What users are saying about
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Top Rated
2300 Ratings
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Top Rated
80 Ratings

Adobe Marketo Engage

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Top Rated
2300 Ratings
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Score 8.2 out of 100

Uberflip

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Top Rated
80 Ratings
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Score 7.9 out of 100

Feature Set Ratings

    Email & Online Marketing

    7.9

    Adobe Marketo Engage

    79%

    Uberflip

    Feature Set Not Supported
    N/A
    Adobe Marketo Engage ranks higher in 9/9 features

    WYSIWYG email editor

    7.2
    72%
    801 Ratings
    N/A
    0 Ratings

    Dynamic content

    7.5
    75%
    779 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    7.9
    79%
    760 Ratings
    N/A
    0 Ratings

    Landing pages

    7.7
    77%
    819 Ratings
    N/A
    0 Ratings

    A/B testing

    8.1
    81%
    804 Ratings
    N/A
    0 Ratings

    Mobile optimization

    7.1
    71%
    778 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    8.3
    83%
    1468 Ratings
    N/A
    0 Ratings

    List management

    8.5
    85%
    853 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    8.9
    89%
    775 Ratings
    N/A
    0 Ratings

    Lead Management

    8.5

    Adobe Marketo Engage

    85%

    Uberflip

    Feature Set Not Supported
    N/A
    Adobe Marketo Engage ranks higher in 4/4 features

    Lead nurturing

    8.5
    85%
    838 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    8.7
    87%
    814 Ratings
    N/A
    0 Ratings

    Data quality management

    8.2
    82%
    813 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    8.7
    87%
    771 Ratings
    N/A
    0 Ratings

    Campaign Management

    7.8

    Adobe Marketo Engage

    78%

    Uberflip

    Feature Set Not Supported
    N/A
    Adobe Marketo Engage ranks higher in 2/2 features

    Calendaring

    7.2
    72%
    639 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    8.4
    84%
    754 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    6.6

    Adobe Marketo Engage

    66%

    Uberflip

    Feature Set Not Supported
    N/A
    Adobe Marketo Engage ranks higher in 2/2 features

    Social sharing and campaigns

    7.3
    73%
    485 Ratings
    N/A
    0 Ratings

    Social profile integration

    5.9
    59%
    380 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    7.4

    Adobe Marketo Engage

    74%

    Uberflip

    Feature Set Not Supported
    N/A
    Adobe Marketo Engage ranks higher in 3/3 features

    Dashboards

    7.3
    73%
    803 Ratings
    N/A
    0 Ratings

    Standard reports

    7.7
    77%
    837 Ratings
    N/A
    0 Ratings

    Custom reports

    7.3
    73%
    797 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    7.9

    Adobe Marketo Engage

    79%

    Uberflip

    Feature Set Not Supported
    N/A
    Adobe Marketo Engage ranks higher in 6/6 features

    API

    8.1
    81%
    726 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    7.9
    79%
    617 Ratings
    N/A
    0 Ratings

    Customizability

    7.7
    77%
    747 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    8.8
    88%
    731 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    7.7
    77%
    244 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    7.1
    71%
    153 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • Adobe Marketo Engage is rated higher in 3 areas: Likelihood to Recommend, Performance, Support Rating
    • Uberflip is rated higher in 5 areas: Likelihood to Renew, Usability, Availability, Online Training, Implementation Rating

