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Top Rated
2296 Ratings
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Top Rated
643 Ratings

Adobe Marketo Engage

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Top Rated
2296 Ratings
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Score 8.2 out of 100

SharpSpring from Constant Contact

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Top Rated
643 Ratings
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Score 7.9 out of 100

Feature Set Ratings

  • Adobe Marketo Engage ranks higher in 1 feature set: Email & Online Marketing
  • SharpSpring from Constant Contact ranks higher in 5 feature sets: Lead Management, Campaign Management, Social Media Marketing, Reporting & Analytics, Platform & Infrastructure

Email & Online Marketing

7.9

Adobe Marketo Engage

79%
7.4

SharpSpring from Constant Contact

74%
Adobe Marketo Engage ranks higher in 5/9 features

WYSIWYG email editor

7.1
71%
799 Ratings
7.4
74%
459 Ratings

Dynamic content

7.5
75%
777 Ratings
7.4
74%
443 Ratings

Ability to test dynamic content

7.9
79%
758 Ratings
7.1
71%
424 Ratings

Landing pages

7.7
77%
817 Ratings
6.4
64%
430 Ratings

A/B testing

8.0
80%
802 Ratings
8.0
80%
385 Ratings

Mobile optimization

7.1
71%
776 Ratings
4.1
41%
416 Ratings

Email deliverability reporting

8.2
82%
1466 Ratings
8.5
85%
805 Ratings

List management

8.5
85%
851 Ratings
8.9
89%
489 Ratings

Triggered drip sequences

8.9
89%
773 Ratings
9.0
90%
464 Ratings

Lead Management

8.5

Adobe Marketo Engage

85%
8.8

SharpSpring from Constant Contact

88%
SharpSpring from Constant Contact ranks higher in 3/4 features

Lead nurturing

8.5
85%
836 Ratings
9.2
92%
474 Ratings

Lead scoring and grading

8.7
87%
812 Ratings
8.3
83%
481 Ratings

Data quality management

8.2
82%
811 Ratings
8.7
87%
457 Ratings

Automated sales alerts and tasks

8.7
87%
769 Ratings
8.9
89%
453 Ratings

Campaign Management

7.7

Adobe Marketo Engage

77%
8.5

SharpSpring from Constant Contact

85%
SharpSpring from Constant Contact ranks higher in 2/2 features

Calendaring

7.1
71%
637 Ratings
8.4
84%
329 Ratings

Event/webinar marketing

8.3
83%
752 Ratings
8.6
86%
313 Ratings

Social Media Marketing

6.6

Adobe Marketo Engage

66%
6.8

SharpSpring from Constant Contact

68%
Adobe Marketo Engage ranks higher in 1/2 features

Social sharing and campaigns

7.2
72%
484 Ratings
6.6
66%
307 Ratings

Social profile integration

5.9
59%
380 Ratings
6.9
69%
353 Ratings

Reporting & Analytics

7.4

Adobe Marketo Engage

74%
8.3

SharpSpring from Constant Contact

83%
SharpSpring from Constant Contact ranks higher in 3/3 features

Dashboards

7.3
73%
801 Ratings
8.0
80%
476 Ratings

Standard reports

7.6
76%
835 Ratings
8.7
87%
477 Ratings

Custom reports

7.2
72%
795 Ratings
8.2
82%
438 Ratings

Platform & Infrastructure

7.8

Adobe Marketo Engage

78%
8.1

SharpSpring from Constant Contact

81%
SharpSpring from Constant Contact ranks higher in 5/6 features

API

8.0
80%
724 Ratings
8.2
82%
357 Ratings

Role-based workflow & approvals

7.8
78%
616 Ratings
8.4
84%
394 Ratings

Customizability

7.6
76%
746 Ratings
8.0
80%
432 Ratings

Integration with Salesforce.com

8.8
88%
730 Ratings
8.0
80%
213 Ratings

Integration with Microsoft Dynamics CRM

7.6
76%
243 Ratings
8.1
81%
97 Ratings

Integration with SugarCRM

6.9
69%
152 Ratings
7.8
78%
90 Ratings

Attribute Ratings

  • Adobe Marketo Engage is rated higher in 6 areas: Likelihood to Renew, Availability, Performance, Online Training, Implementation Rating, Product Scalability
  • SharpSpring from Constant Contact is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating

