What users are saying about

Marketo

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Top Rated
1593 Ratings

HubSpot

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Top Rated
1345 Ratings

Oracle Eloqua

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Top Rated
367 Ratings

Marketo

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Top Rated
1593 Ratings
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Score 8 out of 101

HubSpot

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Top Rated
1345 Ratings
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Score 8.3 out of 101

Oracle Eloqua

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Top Rated
367 Ratings
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Score 7.6 out of 101

Likelihood to Recommend

Marketo

Marketo is an amazing option for large companies or a company looking for a customizable marketing automation platform that can grow with their company. I'd recommend having a strong plan in place for how you plan to use Marketo before implementing, but you can always start with a simple implementation and build out the complexity of your system as your marketing strategy changes. I would not recommend Marketo for anyone that does not have a strong tech presence in their marketing department.
Anne Angele profile photo

HubSpot

HubSpot is really suited for inbound marketing and some outbound marketing. It's as useful for online analytics.
Karen Rust profile photo

Oracle Eloqua

If you are sending some fairly basic, simply designed emails, Eloqua is perfect for you! It shares an easy tracking system and basic metrics after each campaign is sent out, and you can schedule emails in advance and specify details about how they are sent. While the templates are fairly standard, they are easy to update and work with, and if you don't have very intricate designs you're using, they will work just fine. The emails are mobile friendly and send quickly, and overall the system is simple to use and understand. There are options for enhanced functionality, A/B testing, and more for those who want to go deep into their email campaigns, but it's also a great system for simply sending out communications and tracking them, particularly if you send a lot of emails and just want a standard format to go out whenever you need it.
Madeline Des Jardins profile photo

Feature Rating Comparison

Email & Online Marketing

Marketo
7.8
HubSpot
8.6
Oracle Eloqua
7.4
WYSIWYG email editor
Marketo
7.3
HubSpot
8.1
Oracle Eloqua
6.4
Dynamic content
Marketo
7.7
HubSpot
8.5
Oracle Eloqua
7.4
Ability to test dynamic content
Marketo
7.6
HubSpot
8.5
Oracle Eloqua
6.7
Landing pages
Marketo
7.3
HubSpot
8.8
Oracle Eloqua
6.8
A/B testing
Marketo
7.5
HubSpot
8.7
Oracle Eloqua
6.9
Mobile optimization
Marketo
7.2
HubSpot
8.7
Oracle Eloqua
6.9
Email deliverability
Marketo
8.2
HubSpot
8.6
Oracle Eloqua
8.4
List management
Marketo
8.6
HubSpot
8.8
Oracle Eloqua
8.2
Triggered drip sequences
Marketo
8.6
HubSpot
9.0
Oracle Eloqua
8.6

Lead Management

Marketo
8.4
HubSpot
8.6
Oracle Eloqua
7.3
Lead nurturing
Marketo
8.7
HubSpot
9.0
Oracle Eloqua
7.7
Lead scoring and grading
Marketo
8.5
HubSpot
8.4
Oracle Eloqua
7.5
Data quality management
Marketo
7.9
HubSpot
8.2
Oracle Eloqua
7.0
Automated sales alerts and tasks
Marketo
8.3
HubSpot
8.6
Oracle Eloqua
6.8

Campaign Management

Marketo
7.5
HubSpot
8.1
Oracle Eloqua
7.0
Calendaring
Marketo
6.7
HubSpot
7.8
Oracle Eloqua
6.7
Event/webinar marketing
Marketo
8.2
HubSpot
8.3
Oracle Eloqua
7.2

Social Media Marketing

Marketo
6.9
HubSpot
8.8
Oracle Eloqua
6.5
Social sharing and campaigns
Marketo
7.0
HubSpot
8.9
Oracle Eloqua
6.3
Social profile integration
Marketo
6.8
HubSpot
8.7
Oracle Eloqua
6.8

