Adobe Marketo Engage vs. Microsoft Dynamics 365

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Marketo Engage
Score 8.1 out of 10
N/A
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.N/A
Microsoft Dynamics 365
Score 7.8 out of 10
N/A
Microsoft Dynamics 365 is a CRM providing sales, marketing, and service functionality. It is offered as SaaS and on-premise. Dynamics 365 is part of the larger Dynamics suite of business intelligence and ERP products.
$44
per month
Pricing
Adobe Marketo EngageMicrosoft Dynamics 365
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Marketo EngageMicrosoft Dynamics 365
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adobe Marketo EngageMicrosoft Dynamics 365
Considered Both Products
Adobe Marketo Engage
Chose Adobe Marketo Engage
Marketo is easy to use. And affordable compared to some of the options listed above
Chose Adobe Marketo Engage
I inherited this instance of Marketo so I wasn't involved in the selection process. However, we chose Marketo as our major partner, Microsoft is also a user. Due to our partner status and involvement with Microsoft's marketing team, we became a reseller of Marketo. Marketo is …
Microsoft Dynamics 365
Chose Microsoft Dynamics 365
We liked the fact that Dynamics CRM had out of box integrations with O365 applications like Outlook, Power BI, etc. They also are a little more flexible when it came to the implementation. They offered sales and service in a fully cloud based edition while other options in the …
Chose Microsoft Dynamics 365
Its an upgrade from our homegrown system that we previously had in place.
Chose Microsoft Dynamics 365
I did not select MS-CRM at my current job, but it is good for entry-level CRM. Very easy to use and adopt. SalesForce has jumped way ahead and looks to be more advanced with more add-ons. I would recommend looking at CRM for companies with under $250M annual sales. Larer …
Chose Microsoft Dynamics 365
We are a Microsoft shop with a lot of Microsoft products. The key stakeholder in the business also had experience in working with Dynamics CRM in a prior job.
Top Pros
Top Cons
Features
Adobe Marketo EngageMicrosoft Dynamics 365
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Adobe Marketo Engage
7.9
986 Ratings
2% above category average
Microsoft Dynamics 365
-
Ratings
WYSIWYG email editor7.5895 Ratings00 Ratings
Dynamic content7.4872 Ratings00 Ratings
Ability to test dynamic content7.6850 Ratings00 Ratings
Landing pages7.9912 Ratings00 Ratings
A/B testing7.9898 Ratings00 Ratings
Mobile optimization7.7870 Ratings00 Ratings
Email deliverability reporting8.1954 Ratings00 Ratings
List management8.6951 Ratings00 Ratings
Triggered drip sequences8.7861 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Adobe Marketo Engage
8.5
954 Ratings
9% above category average
Microsoft Dynamics 365
-
Ratings
Lead nurturing automation8.7929 Ratings00 Ratings
Lead scoring and grading8.6904 Ratings00 Ratings
Data quality management8.4902 Ratings00 Ratings
Automated sales alerts and tasks8.2856 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Adobe Marketo Engage
7.8
883 Ratings
2% above category average
Microsoft Dynamics 365
-
Ratings
Calendaring7.5713 Ratings00 Ratings
Event/webinar marketing8.1843 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Adobe Marketo Engage
7.4
549 Ratings
2% below category average
Microsoft Dynamics 365
-
Ratings
Social sharing and campaigns7.5540 Ratings00 Ratings
Social profile integration7.3375 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Adobe Marketo Engage
7.4
955 Ratings
1% below category average
Microsoft Dynamics 365
-
Ratings
Dashboards7.3897 Ratings00 Ratings
Standard reports7.7935 Ratings00 Ratings
Custom reports7.4890 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Adobe Marketo Engage
8.3
946 Ratings
9% above category average
Microsoft Dynamics 365
-
Ratings
API8.6814 Ratings00 Ratings
Role-based workflow & approvals8.2691 Ratings00 Ratings
Customizability7.9837 Ratings00 Ratings
Integration with Salesforce.com9.0815 Ratings00 Ratings
Integration with Microsoft Dynamics CRM8.3276 Ratings00 Ratings
Integration with SugarCRM7.9178 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Adobe Marketo Engage
-
Ratings
Microsoft Dynamics 365
