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Top Rated
2323 Ratings

Adobe Marketo Engage

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Top Rated
2323 Ratings
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Score 8.3 out of 100
34 Ratings
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Score 7.9 out of 100

Feature Set Ratings

    Email & Online Marketing

    7.8

    Adobe Marketo Engage

    78%

    Microsoft Dynamics 365 Marketing

    Feature Set Not Supported
    N/A
    Adobe Marketo Engage ranks higher in 9/9 features

    WYSIWYG email editor

    7.1
    71%
    804 Ratings
    N/A
    0 Ratings

    Dynamic content

    7.7
    77%
    781 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    7.8
    78%
    760 Ratings
    N/A
    0 Ratings

    Landing pages

    7.6
    76%
    819 Ratings
    N/A
    0 Ratings

    A/B testing

    8.0
    80%
    806 Ratings
    N/A
    0 Ratings

    Mobile optimization

    7.2
    72%
    780 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    7.9
    79%
    1469 Ratings
    N/A
    0 Ratings

    List management

    8.4
    84%
    855 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    8.5
    85%
    778 Ratings
    N/A
    0 Ratings

    Lead Management

    8.3

    Adobe Marketo Engage

    83%

    Microsoft Dynamics 365 Marketing

    Feature Set Not Supported
    N/A
    Adobe Marketo Engage ranks higher in 4/4 features

    Lead nurturing

    8.5
    85%
    841 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    8.4
    84%
    816 Ratings
    N/A
    0 Ratings

    Data quality management

    7.9
    79%
    814 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    8.5
    85%
    773 Ratings
    N/A
    0 Ratings

    Campaign Management

    7.7

    Adobe Marketo Engage

    77%

    Microsoft Dynamics 365 Marketing

    Feature Set Not Supported
    N/A
    Adobe Marketo Engage ranks higher in 2/2 features

    Calendaring

    7.3
    73%
    640 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    8.2
    82%
    757 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    7.3

    Adobe Marketo Engage

    73%

    Microsoft Dynamics 365 Marketing

    Feature Set Not Supported
    N/A
    Adobe Marketo Engage ranks higher in 2/2 features

    Social sharing and campaigns

    7.1
    71%
    483 Ratings
    N/A
    0 Ratings

    Social profile integration

    7.5
    75%
    377 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    7.2

    Adobe Marketo Engage

    72%

    Microsoft Dynamics 365 Marketing

    Feature Set Not Supported
    N/A
    Adobe Marketo Engage ranks higher in 3/3 features

    Dashboards

    7.0
    70%
    804 Ratings
    N/A
    0 Ratings

    Standard reports

    7.5
    75%
    840 Ratings
    N/A
    0 Ratings

    Custom reports

    7.1
    71%
    800 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    7.9

    Adobe Marketo Engage

    79%

    Microsoft Dynamics 365 Marketing

    Feature Set Not Supported
    N/A
    Adobe Marketo Engage ranks higher in 6/6 features

    API

    7.9
    79%
    729 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    7.8
    78%
    618 Ratings
    N/A
    0 Ratings

    Customizability

    7.5
    75%
    749 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    8.8
    88%
    733 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    7.8
    78%
    240 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    7.6
    76%
    150 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • Adobe Marketo Engage is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Support Rating