Reporting & Analytics

Marketo
7.0
HubSpot
8.0
Oracle Eloqua
7.3
Dashboards
Marketo
7.0
HubSpot
8.4
Oracle Eloqua
7.4
Standard reports
Marketo
7.2
HubSpot
8.0
Oracle Eloqua
7.1
Custom reports
Marketo
6.9
HubSpot
7.7
Oracle Eloqua
7.2

Platform & Infrastructure

Marketo
7.8
HubSpot
8.5
Oracle Eloqua
7.5
API
Marketo
8.1
HubSpot
8.5
Oracle Eloqua
7.7
Role-based workflow & approvals
Marketo
7.8
HubSpot
8.5
Oracle Eloqua
7.7
Customizability
Marketo
7.9
HubSpot
7.7
Oracle Eloqua
7.8
Integration with Salesforce.com
Marketo
9.0
HubSpot
8.7
Oracle Eloqua
8.4
Integration with Microsoft Dynamics CRM
Marketo
7.3
HubSpot
8.6
Oracle Eloqua
6.8
Integration with SugarCRM
Marketo
6.7
HubSpot
9.0
Oracle Eloqua
6.8

Pros

  • Email nurture - the ability to build specific awareness/engagement streams and managing where people sit through transition rules means you can take your leads on a journey, providing the right content at the right time.
  • Segmentation - the ability to segment your database depending on whatever criteria you like means that you can quickly build the desired audience for a specific campaign. Segments are also updated in real time.
  • Attribution - understanding which channels or specific programs perform highly in terms of pipeline attribution is really powerful.
David Da Silva profile photo
  • HubSpot is trying to help me succeed as a marketing professional. Their support, training and thought leadership is geared toward my goals. They understand that marketing is about new business development and not just about features or "shiny objects".
  • HubSpot has created a platform based on design and coding principals that are industry standards. This makes it easy for me, as a coder, to develop new templates or modify existing templates and modules. This also helps when hiring outside developers since they can easily grasp the framework.
  • HubSpot's technical support is by far the best. I use many platforms and tools and HubSpot always answers the phone! Many of the other platforms I work on don't even have a phone number and force you to create a ticket that will be addressed when "they" have time. HubSpot understands that they need to support me when "I" have time.
Jeffrey D'Entremont profile photo
  • The template system Eloqua uses is very simple - it's easy to upload photos, add links, etc. There are not a ton of formatting options or opportunities for specific customizations, but you can do any basic designs easily and quickly. The templates are flexible and it's easy to move blocks of text or images around in the template if you are reformatting an older email, as I often do.
  • The campaign tracking is very easy to follow - there are many different metrics you can run on your campaigns if you're looking for detailed statistics, but if you just want to check any bouncebacks and see the open rate, it is very clear on every campaign you send. Emails go out quickly and basic metrics are right there for you to follow.
  • The sender settings are very customizable - you can change the "sent as" name to whatever you want, as well as the "reply to" name, so it can appear to be coming from, say, an executive, though the email address might be a communications email. It's very simple to update any of this information from the template and customize headers and footers appropriately.
  • It is very quick to upload "segments"/listserves based on Excel documents. Managing lists of thousands of employees, I often simply upload a new excel file of their email addresses every month or so to keep my lists updated - it's simpler than trying to add in new individual profiles.
Madeline Des Jardins profile photo

Cons

  • Period costs - updating these is a manual process and there is no way to upload on mass. Keeping these updated is a massive manual effort.
  • UI - currently quite dated looking, but I know there is new UI coming.
David Da Silva profile photo
  • For users that have been HubSpot customers for a long time, the amount of content in the portal can be overwhelming. Better folder structures for workflows, lists, etc. would help to eliminate this clutter.
  • More custom reporting would be nice. For example, I would love to be able to auto-generate an email to my sales team of all new leads that have converted in the last week.
  • A lead rotator would be good. When new leads convert, it would be great to be able to auto-assign them to different salespeople on a pre-set rotation schedule.
Kathleen Slattery Booth profile photo
  • The program can be a little overwhelming for novice or first time users.
  • There are almost too many bells and whistles and features. Someone who is new to marketing automation may not know where to start.
  • A more friendly user interface, specifically for starting a new campaign, would be helpful.
  • Providing templates for new users so they can get their feet wet would be useful.
Richard Angeloni profile photo