7.9
69 Ratings
3% above category average
Customer data management / contact management00 Ratings8.868 Ratings
Workflow management00 Ratings7.266 Ratings
Territory management00 Ratings8.150 Ratings
Opportunity management00 Ratings8.362 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings7.465 Ratings
Contract management00 Ratings8.351 Ratings
Quote & order management00 Ratings8.347 Ratings
Interaction tracking00 Ratings7.159 Ratings
Channel / partner relationship management00 Ratings7.450 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Adobe Marketo Engage
-
Ratings
Microsoft Dynamics 365
7.0
54 Ratings
7% below category average
Case management00 Ratings7.950 Ratings
Call center management00 Ratings8.044 Ratings
Help desk management00 Ratings4.948 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Adobe Marketo Engage
-
Ratings
Microsoft Dynamics 365
7.7
66 Ratings
2% above category average
Lead management00 Ratings8.360 Ratings
Email marketing00 Ratings7.261 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Adobe Marketo Engage
-
Ratings
Microsoft Dynamics 365
7.6
63 Ratings
0% above category average
Task management00 Ratings7.358 Ratings
Billing and invoicing management00 Ratings7.443 Ratings
Reporting00 Ratings8.352 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Adobe Marketo Engage
-
Ratings
Microsoft Dynamics 365
8.8
64 Ratings
15% above category average
Forecasting00 Ratings9.154 Ratings
Pipeline visualization00 Ratings9.160 Ratings
Customizable reports00 Ratings8.363 Ratings
Customization
Comparison of Customization features of Product A and Product B
Adobe Marketo Engage
-
Ratings
Microsoft Dynamics 365
7.7
66 Ratings
2% above category average
Custom fields00 Ratings8.265 Ratings
Custom objects00 Ratings8.060 Ratings
Scripting environment00 Ratings8.247 Ratings
API for custom integration00 Ratings6.651 Ratings
Security
Comparison of Security features of Product A and Product B
Adobe Marketo Engage
-
Ratings
Microsoft Dynamics 365
7.8
61 Ratings
7% below category average
Single sign-on capability00 Ratings8.255 Ratings
Role-based user permissions00 Ratings7.456 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Adobe Marketo Engage
-
Ratings
Microsoft Dynamics 365
7.8
36 Ratings
7% above category average
Social data00 Ratings8.235 Ratings
Social engagement00 Ratings7.436 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Adobe Marketo Engage
-
Ratings
Microsoft Dynamics 365
7.4
55 Ratings
3% above category average
Marketing automation00 Ratings7.455 Ratings
Compensation management00 Ratings7.428 Ratings
Platform
Comparison of Platform features of Product A and Product B
Adobe Marketo Engage
-
Ratings
Microsoft Dynamics 365
8.3
47 Ratings
10% above category average
Mobile access00 Ratings8.347 Ratings
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Adobe Marketo EngageMicrosoft Dynamics 365
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User Ratings
Adobe Marketo EngageMicrosoft Dynamics 365
Likelihood to Recommend
8.4
(1136 ratings)
7.8
(88 ratings)
Likelihood to Renew
9.0
(146 ratings)
8.0
(20 ratings)
Usability
8.0
(98 ratings)
8.0
(18 ratings)
Availability
9.0
(25 ratings)
-
(0 ratings)
Performance
9.0
(30 ratings)
-
(0 ratings)
Support Rating
8.8
(89 ratings)
7.9
(11 ratings)
In-Person Training
10.0
(12 ratings)
-
(0 ratings)
Online Training
6.7
(29 ratings)
7.5
(2 ratings)
Implementation Rating
10.0
(37 ratings)
9.2
(4 ratings)
Configurability
6.0
(6 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
7.9
(4 ratings)
3.9
(3 ratings)
Ease of integration
1.5
(9 ratings)
-
(0 ratings)
Product Scalability
7.0
(10 ratings)
-
(0 ratings)
Professional Services
9.4
(3 ratings)
9.0
(1 ratings)
Vendor post-sale
8.2
(7 ratings)
-
(0 ratings)
Vendor pre-sale
8.2
(6 ratings)
-
(0 ratings)
User Testimonials
Adobe Marketo EngageMicrosoft Dynamics 365
Likelihood to Recommend
Adobe
I would definitely recommend Adobe Marketo Engage to other large or medium organisations such as ourselves, who have a number of users from different offices around the globe. It is well suited to those who have large email marketing contact databases and need to do sophisticated segmentation. It has a lot of functionality for integration with Salesforce and lead scoring models.
