What users are saying about
35 Ratings
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Top Rated
487 Ratings
35 Ratings
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Score 7.7 out of 100

SharpSpring

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Top Rated
487 Ratings
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Score 7.6 out of 100

Likelihood to Recommend

Marketo ABM

If you have the time and resources to utilize it, then it's great. It works well for running drip campaigns to nurture new leads online. I also like that it integrates well with many other programs such as BrightTalk.
Kate Currin Seiferth | TrustRadius Reviewer

SharpSpring

We have had a great few months onboarding with SharpSpring. The product itself works great, and we are constantly learning about more features that will allow us to maximize our use and the value it will provide to us and our clients. In addition to the tool from a technical perspective, the entire SharpSpring team has been helpful. They are also quick to respond, follow-up as appropriate, and ensure you know that your query is being looked after
Jennifer W. | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Marketo ABM
SharpSpring
8.0
WYSIWYG email editor
Marketo ABM
SharpSpring
7.2
Dynamic content
Marketo ABM
SharpSpring
8.2
Ability to test dynamic content
Marketo ABM
SharpSpring
8.2
Landing pages
Marketo ABM
SharpSpring
7.9
A/B testing
Marketo ABM
SharpSpring
8.2
Mobile optimization
Marketo ABM
SharpSpring
7.3
Email deliverability reporting
Marketo ABM
SharpSpring
7.8
List management
Marketo ABM
SharpSpring
8.4
Triggered drip sequences
Marketo ABM
SharpSpring
8.6

Lead Management

Marketo ABM
SharpSpring
8.6
Lead nurturing
Marketo ABM
SharpSpring
8.5
Lead scoring and grading
Marketo ABM
SharpSpring
8.7
Data quality management
Marketo ABM
SharpSpring
8.4
Automated sales alerts and tasks
Marketo ABM
SharpSpring
8.7

Campaign Management

Marketo ABM
SharpSpring
7.4
Calendaring
Marketo ABM
SharpSpring
7.3
Event/webinar marketing
Marketo ABM
SharpSpring
7.6

Social Media Marketing

Marketo ABM
SharpSpring
7.0
Social sharing and campaigns
Marketo ABM
SharpSpring
6.9
Social profile integration
Marketo ABM
SharpSpring
7.2

Reporting & Analytics

Marketo ABM
SharpSpring
7.7
Dashboards
Marketo ABM
SharpSpring
7.8
Standard reports
Marketo ABM
SharpSpring
7.9
Custom reports
Marketo ABM
SharpSpring
7.4

Platform & Infrastructure

Marketo ABM
SharpSpring
8.0
API
Marketo ABM
SharpSpring
7.8
Role-based workflow & approvals
Marketo ABM
SharpSpring
8.1
Customizability
Marketo ABM
SharpSpring
7.6
Integration with Salesforce.com
Marketo ABM
SharpSpring
7.9
Integration with Microsoft Dynamics CRM
Marketo ABM
SharpSpring
8.4
Integration with SugarCRM
Marketo ABM
SharpSpring
8.2

Pros

Marketo ABM

  • Integrated with Marketo
  • Matched leads and contacts to accounts
  • Good integration network with third party vendors / products
Anonymous | TrustRadius Reviewer

SharpSpring

  • The social media content calendar makes planning and execution so much easier and less time-consuming.
  • Being able to easily curate content specifically for specific personas has been a game-changer.
  • I love visual workflows. Being able to see everything laid out in one place is super convenient and enables you to really wrap your head around what you're trying to build.
Jordan Valentin | TrustRadius Reviewer

Cons

Marketo ABM

  • If you don't have an email designer on staff and you don't like to do design research on your own, it can be awfully hard to use the design studio. Templates break all the time, and I've lost many, many, many emails from breaking the html template.
  • If you want an out of the box solution, the isn't for you. It would be nice to have an easier way to get sample programs to pull in when you are pressed for time and just want it done.
  • Need a way to test how your emails will look in various email programs without leaving Marketo
Kate Currin Seiferth | TrustRadius Reviewer

SharpSpring

  • Onboarding can be overwhelming if you try to onboard without using materials and coaching provided. (Yes, that's me.) This is a robust platform and there is a lot of information to take in and get acquainted with to get the full effectiveness of the platform. You're going to be eager to start but take your time.
  • Patience required. There is a tendency to rush in to get started right away having seen the promise. SharpSpring provides high quality onboarding coaches for 60 days so nothing is missed.
Matthew Maginley | TrustRadius Reviewer

