Adobe Marketo Engage vs. Sugar Market

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Marketo Engage
Score 8.1 out of 10
N/A
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.N/A
Sugar Market
Score 2.1 out of 10
Mid-Size Companies (51-1,000 employees)
Sugar Market (formerly Salesfusion) is a marketing automation solution built to work for the user. With a curated toolset that includes intuitive campaign builders, automations and reporting, the vendor says they focus on what matters most to marketers -- streamlining campaign creation, understanding engagement, improving conversion, and driving more revenue. Salesfusion was acquired by SugarCRM May 2019.
$750
per month
Pricing
Adobe Marketo EngageSugar Market
Editions & Modules
No answers on this topic
Core
$1,000
Database size
Offerings
Pricing Offerings
Adobe Marketo EngageSugar Market
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalRequired
Additional DetailsPrices listed are monthly subscription rates. Our packages include live support and training. Additional charges apply for contact databases above 10k, dedicated IPs, CRM integration and sandboxes. Please complete the form on our site to request a quote based on your specific needs.
More Pricing Information
Community Pulse
Adobe Marketo EngageSugar Market
Considered Both Products
Adobe Marketo Engage
Chose Adobe Marketo Engage
I have used SalesFusion for a few years and the overall interface falls short of what Marketo offers. If you have "graduated" from simple email campaigns, this is the route to go. Some other tools are too simple and will not handle certain tasks once your marketing needs grow …
Chose Adobe Marketo Engage
Marketo is more powerful and gives you better tools and analytics. Marketo is a long set up compared to the others, but we made the investment to create a better experience for us and our clients.
Chose Adobe Marketo Engage
Marketo is a more robust tool that can handle our volume of leads, integrate with salesforce and is an easy tool to use.
Chose Adobe Marketo Engage
Marketo is much more robust from the others. The campaign and program capabilities with the ability to add dynamic content is really great with Marketo. The engagement programs are great. Marketo's flexibility is also a bonus. The ability to customize workflows is important. …
Chose Adobe Marketo Engage
Marketo is definitely a more powerful platform that Salesfusion. With Salesfusion, we were only able to send emails and that was the extent of our usage of the software.
Chose Adobe Marketo Engage
We evaluated many other solutions before selecting Marketo such as SalesFusion, ACT-ON. For us the primary drivers were the strategic alliance with Infor, dynamic content creation, and the user interface. While other solutions had excellent features and were good in their own …
Chose Adobe Marketo Engage
We used the other product at a previous company and transitioned over to Marketo. Marketo has a high degree of customization and a visual interface that makes creation of complex campaigns much easier than the other product. We were restricted from the types of programs we …
Sugar Market
Chose Sugar Market
We selected Salesfusion at first mainly because of its low cost. When we realized the lack of functionalities, we decided to go for a more powerful marketing automation platform.
Chose Sugar Market
I was using Net-Results and it seemed more geared for an experienced marketer who was familiar with HTML and didn't need as much training. I found the system frustrating and didn't have much success when I called in for training. I was brand new to automation marketing and …
Top Pros
Top Cons
Features
Adobe Marketo EngageSugar Market
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Adobe Marketo Engage
7.9
986 Ratings
2% above category average
Sugar Market
4.4
4 Ratings
55% below category average
WYSIWYG email editor7.5895 Ratings3.03 Ratings
Dynamic content7.4872 Ratings5.03 Ratings
Ability to test dynamic content7.6850 Ratings4.02 Ratings
Landing pages7.9912 Ratings6.03 Ratings
A/B testing7.8898 Ratings4.03 Ratings
Mobile optimization7.7870 Ratings1.03 Ratings
Email deliverability reporting8.1954 Ratings7.04 Ratings
List management8.6951 Ratings4.04 Ratings
Triggered drip sequences8.7861 Ratings6.03 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Adobe Marketo Engage
8.5
954 Ratings
9% above category average
Sugar Market
5.3
4 Ratings
37% below category average
Lead nurturing automation8.7929 Ratings6.04 Ratings
Lead scoring and grading8.6904 Ratings4.04 Ratings
Data quality management8.4902 Ratings5.04 Ratings
Automated sales alerts and tasks8.2856 Ratings6.03 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Adobe Marketo Engage
7.8
883 Ratings