Read full review
Microsoft
All told, if it hadn't been for the fact that we were testing it with both employees who knew CRM lingo and those who were new, we wouldn't have found such an issue. The program itself can be very useful for people who already manage CRMs, who know how to use them, who know how to run and manage employees on them, namely because of the "one-stop-shop" concept in data visibility. When it came down to it though, if you have high-turnover, then this product will devolve into only being used for it's base components. Down the middle, we found that the people who'd been in marketing for 4-5 years fell into the product easily because of the way it was written. Everyone before that, with novice experience, thought it was written like a textbook for a graduate class - little to no leeway if you don't happen to know one specific term
Read full review
Pros
Adobe
  • Adobe Marketo Engage is a great platform for custom email design. The user interface is simple and easy to navigate.
  • With Campaign Optimization, Adobe Marketo Engage allows for real-time adjustments, ensuring my campaigns remain relevant and effective.
  • With Advanced Analytics, Adobe Marketo Engage provides robust marketing data analysis, helping us better understand our campaigns' effectiveness.
Read full review
Microsoft
  • Some useful out-of-the-box features, like mass uploads of Leads from trade shows or when qualifying a Lead, CRM automatically creates the Opportunity, Contact, and Account for you, etc.
  • Really powerful customizations through the user interface to improve user experience. Things like Business Rules, for example, if Field A = 1, then Field B = 2 and Field C = 2, if Field A = 2, then Field B and Field C don't apply, so automatically hide them.
  • Or other functionality that improves user experience, like Business Process Flows. These walk users step by step through our business process, helping them know when certain actions should take place, and at what point other data is now required. We've used this extensively with our Lead to Opportunity to Quote to Order process, helping users understand the business process each step of the way.
  • Customizations built on top of the platform now called model-driven PowerApps. You can have connections to "typical" data, like Accounts, Contacts, or Opportunities, for example, but then connect that data to custom entities, records that only apply to your specific business. This is all done through the user interface and allows you to customize and automate specific line-of-business applications for your specific needs.
  • Behind the scenes, D365 CE is built on SQL. So the data conforms to industry standards and makes it much easier to interact with. Your developers and IT team will thank you.
Read full review
Cons
Adobe
  • Marketo's email editor is basic in comparison to other cheaper alternatives out there.
  • Marketo doesn't work as well in B2C scenarios as it does in B2B. One of the painpoints of this is it's difficult to showcase a selection of product recommendations based on purchase behaviour without a very time consuming workaround. It's manageable if you're only selling a handful of products, but it's inefficient when dealing with a large catalogue.
  • Marketo's form and landing page builder are also behind the times. Perhaps not as bad as the Salesforce Marketing Cloud platform, but for an enterprise company the product should be much better.
Read full review
Microsoft
  • Microsoft Dynamics 365 storage & license cost can prohibit some large deployments or even cost-sensitive small projects from using the platform (although I'm certain most deployments would realize a positive ROI if implemented correctly with process automation).
