HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
$50
per month
Adobe Marketo Engage
Score 8.2 out of 10
N/A
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.
N/A
Oracle Marketing
Score 8.1 out of 10
N/A
Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.
I used Marketo as a power user for two years. In my experience, I found Marketo to be better suited to companies that have a dedicated Marketing Ops professional due to the complexity of their platform. In general, I find HubSpot more intuitive and easier to use than Marketo. I …
I've used and evaluated several other marketing automation tools in addition to HubSpot Marketing Hub. Some of the notable ones include Marketo, Pardot, and Eloqua.
Each of these platforms has its own unique strengths and weaknesses, and I've found that they can be better …
Verified User
Manager
Chose HubSpot Marketing Hub
Well HubSpot certainly wins the interface battle, several features to be able to customize completely the platform, so that it’s geared to my marketing team’s preferences. For example, I’m not able to define permissions as well as other platforms, nor do I have an easy interact …
When comparing costs, HubSpot's functionality and ease of use came out as the clear winner. Other products do the same things HubSpot does, but not necessarily all of them, or at a comparable price point. Some may not cost as much but we lose a lot of the options we have with …
Verified User
Analyst
Chose HubSpot Marketing Hub
We already used RD Station, but we left because RD Station did not solve some of our main problems. Despite the high cost, HubSpot brought several solutions related to the analysis of marketing data and tracking of lead actions. It was really essential to bring new information …
While Mailchimp and Hootsuite themselves offer a nice set of features (let's leave Mailchimp's merely non-existent end-user support alone) having them all and even more under one hood is really really cool. And that's what HubSpot offers altogether. HubSpot's user-friendly …
They're a bit more expensive, but they are in my, and my team's opinion, a bit better with customer support and their platform is incredibly easy for just about anyone to use. It's very intuitive. Coming from a company that used Clickdimensions, this platform is lightyears …
Assistant Director, Master of Science in Entrepreneurship and Innovation
Chose HubSpot Marketing Hub
HubSpot provides an easy to use interface, with everything a business requires to deliver Digital marketing. We host our website, make use of Landing Pages, CTAs. Great reporting and campaign metrics, social media management. Superb support service and a perfect marketplace of …
HubSpot is a middle of the road platform compared to other similar platforms that can be overly simple or overly complex. HubSpot is a great starting point for organizations wanting to invest in inbound marketing and/or marketing automation without having to invest heavily in …
HubSpot is by far the most user-friendly, which means it's more likely to be fully deployed by customers. We help people move from both of the mentioned competing platforms because the user experience is so difficult that the products aren't being used.
My organization made the decision to switch from Hubspot to Marketo. I wish they hadn't. The change may have made sense on a marketing perspective, but from a sales perspective it has HUGELY impacted our ability to leverage the tool for lead generation. Hubspot is way more user …
My personal ranking for marketing automation is 1) Marketo, 2) Hubspot and 3) Eloqua. Hubspot is great for small businesses and even medium-sized business. Once you reach 500 or more, you're probably going to want Marketo. I wouldn't recommend Eloqua to any business that can't …
Hubspot is less expensive, easier to configure, and more user-friendly but it doesn't offer as much in the analytics department and lacks the flexibility that comes with a more robust and heavy solution like Oracle Eloqua. However, Hubspot looks like one complete solution …
HubSpot puts Eloqua to shame in so many ways. In terms of user experience, we’re talking night and day. If you want an intuitive product that’s easy to use and doesn’t require you to know technical or developer-sequence jargon, get HubSpot. Eloqua is almost like the Microsoft …
We migrated from Marketo to HubSpot and noticed a difference nearly right away. Gone were hours of putting a campaign together through multiple folders only to have Marketo display the rainbow wheel of death and have the campaign disappear with all of your work. Additionally, …
Have reviewed (read other reviews) but not used. HubSpot felt far more superior and suited ours, and our clients needs. The interface and usability felt friendlier and the support was far more readily available.
HubSpot does a number of marketing activities all in one, easy platform. We can do things like email, blog, lead nurturing, keyword research, reports, buyer personas, etc.
