What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
1882 Ratings

Marketo

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
1882 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.9 out of 100
30 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 6.5 out of 100

Likelihood to Recommend

Marketo

Marketo is really robust and can help produce amazing campaign tracking. Marketo does a great job at tracking a leads creation, stamping lead source, scoring that lead, and pushing to the designated lifecycle/funnel stage. It allows for sales to spend less time cold calling and more time calling actionable hot leads.
Colton Slauson | TrustRadius Reviewer

Microsoft Dynamics 365 Marketing

Microsoft Dynamics 365 Marketing is very well suited for situations where an organization wants to manage the customer information that it has gathered and share it all across the entire organization so that it is unified and integrated. Microsoft Dynamics 365 Marketing is less suited to smaller organizations that do not have a need for such a complex marketing platform.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Marketo
7.6
Microsoft Dynamics 365 Marketing
WYSIWYG email editor
Marketo
7.1
Microsoft Dynamics 365 Marketing
Dynamic content
Marketo
7.7
Microsoft Dynamics 365 Marketing
Ability to test dynamic content
Marketo
7.3
Microsoft Dynamics 365 Marketing
Landing pages
Marketo
6.7
Microsoft Dynamics 365 Marketing
A/B testing
Marketo
7.4
Microsoft Dynamics 365 Marketing
Mobile optimization
Marketo
6.9
Microsoft Dynamics 365 Marketing
Email deliverability reporting
Marketo
8.1
Microsoft Dynamics 365 Marketing
List management
Marketo
8.3
Microsoft Dynamics 365 Marketing
Triggered drip sequences
Marketo
8.5
Microsoft Dynamics 365 Marketing

Lead Management

Marketo
8.1
Microsoft Dynamics 365 Marketing
Lead nurturing
Marketo
8.2
Microsoft Dynamics 365 Marketing
Lead scoring and grading
Marketo
8.3
Microsoft Dynamics 365 Marketing
Data quality management
Marketo
7.9
Microsoft Dynamics 365 Marketing
Automated sales alerts and tasks
Marketo
8.0
Microsoft Dynamics 365 Marketing

Campaign Management

Marketo
7.1
Microsoft Dynamics 365 Marketing
Calendaring
Marketo
6.4
Microsoft Dynamics 365 Marketing
Event/webinar marketing
Marketo
7.8
Microsoft Dynamics 365 Marketing

Social Media Marketing

Marketo
6.2
Microsoft Dynamics 365 Marketing
Social sharing and campaigns
Marketo
6.1
Microsoft Dynamics 365 Marketing
Social profile integration
Marketo
6.2
Microsoft Dynamics 365 Marketing

Reporting & Analytics

Marketo
6.7
Microsoft Dynamics 365 Marketing
Dashboards
Marketo
6.6
Microsoft Dynamics 365 Marketing
Standard reports
Marketo
6.8
Microsoft Dynamics 365 Marketing
Custom reports
Marketo
6.9
Microsoft Dynamics 365 Marketing

Platform & Infrastructure

Marketo
7.5
Microsoft Dynamics 365 Marketing
API
Marketo
8.1
Microsoft Dynamics 365 Marketing
Role-based workflow & approvals
Marketo
7.9
Microsoft Dynamics 365 Marketing
Customizability
Marketo
7.7
Microsoft Dynamics 365 Marketing
Integration with Salesforce.com
Marketo
8.2
Microsoft Dynamics 365 Marketing
Integration with Microsoft Dynamics CRM
Marketo
6.8
Microsoft Dynamics 365 Marketing
Integration with SugarCRM
Marketo
6.0
Microsoft Dynamics 365 Marketing

Pros

Marketo

  • Automation is top notch with its smart campaign execution not only within Marketo, but triggering external communications.
  • Connectivity of data and automation within CRM is top notch
  • Email marketing templates are simple, straightforward and easy to manipulate through modules.
  • Reporting and subscriptions make sharing data with outside users very simple
Peter DeMichele | TrustRadius Reviewer

Microsoft Dynamics 365 Marketing

  • Segmentation
  • Lead Scoring
Anonymous | TrustRadius Reviewer

Cons

Marketo

  • As easy as the UI is to use, it is a little dated. The good news is Marketo Sky UI is just around the corner and available in certain areas of the tool today.
  • Analytics and reporting areas are very B2B centric, requiring workarounds for B2C applications. It's also a little slow loading, but that is on the roadmap to be improved in the coming year.
  • The REST API will turn away certain kinds of posts with an error code; an example is a lead post where there are already existing duplicates with a matching email address in the database that drives a 1007 error and the data is not captured. I think it would be nice if the data would go to a staging table or something, just so it lands somewhere within the platform so admins could debug and mitigate issues.
Matt Gomez | TrustRadius Reviewer

Microsoft Dynamics 365 Marketing

  • Creating/Managing marketing lists - specifically copying them (dynamic)
  • The use of "Campaigns" - a campaign to us is not the same as how it is used in MDM
  • No Social marketing dashboard available (looking for something similar to HootSuite where you can post/schedule posts.
Kimberly Yolitz | TrustRadius Reviewer

Likelihood to Renew

Marketo

Marketo 7.8
Based on 146 answers
The renewal process with Marketo can be very frustrating. The first year I managed the renewal for my company, I received a quote from the rep with additional products that I had not even inquired about. Additionally, as a result of an increased database size that required us to go up one tier level, we saw our price jump by over 25%. This year, we are decreasing our database size by at least two tier levels and so far I'm disappointed to see that there will be very minimal savings, despite having much less data to store.
Valerie Armstrong | TrustRadius Reviewer

