Adobe Marketo Engage vs Uberflip

• The ability to clone entire programs and campaigns should not be underestimated as a marketing manager. This is a stand-out feature that other automation tools can't do (yet) in my experience.
• myTokens: Campaign-based/local variables that can be used in emails and landing pages for everything from basic text, rich text, email scripts, CSS, scoring, and more. Set up your emails and LPs with myTokens and you'll be able to create an entire campaign without opening the email or LP editor. Clone program, update myTokens, test, and launch.
• Engagement Programs: let you quickly create basic email nurture tracks with ease. Currently EPs can only send on a cadence of once per week, but future product release announcements suggest variable cadence will be possible soon.
• AB Testing: using Email Programs and AB Test or ABCDEFG Test is simple to set up and report on. Manually chose the winner of your test or have Marketo choose automatically.

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• Sales Enablement - We can now have Sales pick and choose what content they want to send out to Clients/Prospects while having all of the data tracked on the back-end
• Content Management - We can host all of our PDF content in Uberflip so it is easy to pull individually or into sales/marketing use cases
• Client Relations - Our CSM and the entire Uberflip team has been incredibly helpful in getting us off the ground and helping us figure out how Uberflip fits in exactly with our use cases.

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• It would be nice to have an expansive view of all active triggers and flows.
• Some reporting functions can take quite a bit of time to execute if they use too much data.
• Some error codes and mistakes can take time to uncover/solve.

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• Reporting — the current system is slow, and the filters and presets are primitive.
• Development Support — once your hub is built, the support lead time increases tremendously.
• Communication — a few months ago, there was some sizable downtime and the issues were never formally addressed by our account manager or leadership.

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• Improved efficiency across teams in the business. When you don't have to manually send out emails, you gain more time back!
• More targeted lead nurture has led to faster lead conversion and real-time engagement. In today's day and age, customers want the right CTA at their fingertips and Marketo can provide that.

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• Marketing is able to produce and publish content much faster, allowing us to share it faster with prospects and customers.
• Private streams accessible only through a link has allowed us to create specific target for our largest accounts, making them feel appreciated and driving additional revenue.
• Our appearance in search results has gone done, partly due to the subdomain and partly because of our lack of optimization, but Uberflip is working with us to fix this and has been super helpful as we work on it.

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