Adobe Marketo Engage

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Marketo Engage
Score 8.2 out of 10
N/A
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.N/A
Pricing
Adobe Marketo Engage
Editions & Modules
No answers on this topic
Offerings
Pricing Offerings
Adobe Marketo Engage
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
Yes
Entry-level Setup FeeOptional
Additional Details
More Pricing Information
Community Pulse
Adobe Marketo Engage
Considered Both Products
Adobe Marketo Engage
Chose Adobe Marketo Engage
I've used Mailchimp for email marketing. Mailchimp has an impressive creative suite for building campaigns. The version I used years ago lacked a full analytical picture and tracking. I can't speak to the current version and features.
Chose Adobe Marketo Engage
Adobe Marketo Engage is better suited for someone with strong IT knowledge. Its customization abilities are why we ultimately chose it over Hubspot and Pardot.
Chose Adobe Marketo Engage
Personalization is a strength of Marketo Engage, enabling us to design highly targeted and tailored campaigns. Its engagement features help improve consumer interactions and feedback.
Chose Adobe Marketo Engage
Marketo has more functionality and behavioral triggers as well as more program customization for reporting purposes. RTP and Content AI also distinguish Marketo from other platforms. I have used Salesforce platforms for marketing automation and while useful because of their one …
Chose Adobe Marketo Engage
Adobe Marketo Engage is way better than other tools I've used. I like to compare it to Excel - it has all the basic tools and it's up to you to arrange them in a meaningful way. The same goal can be achieved in lots of different ways, so you can let your creativity loose.
Chose Adobe Marketo Engage
Adobe Marketo Engage is more flexible and provides more advanced functionality. Adobe Marketo Engage allows you to better grow with the platform as you mature and evolve your digital marketing campaigns and processes. Adobe Marketo Engage provides more flexibility with regard …
Chose Adobe Marketo Engage
Salesforce has better user experience, better data management, better integration. Further Salesforce has better lead scoring and customisation report
Chose Adobe Marketo Engage
It is hard to compare Mailchimp with Adobe Marketo Engage because the ladder is far superior, customisable, complex and can handle our database size - which is very big. In my opinion, Mailchimp's software has a better design and it is more intuitive, which makes it a far …
Chose Adobe Marketo Engage
Marketo is a bit easier to use filters and much easier to use dynamic content.
Chose Adobe Marketo Engage
Marketo and Hubspot are the most popular amongst our customers looking for Marketing automation integration.
Chose Adobe Marketo Engage
Adobe Marketo Engage is better on customization as Marketo Engage provides a high degree of customization, allowing organizations to tailor the platform to their specific needs and requirements. This includes customizing workflows, campaigns, and landing pages. It's also better …
Chose Adobe Marketo Engage
I worked with Acoustic (Watson or IBM) MailChimp, cEvent. For our current organization Marketo is for sure the best fit. I feel like MailChimp would probably be more suitable for smaller crowds. We also use MailChimp for some other side of our business, so I do have to know …
Chose Adobe Marketo Engage
I think the only thing that comes close is Eloqua because most of the companies that I've been part of is enterprise level. I've been part of some SMEs and that's when solutions like Pardot is okay. But once you go enterprise, I think Eloqua is the one that stacks up really well.
Chose Adobe Marketo Engage
Marketo just has more functionality. I don't know now, but before, Mailchimp didn't have landing page creations and forms weren't that great. In Marketo you have much more possibilities to do that.
Chose Adobe Marketo Engage
I think that Acton and HubSpot were more limited. They had some weird quirks about them. And like I said, Marketo has just so many different things that you can do. And it's not just drag and drop for everything. You can make it completely personalized, you can use scripts. …
Chose Adobe Marketo Engage
Marketo gives Marketing the power to harness the information in your CRM System. It can be as complex or simple as you need, depending on your maturity level with automation. I cannot image using anything other than Marketo to grow my company.