Microsoft Dynamics 365 Marketing

Microsoft Dynamics 365 Marketing 1.0
Based on 1 answer
I wouldn't even think of renewing our use of Marketing 365. It's worthless
Anonymous | TrustRadius Reviewer

Usability

Marketo

Marketo 5.2
Based on 88 answers
There's a fair amount of flexibility, but as you start moving beyond the basics and get into more complex programs, it gets a bit cumbersome; for example, flexible drip campaigns that can customize / change content based on triggers after the initial start. Some way of normalizing scoring so older, less intensive users don't overshadow newer, more-intense users. Etc.For a basic setup and taking control of the user flow from contact to lead without leaks, Marketo is awesome, once you've got the core data governance and standardized processes in place.Template design is difficult - designers find it restrictive and there is a LOT of debugging needed, with finished templates sometimes behaving very oddly in some environments - adding / deleting code snippets, disabling some scripts - not enough to break it, but definitely some odd behaviors
Ashish Tewari | TrustRadius Reviewer

Microsoft Dynamics 365 Marketing

Microsoft Dynamics 365 Marketing 5.5
Based on 2 answers
Microsoft Dynamics 365 Marketing is extremely usable in order to manage all of my organization's customer information across the organization. Further we use Microsoft Dynamics 365 Marketing to manage all of our marketing campaigns from beginning to end. Microsoft Dynamics 365 Marketing makes my organization more able to run a professional marketing strategy.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Marketo

Marketo 8.2
Based on 46 answers
There are performance issues that make it seem like it's down sometimes. The backlog of campaign triggers etc. can be a real issue. The issue is probably more around performance than uptime.
Jennifer Robertson | TrustRadius Reviewer

Microsoft Dynamics 365 Marketing

No score
No answers yet
No answers on this topic

Performance

Marketo

Marketo 7.5
Based on 56 answers
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
Amber Hobson | TrustRadius Reviewer

Microsoft Dynamics 365 Marketing

No score
No answers yet
No answers on this topic

Support Rating

Marketo

Marketo 7.1
Based on 154 answers
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
Emilee Anderson | TrustRadius Reviewer

Microsoft Dynamics 365 Marketing

Microsoft Dynamics 365 Marketing 6.5
Based on 3 answers
Very reliable
Anonymous | TrustRadius Reviewer

In-Person Training

Marketo

Marketo 7.6
Based on 11 answers
Our account rep stopped out in Lincoln, NE to ensure we were properly set up and running. This was very much appreciated. I was very, very new at this point, so I can't comment very much on the extent of what was taught because I was still brand new to the company and the system
Kristi Eide | TrustRadius Reviewer

Microsoft Dynamics 365 Marketing

No score
No answers yet
No answers on this topic

Online Training

Marketo

Marketo 5.3
Based on 27 answers
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
Robert Barrett, MBA | TrustRadius Reviewer

Microsoft Dynamics 365 Marketing

No score
No answers yet
No answers on this topic

Implementation Rating

Marketo

Marketo 7.3
Based on 108 answers
1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities.2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "info@company.com" email addresses).4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories
Steve Susina | TrustRadius Reviewer

Microsoft Dynamics 365 Marketing

No score
No answers yet
No answers on this topic

Alternatives Considered

Marketo

We reviewed Microsoft's offering and Salesforce, but neither at the time were offering much more and for less than Marketo at the time. Marketo has been in use at our organization for more than 5 years now and every year we seem to use more and more features making it of greater value to us. With us being able to mature along with the software I think it would be hard to switch to another platform
Ellie Bublick | TrustRadius Reviewer

Microsoft Dynamics 365 Marketing

While the cost was significantly more than other vendors we looked at, the tools are similar to our previous tool so conversion would be (somewhat) easy. We chose it because it directly integrates with Microsoft Dynamics CRM - which we integrated at the same time.
Kimberly Yolitz | TrustRadius Reviewer

Scalability

Marketo

Marketo 8.5
Based on 9 answers
As we have grown, Marketo has grown with us. We started with simple single email campaigns and are now doing complex campaigns with multiple emails and tracks that we send a contact to if they take certain actions within our emails. We also have a complex integration with several systems and have the visibility into our marketing activities throughout our organization.
Amber Hobson | TrustRadius Reviewer

Microsoft Dynamics 365 Marketing

No score
No answers yet
No answers on this topic

Return on Investment

Marketo

  • Massive increase in efficiency for sales/service/customer success reps -- automation manages their workflow and communication letting them focus on what they do best and increase customer satisfaction.
  • Much faster deployment of programs and campaigns.
  • Big gains in conversion and revenue through better nurturing, lead scoring, lead management.
Justin Norris | TrustRadius Reviewer

Microsoft Dynamics 365 Marketing

  • It took a few months to get things in order and I believe I could’ve gotten started sooner, but I had to learn about it first
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Marketo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
TBD*

* depends on scope and complexity

Microsoft Dynamics 365 Marketing

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Marketo
7.9
Microsoft Dynamics 365 Marketing
6.5

Likelihood to Renew

Marketo
7.8
Microsoft Dynamics 365 Marketing
1.0

Usability

Marketo
5.2
Microsoft Dynamics 365 Marketing
5.5

Reliability and Availability

Marketo
8.2
Microsoft Dynamics 365 Marketing

Performance

Marketo
7.5
Microsoft Dynamics 365 Marketing

Support Rating

Marketo
7.1
Microsoft Dynamics 365 Marketing
6.5

In-Person Training

Marketo
7.6
Microsoft Dynamics 365 Marketing

Online Training

Marketo
5.3
Microsoft Dynamics 365 Marketing

Implementation Rating

Marketo
7.3
Microsoft Dynamics 365 Marketing

Scalability

Marketo
8.5
Microsoft Dynamics 365 Marketing

Add comparison