Likelihood to Renew

Marketo ABM

No score
No answers yet
No answers on this topic

SharpSpring

SharpSpring 8.9
Based on 27 answers
We have been very impressed with all aspects of this software and the potential for it to radically change how we operate is huge! Support has been exceptional and we have discovered many extra uses for the software than originally thought. Not only will it give us benefits for our company's growth, but for our client's growth as well.
David Fox | TrustRadius Reviewer

Usability

Marketo ABM

No score
No answers yet
No answers on this topic

SharpSpring

SharpSpring 8.3
Based on 28 answers
Mostly good, and they have upped their support game of late. One annoying thing they continue to do, though, is introduce changes to the platform with no notification...so you go in to do something, and you're stuck fiddling for a long time trying to figure out what changed and how to cope. But, again, generally when you contact support, they are helpful and do follow up to be sure your problem is solved.
Lisa Moughan | TrustRadius Reviewer

Support Rating

Marketo ABM

No score
No answers yet
No answers on this topic

SharpSpring

SharpSpring 8.8
Based on 28 answers
They always resolve my issue as best as they can, explain in depth and always offer many different venues to talk to them, whether it is through email, phone, etc. I can trust that it gets to someone and doesn't go into a blackhole, and I felt like they actually listen and are not dismissive.
Lucy Nguyen | TrustRadius Reviewer

Implementation Rating

Marketo ABM

No score
No answers yet
No answers on this topic

SharpSpring

SharpSpring 8.2
Based on 6 answers
Our custom application (CASL compliance) was not the typical on-boarding process for SharpSpring and they managed it very well. If we had to do it over, we would have let SharpSpring train us in their standard manner, trusting that the CASL compliance issues would sort themselves out in the process. Due to our own decisions we made our learning curve a little more difficult.
Derek A. Lackey | TrustRadius Reviewer

Alternatives Considered

Marketo ABM

Engagio does many of the same fundamental account matching and account based activity tracking, but usees engagement minutes instead of scores to describe the level of interaction of a specific person and a specific account. We went with Engagio after testing both products as it helped our sales team understand where to spend their time better than Marketo ABM did, and was transparent through Salesforce
Anonymous | TrustRadius Reviewer

SharpSpring

When I started to work at IHR, they used to manage their contacts with two CRMs. I configured the fields to homologize them. With Sugar, they only used to register the opportunities and the detail of each product that they sold. We started to configure the campaigns since SharpSpring and register all the communication there. We started to have reports that detailed the campaigns and we started to improve the efforts to generate more results. In the end, Sugar is only used as a history of old accounts, but all the operations are in SharpSping.
Christopher Hernandez | TrustRadius Reviewer

Return on Investment

Marketo ABM

  • Marketo has helped us improve the organization of our events by utilizing the event programs for communications and tracking attendees.
  • Links with SugarCRM to send MQL leads straight to our sales team, increasing our lead gen ten-fold
Kate Currin Seiferth | TrustRadius Reviewer

SharpSpring

  • The SharpSpring ROI is noticed almost immediately due to their pricing structure being so low and the amount of tools offered so high.
  • It is also easy to monitor your ROI by tracking campaigns and seeing real time data to back up the efforts you are putting in
  • Being able to have transparency in a company is great and SharpSpring allows you to display charts, graphs and workflows to show exactly how well your marketing department is doing.
Mark Percival Jr | TrustRadius Reviewer

Screenshots

Pricing Details

Marketo ABM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SharpSpring

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Rating Summary

Likelihood to Recommend

Marketo ABM
9.2
SharpSpring
8.1

Likelihood to Renew

Marketo ABM
SharpSpring
8.9

Usability

Marketo ABM
SharpSpring
8.3

Reliability and Availability

Marketo ABM
SharpSpring
4.5

Performance

Marketo ABM
SharpSpring
7.3

Support Rating

Marketo ABM
SharpSpring
8.8

Online Training

Marketo ABM
SharpSpring
4.5

Implementation Rating

Marketo ABM
SharpSpring
8.2

Scalability

Marketo ABM
SharpSpring
4.5

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