What users are saying about

Marketo

Top Rated
1561 Ratings

HubSpot

Top Rated
1291 Ratings

Oracle Eloqua

Top Rated
350 Ratings

Marketo

Top Rated
1561 Ratings
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Score 8 out of 101

HubSpot

Top Rated
1291 Ratings
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Score 8.3 out of 101

Oracle Eloqua

Top Rated
350 Ratings
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Score 7.7 out of 101

Likelihood to Recommend

Marketo

It is most suited in a B2B scenario where the number of emails sent is less as compared to B2C, but if you are sending lots of mails per day, Marketo may not be as effective. If analytics is the main requirement then Marketo may not be as effective. lAlso predictive lead scoring is definitely area of concern.
abhishek chandra profile photo

HubSpot

HubSpot is great for businesses seeking to accelerate growth and require an easy way to manage data, marketing and sales in one place.However, some versions of HubSpot may be too expensive for a start-up, so there are packages such as free and basic to support them. The key to getting value from HubSpot as the technology platform is understanding the value of an inbound marketing and sales approach. This may mean you need to pivot some of your processes to become more buyer-focused, which will deliver you a greater business benefit in any case!
Fes Askari profile photo

Oracle Eloqua

Eloqua is well suited for clients with the need to automate marketing tasks to save on time and money. This would be most marketing teams and primarily B2B. Eloqua may be used for B2C marketing but there are better fit products for that.Eloqua is especially great for large and/or complex marketing, sales, and IT teams. It has the ability to be customized to meet their needs while not being extremely difficult to setup and manage. It has functionality that its competitors lack to support global, large marketing teams.
Karin &quot;KP&quot; Pindle profile photo

Feature Rating Comparison

Email & Online Marketing

Marketo
7.7
HubSpot
8.6
Oracle Eloqua
7.3
WYSIWYG email editor
Marketo
7.4
HubSpot
8.1
Oracle Eloqua
6.1
Dynamic content
Marketo
7.5
HubSpot
8.6
Oracle Eloqua
7.5
Ability to test dynamic content
Marketo
7.3
HubSpot
8.5
Oracle Eloqua
6.8
Landing pages
Marketo
7.5
HubSpot
8.9
Oracle Eloqua
6.7
A/B testing
Marketo
7.4
HubSpot
8.5
Oracle Eloqua
7.1
Mobile optimization
Marketo
7.2
HubSpot
8.5
Oracle Eloqua
6.6
Email deliverability
Marketo
8.1
HubSpot
8.6
Oracle Eloqua
8.5
List management
Marketo
8.5
HubSpot
8.8
Oracle Eloqua
8.0
Triggered drip sequences
Marketo
8.5
HubSpot
9.0
Oracle Eloqua
8.6

Lead Management

Marketo
8.3
HubSpot
8.6
Oracle Eloqua
7.5
Lead nurturing
Marketo
8.6
HubSpot
8.9
Oracle Eloqua
7.8
Lead scoring and grading
Marketo
8.4
HubSpot
8.3
Oracle Eloqua
7.8
Data quality management
Marketo
7.7
HubSpot
8.2
Oracle Eloqua
7.3
Automated sales alerts and tasks
Marketo
8.4
HubSpot
8.9
Oracle Eloqua
7.1

Campaign Management

Marketo
7.4
HubSpot
8.0
Oracle Eloqua
6.9
Calendaring
Marketo
6.6
HubSpot
7.9
Oracle Eloqua
6.8
Event/webinar marketing
Marketo
8.1
HubSpot
8.1
Oracle Eloqua
7.1

Social Media Marketing

Marketo
6.9
HubSpot
8.5
Oracle Eloqua
6.3
Social sharing and campaigns
Marketo
7.0
HubSpot
8.6
Oracle Eloqua
6.2
Social profile integration
Marketo
6.8
HubSpot
8.4
Oracle Eloqua
6.5

