Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.
N/A
Uberflip
Score 8.1 out of 10
N/A
Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action (CTA). Uberflip also contains analytics that show how effective these CTAs are (and in what context they are effective or not) so poor content can be confidently dropped in favor of what works.
For $200 monthly the user…
It's been several years since I've used another marketing automation platform. However, I remember literally crying at my desk when I called support and asked a question about lead scoring only to find out that it was not scalable. I have had to head-to-desk moments with Marketo!
Prior to joining our company, I had previous experience in multiple marketing automation systems, the exception - Marketo. Since joining I have been pleasantly surprised with the Similarities Marketo has to say Pardot and ExactTarget. The deciding factor for us was that the …
Marketo's features are very robust and for the most part user friendly. We didn't think Eloqua would allow us to get started right away due to its complexity, but it is very powerful as well. Marketo does a nice job of allowing you to ease into the platform and then expand it …
SnapApp is a sister company of Uberflip. We had great results (2500 leads created within the year) and allowed our Sales Team to overachieve on our revenue goals.
I have not found another platform that provides all the functionality Uberflip does. Before Uberflip we cobbled together content on our website, in our marketing automation platform, internal share sites for sales and such to give us a fraction of what Uberflip can do.
We started with a custom resource hub built with our website It quickly became outdated and didn't meet our needs. It lacked all of the features that UberFlip has and continuously improves on.
While WordPress and Drupal have much the same functionality as Uberflip, I like Uberflip more because it provides an easier way to organize and stream content for specific audiences. Plus, it provides the ability to incorporate things like whitepapers, videos, etc. directly …
I personally have not evaluated another tool that matches Uberflip's capabilities. I can say that I selected this tool because it is easy to use, very capable, well integrated, and the company is very easy to do business with. Additionally, since we adopted the tool, the …
Frankly, we didn't look at any alternatives. We found Uberflip at a conference and were so impressed with their product that we didn't need to look elsewhere. The pricing was reasonable and it had most of the features that we wanted. Their service was solid, so it was an easy …
AddThis is great for creating marketing targeting tools. AddThis however is not a CMS but is a great tool for getting leads. Most people know this tool as a social sharing tool but they have some great right hand toaster pop ups that have worked really well for me. I wish this …
Before purchasing Uberflip, we were considering Curata. Though Curata was a strong choice, their core products are ultimately split in two, with a strong encouragement of using these two programs in tandem. Uberflip had elements of both Curata's platform, but it was positioned …
From preliminary research, I knew Uberflip would be a cost effective approach, but what I loved was how I was able to really build my case to the powers that be to get buy-in.
I was able to create a trial account, build my hub and custom streams- essentially mirror what I would …