Likelihood to Renew

Marketo8.0
Based on 137 answers
Marketo has the robust reporting, triggers, and filters to meet our business needs.
Carley Donovan profile photo
HubSpot9.4
Based on 370 answers
We've had HubSpot a year so it's hard to tell when we are still growing with it and working through the setup process to determine if HubSpot is the most ideal solution but in my opinion, it is fulfilling our needs as much as we are utilizing it.
Erin Harris profile photo
Oracle Eloqua5.0
Based on 66 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis profile photo

Usability

Marketo7.4
Based on 88 answers
I have been working with Marketo for about two years and am a Marketo System Administrator (technical user) so with my experience and background I find it easy to use and navigate. However, non-technical users have a hard time using the system.
Carley Donovan profile photo
HubSpot9.5
Based on 96 answers
I jumped in with no training and found it incredibly intuitive and user-friendly. They have built-in tips, and tons of resources on the support site. When I have really weird or complex questions, their support staff is super friendly and always helpful.
Laura Ballam profile photo
Oracle Eloqua6.7
Based on 11 answers
Oracle is usable but it does have a learning curve. While the learning tools give you access to navigation and how to do simple tasks - trying to figure out complex items such as editing past campaign elements or finding the proper report can take a bit. Overall, you'll need to sit in front of the system and not be afraid to get your hands dirty and touch some buttons. Nothing terrible will happen and you'll learn a ton making it easy to use
Stefanie Cash profile photo

Reliability and Availability

Marketo8.5
Based on 21 answers
We have never had Marketo not be up and running for us.
Amber Hobson profile photo
HubSpot9.1
Based on 25 answers
We made a decision as an agency to only work with Hubspot. The software is easy to work with, and the support is very good
Jan Beery profile photo
Oracle Eloqua7.3
Based on 6 answers
No answer on this topic is available.

Performance

Marketo7.9
Based on 27 answers
Pages do not load quickly and caching is not available with Marketo. Google PageSpeed ranks it pretty low, which is something I'm hoping they'll improve in future releases.
Robert Barrett, MBA profile photo
HubSpot8.9
Based on 17 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts profile photo
Oracle Eloqua6.6
Based on 5 answers
No answer on this topic is available.

Support

Marketo6.9
Based on 77 answers
Some support reps are great, and others don't help at all. Calling the phone line is useless.
Carley Donovan profile photo
HubSpot9.0
Based on 78 answers
I gave it this rating because I have been very impressed with the HubSpot support team. I always learn something new when I have to contact them and they all seem to be so well trained in the product. if they can't resolve my problem, they talk to a manager and in the end, they get my problem solved and usually solved pretty quickly
Renee Real profile photo
Oracle Eloqua9.5
Based on 15 answers
The Eloqua support team has always been very responsive and efficient to answer our questions
Marie Escaro profile photo

In-Person Training

Marketo7.0
Based on 10 answers
I took in-person training at their annual summit and loved the exposure it gave me to other Marketing users.
Robert Barrett, MBA profile photo
HubSpot9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts profile photo
Oracle Eloqua7.3
Based on 3 answers
No answer on this topic is available.