Likelihood to Recommend

8.4

Adobe Marketo Engage

84%
1016 Ratings
8.9

SharpSpring from Constant Contact

89%
513 Ratings

Likelihood to Renew

8.8

Adobe Marketo Engage

88%
146 Ratings
7.5

SharpSpring from Constant Contact

75%
31 Ratings

Usability

7.9

Adobe Marketo Engage

79%
98 Ratings
8.1

SharpSpring from Constant Contact

81%
69 Ratings

Availability

8.2

Adobe Marketo Engage

82%
48 Ratings
6.9

SharpSpring from Constant Contact

69%
3 Ratings

Performance

8.2

Adobe Marketo Engage

82%
58 Ratings
4.3

SharpSpring from Constant Contact

43%
3 Ratings

Support Rating

8.5

Adobe Marketo Engage

85%
164 Ratings
8.7

SharpSpring from Constant Contact

87%
79 Ratings

In-Person Training

9.1

Adobe Marketo Engage

91%
12 Ratings

SharpSpring from Constant Contact

N/A
0 Ratings

Online Training

5.0

Adobe Marketo Engage

50%
29 Ratings
4.5

SharpSpring from Constant Contact

45%
2 Ratings

Implementation Rating

9.1

Adobe Marketo Engage

91%
109 Ratings
8.3

SharpSpring from Constant Contact

83%
14 Ratings

Contract Terms and Pricing Model

7.4

Adobe Marketo Engage

74%
4 Ratings

SharpSpring from Constant Contact

N/A
0 Ratings

Product Scalability

6.4

Adobe Marketo Engage

64%
10 Ratings
3.1

SharpSpring from Constant Contact

31%
2 Ratings

Professional Services

9.1

Adobe Marketo Engage

91%
3 Ratings

SharpSpring from Constant Contact

N/A
0 Ratings

Likelihood to Recommend

Adobe Marketo Engage

It provides a one-stop-shop to help manage all lead-based and account-based marketing initiatives. We run many email campaigns, so if you are looking for software that provides you with all the information you need to run a campaign, from drafting the HTML email, managing assets, distributing to a database and gathering the metrics, and assessing performance, their toolkit is ideal.
Ellis Devine | TrustRadius Reviewer

SharpSpring from Constant Contact

Very well suited for large corporate and any firms looking to utilize tracking and email marketing to the maximum. It is good at nurturing leads and converting them. I would say since SharpSpring is a little bit pricey that I would not recommend it for tiny firms that are in FMCG sectors and that barely utilize email, never mind email marketing.
Jurgen Teichert | TrustRadius Reviewer

Pros

Adobe Marketo Engage

  • The ability to clone entire programs and campaigns should not be underestimated as a marketing manager. This is a stand-out feature that other automation tools can't do (yet) in my experience.
  • myTokens: Campaign-based/local variables that can be used in emails and landing pages for everything from basic text, rich text, email scripts, CSS, scoring, and more. Set up your emails and LPs with myTokens and you'll be able to create an entire campaign without opening the email or LP editor. Clone program, update myTokens, test, and launch.
  • Engagement Programs: let you quickly create basic email nurture tracks with ease. Currently EPs can only send on a cadence of once per week, but future product release announcements suggest variable cadence will be possible soon.
  • AB Testing: using Email Programs and AB Test or ABCDEFG Test is simple to set up and report on. Manually chose the winner of your test or have Marketo choose automatically.
Greg Beazley | TrustRadius Reviewer

SharpSpring from Constant Contact

  • Marketing Automation - simple to use and effective.
  • Sales Pipeline - very customizable for any industry.
  • Customer Support - their team is very responsive and knowledgeable.
  • Email Marketing - Easy to use but powerful segmentation and dynamic content capabilities.
  • Dynamic Form Creation - simple to use and very powerful.
Tim Hemingway | TrustRadius Reviewer

Cons

Adobe Marketo Engage

  • It would be nice to have an expansive view of all active triggers and flows.
  • Some reporting functions can take quite a bit of time to execute if they use too much data.
  • Some error codes and mistakes can take time to uncover/solve.
Matt Davidson | TrustRadius Reviewer