Reporting & Analytics

Marketo
6.9
HubSpot
7.9
Oracle Eloqua
7.0
Dashboards
Marketo
6.8
HubSpot
8.2
Oracle Eloqua
7.2
Standard reports
Marketo
7.2
HubSpot
7.9
Oracle Eloqua
7.0
Custom reports
Marketo
6.8
HubSpot
7.6
Oracle Eloqua
7.0

Platform & Infrastructure

Marketo
7.8
HubSpot
8.3
Oracle Eloqua
7.6
API
Marketo
8.0
HubSpot
8.5
Oracle Eloqua
7.5
Role-based workflow & approvals
Marketo
7.8
HubSpot
8.5
Oracle Eloqua
7.7
Customizability
Marketo
7.8
HubSpot
7.7
Oracle Eloqua
7.7
Integration with Salesforce.com
Marketo
9.0
HubSpot
8.5
Oracle Eloqua
8.5
Integration with Microsoft Dynamics CRM
Marketo
7.6
HubSpot
8.6
Oracle Eloqua
6.8
Integration with SugarCRM
Marketo
6.9
HubSpot
8.2
Oracle Eloqua
7.4

Pros

  • Engagement programs and lead management are the area where Marketo helped the most. We are able to set-up nurture programs, which gives us complete automation of sending mails to prospects without much of manual intervention
  • Lead scoring models for different segmentation and workspaces is another area which provides lot of flexibility to customize the models as per the product requirement. Though predictive lead scoring is the area where Marketo needs to improve
  • The ease of using Dynamic content and personalization with the help of tokens is the feature which makes Marketo ahead of other automation tools
abhishek chandra profile photo
  • HubSpot is an excellent comprehensive marketing automation platform for a small to medium-sized company.
  • The email capabilities in HubSpot are simple to use and they offer good analytics and list capabilities.
  • The reporting capabilities for HubSpot are some of the easiest we have. We use Google Analytics and a few other tools like Mixpanel, CrazyEgg, and SFDC, but HubSpot reports are very intuitive.
Dan Briscoe profile photo
  • Easy to use interface that does not require technical skills for basic campaign execution tasks like setting up emails, forms, landing pages, segments, and campaigns
  • Highly customizable. This comes in handy with lead management workflows, advanced nurture campaigns, and integrations of all kinds but especially with CRMs (Salesforce.com, MS Dynamics Cloud, and Oracle Sales Cloud)
  • Eloqua has features that allow you to segregate data, reporting, assets, etc. so all the users can share one Eloqua nicely. These are great features for larger marketing teams and/or teams with users in different regions with different needs.
Karin &quot;KP&quot; Pindle profile photo

Cons

  • Marketo can run a bit slow across the organization
  • The interface is a bit clunky, and not very user intuitive
  • The WYSIWYG is not very good
Derrick Phipps profile photo
  • Unless you know how to code, the design manager is difficult to use. While you'll be able to create a page, customizing it further will be difficult.
Greg Markey profile photo
  • They recently went to a more impersonal account management model. This really stinks. Not that our CSM was really that great but based on the fact that it was always nice that you had one person who was in your corner if something really went wrong.
  • The topliners community used to be really strong and would provide a TON of support for Eloqua users. Now, you can wait weeks before anyone replies to a question or issue that's posted.
  • Eloqua support used to be very robust. Now, it seems like they are just trying to close as many tickets as possible and are very quick to respond with, "Oh, no that's not our issue." or "You are going to have to ask a partner to help you with that!"
  • Eloqua has failed to innovate....it USED to be THE platform to go with. Now, Marketo has really stepped up and brought some innovative features to the marketing automation area such as a more user-friendly email builder, landing page builder, and ABM capabilities.
Chad Lloyd profile photo