Online Training

Marketo2.5
Based on 25 answers
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
Robert Barrett, MBA profile photo
HubSpot8.6
Based on 25 answers
I started the HubSpot Academy and I did the online classes to get inbound certified long before purchasing the platform. The format is pretty simple: watch videos, do some workshopping, and then take a test to become certified. The classes are very informative and generally do not take too long to complete. Also, part of your implementation fee includes an Inbound Marketing Consultant who helps set up your first campaigns.
Carah Counts profile photo
Oracle Eloqua7.6
Based on 11 answers
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!
Marie Escaro profile photo

Implementation

Marketo7.2
Based on 36 answers
I inherited a well-oiled machine.
Robert Barrett, MBA profile photo
HubSpot9.0
Based on 47 answers
The training I received was well worth the time. I had used other systems previously (Pardot & Act-On) and didn't have a dedicated resource to get up and running. It makes a big difference to have access to someone when you have more complex questions to ask. I think I put the team up to a challenge often times, but 99% of the time they had a solution!
Mike Rizzo profile photo
Oracle Eloqua8.8
Based on 9 answers
The implementation of Eloqua is not a problem if data are correct and if the overall process between Eloqua and the CRM are well taken into account.
Marie Escaro profile photo

Alternatives Considered

Pardot for me when we have looked into it was missing some functionality that we use as the standard. This may have changed over time. Eloqua is more of an enterprise solution.
David Da Silva profile photo
All of these other products have elements of what HubSpot has, but I find that none bring together all of HubSpot's features. What really convinced us to sign on with HubSpot (and stay with them) is the support they provide. Their team is amazing and you always get a live person on the phone with very little wait.
Kathleen Slattery Booth profile photo
I have no insight into alternative products. I see some overlap in capability with OBIEE, but the overall value prop is different & would not consider them to be competing products.
Kevin Cannon profile photo

Scalability

Marketo7.3
Based on 7 answers
As we have grown, Marketo has grown with us. We started with simple single email campaigns and are now doing complex campaigns with multiple emails and tracks that we send a contact to if they take certain actions within our emails. We also have a complex integration with several systems and have the visibility into our marketing activities throughout our organization.
Amber Hobson profile photo
HubSpot7.3
Based on 7 answers
While HubSpot initially, seven years ago, seemed built for SMBs it appears they have scaled their solution for larger enterprises. I do not have experience sending out 10 million-plus emails per month so I don't know how HubSpot would handle that. However, I do know that some other marketing automation platforms have had trouble with such scale. As such, I suggest HubSpot have one of it's enterprise customers share data on the length of time it takes to send out 1 million emails. Are we talking minutes, hours or days? Then decide what's right for you based on your business needs.
Tom Smith profile photo
Oracle Eloqua7.8
Based on 58 answers
Eloqua has enabled us to work globally with our digital campaigns. We take advantage of Eloqua and the apps to make our global campaigns be more personal and targeted. Working with multiple languages is a challenge.
Laura Brooks profile photo

Return on Investment

  • Very good ROI - we're able to help new customers find u
  • Lead Sharing - we can get leads from other sister-companies
Robert Barrett, MBA profile photo
  • I have not been able to show an ROI; however, I have seen tremendous growth in awareness, traffic and leads with two employers and with my personal website.
  • I confidently tell clients that if they will post SEO optimized blog posts at least twice a week, their web traffic and leads with double within six months.
  • HubSpot is a great engine for developing and disseminating content that drives awareness, traffic and leads by sharing content, created in HubSpot in relevant social media channels.
Tom Smith profile photo
  • Faster lead conversion
  • Increased employee efficiency
  • Less need for technical users on the front-end of the application
Nick McGirr profile photo

Pricing Details

Marketo

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
TBD*
1.  depends on scope and complexity
Marketo Editions & Modules
Marketo
Edition
Spark
$8951
Standard
$1,7951
Select
$3,1951
1. per month up to 10,000 records
Additional Pricing Details
For the Enterprise edition, contact Marketo for a custom quote.

HubSpot

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
HubSpot Editions & Modules
HubSpot
Edition
Basic
$2001
Pro
$8002
Enterprise
$2,4003
1. per month (up to 100 contacts)
2. per month (up to 1,000 contacts)
3. per month (up to 10,000 contacts)
Additional Pricing Details

Oracle Eloqua

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
5,000.00*
1.  per installation
Oracle Eloqua Editions & Modules
Oracle Eloqua
Additional Pricing Details