Adobe Marketo Engage vs. Mindmatrix Bridge

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Marketo Engage
Score 8.2 out of 10
N/A
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.N/A
Mindmatrix Bridge
Score 6.0 out of 10
Enterprise companies (1,001+ employees)
Mindmatrix is a marketing automation platform encompassing asset management, marketing automation, sales enablement and channel marketing automation functionality.
$499
per month
Pricing
Adobe Marketo EngageMindmatrix Bridge
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Marketo EngageMindmatrix Bridge
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsNo Cost POC environment which provides the ability to validate key business requirements prior to making a buying decision. Pay for what's consume with Mindmatrix's "Active Pricing" model All Mindmatrix products include unlimited marketing and sales support with the Bridge channel partner marketing software.
More Pricing Information
Community Pulse
Adobe Marketo EngageMindmatrix Bridge
Top Pros
Top Cons
Features
Adobe Marketo EngageMindmatrix Bridge
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Adobe Marketo Engage
8.1
979 Ratings
4% above category average
Mindmatrix Bridge
-
Ratings
WYSIWYG email editor7.5888 Ratings00 Ratings
Dynamic content7.6865 Ratings00 Ratings
Ability to test dynamic content7.8843 Ratings00 Ratings
Landing pages8.1905 Ratings00 Ratings
A/B testing7.9891 Ratings00 Ratings
Mobile optimization7.8863 Ratings00 Ratings
Email deliverability reporting8.1947 Ratings00 Ratings
List management8.8944 Ratings00 Ratings
Triggered drip sequences9.0854 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Adobe Marketo Engage
8.7
947 Ratings
12% above category average
Mindmatrix Bridge
-
Ratings
Lead nurturing automation8.8922 Ratings00 Ratings
Lead scoring and grading8.8897 Ratings00 Ratings
Data quality management8.7895 Ratings00 Ratings
Automated sales alerts and tasks8.7850 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Adobe Marketo Engage
7.9
876 Ratings
4% above category average
Mindmatrix Bridge
-
Ratings
Calendaring7.5708 Ratings00 Ratings
Event/webinar marketing8.3836 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Adobe Marketo Engage
7.4
545 Ratings
1% below category average
Mindmatrix Bridge
-
Ratings
Social sharing and campaigns7.5536 Ratings00 Ratings
Social profile integration7.3375 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Adobe Marketo Engage
7.5
949 Ratings
0% above category average
Mindmatrix Bridge
5.0
1 Ratings
14% below category average
Dashboards7.3891 Ratings5.51 Ratings
Standard reports7.8929 Ratings4.51 Ratings
Custom reports7.4884 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Adobe Marketo Engage
8.5
939 Ratings
11% above category average
Mindmatrix Bridge
-
Ratings
API8.5807 Ratings00 Ratings
Role-based workflow & approvals8.5685 Ratings00 Ratings
Customizability7.9831 Ratings00 Ratings
Integration with Salesforce.com9.1808 Ratings00 Ratings
Integration with Microsoft Dynamics CRM8.6271 Ratings00 Ratings
Integration with SugarCRM8.2173 Ratings00 Ratings
Best Alternatives
Adobe Marketo EngageMindmatrix Bridge
Small Businesses
Vbout
Vbout
Score 9.4 out of 10

