What users are saying about
35 Ratings
33 Ratings
35 Ratings
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Score 7.6 out of 100
33 Ratings
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Score 7 out of 100

Likelihood to Recommend

Marketo ABM

If you have the time and resources to utilize it, then it's great. It works well for running drip campaigns to nurture new leads online. I also like that it integrates well with many other programs such as BrightTalk.
Kate Currin Seiferth | TrustRadius Reviewer

Ontraport

Starting a business you have enough stuff to deal with. Ontraport takes the headache out of the tech side. Everything works together and you don't ever get left alone to figure things out. I would beg any new business to invest in Ontraport. Or if you want to grow and scale an existing business it would be great. I think it more for service-based business.
Charles Kirkland | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Marketo ABM
Ontraport
8.2
WYSIWYG email editor
Marketo ABM
Ontraport
8.6
Dynamic content
Marketo ABM
Ontraport
9.1
Ability to test dynamic content
Marketo ABM
Ontraport
8.3
Landing pages
Marketo ABM
Ontraport
7.3
A/B testing
Marketo ABM
Ontraport
8.9
Mobile optimization
Marketo ABM
Ontraport
8.1
Email deliverability reporting
Marketo ABM
Ontraport
6.7
List management
Marketo ABM
Ontraport
6.8
Triggered drip sequences
Marketo ABM
Ontraport
9.7

Lead Management

Marketo ABM
Ontraport
6.6
Lead nurturing
Marketo ABM
Ontraport
8.2
Lead scoring and grading
Marketo ABM
Ontraport
5.4
Data quality management
Marketo ABM
Ontraport
6.0
Automated sales alerts and tasks
Marketo ABM
Ontraport
6.9

Campaign Management

Marketo ABM
Ontraport
7.5
Calendaring
Marketo ABM
Ontraport
6.2
Event/webinar marketing
Marketo ABM
Ontraport
8.8

Social Media Marketing

Marketo ABM
Ontraport
7.1
Social sharing and campaigns
Marketo ABM
Ontraport
7.1
Social profile integration
Marketo ABM
Ontraport
7.2

Reporting & Analytics

Marketo ABM
Ontraport
8.3
Dashboards
Marketo ABM
Ontraport
8.7
Standard reports
Marketo ABM
Ontraport
6.4
Custom reports
Marketo ABM
Ontraport
9.7

Platform & Infrastructure

Marketo ABM
Ontraport
7.8
API
Marketo ABM
Ontraport
6.5
Role-based workflow & approvals
Marketo ABM
Ontraport
8.9
Customizability
Marketo ABM
Ontraport
9.6
Integration with Salesforce.com
Marketo ABM
Ontraport
7.3
Integration with Microsoft Dynamics CRM
Marketo ABM
Ontraport
7.3
Integration with SugarCRM
Marketo ABM
Ontraport
7.3

Pros

Marketo ABM

  • Integrated with Marketo
  • Matched leads and contacts to accounts
  • Good integration network with third party vendors / products
Anonymous | TrustRadius Reviewer

Ontraport

  • User segmentation for specific messaging is key for us because it helps drive our new client conversions and existing client repurchasing.
  • ONTRAPORT plays nice with our scheduling software and WordPress so we can implement new material without hassle.
  • Campaigns and automation is simple to set up and monitor which helps us use more of their tools instead of paying for complex features we'll never use.
Jeremy Estes | TrustRadius Reviewer

Cons

Marketo ABM

  • If you don't have an email designer on staff and you don't like to do design research on your own, it can be awfully hard to use the design studio. Templates break all the time, and I've lost many, many, many emails from breaking the html template.
  • If you want an out of the box solution, the isn't for you. It would be nice to have an easier way to get sample programs to pull in when you are pressed for time and just want it done.
  • Need a way to test how your emails will look in various email programs without leaving Marketo
Kate Currin Seiferth | TrustRadius Reviewer

Ontraport

  • Integrations. Basically, all integrations are done using Zapier. This is a huge time suck. In other programs like ActiveCampaign, you have WordPress plugins to import your data from Gravity Forms. It takes 2 minutes to set up. With Zapier, even a simple integration takes a minimum of 30 minutes to setup and test to the point where you trust it.
  • Documentation: there is a lot of documentation, but a lot of it is confusing with not enough examples to make something clear.
  • Templates: other programs like Drip focus on more templates for campaigns. While there are a few here, there's really not a ton and they don't seem carefully curated.
  • Learning curve: it took a really long time to get it set up for our business. I appreciated the onboarding sessions, which definitely helped a lot, but it could have been simpler.
  • Version 5: last year ONTRAPORT launched their newest version of their software. I can see that it's a foundation that they will be able to build a lot on, but it's not fleshed out yet. Like a fresh foundation and a good building, but not a lot of paint or polish yet.
  • Sales funnels: managing people through a sales funnel just happens through a custom field that you set up. There's no predetermined "section" for something that a lot of sales teams would want. It makes it easy to not know what's going to happen with your automation when you send someone to a new part of the sales funnel (ie. you move someone to the next part of the sales funnel, it triggers an automation, maybe you weren't aware of that). It would be great if it gave you a quick summary of some of the automation you're about to send when you take actions.
  • Intimidation: enough said. It just feels intimidating to set this stuff up. This may be true for all the other automation programs too though.
Andrew Muller | TrustRadius Reviewer