2% above category average
Sugar Market
6.5
3 Ratings
16% below category average
Calendaring7.5713 Ratings6.03 Ratings
Event/webinar marketing8.1843 Ratings7.02 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Adobe Marketo Engage
7.4
549 Ratings
2% below category average
Sugar Market
8.2
1 Ratings
9% above category average
Social sharing and campaigns7.6540 Ratings8.21 Ratings
Social profile integration7.3375 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Adobe Marketo Engage
7.4
955 Ratings
1% below category average
Sugar Market
2.3
4 Ratings
106% below category average
Dashboards7.3897 Ratings5.04 Ratings
Standard reports7.7935 Ratings1.04 Ratings
Custom reports7.4890 Ratings1.04 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Adobe Marketo Engage
8.3
946 Ratings
9% above category average
Sugar Market
4.8
4 Ratings
45% below category average
API8.6814 Ratings5.02 Ratings
Role-based workflow & approvals8.2691 Ratings6.02 Ratings
Customizability7.9837 Ratings3.02 Ratings
Integration with Salesforce.com9.0815 Ratings9.22 Ratings
Integration with Microsoft Dynamics CRM8.3276 Ratings1.01 Ratings
Integration with SugarCRM7.9178 Ratings00 Ratings
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Score 9.6 out of 10
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Score 9.3 out of 10
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Score 9.3 out of 10
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User Ratings
Adobe Marketo EngageSugar Market
Likelihood to Recommend
8.4
(1136 ratings)
3.0
(7 ratings)
Likelihood to Renew
9.0
(146 ratings)
10.0
(3 ratings)
Usability
8.0
(98 ratings)
-
(0 ratings)
Availability
9.0
(25 ratings)
-
(0 ratings)
Performance
9.0
(30 ratings)
-
(0 ratings)
Support Rating
8.7
(89 ratings)
8.2
(1 ratings)
In-Person Training
10.0
(12 ratings)
-
(0 ratings)
Online Training
6.7
(29 ratings)
-
(0 ratings)
Implementation Rating
10.0
(37 ratings)
-
(0 ratings)
Configurability
6.0
(6 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
7.9
(4 ratings)
-
(0 ratings)
Ease of integration
1.4
(9 ratings)
-
(0 ratings)
Product Scalability
7.0
(10 ratings)
-
(0 ratings)
Professional Services
9.4
(3 ratings)
-
(0 ratings)
Vendor post-sale
8.2
(7 ratings)
-
(0 ratings)
Vendor pre-sale
8.2
(6 ratings)
-
(0 ratings)
User Testimonials
Adobe Marketo EngageSugar Market
Likelihood to Recommend
Adobe
I would definitely recommend Adobe Marketo Engage to other large or medium organisations such as ourselves, who have a number of users from different offices around the globe. It is well suited to those who have large email marketing contact databases and need to do sophisticated segmentation. It has a lot of functionality for integration with Salesforce and lead scoring models.
Read full review
SugarCRM
Salesfusion is a marketing automation platform more appropriate for small companies considering the limited functionalities are limited. The email builder tool is easy to use and ideal for someone with no coding knowledge
Read full review
Pros
Adobe
  • Adobe Marketo Engage is a great platform for custom email design. The user interface is simple and easy to navigate.
  • With Campaign Optimization, Adobe Marketo Engage allows for real-time adjustments, ensuring my campaigns remain relevant and effective.
  • With Advanced Analytics, Adobe Marketo Engage provides robust marketing data analysis, helping us better understand our campaigns' effectiveness.
Read full review
SugarCRM
  • It was easy to navigate.
  • I liked that I could click on a link to email a potential client and that it would track/link that email back to the Salesfusion profile.
  • I liked the reporting features so that I could see exactly how many cold calls resulted in appointments, with whom I last left voicemail or need to follow up with.
Read full review
Cons
Adobe
  • Marketo's email editor is basic in comparison to other cheaper alternatives out there.
  • Marketo doesn't work as well in B2C scenarios as it does in B2B. One of the painpoints of this is it's difficult to showcase a selection of product recommendations based on purchase behaviour without a very time consuming workaround. It's manageable if you're only selling a handful of products, but it's inefficient when dealing with a large catalogue.
  • Marketo's form and landing page builder are also behind the times. Perhaps not as bad as the Salesforce Marketing Cloud platform, but for an enterprise company the product should be much better.
Read full review
SugarCRM
  • The user interface is somewhat cumbersome and not intuitive at times.
  • Additional user education available through downloads for existing customers rather than scheduled webinars would be helpful.
  • Custom reporting is complicated to set up.