    Likelihood to Recommend

    8.3

    Adobe Marketo Engage

    83%
    1021 Ratings
    7.3

    Microsoft Dynamics 365 Marketing

    73%
    5 Ratings

    Likelihood to Renew

    8.9

    Adobe Marketo Engage

    89%
    145 Ratings
    1.0

    Microsoft Dynamics 365 Marketing

    10%
    1 Rating

    Usability

    8.1

    Adobe Marketo Engage

    81%
    98 Ratings
    5.8

    Microsoft Dynamics 365 Marketing

    58%
    2 Ratings

    Availability

    9.0

    Adobe Marketo Engage

    90%
    48 Ratings

    Microsoft Dynamics 365 Marketing

    N/A
    0 Ratings

    Performance

    9.0

    Adobe Marketo Engage

    90%
    58 Ratings

    Microsoft Dynamics 365 Marketing

    N/A
    0 Ratings

    Support Rating

    8.9

    Adobe Marketo Engage

    89%
    164 Ratings
    6.1

    Microsoft Dynamics 365 Marketing

    61%
    4 Ratings

    In-Person Training

    10.0

    Adobe Marketo Engage

    100%
    12 Ratings

    Microsoft Dynamics 365 Marketing

    N/A
    0 Ratings

    Online Training

    5.5

    Adobe Marketo Engage

    55%
    29 Ratings

    Microsoft Dynamics 365 Marketing

    N/A
    0 Ratings

    Implementation Rating

    10.0

    Adobe Marketo Engage

    100%
    109 Ratings

    Microsoft Dynamics 365 Marketing

    N/A
    0 Ratings

    Contract Terms and Pricing Model

    7.8

    Adobe Marketo Engage

    78%
    4 Ratings

    Microsoft Dynamics 365 Marketing

    N/A
    0 Ratings

    Product Scalability

    7.0

    Adobe Marketo Engage

    70%
    10 Ratings

    Microsoft Dynamics 365 Marketing

    N/A
    0 Ratings

    Professional Services

    9.4

    Adobe Marketo Engage

    94%
    3 Ratings

    Microsoft Dynamics 365 Marketing

    N/A
    0 Ratings

    Likelihood to Recommend

    Adobe Marketo Engage

    It provides a one-stop-shop to help manage all lead-based and account-based marketing initiatives. We run many email campaigns, so if you are looking for software that provides you with all the information you need to run a campaign, from drafting the HTML email, managing assets, distributing to a database and gathering the metrics, and assessing performance, their toolkit is ideal.
    Ellis Devine | TrustRadius Reviewer

    Microsoft Dynamics 365 Marketing

    Appropriate if an organization is already using Microsoft Dynamics 365 Customer Engagement products like Microsoft Dynamics 365 Sales, Microsoft Dynamics 365 Customer Service etc. Not appropriate for a big enterprise where has a separate marketing department, and the lead / contact for marketing information / marketing list can come through different applications in the organization, not just Microsoft Dynamics 365 Apps if they have one.
    Anonymous | TrustRadius Reviewer

    Pros

    Adobe Marketo Engage

    • The ability to clone entire programs and campaigns should not be underestimated as a marketing manager. This is a stand-out feature that other automation tools can't do (yet) in my experience.
    • myTokens: Campaign-based/local variables that can be used in emails and landing pages for everything from basic text, rich text, email scripts, CSS, scoring, and more. Set up your emails and LPs with myTokens and you'll be able to create an entire campaign without opening the email or LP editor. Clone program, update myTokens, test, and launch.
    • Engagement Programs: let you quickly create basic email nurture tracks with ease. Currently EPs can only send on a cadence of once per week, but future product release announcements suggest variable cadence will be possible soon.
    • AB Testing: using Email Programs and AB Test or ABCDEFG Test is simple to set up and report on. Manually chose the winner of your test or have Marketo choose automatically.
    Greg Beazley | TrustRadius Reviewer

    Microsoft Dynamics 365 Marketing

    • Customer data management
    • Lead management
    • Campaign strategy design
    Anonymous | TrustRadius Reviewer

    Cons

    Adobe Marketo Engage

    • It would be nice to have an expansive view of all active triggers and flows.
    • Some reporting functions can take quite a bit of time to execute if they use too much data.
    • Some error codes and mistakes can take time to uncover/solve.
    Matt Davidson | TrustRadius Reviewer

    Microsoft Dynamics 365 Marketing

    • Microsoft does not provide HTML for forms. They provide a div that needs to authenticated and is a real pain in the [butt].
    • They provide no canned unsubscribe button. Copying the code from a template doesn't work either, even though your code will pass testing when you build out an email.
    • Overall the work marketing automation tool on the market. It's like they did no research into what users might want or what the competitors are offering.
    Anonymous | TrustRadius Reviewer

    Pricing Details

    Adobe Marketo Engage

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Optional
    TBD

    Starting Price

    Microsoft Dynamics 365 Marketing

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $1,200 per month

    Likelihood to Renew

    Adobe Marketo Engage

    Adobe Marketo Engage 8.9
    Based on 145 answers
    We're likely to renew for several reasons:
    • Now that it's been implemented, I can't imagine not having marketing automation and the easy interface that Marketo provides to run our campaigns
    • Marketo's community and customer service is fantastic; I know that when I need help, I'll get it
    • Marketo continues to improve the product, so I know that I can expect it to be even more useful in the future
    Dan Prokop | TrustRadius Reviewer

    Microsoft Dynamics 365 Marketing

    Microsoft Dynamics 365 Marketing 1.0
    Based on 1 answer
    I wouldn't even think of renewing our use of Marketing 365. It's worthless
    Anonymous | TrustRadius Reviewer

    Usability

    Adobe Marketo Engage

    Adobe Marketo Engage 8.1
    Based on 98 answers
    There's a fair amount of flexibility, but as you start moving beyond the basics and get into more complex programs, it gets a bit cumbersome; for example, flexible drip campaigns that can customize / change content based on triggers after the initial start. Some way of normalizing scoring so older, less intensive users don't overshadow newer, more-intense users. Etc.For a basic setup and taking control of the user flow from contact to lead without leaks, Marketo is awesome, once you've got the core data governance and standardized processes in place.Template design is difficult - designers find it restrictive and there is a LOT of debugging needed, with finished templates sometimes behaving very oddly in some environments - adding / deleting code snippets, disabling some scripts - not enough to break it, but definitely some odd behaviors
    Ashish Tewari | TrustRadius Reviewer

    Microsoft Dynamics 365 Marketing

    Microsoft Dynamics 365 Marketing 5.8
    Based on 2 answers
    Microsoft Dynamics 365 Marketing is extremely usable in order to manage all of my organization's customer information across the organization. Further we use Microsoft Dynamics 365 Marketing to manage all of our marketing campaigns from beginning to end. Microsoft Dynamics 365 Marketing makes my organization more able to run a professional marketing strategy.
    Anonymous | TrustRadius Reviewer

