Marketo Web Personalization (Marketo RTP) vs. SmartFocus, now part of Actito
Marketo Web Personalization (Marketo RTP) vs. SmartFocus, now part of Actito
Product | Rating | Most Used By | Product Summary | Starting Price |
---|---|---|---|---|
Marketo Web Personalization (Marketo RTP) | N/A | Marketo Web Personalization (formerly Real-Time Personalization, or Marketo RTP is a real-time interaction management option based on technology acquired with Insightera in December 2013 by Marketo. It is now a Prime feature of Marketo Engage. | N/A | |
SmartFocus, now part of Actito | N/A | SmartFocus offers real-time interaction management software. Their messaging cloud marketing platform encompasses email, social, mobile and analytics capabilities. Founded in 1999 as EmailVision, SmartFocus has grown to serve customers across the globe; SmartFocus boasts over 2,500 customers of its Message Cloud, including HP, Mercedes-Benz, and others. It's features are relatively broad and encompassing, though central to it is the ability to build and launch email marketing campaigns. It also… | N/A |
Marketo Web Personalization (Marketo RTP) | SmartFocus, now part of Actito | |||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
Offerings |
| |||||||||||||||
Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
Marketo Web Personalization (Marketo RTP) | SmartFocus, now part of Actito | |
---|---|---|
Top Pros | No answers on this topic | |
Top Cons |
|
|
Marketo Web Personalization (Marketo RTP) | SmartFocus, now part of Actito | |
---|---|---|
Small Businesses | Emarsys Score 7.5 out of 10 | Emarsys Score 7.5 out of 10 |
Medium-sized Companies | Monetate Score 7.0 out of 10 | Monetate Score 7.0 out of 10 |
Enterprises | Monetate Score 7.0 out of 10 | Monetate Score 7.0 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Marketo Web Personalization (Marketo RTP) | SmartFocus, now part of Actito | |
---|---|---|
Likelihood to Recommend | 6.0 (6 ratings) | 7.0 (1 ratings) |
Usability | 5.0 (1 ratings) | - (0 ratings) |
Support Rating | 8.0 (1 ratings) | - (0 ratings) |
Marketo Web Personalization (Marketo RTP) | SmartFocus, now part of Actito | |
---|---|---|
Likelihood to Recommend | Adobe | Actito |
Pros | Adobe | Actito |
Cons | Adobe | Actito |
Likelihood to Renew | Adobe | Actito No answers on this topic |
Usability | Adobe | Actito No answers on this topic |
Support Rating | Adobe | Actito No answers on this topic |
Alternatives Considered | Adobe | Actito |
Return on Investment | Adobe | Actito |
ScreenShots |