    Likelihood to Recommend

    8.4

    Adobe Marketo Engage

    84%
    1018 Ratings
    8.0

    Uberflip

    80%
    51 Ratings

    Likelihood to Renew

    8.9

    Adobe Marketo Engage

    89%
    146 Ratings
    9.2

    Uberflip

    92%
    10 Ratings

    Usability

    7.9

    Adobe Marketo Engage

    79%
    98 Ratings
    9.6

    Uberflip

    96%
    8 Ratings

    Availability

    8.2

    Adobe Marketo Engage

    82%
    48 Ratings
    9.1

    Uberflip

    91%
    4 Ratings

    Performance

    8.2

    Adobe Marketo Engage

    82%
    58 Ratings
    7.3

    Uberflip

    73%
    2 Ratings

    Support Rating

    8.5

    Adobe Marketo Engage

    85%
    164 Ratings
    5.6

    Uberflip

    56%
    13 Ratings

    In-Person Training

    9.1

    Adobe Marketo Engage

    91%
    12 Ratings

    Uberflip

    N/A
    0 Ratings

    Online Training

    5.0

    Adobe Marketo Engage

    50%
    29 Ratings
    10.0

    Uberflip

    100%
    1 Rating

    Implementation Rating

    9.1

    Adobe Marketo Engage

    91%
    109 Ratings
    10.0

    Uberflip

    100%
    3 Ratings

    Contract Terms and Pricing Model

    7.4

    Adobe Marketo Engage

    74%
    4 Ratings

    Uberflip

    N/A
    0 Ratings

    Product Scalability

    6.4

    Adobe Marketo Engage

    64%
    10 Ratings

    Uberflip

    N/A
    0 Ratings

    Professional Services

    9.1

    Adobe Marketo Engage

    91%
    3 Ratings

    Uberflip

    N/A
    0 Ratings

    Likelihood to Recommend

    Adobe Marketo Engage

    It provides a one-stop-shop to help manage all lead-based and account-based marketing initiatives. We run many email campaigns, so if you are looking for software that provides you with all the information you need to run a campaign, from drafting the HTML email, managing assets, distributing to a database and gathering the metrics, and assessing performance, their toolkit is ideal.
    Ellis Devine | TrustRadius Reviewer

    Uberflip

    The Uberflip platform is great for building a website that is targeted more at content marketing versus an eCommerce site. We use them both hand-in-hand. Driving traffic from one site to the other with very specific goals in mind for each of our site experiences. The tagging functionality on Uberflip is robust and extremely helpful when it comes to back-end reporting. We have been heavily using CTA forms to drive form fills and conversions, all feeding into our CRM system and contributing to our overall lead scoring initiatives.
    Kristen Bridenbaugh | TrustRadius Reviewer

    Pros

    Adobe Marketo Engage

    • The ability to clone entire programs and campaigns should not be underestimated as a marketing manager. This is a stand-out feature that other automation tools can't do (yet) in my experience.
    • myTokens: Campaign-based/local variables that can be used in emails and landing pages for everything from basic text, rich text, email scripts, CSS, scoring, and more. Set up your emails and LPs with myTokens and you'll be able to create an entire campaign without opening the email or LP editor. Clone program, update myTokens, test, and launch.
    • Engagement Programs: let you quickly create basic email nurture tracks with ease. Currently EPs can only send on a cadence of once per week, but future product release announcements suggest variable cadence will be possible soon.
    • AB Testing: using Email Programs and AB Test or ABCDEFG Test is simple to set up and report on. Manually chose the winner of your test or have Marketo choose automatically.
    Greg Beazley | TrustRadius Reviewer

    Uberflip

    • Sales Enablement - We can now have Sales pick and choose what content they want to send out to Clients/Prospects while having all of the data tracked on the back-end
    • Content Management - We can host all of our PDF content in Uberflip so it is easy to pull individually or into sales/marketing use cases
    • Client Relations - Our CSM and the entire Uberflip team has been incredibly helpful in getting us off the ground and helping us figure out how Uberflip fits in exactly with our use cases.
    Nicholas Topor | TrustRadius Reviewer

    Cons

    Adobe Marketo Engage

    • It would be nice to have an expansive view of all active triggers and flows.
    • Some reporting functions can take quite a bit of time to execute if they use too much data.
    • Some error codes and mistakes can take time to uncover/solve.
    Matt Davidson | TrustRadius Reviewer

    Uberflip

    • Reporting — the current system is slow, and the filters and presets are primitive.
    • Development Support — once your hub is built, the support lead time increases tremendously.
    • Communication — a few months ago, there was some sizable downtime and the issues were never formally addressed by our account manager or leadership.
    Anonymous | TrustRadius Reviewer

    Pricing Details

    Adobe Marketo Engage

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Optional
    TBD

    Starting Price

    Adobe Marketo Engage Editions & Modules

    Additional Pricing Details

    Uberflip

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Required

    Starting Price

    $49.95 per month

    Uberflip Editions & Modules

    Edition
    UberflipContact Us1
    1. Contact Us
    Additional Pricing Details
    For more information, please contact us at https://www.uberflip.com/contact/