    Reliability and Availability

    Adobe Marketo Engage

    Adobe Marketo Engage 9.0
    Based on 48 answers
    Marketo provides different way and abilities to connect. If you are having product support or unexplained errors you can get someone on Marketo support 24 hours a day. One of Marketo's greatest assets in my opinion however would be the community. Often times our company is just looking for case success stories from someone else. In the community you can search for problems you are currently facing and see others having the same issue and solutions for those issues. If not, you can pose a question to the whole community and champions of the product and others can chime in to provide suggestions to fix your needs. The community is truly a 24/7 place to get your answers quickly.
    Brittany Stover | TrustRadius Reviewer

    Microsoft Dynamics 365 Marketing

    No score
    No answers yet
    No answers on this topic

    Performance

    Adobe Marketo Engage

    Adobe Marketo Engage 9.0
    Based on 58 answers
    There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
    Amber Hobson | TrustRadius Reviewer

    Microsoft Dynamics 365 Marketing

    No score
    No answers yet
    No answers on this topic

    Support Rating

    Adobe Marketo Engage

    Adobe Marketo Engage 8.9
    Based on 164 answers
    On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
    Emilee Anderson | TrustRadius Reviewer

    Microsoft Dynamics 365 Marketing

    Microsoft Dynamics 365 Marketing 6.1
    Based on 4 answers
    Very reliable
    Anonymous | TrustRadius Reviewer

    In-Person Training

    Adobe Marketo Engage

    Adobe Marketo Engage 10.0
    Based on 12 answers
    Our account rep stopped out in Lincoln, NE to ensure we were properly set up and running. This was very much appreciated. I was very, very new at this point, so I can't comment very much on the extent of what was taught because I was still brand new to the company and the system
    Kristi Eide | TrustRadius Reviewer

    Microsoft Dynamics 365 Marketing

    No score
    No answers yet
    No answers on this topic

    Online Training

    Adobe Marketo Engage

    Adobe Marketo Engage 5.5
    Based on 29 answers
    I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
    Robert Barrett, MBA | TrustRadius Reviewer

    Microsoft Dynamics 365 Marketing

    No score
    No answers yet
    No answers on this topic

    Implementation Rating

    Adobe Marketo Engage

    Adobe Marketo Engage 10.0
    Based on 109 answers
    1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities.2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "info@company.com" email addresses).4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories
    Steve Susina | TrustRadius Reviewer

    Microsoft Dynamics 365 Marketing

    No score
    No answers yet
    No answers on this topic

    Alternatives Considered

    Adobe Marketo Engage

    Marketo does stack up against [Hubspot] and there are positives and negatives. To me, [HubSpot] is easier to work as far as layout and steps. Marketo has more steps and the layout is more confusing but it is also more dynamic - it syncs better with our other platforms and has positives that outweigh negatives[.]
    chan reed | TrustRadius Reviewer

    Microsoft Dynamics 365 Marketing

    While the cost was significantly more than other vendors we looked at, the tools are similar to our previous tool so conversion would be (somewhat) easy. We chose it because it directly integrates with Microsoft Dynamics CRM - which we integrated at the same time.
    Kimberly Yolitz | TrustRadius Reviewer

    Contract Terms and Pricing Model

    Adobe Marketo Engage

    Adobe Marketo Engage 7.8
    Based on 4 answers
    The total cost is a little bit higher than we expected.
    Oleksandr Torlo | TrustRadius Reviewer

    Microsoft Dynamics 365 Marketing

    No score
    No answers yet
    No answers on this topic

    Scalability

    Adobe Marketo Engage

    Adobe Marketo Engage 7.0
    Based on 10 answers
    We look at scaleability in a few different ways. First, the speed while using Marketo has remained relatively the same as our database has grown. Though I would say Marketo is slow at times, it has not gotten slower over the last few years. If anything, it has improved, and they are working to improve it. Second, the amount of programs we have developed in Marketo has exponentially grown as well. Marketo has allowed us to drastically increase our output without having to drastically increase our headcount.
    Jennifer Robertson | TrustRadius Reviewer

    Microsoft Dynamics 365 Marketing

    No score
    No answers yet
    No answers on this topic

    Return on Investment

    Adobe Marketo Engage

    • Improved efficiency across teams in the business. When you don't have to manually send out emails, you gain more time back!
    • More targeted lead nurture has led to faster lead conversion and real-time engagement. In today's day and age, customers want the right CTA at their fingertips and Marketo can provide that.
    Crystal Vaughan | TrustRadius Reviewer

    Microsoft Dynamics 365 Marketing

    • It has improved ROI for the organization replacing the old marketing tools being used earlier.
    • Made the organization cloud ready earlier the organization was using on-Prem based solution.
    Anonymous | TrustRadius Reviewer

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