Verified User
Manager
Chose HubSpot Marketing Hub
HubSpot's Enterprise marketing plan blows Marketo's reciprocal plan out of the water. From all angles, I've by and large been taken aback by the difference between the two platforms when both are said to be "industry-leading." From reporting to email deliverability to design to …
Hubspot is really well optimized and easy to manage. There is also a lot of [content in the] Learning Center to learn how to use the tool better. Hubspot has a great reputation in the industry. Hubspot was doing all the things we wanted such as lead qualification, landing …
Whilst Marketo is reasonable we didn't find it gave us the flexibility required in terms of defining our own marketing automation workflows. This is even more crucial when tailoring the product to a client as they often have wildly different requirements.
There are many great marketing automation platforms and I am always interested in evaluating them. I often find, however, that the competitors' assumptions regarding Hubspot's capabilities (or lack thereof) are misinformed or simply wrong. I have seen interesting features in …
In the past, I've worked with companies that use both Marketo and Pardot. Pardot is an absolutely horrible solution, I don't know why anyone would ever buy it or use it. There are many way better options that are much cheaper than Pardot, so why even bother with their solution? …
HubSpot is a better all-around automation solution for our small marketing department. It helps us function as a design team, social media managers, a copy writing team and campaign strategists when we need to have those hats on. It makes switching back and forth easy and helps …
Adobe Marketo Engage is better suited for someone with strong IT knowledge. Its customization abilities are why we ultimately chose it over Hubspot and Pardot.
So we migrated to Marketo from Salesforce Marketing Cloud which was just too simple of a product and difficult to use and didn't have a lot of functionality that we needed. This has definitely been a huge upgrade for us from Salesforce Marketing Cloud. Then when we were looking …
We have selected it based on lead management, nurturing, integration with CRM, and basic reporting. Marketo Engage is far better than Hubspot in terms of Microservice architecture, incremental scoring, APIs, webhooks, etc. The email dynamic content module is at par as compared …
Marketo provides email marketing services but does so much more. While Hubspot, SFMC, and ActiveCampaign have more automation, they do not come close to the customization that Marketo allows you to create.
Verified User
Director
Chose Adobe Marketo Engage
I find HubSpot to be much better, in my opinion. It is more intuitive, user-friendly, less steps to achieve something. It did require some upfront work to integrate it how I wanted with SFDC, which Adobe Marketo Engage may handle better out of the box, but from a day-to-day …
I enjoyed how intuitive hubspot was, however, Marketo has the ability to do more if you're willing to invest the time into it. Marketo is by far the most customizable and feature rich in my opinion.
With Pardot, we had issues with how the rules worked when we evaluated it. We were also concerned with platform stability. With the price point being the same across both, we chose to go with Marketo. Compared to Eloqua (now part of Oracle Marketing), Eloqua was seen as a more …
I’ve selected Marketo multiple times at different orgs as it’s the best MAP available. It has very few weaknesses whereas the other have far more pro’s and con’s
Marketo was already onboarded when I joined the company. While migrating from a platform to another is a challenge, all enterprise marketing automation platforms offer similar functionalities. These are tools, and the team using them will define how successful these are. Marketo …
Marketo is the best of the three options listed above for large enterprise organizations. Hubspot is the most user-friendly out of all of them, however. Pardot is definitely last on the list out of the three due to its limited capabilities. Once you get the hang of Marketo …
Honestly, I miss hubspot. The userface is so much easier to manage. It's much more visual and intuitive. Their systems all integrate well with each other, where I run into issues with Marketo frequently. We also can't data load too many leads at once or it breaks Marketo. This …
I made this decision over 6 years ago when I purchased Adobe Marketo Engage as one of the first 100 customers. I then became a Marketo employee after using the solution for a year. I have now used the tool for two years since joining Apttus.
Both have the same automation principles, but Marketo seems (and is) much wider and broader. There wasn't a thing I wanted to do and Marketo didn't have the solution or tools for it.