    Likelihood to Renew

    Adobe Marketo Engage

    Adobe Marketo Engage 8.9
    Based on 146 answers
    We're likely to renew for several reasons:
    • Now that it's been implemented, I can't imagine not having marketing automation and the easy interface that Marketo provides to run our campaigns
    • Marketo's community and customer service is fantastic; I know that when I need help, I'll get it
    • Marketo continues to improve the product, so I know that I can expect it to be even more useful in the future
    Dan Prokop | TrustRadius Reviewer

    Uberflip

    Uberflip 9.2
    Based on 10 answers
    This serves all of our content marketing needs, but our sales team does need a more robust sales enablement solution. It's hard to have the engagement/usage data for different kinds of content in disparate systems. But I've looked for years and been unable to find a one-size-fits-all solution to solve all marketing and sales enablement use cases.
    Hailey McDonald | TrustRadius Reviewer

    Usability

    Adobe Marketo Engage

    Adobe Marketo Engage 7.9
    Based on 98 answers
    There's a fair amount of flexibility, but as you start moving beyond the basics and get into more complex programs, it gets a bit cumbersome; for example, flexible drip campaigns that can customize / change content based on triggers after the initial start. Some way of normalizing scoring so older, less intensive users don't overshadow newer, more-intense users. Etc.For a basic setup and taking control of the user flow from contact to lead without leaks, Marketo is awesome, once you've got the core data governance and standardized processes in place.Template design is difficult - designers find it restrictive and there is a LOT of debugging needed, with finished templates sometimes behaving very oddly in some environments - adding / deleting code snippets, disabling some scripts - not enough to break it, but definitely some odd behaviors
    Ashish Tewari | TrustRadius Reviewer

    Uberflip

    Uberflip 9.6
    Based on 8 answers
    For me this has been very easy to use. Once we got the basics down it was easily repeatable and if we did end up having questions our point of contact was very helpful and fast in getting our questions answered. If it was above their capabilities they brought in a support professional who really made it easy for us to learn and replicate their steps.
    Shane Adair | TrustRadius Reviewer

    Reliability and Availability

    Adobe Marketo Engage

    Adobe Marketo Engage 8.2
    Based on 48 answers
    Marketo provides different way and abilities to connect. If you are having product support or unexplained errors you can get someone on Marketo support 24 hours a day. One of Marketo's greatest assets in my opinion however would be the community. Often times our company is just looking for case success stories from someone else. In the community you can search for problems you are currently facing and see others having the same issue and solutions for those issues. If not, you can pose a question to the whole community and champions of the product and others can chime in to provide suggestions to fix your needs. The community is truly a 24/7 place to get your answers quickly.
    Brittany Stover | TrustRadius Reviewer

    Uberflip

    Uberflip 9.1
    Based on 4 answers
    After using Uberflip for more than a year, we have yet to experience any down time.
    Karen Foreman-Brown | TrustRadius Reviewer

    Performance

    Adobe Marketo Engage

    Adobe Marketo Engage 8.2
    Based on 58 answers
    There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
    Amber Hobson | TrustRadius Reviewer

    Uberflip

    Uberflip 7.3
    Based on 2 answers
    No answer on this topic is available.

    Support Rating

    Adobe Marketo Engage

    Adobe Marketo Engage 8.5
    Based on 164 answers
    On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
    Emilee Anderson | TrustRadius Reviewer

    Uberflip

    Uberflip 5.6
    Based on 13 answers
    The support and the team at Uberflip is THE BEST!!! They are seriously so great. They got to know me on a personal level and really cared about getting my Hub set up the way I wanted and they want my Hub to be successful. They even took a few of us out to dinner when they were in my area for a marketing event. They are always there to help me and only a quick email or phone call away
    Stephanie Casstevens | TrustRadius Reviewer

    In-Person Training

    Adobe Marketo Engage

    Adobe Marketo Engage 9.1
    Based on 12 answers
    Our account rep stopped out in Lincoln, NE to ensure we were properly set up and running. This was very much appreciated. I was very, very new at this point, so I can't comment very much on the extent of what was taught because I was still brand new to the company and the system
    Kristi Eide | TrustRadius Reviewer