Likelihood to Renew

Marketo ABM

No score
No answers yet
No answers on this topic

Ontraport

Ontraport 9.1
Based on 8 answers
My client was already using Ontraport and had a decent investment in the tool. As soon as we turn around the revenue situation with my client's products, we will be ditching OAP immediately, despite the significant re-implementation cost we are going to face moving to a new system. I am part of a high-end, professional marketing group, and the overwhelming sentiment with these other professionals is that one should run away from this as fast as humanly possible. I thought their words were just ungrounded opinion, and I deeply regret that I did not heed them more closely before sinking still more time and effort into OAP.
Anonymous | TrustRadius Reviewer

Usability

Marketo ABM

No score
No answers yet
No answers on this topic

Ontraport

Ontraport 7.8
Based on 3 answers
The software is just easy to use. The UI is fairly intuitive. The help system is pretty good. I find it is pretty quick to get my work completed and if I don't document my things well, I can always figure out how I did something when I need to make changes.When I have a problem the tech support is easy to deal with and when things need to get escalated they are resolved quickly.
Eric Foronjy | TrustRadius Reviewer

Performance

Marketo ABM

No score
No answers yet
No answers on this topic

Ontraport

Ontraport 7.7
Based on 4 answers
Most of the time OP runs fine. But I've had to submit more support tickets this year do to messages, seq.'s or rules not running correctly. Also experienced slow response times moving in and around OP.
Chris Castillo | TrustRadius Reviewer

Support Rating

Marketo ABM

No score
No answers yet
No answers on this topic

Ontraport

Ontraport 9.0
Based on 3 answers
The techs are reasonably savvy, highly courteous and want to do right by their customers. Unfortunately, the product they are supporting is so deeply flawed that there's only so much they can do when your legitimate business requirements are simply not supported.
Anonymous | TrustRadius Reviewer

In-Person Training

Marketo ABM

No score
No answers yet
No answers on this topic

Ontraport

Ontraport 9.1
Based on 1 answer
I went to their Ontrapalooza event, and it opened my mind as to how the software can be used.
David Jaeger | TrustRadius Reviewer

Implementation Rating

Marketo ABM

No score
No answers yet
No answers on this topic

Ontraport

Ontraport 9.1
Based on 2 answers
If you know your business, ONTRAPORT is easy
Chad Root | TrustRadius Reviewer

Alternatives Considered

Marketo ABM

Engagio does many of the same fundamental account matching and account based activity tracking, but usees engagement minutes instead of scores to describe the level of interaction of a specific person and a specific account. We went with Engagio after testing both products as it helped our sales team understand where to spend their time better than Marketo ABM did, and was transparent through Salesforce
Anonymous | TrustRadius Reviewer

Ontraport

Ontraport is capable of more than MailChimp and AWeber, both of which I would consider beginner systems. It is also easier to use and understand initially than Infusionsoft, and takes less time to get off the ground when you make the change. It is capable of very complex tasks but the user interface is simple and the tasks are easy to construct. It takes away my worry and pain, that reason alone is enough to recommend them!
Matthew Watts | TrustRadius Reviewer

Scalability

Marketo ABM

No score
No answers yet
No answers on this topic

Ontraport

Ontraport 8.2
Based on 1 answer
With the new lower priced options, it's now easier for newer businesses to start with a more basic version and upgrade as they need more features.
Jen Levitz | TrustRadius Reviewer

Return on Investment

Marketo ABM

  • Marketo has helped us improve the organization of our events by utilizing the event programs for communications and tracking attendees.
  • Links with SugarCRM to send MQL leads straight to our sales team, increasing our lead gen ten-fold
Kate Currin Seiferth | TrustRadius Reviewer

Ontraport

  • We can save costs on excessive mailings as we are more targeted in our efforts and wasting less communication.
  • We have been able to more effectively target relevant donors that have given more recently.
  • ONTRAPORT has consolidated the tracking software that we have used for contact information.
Kalyn Hoffman | TrustRadius Reviewer

Screenshots

Pricing Details

Marketo ABM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Marketo ABM Editions & Modules

Additional Pricing Details

Ontraport

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Ontraport Editions & Modules

Edition
Pro$2971
Basic$792
Plus$1473
Enterprise$4974
  1. per month (3 Users -- up to 10,000 Contacts)
  2. per month (1 User -- up to 1,000 contacts)
  3. per month (2 Users -- up to 2,500 Contacts)
  4. per month (5 Users -- up to 20,000 Contacts
Modules
100,000 extra contacts$991
Additional user$472
100,000 extra messages$993
First-class postcards$13
  1. Other
  2. Per User per Month
  3. Other
Additional Pricing Details
Packages are priced on a month to month contract where you can cancel your account at any time. Clients may opt-in for an annual contract, where they pay for 10 months up front and the last two are "free."

Rating Summary

Likelihood to Recommend

Marketo ABM
9.2
Ontraport
6.6

Likelihood to Renew

Marketo ABM
Ontraport
9.1

Usability

Marketo ABM
Ontraport
7.8

Performance

Marketo ABM
Ontraport
7.7

Support Rating

Marketo ABM
Ontraport
9.0

In-Person Training

Marketo ABM
Ontraport
9.1

Implementation Rating

Marketo ABM
Ontraport
9.1

Scalability

Marketo ABM
Ontraport
8.2

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