No answers on this topic

Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Salesforce Experience Cloud
Salesforce Experience Cloud
Score 8.4 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Salesforce Experience Cloud
Salesforce Experience Cloud
Score 8.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe Marketo EngageMindmatrix Bridge
Likelihood to Recommend
8.5
(1129 ratings)
1.8
(1 ratings)
Likelihood to Renew
9.0
(146 ratings)
1.0
(1 ratings)
Usability
8.0
(98 ratings)
-
(0 ratings)
Availability
9.0
(25 ratings)
-
(0 ratings)
Performance
9.0
(30 ratings)
-
(0 ratings)
Support Rating
8.8
(89 ratings)
-
(0 ratings)
In-Person Training
10.0
(12 ratings)
-
(0 ratings)
Online Training
6.7
(29 ratings)
-
(0 ratings)
Implementation Rating
10.0
(37 ratings)
-
(0 ratings)
Configurability
6.0
(6 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
7.9
(4 ratings)
-
(0 ratings)
Ease of integration
1.8
(9 ratings)
-
(0 ratings)
Product Scalability
7.0
(10 ratings)
-
(0 ratings)
Professional Services
9.4
(3 ratings)
-
(0 ratings)
Vendor post-sale
8.2
(7 ratings)
-
(0 ratings)
Vendor pre-sale
8.2
(6 ratings)
-
(0 ratings)
User Testimonials
Adobe Marketo EngageMindmatrix Bridge
Likelihood to Recommend
Adobe
Adobe Marketo Engage is great for lead gen because of the out of box solutions. We import leads from Google, LinkedIn, Meta, Tradeshows, and web forms. It allows me to track leads from the moment they enter the system to the point where they become customers. I use it to score leads, segment them, and nurture them with targeted content. It's especially useful as a B2B organization.
Read full review
Mindmatrix
I would only recommend Mindmatrix as a short term solution for companies that want to take advantage of the ready made drip campaigns for their vertical.
Read full review
Pros
Adobe
  • Like I have said Marketo has been very helpful by helping us to connect us with our customers and keeps them coming back, hence saving time, effort and resources.
  • Let AI build predictive audience and segments easily.
  • Personalize experience with active listening and triggered content.
  • 24/7 responsive support and service team.
Read full review
Mindmatrix
  • Drip campaigns ready to go for several Industries
Read full review
Cons
Adobe
  • Marketo's email editor is basic in comparison to other cheaper alternatives out there.
  • Marketo doesn't work as well in B2C scenarios as it does in B2B. One of the painpoints of this is it's difficult to showcase a selection of product recommendations based on purchase behaviour without a very time consuming workaround. It's manageable if you're only selling a handful of products, but it's inefficient when dealing with a large catalogue.
  • Marketo's form and landing page builder are also behind the times. Perhaps not as bad as the Salesforce Marketing Cloud platform, but for an enterprise company the product should be much better.
Read full review
Mindmatrix
  • Navigation is confusing, not intuitive.
  • Creating and changing users must be done by a ticketing request.
  • Horrific support, all email and overseas, rarely talk to anyone.
  • There are issues in practically every area. There are inconsistencies with sharing of contacts, sharing of client and CRM data. For example, only the owner of the campaign can see reports on that particular campaign. There are sharing inconsistencies throughout the entire program that just do not make sense.
  • There is also an unusually high amount of undelivered mail, and a very high SPAM occurrence. Much higher than our backup, MailChimp for example.
Read full review
Likelihood to Renew
Adobe
We're likely to renew for several reasons:
  • Now that it's been implemented, I can't imagine not having marketing automation and the easy interface that Marketo provides to run our campaigns
  • Marketo's community and customer service is fantastic; I know that when I need help, I'll get it
  • Marketo continues to improve the product, so I know that I can expect it to be even more useful in the future
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Mindmatrix
There are a lot of bugs and poor design in this product.
Read full review
Usability
Adobe
In some aspects, the tool can feel quite clunky in parts. But with the rich feature set it has, it's understandable. There is a lot of room for improvement for the user interface. The system itself doesn't have a slick or modern feel, so the usability could feel nicer to use with these areas considered.
Read full review
Mindmatrix
No answers on this topic
Reliability and Availability
Adobe
Marketo provides different way and abilities to connect. If you are having product support or unexplained errors you can get someone on Marketo support 24 hours a day. One of Marketo's greatest assets in my opinion however would be the community. Often times our company is just looking for case success stories from someone else. In the community you can search for problems you are currently facing and see others having the same issue and solutions for those issues. If not, you can pose a question to the whole community and champions of the product and others can chime in to provide suggestions to fix your needs. The community is truly a 24/7 place to get your answers quickly.
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Mindmatrix
No answers on this topic
Performance
Adobe
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
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Mindmatrix
No answers on this topic
Support Rating
Adobe
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
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Mindmatrix
No answers on this topic
In-Person Training
Adobe
Our account rep stopped out in Lincoln, NE to ensure we were properly set up and running. This was very much appreciated. I was very, very new at this point, so I can't comment very much on the extent of what was taught because I was still brand new to the company and the system
Read full review
Mindmatrix
No answers on this topic
Online Training
Adobe
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
Read full review
Mindmatrix
No answers on this topic
Implementation Rating
Adobe
1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities. 2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools 3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "info@company.com" email addresses). 4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories
Read full review
Mindmatrix
No answers on this topic
Alternatives Considered
Adobe
Prior to Marketo, we used SharpSpring. I will say that SharpSpring is more intuitive to use than Marketo, but it has much less functionality. If you have the time to really learn Marketo, it has much more to offer as well as many more options to customize the solution to your exact needs.
Read full review
Mindmatrix
I selected Mindmatrix solely based on the content they had available for our vertical.
Read full review
Contract Terms and Pricing Model
Adobe
The total cost is a little bit higher than we expected.
Read full review
Mindmatrix
No answers on this topic
Scalability
Adobe
We look at scaleability in a few different ways. First, the speed while using Marketo has remained relatively the same as our database has grown. Though I would say Marketo is slow at times, it has not gotten slower over the last few years. If anything, it has improved, and they are working to improve it. Second, the amount of programs we have developed in Marketo has exponentially grown as well. Marketo has allowed us to drastically increase our output without having to drastically increase our headcount.
Read full review
Mindmatrix
No answers on this topic
Return on Investment
Adobe
  • Generated a 35% higher return on investment (ROI) in demand generation in the company.
  • The focus on the accounts that presented a greater sales potential, allowed us to prioritize and reduce costs by 20 Million USD.
  • Being personal and optimized. reduced efforts towards a more personalized customer experience, in working hours by almost 100 h.
Read full review
Mindmatrix
  • Drip campaigns can be started right away because there are prebuilt templates for our vertical.
Read full review
ScreenShots

Adobe Marketo Engage Screenshots

Screenshot of Marketo Lead Scoring - Marketo dynamically scores leads in real-time and can trigger a timely sales call based on website or other activity. Lead scores are integrated with a connected CRM.Screenshot of Marketo Moments - A mobile app designed to deliver timely, actionable insights.Screenshot of Simple or advanced workflows, built using drag-and-dropScreenshot of Lead nurturing can be performed without having to be a programmerScreenshot of Visualizations - display the revenue influence of each program and channelScreenshot of Marketo Sales Insight, which filters out the noise

Mindmatrix Bridge Screenshots

Screenshot of Partner Relationship ManagementScreenshot of Partner marketingScreenshot of Partner PortalScreenshot of Partner Locator