SharpSpring from Constant Contact

  • The landing page builder is a bit hard to use. Doesn’t have much flexibility.
  • Sometimes confusing between types of workflows to use. Opportunity versus visual.
  • If you imported contacts that weren’t formatted correctly. It is hard to delete a bull amount. Need to type DELETE for each one manually. No bull options to make changes.
Kaila Troia | TrustRadius Reviewer

Pricing Details

Adobe Marketo Engage

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
TBD

Starting Price

Adobe Marketo Engage Editions & Modules

Additional Pricing Details

SharpSpring from Constant Contact

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Starting Price

$399 per month

SharpSpring from Constant Contact Editions & Modules

Edition
1,000 Contacts$3991
2,500 Contacts$4991
5,000 Contacts$6991
10,000 Contacts$8991
20,000 Contacts$1,2991
  1. per month
Additional Pricing Details

Likelihood to Renew

Adobe Marketo Engage

Adobe Marketo Engage 8.8
Based on 146 answers
We're likely to renew for several reasons:
  • Now that it's been implemented, I can't imagine not having marketing automation and the easy interface that Marketo provides to run our campaigns
  • Marketo's community and customer service is fantastic; I know that when I need help, I'll get it
  • Marketo continues to improve the product, so I know that I can expect it to be even more useful in the future
Dan Prokop | TrustRadius Reviewer

SharpSpring from Constant Contact

SharpSpring from Constant Contact 7.5
Based on 31 answers
We have been very impressed with all aspects of this software and the potential for it to radically change how we operate is huge! Support has been exceptional and we have discovered many extra uses for the software than originally thought. Not only will it give us benefits for our company's growth, but for our client's growth as well.
David Fox | TrustRadius Reviewer

Usability

Adobe Marketo Engage

Adobe Marketo Engage 7.9
Based on 98 answers
There's a fair amount of flexibility, but as you start moving beyond the basics and get into more complex programs, it gets a bit cumbersome; for example, flexible drip campaigns that can customize / change content based on triggers after the initial start. Some way of normalizing scoring so older, less intensive users don't overshadow newer, more-intense users. Etc.For a basic setup and taking control of the user flow from contact to lead without leaks, Marketo is awesome, once you've got the core data governance and standardized processes in place.Template design is difficult - designers find it restrictive and there is a LOT of debugging needed, with finished templates sometimes behaving very oddly in some environments - adding / deleting code snippets, disabling some scripts - not enough to break it, but definitely some odd behaviors
Ashish Tewari | TrustRadius Reviewer

SharpSpring from Constant Contact

SharpSpring from Constant Contact 8.1
Based on 69 answers
This rating is coming from an administrative perspective. With so many features, workflows, dashboards, and more, there is certainly a lot going on, and even the most savvy software user can get a little overwhelmed when trying to decide how to best implement and utilize the platform to its full potential. That being said, the SharpSpring platform is well-implemented and well-organized, with most solutions being fairly intuitive, once you have a grasp of the software. It is fairly easy to learn, but difficult to master. Just like any powerful platform, however, the complexity is worth it, and once you are comfortable navigating and problem solving within SharpSpring, it becomes a great marketing and sales tool which can do virtually anything you need it to.
Christine Mullins | TrustRadius Reviewer

Reliability and Availability

Adobe Marketo Engage

Adobe Marketo Engage 8.2
Based on 48 answers
Marketo provides different way and abilities to connect. If you are having product support or unexplained errors you can get someone on Marketo support 24 hours a day. One of Marketo's greatest assets in my opinion however would be the community. Often times our company is just looking for case success stories from someone else. In the community you can search for problems you are currently facing and see others having the same issue and solutions for those issues. If not, you can pose a question to the whole community and champions of the product and others can chime in to provide suggestions to fix your needs. The community is truly a 24/7 place to get your answers quickly.
Brittany Stover | TrustRadius Reviewer

SharpSpring from Constant Contact

SharpSpring from Constant Contact 6.9
Based on 3 answers
No answer on this topic is available.

Performance

Adobe Marketo Engage

Adobe Marketo Engage 8.2
Based on 58 answers
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
Amber Hobson | TrustRadius Reviewer

SharpSpring from Constant Contact

SharpSpring from Constant Contact 4.3
Based on 3 answers
No answer on this topic is available.