Likelihood to Renew

Marketo8.1
Based on 137 answers
Marketo has the robust reporting, triggers, and filters to meet our business needs.
Carley Donovan profile photo
HubSpot9.4
Based on 370 answers
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Arun C Devan profile photo
Oracle Eloqua5.0
Based on 66 answers
The transition to Oracle Support has been a bit rough. It's not quite as easy as it used to be when Eloqua was running the show. If it doesn't get any more difficult and the quality of support is maintained, there will be no issue. But if support quality is degraded over throughout the rest of our term, that will be a major consideration when it comes time to renew.
Matthew Miller profile photo

Usability

Marketo7.4
Based on 88 answers
Marketo is best used for enterprise companies with large Marketing staffs who can attend to the multiple needs of the platform. A developer and designer are best to maximize the use of the platform.
Romy Ribitzky profile photo
HubSpot9.5
Based on 96 answers
Because there are so many different tools within HubSpot, you do need to spend time understanding each one before you can really get started. Though once you are 'on board' with the basics, it is easier to learn the more in-depth aspects of each tool and how they can work together.
Brianna Stauffer profile photo
Oracle Eloqua6.0
Based on 10 answers
Oracle's Eloqua is a powerful program but it does have a steep learning curve for someone who has not used it before.
Richard Angeloni profile photo

Reliability and Availability

Marketo8.5
Based on 21 answers
We have never had Marketo not be up and running for us.
Amber Hobson profile photo
HubSpot9.1
Based on 25 answers
We made a decision as an agency to only work with Hubspot. The software is easy to work with, and the support is very good
Jan Beery profile photo
Oracle Eloqua7.3
Based on 6 answers
No answer on this topic is available.

Performance

Marketo7.8
Based on 27 answers
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
Amber Hobson profile photo
HubSpot8.9
Based on 17 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts profile photo
Oracle Eloqua6.6
Based on 5 answers
No answer on this topic is available.

Support

Marketo6.9
Based on 77 answers
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
Emilee Anderson profile photo
HubSpot9.0
Based on 78 answers
They answer my questions quickly, followup, make it easy to reach them. I'm not made to sit on hold for a long time, there are status updates such as what number in queue you are (I've never been lower than 4th in queue). They're seriously the standard I judge all other companies support by.
Karen Rust profile photo
Oracle Eloqua9.0
Based on 14 answers
Most times its a dev issue or a bug
Murali Kandasamy profile photo

In-Person Training

Marketo7.0
Based on 10 answers
I took in-person training at their annual summit and loved the exposure it gave me to other Marketing users.
Robert Barrett, MBA profile photo
HubSpot9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts profile photo
Oracle Eloqua7.3
Based on 3 answers
No answer on this topic is available.

Online Training

Marketo2.7
Based on 25 answers
Great training system- mostly just a matter of setting aside the time to get in there and learn the system
Kristi Eide profile photo
HubSpot8.3
Based on 25 answers
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Tom Smith profile photo
Oracle Eloqua7.6
Based on 11 answers
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!
Marie Escaro profile photo

Implementation

Marketo7.3
Based on 36 answers
Engineering did implement a few things incorrectly that had to be fixed by the Support Engineers later on.
Carley Donovan profile photo
HubSpot8.9
Based on 47 answers
Make use of the Inbound Marketing Consultant. This person is going to help you learn the tools and get your first campaigns/blog posts set up, and they are very valuable — especially in the beginning. Also, consider the on-site training in Cambridge, MA. Not only do you get to see the HubSpot Corporate office, but you also get a classroom-style training with the Academy team. It is well worth the investment.
Carah Counts profile photo
Oracle Eloqua8.8
Based on 9 answers
The implementation of Eloqua is not a problem if data are correct and if the overall process between Eloqua and the CRM are well taken into account.
Marie Escaro profile photo

