Marketo Sales Connect vs. Opensense

We are solving our small sales team problem. I am the only SDR in the company and Tout helps me manage, send and follow up with many of my leads automatically. Tout is more focused on “success or failure” of emails than Yesware is. They are going in different directions – as you can see that they’ll probably have some features from one another.

Incentivized

This solution is well suited for providing meaningful insights on brand reputation, compliance, and developing email/content strategies for marketing and sales team members. It integrates with email marketing software and provides very customizable analytics. It is not appropriate to be treated as a standalone email and content marketing solution, rather as an add-on to those tools.

Incentivized

• Track leads opening emails and clicking links. We could easily see if a lead forwarded an email to a large group of people for instance, because the stats would show it.
• Connect our email and CRM to log email activities onto Leads and Contacts.
• Keep users inside of our email system instead of copying and pasting email templates from multiple places.

Incentivized

• Email Analytics
• Signature Compliance
• Integrations with other Marketing Tools

Incentivized

• Reporting is clunky and challenging to use at times. They were recently purchased by Marketo, so I'm hopeful that Marketo will be able to address some of these concerns.
• The ToutApp interface is not the most intuitive and does not provide a deeper understanding/analysis of the data.
• The ToutApp integration with Outlook has created intermittent problems in usability/access.

Incentivized

• Syncing issues with external email platforms can affect performance
• Real time security or compliance alerts can be delayed at times
• Analytics can be improved with more detail based on usage by user/team and historical performance

Incentivized

Overall all useability is great. The tool is dummy-proof, so anyone can use it and run it. No IT knowledge needed besides connecting it to your mail server which their team will walk you through. After that, you can have fun with the tools and create what you want to create for your teams.

Incentivized

It was tough to reach their support team. On average, it would take over 24 hours to get a response. Agents would ask us to perform repetitive tasks and take lots of screenshots instead of looking at our system and helping us fix issues.

Incentivized

Opensense customer service is by far the best! I have never had an issue once when calling in or submitting a ticket! They are very kind while working on the phone with them, and they explain everything to you! They will take the time with you to make sure everything gets solved.

Incentivized

Marketo Sales Connect (ToutApp) was nowhere near as dynamic as the other listed tools that I mentioned. There was not any Sequence or Cadence you could follow. It was missing dynamic fields. A bit cumbersome. The other tools had much prettier interfaces too.

Incentivized

Opensense was much cheaper and better integrated with my existing ABM platform. We used RollWorks and there was a native integration that allowed me to sync target account lists to email banner campaigns. This made it a no-brainer to go with Opensense over Sigstr and amplify our existing ABM program.

Incentivized

• It's enabled more efficiency for our SDR team to track and monitor emails.
• Increased our ability to better target prospects as we learned more about their behaviors.
• The automation tools for email, and the ability to get glimpses into how that impacted pipeline development, were worth the cost.

Incentivized

• It has positively impacted our ability to securely and safely deliver email content to mass audiences

Incentivized