Support Rating

Adobe Marketo Engage

Adobe Marketo Engage 8.5
Based on 164 answers
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
Emilee Anderson | TrustRadius Reviewer

SharpSpring from Constant Contact

SharpSpring from Constant Contact 8.7
Based on 79 answers
The support is great which really helps overcome challenges if you become stuck and the training videos are great too. Same-day replies are great and I even got some help with some CSS code on the chat. Not many organizations would do this or even respond.
Darren Winter, MA | TrustRadius Reviewer

In-Person Training

Adobe Marketo Engage

Adobe Marketo Engage 9.1
Based on 12 answers
Our account rep stopped out in Lincoln, NE to ensure we were properly set up and running. This was very much appreciated. I was very, very new at this point, so I can't comment very much on the extent of what was taught because I was still brand new to the company and the system
Kristi Eide | TrustRadius Reviewer

SharpSpring from Constant Contact

No score
No answers yet
No answers on this topic

Online Training

Adobe Marketo Engage

Adobe Marketo Engage 5.0
Based on 29 answers
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
Robert Barrett, MBA | TrustRadius Reviewer

SharpSpring from Constant Contact

SharpSpring from Constant Contact 4.5
Based on 2 answers
No answer on this topic is available.

Implementation Rating

Adobe Marketo Engage

Adobe Marketo Engage 9.1
Based on 109 answers
1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities.2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "info@company.com" email addresses).4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories
Steve Susina | TrustRadius Reviewer

SharpSpring from Constant Contact

SharpSpring from Constant Contact 8.3
Based on 14 answers
Overall I would say to be patient and bring everyone who will be touching the platform to the onboarding sessions. The Virtual Classroom lets you onboard as quickly or slowly as you want. Sales, marketing, design, account management, get 'em all in on it. For the most part, they will be happy to use this platform. I recommend getting as many people as possible to see the SharpSpring demo.
Matthew Maginley | TrustRadius Reviewer

Alternatives Considered

Adobe Marketo Engage

Marketo does stack up against [Hubspot] and there are positives and negatives. To me, [HubSpot] is easier to work as far as layout and steps. Marketo has more steps and the layout is more confusing but it is also more dynamic - it syncs better with our other platforms and has positives that outweigh negatives[.]
chan reed | TrustRadius Reviewer

SharpSpring from Constant Contact

We use different CRMs for different clients, mostly due to budget and other requirements. SharpSpring from Constant Contact is in the middle, price-wise, but is slightly more user-friendly than ActiveCampaign when it comes to certain things, such as drip campaigns and workflows. Though the price can be prohibitive to some clients, it is extremely robust. I definitely prefer the list-building, the ability to send smart emails and the WYSIWYG editor.
Kèlene Poyurs | TrustRadius Reviewer

Contract Terms and Pricing Model

Adobe Marketo Engage

Adobe Marketo Engage 7.4
Based on 4 answers
The total cost is a little bit higher than we expected.
Oleksandr Torlo | TrustRadius Reviewer

SharpSpring from Constant Contact

No score
No answers yet
No answers on this topic

Scalability

Adobe Marketo Engage

Adobe Marketo Engage 6.4
Based on 10 answers
We look at scaleability in a few different ways. First, the speed while using Marketo has remained relatively the same as our database has grown. Though I would say Marketo is slow at times, it has not gotten slower over the last few years. If anything, it has improved, and they are working to improve it. Second, the amount of programs we have developed in Marketo has exponentially grown as well. Marketo has allowed us to drastically increase our output without having to drastically increase our headcount.
Jennifer Robertson | TrustRadius Reviewer

SharpSpring from Constant Contact

SharpSpring from Constant Contact 3.1
Based on 2 answers
No answer on this topic is available.

Return on Investment

Adobe Marketo Engage

  • Improved efficiency across teams in the business. When you don't have to manually send out emails, you gain more time back!
  • More targeted lead nurture has led to faster lead conversion and real-time engagement. In today's day and age, customers want the right CTA at their fingertips and Marketo can provide that.
Crystal Vaughan | TrustRadius Reviewer

SharpSpring from Constant Contact

  • It's had a positive impact on ROI in that it's provided management with visibility into forecasting, making the budgeting process clearer.
  • When new representatives join the company it's easy to get [them] up and running in SharpSpring, minimizing time spent on training.
  • SharpSpring helps our team of reps clearly see the current list of opportunities, and create tasks to make sure we don't miss any follow-ups
Jason Carlage | TrustRadius Reviewer

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