    Uberflip

    No score
    No answers yet
    No answers on this topic

    Online Training

    Adobe Marketo Engage

    Adobe Marketo Engage 5.0
    Based on 29 answers
    I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
    Robert Barrett, MBA | TrustRadius Reviewer

    Uberflip

    Uberflip 10.0
    Based on 1 answer
    It wasn't exactly training but there was a step by step check list of things in a project the Uberflip team shared with me. There were links to helpful articles on it that walked me through how to set things up
    Stephanie Casstevens | TrustRadius Reviewer

    Implementation Rating

    Adobe Marketo Engage

    Adobe Marketo Engage 9.1
    Based on 109 answers
    1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities.2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "info@company.com" email addresses).4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories
    Steve Susina | TrustRadius Reviewer

    Uberflip

    Uberflip 10.0
    Based on 3 answers
    The implementation team was with us every step of the way, helping us map what needed to be done, providing examples of other customers and being as hands-on as we needed
    Jodi Lebow | TrustRadius Reviewer

    Alternatives Considered

    Adobe Marketo Engage

    Marketo does stack up against [Hubspot] and there are positives and negatives. To me, [HubSpot] is easier to work as far as layout and steps. Marketo has more steps and the layout is more confusing but it is also more dynamic - it syncs better with our other platforms and has positives that outweigh negatives[.]
    chan reed | TrustRadius Reviewer

    Uberflip

    We looked at 6 different categories of these products. Below I outline how Uberflip stacked up against the other products.
    • Look N Feel: The Uberflip platform and front end hub look n feel scored higher than either of the other products. They had more template options, better customization options and the platform has an easy user face.
    • Functionality: Uberflip compared nice with the rest of the products on features but also included thins like AI recommendations and Bombora integration.
    • Ease-of-Use: Uberflip scored high in ease-of-use for analytics, building hubs, streams and individual items.
    • Integrations: Uberflip does integrate with Marketo and SDFC but does not with emails such as Outreach and Gmail
    • Metrics: Uberflip had a robust amount of Analytics capabilities that was a huge plus for our organization
    • Timeline: Uberlflip had the longest timeline of the 3 products. This was the category that Uberflip scored lowest on.
    • Cost: Uberflip was also the product with the highest cost. We felt he cost was worth the Functionality we got
    Anonymous | TrustRadius Reviewer

    Contract Terms and Pricing Model

    Adobe Marketo Engage

    Adobe Marketo Engage 7.4
    Based on 4 answers
    The total cost is a little bit higher than we expected.
    Oleksandr Torlo | TrustRadius Reviewer

    Uberflip

    No score
    No answers yet
    No answers on this topic

    Scalability

    Adobe Marketo Engage

    Adobe Marketo Engage 6.4
    Based on 10 answers
    We look at scaleability in a few different ways. First, the speed while using Marketo has remained relatively the same as our database has grown. Though I would say Marketo is slow at times, it has not gotten slower over the last few years. If anything, it has improved, and they are working to improve it. Second, the amount of programs we have developed in Marketo has exponentially grown as well. Marketo has allowed us to drastically increase our output without having to drastically increase our headcount.
    Jennifer Robertson | TrustRadius Reviewer

    Uberflip

    No score
    No answers yet
    No answers on this topic

    Return on Investment

    Adobe Marketo Engage

    • Improved efficiency across teams in the business. When you don't have to manually send out emails, you gain more time back!
    • More targeted lead nurture has led to faster lead conversion and real-time engagement. In today's day and age, customers want the right CTA at their fingertips and Marketo can provide that.
    Crystal Vaughan | TrustRadius Reviewer

    Uberflip

    • Marketing is able to produce and publish content much faster, allowing us to share it faster with prospects and customers.
    • Private streams accessible only through a link has allowed us to create specific target for our largest accounts, making them feel appreciated and driving additional revenue.
    • Our appearance in search results has gone done, partly due to the subdomain and partly because of our lack of optimization, but Uberflip is working with us to fix this and has been super helpful as we work on it.
    Jade Hill | TrustRadius Reviewer

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