Chose Adobe Marketo Engage
So we migrated to Marketo from Salesforce Marketing Cloud which was just too simple of a product and difficult to use and didn't have a lot of functionality that we needed. This has definitely been a huge upgrade for us from Salesforce Marketing Cloud. Then when we were looking …
Chose Adobe Marketo Engage
It's definitely robust and it has more features, capabilities, and a lot more user familiarity for me maybe because I got hooked onto Marketo pretty soon. But I've heard people having really good challenges working on Marketo versus, I would say Outreach with HR easier for a …
Chose Adobe Marketo Engage
Marketo is the most flexible automation product compared to any other software solution I've tried. If you can imagine it, you can do it in Marketo. I found other software more limited in functionality. That being said, it takes a full team to run Marketo. So if you are on …
Chose Adobe Marketo Engage
Adobe Marketo Engage gives out the best reports. Adobe Marketo Engage provides great flexibility in setting up the Scoring and Grading model. Adobe Marketo Engage also provides various options to customize the landing page templates and email templates. Dynamic content usage …
Chose Adobe Marketo Engage
HubSpot has a more friendly user interface. Last I checked it didn't have quite the same functionality in terms of database segmentation, but most of the other features are on par with Marketo.
Chose Adobe Marketo Engage
Knak seems to have more options for building out landing pages and emails.
Chose Adobe Marketo Engage
We have selected it based on lead management, nurturing, integration with CRM, and basic reporting. Marketo Engage is far better than Hubspot in terms of Microservice architecture, incremental scoring, APIs, webhooks, etc. The email dynamic content module is at par as compared …
Chose Adobe Marketo Engage
Marketo is way better than all except ELOQUA
Top Pros
Top Cons
Features
Adobe Marketo Engage
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Adobe Marketo Engage
8.1
978 Ratings
5% above category average
WYSIWYG email editor7.5887 Ratings
Dynamic content7.6864 Ratings
Ability to test dynamic content7.8842 Ratings
Landing pages8.1904 Ratings
A/B testing7.9890 Ratings
Mobile optimization7.7862 Ratings
Email deliverability reporting8.1946 Ratings
List management8.8943 Ratings
Triggered drip sequences9.0853 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Adobe Marketo Engage
8.7
946 Ratings
12% above category average
Lead nurturing automation8.8921 Ratings
Lead scoring and grading8.8896 Ratings
Data quality management8.6894 Ratings
Automated sales alerts and tasks8.7849 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Adobe Marketo Engage
7.9
875 Ratings
4% above category average
Calendaring7.5707 Ratings
Event/webinar marketing8.3835 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Adobe Marketo Engage
7.4
544 Ratings
1% below category average
Social sharing and campaigns7.5535 Ratings
Social profile integration7.3375 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Adobe Marketo Engage
7.5
948 Ratings
0% above category average
Dashboards7.3890 Ratings
Standard reports7.8928 Ratings
Custom reports7.4883 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Adobe Marketo Engage
8.4
938 Ratings
10% above category average
API8.5806 Ratings
Role-based workflow & approvals8.5684 Ratings
Customizability7.9830 Ratings
Integration with Salesforce.com9.1807 Ratings
Integration with Microsoft Dynamics CRM8.6270 Ratings
Integration with SugarCRM8.2172 Ratings
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User Ratings
Adobe Marketo Engage
Likelihood to Recommend
8.5
(1128 ratings)
Likelihood to Renew
9.0
(146 ratings)
Usability
8.0
(98 ratings)
Availability
9.0
(25 ratings)
Performance
9.0
(30 ratings)
Support Rating
8.8
(89 ratings)
In-Person Training
10.0
(12 ratings)
Online Training
6.7
(29 ratings)
Implementation Rating
10.0
(37 ratings)
Configurability
6.0
(6 ratings)
Contract Terms and Pricing Model
7.9
(4 ratings)
Ease of integration
1.9
(9 ratings)
Product Scalability
7.0
(10 ratings)
Professional Services
9.4
(3 ratings)
Vendor post-sale
8.2
(7 ratings)
Vendor pre-sale
8.2
(6 ratings)
User Testimonials
Adobe Marketo Engage
Likelihood to Recommend
Adobe
Adobe Marketo Engage is great for lead gen because of the out of box solutions. We import leads from Google, LinkedIn, Meta, Tradeshows, and web forms. It allows me to track leads from the moment they enter the system to the point where they become customers. I use it to score leads, segment them, and nurture them with targeted content. It's especially useful as a B2B organization.
