
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Pegasystems
No answers on this topic
Implementation Rating
Adobe
1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities. 2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools 3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "info@company.com" email addresses). 4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories
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Pegasystems
No answers on this topic
Alternatives Considered
Adobe
Prior to Marketo, we used SharpSpring. I will say that SharpSpring is more intuitive to use than Marketo, but it has much less functionality. If you have the time to really learn Marketo, it has much more to offer as well as many more options to customize the solution to your exact needs.
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Pegasystems
I explained in detail in previous questions.
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Contract Terms and Pricing Model
Adobe
The total cost is a little bit higher than we expected.
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Pegasystems
No answers on this topic
Scalability
Adobe
We look at scaleability in a few different ways. First, the speed while using Marketo has remained relatively the same as our database has grown. Though I would say Marketo is slow at times, it has not gotten slower over the last few years. If anything, it has improved, and they are working to improve it. Second, the amount of programs we have developed in Marketo has exponentially grown as well. Marketo has allowed us to drastically increase our output without having to drastically increase our headcount.
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Pegasystems
No answers on this topic
Return on Investment
Adobe
  • Generated a 35% higher return on investment (ROI) in demand generation in the company.
  • The focus on the accounts that presented a greater sales potential, allowed us to prioritize and reduce costs by 20 Million USD.
  • Being personal and optimized. reduced efforts towards a more personalized customer experience, in working hours by almost 100 h.
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Pegasystems
  • Cost savings on print marketing and email due to better targeting
  • More timely campaigns to reach customers at the right time
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ScreenShots

Adobe Marketo Engage Screenshots

Screenshot of Marketo Lead Scoring - Marketo dynamically scores leads in real-time and can trigger a timely sales call based on website or other activity. Lead scores are integrated with a connected CRM.Screenshot of Marketo Moments - A mobile app designed to deliver timely, actionable insights.Screenshot of Simple or advanced workflows, built using drag-and-dropScreenshot of Lead nurturing can be performed without having to be a programmerScreenshot of Visualizations - display the revenue influence of each program and channelScreenshot of Marketo Sales Insight, which filters out the noise

Pega Customer Decision Hub Screenshots

Screenshot of