What users are saying about
35 Ratings
4 Ratings
35 Ratings
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Score 7.6 out of 100
4 Ratings
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Score 5.5 out of 100

Likelihood to Recommend

Marketo ABM

If you have the time and resources to utilize it, then it's great. It works well for running drip campaigns to nurture new leads online. I also like that it integrates well with many other programs such as BrightTalk.
Kate Currin Seiferth | TrustRadius Reviewer

Springbot

Well Suited For:
  • Small businesses with small marketing teams.
  • Shopify Customers.
  • Small businesses that want more reporting/segmented lists.
  • Businesses that are upgrading from a service like Constant Contact or Mailchimp.
Less appropriate
  • Customer who are currently using Klaviyo.
  • Business who do not have a Shopify website.
Alex Mills | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Marketo ABM
Springbot
8.7
WYSIWYG email editor
Marketo ABM
Springbot
8.6
Dynamic content
Marketo ABM
Springbot
9.1
Ability to test dynamic content
Marketo ABM
Springbot
8.2
Landing pages
Marketo ABM
Springbot
8.2
A/B testing
Marketo ABM
Springbot
9.1
Mobile optimization
Marketo ABM
Springbot
8.6
Email deliverability reporting
Marketo ABM
Springbot
8.6
List management
Marketo ABM
Springbot
9.1
Triggered drip sequences
Marketo ABM
Springbot
8.6

Lead Management

Marketo ABM
Springbot
8.9
Lead nurturing
Marketo ABM
Springbot
8.6
Lead scoring and grading
Marketo ABM
Springbot
9.1
Data quality management
Marketo ABM
Springbot
8.6
Automated sales alerts and tasks
Marketo ABM
Springbot
9.1

Campaign Management

Marketo ABM
Springbot
7.5
Calendaring
Marketo ABM
Springbot
8.6
Event/webinar marketing
Marketo ABM
Springbot
6.4

Social Media Marketing

Marketo ABM
Springbot
8.2
Social sharing and campaigns
Marketo ABM
Springbot
7.3
Social profile integration
Marketo ABM
Springbot
9.1

Reporting & Analytics

Marketo ABM
Springbot
9.1
Dashboards
Marketo ABM
Springbot
9.1
Standard reports
Marketo ABM
Springbot
9.1
Custom reports
Marketo ABM
Springbot
9.1

Platform & Infrastructure

Marketo ABM
Springbot
7.7
API
Marketo ABM
Springbot
9.1
Role-based workflow & approvals
Marketo ABM
Springbot
8.2
Customizability
Marketo ABM
Springbot
7.3
Integration with Salesforce.com
Marketo ABM
Springbot
7.3
Integration with Microsoft Dynamics CRM
Marketo ABM
Springbot
7.3
Integration with SugarCRM
Marketo ABM
Springbot
7.3

Pros

Marketo ABM

  • Integrated with Marketo
  • Matched leads and contacts to accounts
  • Good integration network with third party vendors / products
Anonymous | TrustRadius Reviewer

Springbot

  • The demographic data was great. I could see how many males vs. females, ages, income, married, with or without children. It gave me a good idea of who my customers were.
  • Using their tracking URLs in all of our campaigns allowed us to get a better idea of what exactly was driving revenue.
  • Not only could I see top performing products, which I can do within Magento, I could also see top selling categories and colors.
  • I can pull a Coupon Usage report our of Magento, but Springbot gave me additional info like AOV and ROI on those codes.
  • Springbot also gave me a lot of info about our abandoned carts. It shows us which products are most abandoned along with views, conversion rates, etc.
  • Springbot gave us an Instagram Shop page that allowed us to curate social shares and then tie them to products on our site.
Melissa Best | TrustRadius Reviewer

Cons

Marketo ABM

  • If you don't have an email designer on staff and you don't like to do design research on your own, it can be awfully hard to use the design studio. Templates break all the time, and I've lost many, many, many emails from breaking the html template.
  • If you want an out of the box solution, the isn't for you. It would be nice to have an easier way to get sample programs to pull in when you are pressed for time and just want it done.
  • Need a way to test how your emails will look in various email programs without leaving Marketo
Kate Currin Seiferth | TrustRadius Reviewer

Springbot

  • I'd love for Springbot to continue to expand on their email offering - the platform and automations are excellent, and I'd like additional conditionals as I build out my flows.
Anonymous | TrustRadius Reviewer

Usability

Marketo ABM

No score
No answers yet
No answers on this topic

Springbot

Springbot 7.7
Based on 3 answers
I think Springbot is pretty user-friendly overall. The only down-side is that the website is often updated, leaving the customer to hunt certain features down that are now in a different spot. So I think it would be helpful if every so often they sent an email that let customers know what changes were made and where to access everything
Alex Mills | TrustRadius Reviewer

Support Rating

Marketo ABM

No score
No answers yet
No answers on this topic

Springbot

Springbot 9.1
Based on 2 answers
Maybe the part that I value the most, is the partnership that I've developed with Springbot. Out of the gate, there is absolutely work to do to get things set up and they don't sugar coat that. While much of the onboarding was smooth - we had a few obstacles to work through, and I'm thankful my Success Manager kept me up to date as we resolved anything that came up, and was proactive with her outreach and recommendations to get the most out of the platform.  I find myself learning something new each time I chat with her, whether it be optimizations to my automations, new marketing ideas, or ways to increase engagement as I go into the holidays. 
Anonymous | TrustRadius Reviewer

Alternatives Considered

Marketo ABM

Engagio does many of the same fundamental account matching and account based activity tracking, but usees engagement minutes instead of scores to describe the level of interaction of a specific person and a specific account. We went with Engagio after testing both products as it helped our sales team understand where to spend their time better than Marketo ABM did, and was transparent through Salesforce
Anonymous | TrustRadius Reviewer

Springbot

Springbit is more expensive, more complicated and delivered less.
Anonymous | TrustRadius Reviewer

Return on Investment

Marketo ABM

  • Marketo has helped us improve the organization of our events by utilizing the event programs for communications and tracking attendees.
  • Links with SugarCRM to send MQL leads straight to our sales team, increasing our lead gen ten-fold
Kate Currin Seiferth | TrustRadius Reviewer

Springbot

  • Springbot gave us a better idea of who our customer was. We just launched in January 2015 having been B2B previously. So we weren't really sure who we were marketing to.
  • I only paid $200/month for the service so I didn't waste a ton of money trying it out. They have a 30 day cancellation policy so I wasn't stuck in a year long contract.
  • It was a let down because I had such high hopes of everything it would allow me to do and see with one platform. Give them a couple more years and I think they will work out the kinks.
Melissa Best | TrustRadius Reviewer

Screenshots

Pricing Details

Marketo ABM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Marketo ABM Editions & Modules

Additional Pricing Details

Springbot

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Springbot Editions & Modules

Edition
Platform Base Package$199/month1
  1. for up to 5,000 subscribers (includes email marketing, social hub, reporting and dashboards, signup forms, automations, account management, support and onboarding. See website for additional package options.
Additional Pricing Details
See website for pricing calculator for additional pricing options.

Rating Summary

Likelihood to Recommend

Marketo ABM
9.2
Springbot
5.5

Usability

Marketo ABM
Springbot
7.7

Support Rating

Marketo ABM
Springbot
9.1

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