Read full review
Likelihood to Renew
Adobe
We're likely to renew for several reasons:
  • Now that it's been implemented, I can't imagine not having marketing automation and the easy interface that Marketo provides to run our campaigns
  • Marketo's community and customer service is fantastic; I know that when I need help, I'll get it
  • Marketo continues to improve the product, so I know that I can expect it to be even more useful in the future
Read full review
SugarCRM
We've been very happy with SalesFusion since day 1. We've also created a new website during the time period that we've had SF and everything carried over great to our new website!
Read full review
Usability
Adobe
In some aspects, the tool can feel quite clunky in parts. But with the rich feature set it has, it's understandable. There is a lot of room for improvement for the user interface. The system itself doesn't have a slick or modern feel, so the usability could feel nicer to use with these areas considered.
Read full review
SugarCRM
No answers on this topic
Reliability and Availability
Adobe
Marketo provides different way and abilities to connect. If you are having product support or unexplained errors you can get someone on Marketo support 24 hours a day. One of Marketo's greatest assets in my opinion however would be the community. Often times our company is just looking for case success stories from someone else. In the community you can search for problems you are currently facing and see others having the same issue and solutions for those issues. If not, you can pose a question to the whole community and champions of the product and others can chime in to provide suggestions to fix your needs. The community is truly a 24/7 place to get your answers quickly.
Read full review
SugarCRM
No answers on this topic
Performance
Adobe
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
Read full review
SugarCRM
No answers on this topic
Support Rating
Adobe
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
Read full review
SugarCRM
The support team has always been helpful, friendly, prompt and knowledgeable. They follow-up on all my tickets promptly and when needed are available for screen sharing to illustrate solutions for more complex problems. The support department at Salesfusion is one of my favorite things about the platform.
Read full review
In-Person Training
Adobe
Our account rep stopped out in Lincoln, NE to ensure we were properly set up and running. This was very much appreciated. I was very, very new at this point, so I can't comment very much on the extent of what was taught because I was still brand new to the company and the system
Read full review
SugarCRM
No answers on this topic
Online Training
Adobe
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
Read full review
SugarCRM
No answers on this topic
Implementation Rating
Adobe
1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities. 2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools 3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "info@company.com" email addresses). 4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories
Read full review
SugarCRM
No answers on this topic
Alternatives Considered
Adobe
Marketo helps us to show our customers we understand them by delivering personalized content, delivered at the right time, every time. Also gives the sales and marketing teams the ability to create more coordinated journeys. From emails to landing pages, Marketo Engage uses in-depth, real-time behavioural and demographic data, and AI to personalize users experience, even for the anonymous visitors.
Read full review
SugarCRM
I was using Net-Results and it seemed more geared for an experienced marketer who was familiar with HTML and didn't need as much training. I found the system frustrating and didn't have much success when I called in for training. I was brand new to automation marketing and needed more hand-holding than Net-Results was able to provide
Read full review
Contract Terms and Pricing Model
Adobe
The total cost is a little bit higher than we expected.
Read full review
SugarCRM
No answers on this topic
Scalability
Adobe
We look at scaleability in a few different ways. First, the speed while using Marketo has remained relatively the same as our database has grown. Though I would say Marketo is slow at times, it has not gotten slower over the last few years. If anything, it has improved, and they are working to improve it. Second, the amount of programs we have developed in Marketo has exponentially grown as well. Marketo has allowed us to drastically increase our output without having to drastically increase our headcount.
Read full review
SugarCRM
No answers on this topic
Return on Investment
Adobe
  • Generated a 35% higher return on investment (ROI) in demand generation in the company.
  • The focus on the accounts that presented a greater sales potential, allowed us to prioritize and reduce costs by 20 Million USD.
  • Being personal and optimized. reduced efforts towards a more personalized customer experience, in working hours by almost 100 h.
Read full review
SugarCRM
  • Increased employee efficiency
  • Better customer service
  • The ability to send email campaigns from a specific user and not "from" the organization title. We use this funcationality a lot and it was not available with other software so this is huge.
Read full review
ScreenShots

Adobe Marketo Engage Screenshots

Screenshot of Marketo Lead Scoring - Marketo dynamically scores leads in real-time and can trigger a timely sales call based on website or other activity. Lead scores are integrated with a connected CRM.Screenshot of Marketo Moments - A mobile app designed to deliver timely, actionable insights.Screenshot of Simple or advanced workflows, built using drag-and-dropScreenshot of Lead nurturing can be performed without having to be a programmerScreenshot of Visualizations - display the revenue influence of each program and channelScreenshot of Marketo Sales Insight, which filters out the noise