What users are saying about
35 Ratings
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Score 7.6 out of 100
19 Ratings
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Score 4 out of 100

Likelihood to Recommend

Marketo ABM

If you have the time and resources to utilize it, then it's great. It works well for running drip campaigns to nurture new leads online. I also like that it integrates well with many other programs such as BrightTalk.
Kate Currin Seiferth | TrustRadius Reviewer

Sugar Market (Salesfusion)

Salesfusion is a marketing automation platform more appropriate for small companies considering the limited functionalities are limited. The email builder tool is easy to use and ideal for someone with no coding knowledge
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Marketo ABM
Sugar Market (Salesfusion)
4.4
WYSIWYG email editor
Marketo ABM
Sugar Market (Salesfusion)
3.0
Dynamic content
Marketo ABM
Sugar Market (Salesfusion)
5.0
Ability to test dynamic content
Marketo ABM
Sugar Market (Salesfusion)
4.0
Landing pages
Marketo ABM
Sugar Market (Salesfusion)
6.0
A/B testing
Marketo ABM
Sugar Market (Salesfusion)
4.0
Mobile optimization
Marketo ABM
Sugar Market (Salesfusion)
1.0
Email deliverability reporting
Marketo ABM
Sugar Market (Salesfusion)
7.0
List management
Marketo ABM
Sugar Market (Salesfusion)
4.0
Triggered drip sequences
Marketo ABM
Sugar Market (Salesfusion)
6.0

Lead Management

Marketo ABM
Sugar Market (Salesfusion)
5.3
Lead nurturing
Marketo ABM
Sugar Market (Salesfusion)
6.0
Lead scoring and grading
Marketo ABM
Sugar Market (Salesfusion)
4.0
Data quality management
Marketo ABM
Sugar Market (Salesfusion)
5.0
Automated sales alerts and tasks
Marketo ABM
Sugar Market (Salesfusion)
6.0

Campaign Management

Marketo ABM
Sugar Market (Salesfusion)
6.5
Calendaring
Marketo ABM
Sugar Market (Salesfusion)
6.0
Event/webinar marketing
Marketo ABM
Sugar Market (Salesfusion)
7.0

Social Media Marketing

Marketo ABM
Sugar Market (Salesfusion)
8.2
Social sharing and campaigns
Marketo ABM
Sugar Market (Salesfusion)
8.2

Reporting & Analytics

Marketo ABM
Sugar Market (Salesfusion)
2.3
Dashboards
Marketo ABM
Sugar Market (Salesfusion)
5.0
Standard reports
Marketo ABM
Sugar Market (Salesfusion)
1.0
Custom reports
Marketo ABM
Sugar Market (Salesfusion)
1.0

Platform & Infrastructure

Marketo ABM
Sugar Market (Salesfusion)
4.8
API
Marketo ABM
Sugar Market (Salesfusion)
5.0
Role-based workflow & approvals
Marketo ABM
Sugar Market (Salesfusion)
6.0
Customizability
Marketo ABM
Sugar Market (Salesfusion)
3.0
Integration with Salesforce.com
Marketo ABM
Sugar Market (Salesfusion)
9.2
Integration with Microsoft Dynamics CRM
Marketo ABM
Sugar Market (Salesfusion)
1.0

Pros

Marketo ABM

  • Integrated with Marketo
  • Matched leads and contacts to accounts
  • Good integration network with third party vendors / products
Anonymous | TrustRadius Reviewer

Sugar Market (Salesfusion)

  • It was easy to navigate.
  • I liked that I could click on a link to email a potential client and that it would track/link that email back to the Salesfusion profile.
  • I liked the reporting features so that I could see exactly how many cold calls resulted in appointments, with whom I last left voicemail or need to follow up with.
Anonymous | TrustRadius Reviewer

Cons

Marketo ABM

  • If you don't have an email designer on staff and you don't like to do design research on your own, it can be awfully hard to use the design studio. Templates break all the time, and I've lost many, many, many emails from breaking the html template.
  • If you want an out of the box solution, the isn't for you. It would be nice to have an easier way to get sample programs to pull in when you are pressed for time and just want it done.
  • Need a way to test how your emails will look in various email programs without leaving Marketo
Kate Currin Seiferth | TrustRadius Reviewer

Sugar Market (Salesfusion)

  • The user interface is somewhat cumbersome and not intuitive at times.
  • Additional user education available through downloads for existing customers rather than scheduled webinars would be helpful.
  • Custom reporting is complicated to set up.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Marketo ABM

No score
No answers yet
No answers on this topic

Sugar Market (Salesfusion)

Sugar Market (Salesfusion) 10.0
Based on 3 answers
We've been very happy with SalesFusion since day 1. We've also created a new website during the time period that we've had SF and everything carried over great to our new website!
Lindsey Wilson | TrustRadius Reviewer

Support Rating

Marketo ABM

No score
No answers yet
No answers on this topic

Sugar Market (Salesfusion)

Sugar Market (Salesfusion) 8.2
Based on 1 answer
The support team has always been helpful, friendly, prompt and knowledgeable. They follow-up on all my tickets promptly and when needed are available for screen sharing to illustrate solutions for more complex problems. The support department at Salesfusion is one of my favorite things about the platform.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Marketo ABM

Engagio does many of the same fundamental account matching and account based activity tracking, but usees engagement minutes instead of scores to describe the level of interaction of a specific person and a specific account. We went with Engagio after testing both products as it helped our sales team understand where to spend their time better than Marketo ABM did, and was transparent through Salesforce
Anonymous | TrustRadius Reviewer

Sugar Market (Salesfusion)

I was using Net-Results and it seemed more geared for an experienced marketer who was familiar with HTML and didn't need as much training. I found the system frustrating and didn't have much success when I called in for training. I was brand new to automation marketing and needed more hand-holding than Net-Results was able to provide
Amy Bailey | TrustRadius Reviewer

Return on Investment

Marketo ABM

  • Marketo has helped us improve the organization of our events by utilizing the event programs for communications and tracking attendees.
  • Links with SugarCRM to send MQL leads straight to our sales team, increasing our lead gen ten-fold
Kate Currin Seiferth | TrustRadius Reviewer

Sugar Market (Salesfusion)

  • Increased employee efficiency
  • Better customer service
  • The ability to send email campaigns from a specific user and not "from" the organization title. We use this funcationality a lot and it was not available with other software so this is huge.
Anonymous | TrustRadius Reviewer

Pricing Details

Marketo ABM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Marketo ABM Editions & Modules

Additional Pricing Details

Sugar Market (Salesfusion)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Sugar Market (Salesfusion) Editions & Modules

Edition
Core$1,0001
  1. Database size
Additional Pricing Details
Prices listed are monthly subscription rates. Our packages include live support and training. Additional charges apply for contact databases above 10k, dedicated IPs, CRM integration and sandboxes. Please complete the form on our site to request a quote based on your specific needs.

Rating Summary

Likelihood to Recommend

Marketo ABM
9.2
Sugar Market (Salesfusion)
3.0

Likelihood to Renew

Marketo ABM
Sugar Market (Salesfusion)
10.0

Support Rating

Marketo ABM
Sugar Market (Salesfusion)
8.2

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