Alternatives Considered

Marketo isn't all that different from the top tier alternatives. Mainly for me as a visual person, it depends on how you interpret information best. I suspect Eloqua's interface (canvas) works better for me in terms of being able to see the campaign journey. I've just used Marketo so much longer than any of the other programs, my mind has adapted to its workflow.
Derrick Phipps profile photo
We've used Pardot, but the onboarding experience was lackluster. Our onboarding was farmed out to a consultant and not followed up on well despite our attempts to work with them. We also had to [do] most of the development even though it was supposed to be part of our onboarding with Pardot. Part of why we went with HubSpot was the onboarding process. We're a small company so we have fewer people that have to cover more ground. HubSpot does everything in house and held our hands the entire way until we got up to speed on how to use it.Overall a lot of features are similar to other marketing products out there, but HubSpot integrates them better than any other one. We needed Salesforce, HubSpot to work hand in hand. HubSpot did it the best.
Karen Rust profile photo
I feel that if we were able to get over the challenge of switching, we would be able to move to Marketo and have a much more positive experience.
Chad Lloyd profile photo

Scalability

Marketo7.3
Based on 7 answers
As we have grown, Marketo has grown with us. We started with simple single email campaigns and are now doing complex campaigns with multiple emails and tracks that we send a contact to if they take certain actions within our emails. We also have a complex integration with several systems and have the visibility into our marketing activities throughout our organization.
Amber Hobson profile photo
HubSpot7.3
Based on 7 answers
While HubSpot initially, seven years ago, seemed built for SMBs it appears they have scaled their solution for larger enterprises. I do not have experience sending out 10 million-plus emails per month so I don't know how HubSpot would handle that. However, I do know that some other marketing automation platforms have had trouble with such scale. As such, I suggest HubSpot have one of it's enterprise customers share data on the length of time it takes to send out 1 million emails. Are we talking minutes, hours or days? Then decide what's right for you based on your business needs.
Tom Smith profile photo
Oracle Eloqua7.5
Based on 46 answers
I do not have a very technical team, so it has been very difficult to scale this across our company. There's no real easy way to report on your campaign performance and now that they've gone to the new insight tool, it's very restrictive.
Chad Lloyd profile photo

Return on Investment

  • Better reporting on email clicks and opens which allows insight into interest
Carley Donovan profile photo
  • We now have increased employee efficiency with being able to look up contact info and send out emails. We also now have more insight into what a prospect or client is doing such as looking at on our site or if they've checked an email.
  • It's helped us increase our blog subscriber list.
Karen Rust profile photo
  • Automated the campaign process to create a far better experience than if it was done manually for over 20,000 customers.
  • Great improvement in lead management & lead scoring - this only started to really be put under a microscope 2 years ago by marketing leadership & while some of the concepts were new to the team, Eloqua was already perfectly capable of aiding in this. Now scores are generated around: Title, Type of content requested, amount of content requested, reoccurring/frequency - all used to fit our needs in a formula around the campaigns in Eloqua.
  • Also, another great little use case for Eloqua, say a salesperson has a VIP customer that they are worried about, with Eloqua - a marketer could show sales how that one VIP is engaging over time. Has there been a sudden dropoff of opening emails, visiting the site, etc. or is the VIP still engaging as per usual & just not interested in the salesperson pitch?
Kevin Cannon profile photo

Pricing Details

Marketo

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
TBD*
1.  depends on scope and complexity
Marketo Editions & Modules
Marketo
Edition
Spark
$8951
Standard
$1,7951
Select
$3,1951
1. per month up to 10,000 records
Additional Pricing Details
For the Enterprise edition, contact Marketo for a custom quote.

HubSpot

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
HubSpot Editions & Modules
HubSpot
Edition
Basic
$2001
Pro
$8002
Enterprise
$2,4003
1. per month (up to 100 contacts)
2. per month (up to 1,000 contacts)
3. per month (up to 10,000 contacts)
Additional Pricing Details

Oracle Eloqua

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
5,000.00*
1.  per installation
Oracle Eloqua Editions & Modules
Oracle Eloqua
Additional Pricing Details