  • The cost and licensing document for Dynamics 365 is 61 pages and will take a rocket scientist to understand it. It's better to just have your Microsoft help estimate the cost if they are willing to help you that.
  • The documentation on how to first fully understand the Out of the Box default solution and settings is lacking or even non-existing. This has the potential to derail Dynamic 365 launches and implementations from the gitgo. Want to use an out of the box entity?.. well it's probably related to 5 other entities that require configuration and full understanding of it to successful implement. And you ask where is the laymen guide or instructions?... User groups and forums. In Summary, Microsoft can up its game in deployment training and supporting documentation.
  • Microsoft needs to incentivize more external platforms to build app connectors for easy integration, such as ZenDesk, Slack, Tableau, etc. Even the current connector apps such as Salesforce, MailChimp, Docusign are useless or don't work at all.
  • Several limitations inhibit successful Dynamics 365 deployments such as: limited number of Rollup field calculations (summarizing fields on child/related records), limited number rows that can exported to Excel via advanced find, Dynamics 365 files, log and database storage size limit is extremely small and will always require purchasing additional storage (for Online deployments).
  • New user buy-in or acceptance or system platform changes can be difficult if a solid change management plan isn't enacted.
  • Don't expect much help from Microsoft on implementation or solutions unless it's a technical flaw with the platform. Microsoft relies on their MVP partner network to consult for implementations at a hefty cost. Hiring a knowledgeable and savvy Dynamics 365 System Administrator can reduce the need for consultant support; of course, this is dependant upon many many variables.
Read full review
Likelihood to Renew
Adobe
We're likely to renew for several reasons:
  • Now that it's been implemented, I can't imagine not having marketing automation and the easy interface that Marketo provides to run our campaigns
  • Marketo's community and customer service is fantastic; I know that when I need help, I'll get it
  • Marketo continues to improve the product, so I know that I can expect it to be even more useful in the future
Read full review
Microsoft
CRM has allowed us to keep all of our data in one place that is easy for all users within the company to view. I came into the company after they had been using CRM for about 4 years. They have all said that since we have used this it has helped us control work processes better, it has allowed us to be able to track things so much better, and has been something that has helped unite many processes that used to be all over the place. We are currently using CRM 4.0 and are planning on upgrading in the next 18 months to the 2011 version. Support for 4.0 is almost all but dried up. Understandably so. Some of the customization we have done, and a plugins we use, are now contained within the 2011 version so we are looking forward to that upgrade. We use an email marketing company as well, and they primarily support the 2011 version, but their product connects and is integrated within CRM. This is a great benefit as well so that all of our marketing information can be contained in one location.
Read full review
Usability
Adobe
In some aspects, the tool can feel quite clunky in parts. But with the rich feature set it has, it's understandable. There is a lot of room for improvement for the user interface. The system itself doesn't have a slick or modern feel, so the usability could feel nicer to use with these areas considered.
Read full review
Microsoft
My review can help others to choose the correct CRM like Microsoft Dynamics 365 CRM. I see lots of great things in Microsoft Dynamics 365 that make your business easy and smooth also MS allows users to customize the software according to their needs. So Thought I should share my experience with others.
Read full review
Reliability and Availability
Adobe
Marketo provides different way and abilities to connect. If you are having product support or unexplained errors you can get someone on Marketo support 24 hours a day. One of Marketo's greatest assets in my opinion however would be the community. Often times our company is just looking for case success stories from someone else. In the community you can search for problems you are currently facing and see others having the same issue and solutions for those issues. If not, you can pose a question to the whole community and champions of the product and others can chime in to provide suggestions to fix your needs. The community is truly a 24/7 place to get your answers quickly.
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Microsoft
No answers on this topic
Performance
Adobe
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
Read full review
Microsoft
No answers on this topic
Support Rating
Adobe
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
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Microsoft
Our partner, Ledgeview Partners has been FANTASTIC to work with. They are always timely in their response and have taken time to understand our business and our specific needs. We've made a lot of advanced customizations and they have been a great help in making those updates.
