What users are saying about
35 Ratings
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Score 7.7 out of 100
12 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

Marketo ABM

If you have the time and resources to utilize it, then it's great. It works well for running drip campaigns to nurture new leads online. I also like that it integrates well with many other programs such as BrightTalk.
Kate Currin Seiferth | TrustRadius Reviewer

Mautic Marketing Automation

Mautic is well suited for companies that are ready to scale their email marketing to the next level. We were using Mailchimp but found that it did not meet all of our needs. While it was okay at email marketing, the features for landing pages, tagging and dynamic interactions were limited. I would not recommend Mautic for someone who is just starting out though. It can be very intimidating. Unless you have someone who is well versed in email marketing automation, I would not recommend using it
Shawngela Pierce | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Marketo ABM
Mautic Marketing Automation
8.5
WYSIWYG email editor
Marketo ABM
Mautic Marketing Automation
7.5
Dynamic content
Marketo ABM
Mautic Marketing Automation
9.0
Ability to test dynamic content
Marketo ABM
Mautic Marketing Automation
8.7
Landing pages
Marketo ABM
Mautic Marketing Automation
9.1
A/B testing
Marketo ABM
Mautic Marketing Automation
7.5
Mobile optimization
Marketo ABM
Mautic Marketing Automation
7.5
Email deliverability reporting
Marketo ABM
Mautic Marketing Automation
8.9
List management
Marketo ABM
Mautic Marketing Automation
9.0
Triggered drip sequences
Marketo ABM
Mautic Marketing Automation
9.0

Lead Management

Marketo ABM
Mautic Marketing Automation
8.8
Lead nurturing
Marketo ABM
Mautic Marketing Automation
8.9
Lead scoring and grading
Marketo ABM
Mautic Marketing Automation
8.9
Data quality management
Marketo ABM
Mautic Marketing Automation
7.9
Automated sales alerts and tasks
Marketo ABM
Mautic Marketing Automation
9.5

Campaign Management

Marketo ABM
Mautic Marketing Automation
8.3
Calendaring
Marketo ABM
Mautic Marketing Automation
8.5
Event/webinar marketing
Marketo ABM
Mautic Marketing Automation
8.0

Social Media Marketing

Marketo ABM
Mautic Marketing Automation
9.4
Social sharing and campaigns
Marketo ABM
Mautic Marketing Automation
10.0
Social profile integration
Marketo ABM
Mautic Marketing Automation
8.8

Reporting & Analytics

Marketo ABM
Mautic Marketing Automation
8.4
Dashboards
Marketo ABM
Mautic Marketing Automation
8.1
Standard reports
Marketo ABM
Mautic Marketing Automation
8.3
Custom reports
Marketo ABM
Mautic Marketing Automation
8.8

Platform & Infrastructure

Marketo ABM
Mautic Marketing Automation
8.0
API
Marketo ABM
Mautic Marketing Automation
8.1
Role-based workflow & approvals
Marketo ABM
Mautic Marketing Automation
9.0
Customizability
Marketo ABM
Mautic Marketing Automation
7.1
Integration with Salesforce.com
Marketo ABM
Mautic Marketing Automation
8.2
Integration with Microsoft Dynamics CRM
Marketo ABM
Mautic Marketing Automation
8.0
Integration with SugarCRM
Marketo ABM
Mautic Marketing Automation
8.0

Pros

Marketo ABM

  • Integrated with Marketo
  • Matched leads and contacts to accounts
  • Good integration network with third party vendors / products
Anonymous | TrustRadius Reviewer

Mautic Marketing Automation

  • Forms are very intuitive, you don't need to be a geek, anyone can use Mautic.
  • Campaign Builder is very reliable, fast, and easy to use—you have so many features to choose from.
  • Emailing with just a single touch, you can set your campaigns to lunch whenever you want, A/B testing is really easy, a few customizable templates.
Jimmy Guillermo | TrustRadius Reviewer

Cons

Marketo ABM

  • If you don't have an email designer on staff and you don't like to do design research on your own, it can be awfully hard to use the design studio. Templates break all the time, and I've lost many, many, many emails from breaking the html template.
  • If you want an out of the box solution, the isn't for you. It would be nice to have an easier way to get sample programs to pull in when you are pressed for time and just want it done.
  • Need a way to test how your emails will look in various email programs without leaving Marketo
Kate Currin Seiferth | TrustRadius Reviewer

Mautic Marketing Automation

  • Both the email and landing WYSIWYG was flawed, ran into errors and glitches.
  • Form actions were lacking, and simple automation from forms was problematic.
  • Focus items were buggy on Mautic landing pages... had to add through Javascript, and caused issues on the page.
Ian Nate | TrustRadius Reviewer

Alternatives Considered

Marketo ABM

Engagio does many of the same fundamental account matching and account based activity tracking, but usees engagement minutes instead of scores to describe the level of interaction of a specific person and a specific account. We went with Engagio after testing both products as it helped our sales team understand where to spend their time better than Marketo ABM did, and was transparent through Salesforce
Anonymous | TrustRadius Reviewer

Mautic Marketing Automation

Mautic's competitive advantage is cost. Other solutions can be prohibitively expensive, and some other marketing automation solutions I had used required costly up-front investment for onboarding. I chose Mautic because I had grown weary of the aggressive sales tactics and unreasonable pricing of competitors' offerings for small businesses and agencies.
Anonymous | TrustRadius Reviewer

Return on Investment

Marketo ABM

  • Marketo has helped us improve the organization of our events by utilizing the event programs for communications and tracking attendees.
  • Links with SugarCRM to send MQL leads straight to our sales team, increasing our lead gen ten-fold
Kate Currin Seiferth | TrustRadius Reviewer

Mautic Marketing Automation

  • Mautic Marketing has helped me to capture more leads.
  • Mautic Marketing has helped me to increase my newsletter subscribers.
Shawngela Pierce | TrustRadius Reviewer

Pricing Details

Marketo ABM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Marketo ABM Editions & Modules

Additional Pricing Details

Mautic Marketing Automation

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Mautic Marketing Automation Editions & Modules

Edition
Mautic Marketing Automation$0
    Additional Pricing Details

    Rating Summary

    Likelihood to Recommend

    Marketo ABM
    9.2
    Mautic Marketing Automation
    8.9

    Add comparison