Adobe Marketo seems to have the most robust features although may be a bit more complicated than some of the other systems I've evaluated and used in the past. Overall, the functionality seems to be similar although the overall system seems like it will be able to scale better …
Adobe Marketo Engage's UI for campaign management is by far the best I've encountered. It makes it incredibly easy to create template campaigns with a variety of assets, workflows, and emails that can be instantly cloned. This saves hours of work during the campaign creation …
Hubspot is very intuitive and is easier to use (the drag-and-drop functionality is by far better than Marketo) whereas Marketo requires more technical knowledge/training. The initial setup can be more costly and time-consuming. Although Marketo has more functionality than …
We quickly outgrew HubSpot at our company and liked the additional features Marketo could offer. Bronto and Dotdigital are ESPs that I have used in previous roles that are much more user friendly in the email realm compared to Adobe Marketo Engage. Building and customizing …
For B2B companies, Adobe Marketo Engage is definitely well-positioned against its main competitors - they keep on updating the platform and implementing features that are actually useful.
Our client has already used the market and we have done automation using this system. And, then, we offered a ready-made solution to our other clients.
Oracle CX Marketing is strong within the Oracle ecosystem. The company used Eloqua as it had a strong product roadmap in terms of features for the marketing team to leverage day-to-day. The CDP platform that is offered by Eloqua sets it apart from the competition as it really …
I feel they both have strengths and weaknesses, just like any other product on the market. Oracle is strong in the lead scoring and nurturing platform while HubSpot is strong in other ways. Oracle integrates better with CRM software because it plays with most which makes it …
Oracle Eloqua is more user-friendly, and the features are more suited for us as the integration points are richer. We also found Marketo too expensive compared with Eloqua. Marketo's training was not as good as Oracle Eloqua training either. Oracle Eloqua also provides the …
Oracle CX Marketing (formerly Oracle Marketing Cloud)'s Eloqua stacks up fairly well with these other tools, as they all have similar functions and features. Pricing and how seamlessly the platform integrates with a company's CRM are the main deciding factors. The customer …
Oracle Eloqua and HubSpot have their fair share of strengths and weaknesses. HubSpot is cheaper, offers a less harsh contract, updates its documentation on a monthly basis, and implementation time is short. However, HubSpot does not support A/B testing in their Pro tier, and …
Oracle Eloqua had a more robust feature set. It had all the functions and features we needed to scale and was able to support our high lead volume and processing.
Oracle Eloqua has the best combination of features, scalability, visibility into campaign and lead activities, and user interface of any of the marketing automation software or email service providers I've used.
I inherited Eloqua from my predecessor, I wasn't involved in decision making process of bring Eloqua onboard.
Eloqua perhaps is one of the best MAP systems out there in the market. It certainly is the best suited MAP tool for Enterprise level companies. However, it may not be …
Eloqua isn't as good for B2B as Marketo: Eloqua requires a bit more technical know-how than Marketo to build and launch new programs. In the B2B world, which is a bit less mature than the B2C world, we are trying to empower marketers to be marketers – and to stop focusing on …
I used HubSpot and Act-On in my previous positions, and Eloqua was the platform of choice when I joined First Data. From a user-experience, HubSpot far exceeds Eloqua in terms of its easy-to-use navigation, customer-friendly interface, and incredible self-help resources (though …
I started a new job and this organization has used Eloqua for a number of years. HubSpot was easier at my last job/position because it was a smaller company with smaller lead goals, etc. At my new organization, Eloqua is able to help build out the process to meet larger lead …
Eloqua, Marketo and HubSpot are the holy-trinity of marketing automation solutions. We all know that Eloqua is the "Cadillac" of the Marketing Automation trio, but also priced higher than others. It really comes down to which of the three would solve our business problems the …
Eloqua and Marketo are competitors for a reason. There are only a few features here and there that push Eloqua over the edge for us, and they're all specific to our implementation and use.
It has a lot more functionality and third party / app integrations compared to the majority of the tools on the market, with probably only Marketo being just as powerful with Pardot being the next close contender. I found Eloqua much easier to use and being a lot more flexible …
Eloqua is the true enterprise class tool compared to smaller organizations like HubSpot. We need a tool that can be approved by out stakeholders in IT, compliance etc. so the Oracle organization best suits our needs. Pardot and Marketo are always an option for the future, and …
Eloqua can scale. It has more flexibility in customizations of workflows, a larger pool of partners in their ecosystem, and can handle large volume sends without breaking a sweat.