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In-Person Training
Adobe
Our account rep stopped out in Lincoln, NE to ensure we were properly set up and running. This was very much appreciated. I was very, very new at this point, so I can't comment very much on the extent of what was taught because I was still brand new to the company and the system
Read full review
Microsoft
No answers on this topic
Online Training
Adobe
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
Read full review
Microsoft
No answers on this topic
Implementation Rating
Adobe
1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities. 2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools 3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "info@company.com" email addresses). 4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories
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Microsoft
We used a data warehouse to house our data, and our IT team and implementation vendor worked diligently ahead of time to construct idea implementation plans. Out of millions of records- we had less than a dozen errors, which is remarkable. My major insight is simply having a group of completely devoted individuals working towards your goal who fully understand the desired outcome. Focused resources for implementation season are critical to success.
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Alternatives Considered
Adobe
Marketo helps us to show our customers we understand them by delivering personalized content, delivered at the right time, every time. Also gives the sales and marketing teams the ability to create more coordinated journeys. From emails to landing pages, Marketo Engage uses in-depth, real-time behavioural and demographic data, and AI to personalize users experience, even for the anonymous visitors.
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Microsoft
Salesforce has more desirable functions than Microsoft Dynamics 365, at a competitive price. Its user interface is far more superior, it has more customization, easier customization, and out of the box it is more pleasing to the eye and to the end user. If the client doesn't have a deep-rooted connection with Microsoft I wouldn't leap to Dynamics 365.
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Contract Terms and Pricing Model
Adobe
The total cost is a little bit higher than we expected.
Read full review
Microsoft
On our purchase, I'd been interrogated about our usage. Our needs are met by Microsoft Dynamics 365, which is simple to use. With so much data and information available, we must ensure that it is presented correctly to managers. Due to a lack of use, we don't have to spend as much money on Salesforce.
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Scalability
Adobe
We look at scaleability in a few different ways. First, the speed while using Marketo has remained relatively the same as our database has grown. Though I would say Marketo is slow at times, it has not gotten slower over the last few years. If anything, it has improved, and they are working to improve it. Second, the amount of programs we have developed in Marketo has exponentially grown as well. Marketo has allowed us to drastically increase our output without having to drastically increase our headcount.
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Microsoft
No answers on this topic
Professional Services
Adobe
No answers on this topic
Microsoft
My company's preferred program right now is Microsoft Dynamics 365. We use it to keep track of customers and important sales metrics in a streamlined manner. Anyone familiar with CRMs will find the tool extremely useful. Considering that we have a good turnover, this product will be used for its basic segments. As a result, there are few chances of error with Microsoft dynamics because it is so easy to use. Many options for recording data on these leads are available. It meets our needs and pays off.
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Return on Investment
Adobe
  • Generated a 35% higher return on investment (ROI) in demand generation in the company.
  • The focus on the accounts that presented a greater sales potential, allowed us to prioritize and reduce costs by 20 Million USD.
  • Being personal and optimized. reduced efforts towards a more personalized customer experience, in working hours by almost 100 h.
Read full review
Microsoft
  • It is hard to say, the reason why we are using Microsoft Dynamics CRM is because it is provided to us for free.
  • It could be worthwhile to investigate whether an alternative CRM (even though paid) can be used to boost the ROI
Read full review
ScreenShots

Adobe Marketo Engage Screenshots

Screenshot of Marketo Lead Scoring - Marketo dynamically scores leads in real-time and can trigger a timely sales call based on website or other activity. Lead scores are integrated with a connected CRM.Screenshot of Marketo Moments - A mobile app designed to deliver timely, actionable insights.Screenshot of Simple or advanced workflows, built using drag-and-dropScreenshot of Lead nurturing can be performed without having to be a programmerScreenshot of Visualizations - display the revenue influence of each program and channelScreenshot of Marketo Sales Insight, which filters out the noise