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Pros
Adobe
  • Like I have said Marketo has been very helpful by helping us to connect us with our customers and keeps them coming back, hence saving time, effort and resources.
  • Let AI build predictive audience and segments easily.
  • Personalize experience with active listening and triggered content.
  • 24/7 responsive support and service team.
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Cons
Adobe
  • Marketo's email editor is basic in comparison to other cheaper alternatives out there.
  • Marketo doesn't work as well in B2C scenarios as it does in B2B. One of the painpoints of this is it's difficult to showcase a selection of product recommendations based on purchase behaviour without a very time consuming workaround. It's manageable if you're only selling a handful of products, but it's inefficient when dealing with a large catalogue.
  • Marketo's form and landing page builder are also behind the times. Perhaps not as bad as the Salesforce Marketing Cloud platform, but for an enterprise company the product should be much better.
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Likelihood to Renew
Adobe
We're likely to renew for several reasons:
  • Now that it's been implemented, I can't imagine not having marketing automation and the easy interface that Marketo provides to run our campaigns
  • Marketo's community and customer service is fantastic; I know that when I need help, I'll get it
  • Marketo continues to improve the product, so I know that I can expect it to be even more useful in the future
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Usability
Adobe
In some aspects, the tool can feel quite clunky in parts. But with the rich feature set it has, it's understandable. There is a lot of room for improvement for the user interface. The system itself doesn't have a slick or modern feel, so the usability could feel nicer to use with these areas considered.
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Reliability and Availability
Adobe
Marketo provides different way and abilities to connect. If you are having product support or unexplained errors you can get someone on Marketo support 24 hours a day. One of Marketo's greatest assets in my opinion however would be the community. Often times our company is just looking for case success stories from someone else. In the community you can search for problems you are currently facing and see others having the same issue and solutions for those issues. If not, you can pose a question to the whole community and champions of the product and others can chime in to provide suggestions to fix your needs. The community is truly a 24/7 place to get your answers quickly.
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Performance
Adobe
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
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Support Rating
Adobe
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
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In-Person Training
Adobe
Our account rep stopped out in Lincoln, NE to ensure we were properly set up and running. This was very much appreciated. I was very, very new at this point, so I can't comment very much on the extent of what was taught because I was still brand new to the company and the system
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Online Training
Adobe
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
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Implementation Rating
Adobe
1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities. 2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools 3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "info@company.com" email addresses). 4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories
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Alternatives Considered
Adobe
Prior to Marketo, we used SharpSpring. I will say that SharpSpring is more intuitive to use than Marketo, but it has much less functionality. If you have the time to really learn Marketo, it has much more to offer as well as many more options to customize the solution to your exact needs.
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Contract Terms and Pricing Model
Adobe
The total cost is a little bit higher than we expected.
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Scalability
Adobe
We look at scaleability in a few different ways. First, the speed while using Marketo has remained relatively the same as our database has grown. Though I would say Marketo is slow at times, it has not gotten slower over the last few years. If anything, it has improved, and they are working to improve it. Second, the amount of programs we have developed in Marketo has exponentially grown as well. Marketo has allowed us to drastically increase our output without having to drastically increase our headcount.
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Return on Investment
Adobe
  • Generated a 35% higher return on investment (ROI) in demand generation in the company.
  • The focus on the accounts that presented a greater sales potential, allowed us to prioritize and reduce costs by 20 Million USD.
  • Being personal and optimized. reduced efforts towards a more personalized customer experience, in working hours by almost 100 h.
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ScreenShots

Adobe Marketo Engage Screenshots

Screenshot of Marketo Lead Scoring - Marketo dynamically scores leads in real-time and can trigger a timely sales call based on website or other activity. Lead scores are integrated with a connected CRM.Screenshot of Marketo Moments - A mobile app designed to deliver timely, actionable insights.Screenshot of Simple or advanced workflows, built using drag-and-dropScreenshot of Lead nurturing can be performed without having to be a programmerScreenshot of Visualizations - display the revenue influence of each program and channelScreenshot of Marketo Sales Insight, which filters out the noise